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State of Montana Turns $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.

Email Marketing Fundamentals

Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.

Agency Audits: The Best Tool to Improve Your Agency Relationships

KPMG LLP explained how agency audits can provide value and improve relationships.

Lenovo: A Radically New View of Results

Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.

Toward Viewability: You Can't Count What You Haven't Measured

Google shared three steps the industry should take on the topic of viewability and viewable impressions.

Infographics: 2014 Content Marketing Survey

These infographics reveal how content marketing is being deployed, integrated into the organization, measured and budgeted.

Research Report: 2014 Content Marketing Survey

This research report examines at how marketers are employing content marketing today, and how they will use it in the coming years. What media are working? How content is being managed, budgeted, deployed, and measured? Are marketers using forma guideline/standards? ANA members share their current and future insights on best practices on content marketing.

Data Charts: 2014 Content Marketing Survey

This collection of data charts represents findings from an ANA study on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

Promotion Marketing: New School Meets Old School Promotion Analytics

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Promotion Marketing: New School Meets Old School Promotion Analytics

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

This Is Wholesome

A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

Feeling the Pulse

A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.

Key Takeaways: 2014 Content Marketing Survey

These key findings provide insights on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

Using Facebook to Drive Conversions

Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.

Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says

Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

Forecast 2015: Industry Tests Content, Analytics, Technologies

Predictions for 2015 from key BMA leaders.

Forecast 2015: “Get Comfortable Being Uncomfortable.”

BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.

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