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Your Email Is a Snowflake

The reality, says the report, is that testing your email sends is paramount to effective email marketing.

Making Measurement Matter at Kellogg

In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

U.S. Ad Rev Forecast To Rise 2.5% In 2014

National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

Going Global: Programmatic Audience Development Around the World

This white paper details the expansion of programmatic audience development practices across 12 global markets.

Got ROI? Prove It!

Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).

Optimizing Marketing Operations: Streamline, Manage and Monitor Your Marketing Organization

The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.

The Data-Driven Journey: A Digital Insurer's Path to Loyalty and Increased Profits

What if digital insurer Aviva could link a customer need to a company action before the customer did?

Four Keys to Data-Driven Marketing Efficiency and Effectiveness

Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.

Choosing an SEM Platform: Analyze, Ask and Act

Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.

The Building Blocks for a Brand Measurement Revolution

"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."

The "Drink Up" Campaign Made a Measurable Difference

Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.

The New Marketing KPIs

According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

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