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Search returned: 618 document(s).
Insights on media measurement and media planning from a Nielsen panel discussion.
Leverage business intelligence and data analytics to make better agency management decisions.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
A three question quiz to see if your content marketing is on track.
The Content Marketing Institute shared the three key attributes of successful content marketers.
Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.
ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
In this video, the Content Marketing Institute shared the three key attributes of successful content marketers.
In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.
In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.
In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.
The campaign has boosted sales of bottled water and filtered water products 4 percent among those who were exposed to its ads.
Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.
According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.
Ads should be assessed for effectiveness throughout their lifecycle, not just during the creative development.
Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.
Take this quick test to see how your brand positioning measures up.
An overview of the role of finance and strategic planning at Mattel.