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Search returned: 627 document(s).
GE shared its approach to Marketing Accountability driven by the work it is doing with its businesses to drive commercial success/ROI.
Insights on media measurement and media planning from a Nielsen panel discussion.
An overview of issues and definitions around mobile ad viewability.
comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.
Leverage business intelligence and data analytics to make better agency management decisions.
In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.
In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.
A three question quiz to see if your content marketing is on track.
The Content Marketing Institute shared the three key attributes of successful content marketers.
Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.
ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
In this video, the Content Marketing Institute shared the three key attributes of successful content marketers.
In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
In this video, the Content Marketing Institute shared key attributes of successful content marketers.
The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.
In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.
In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.