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These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Track and measure the results of your video marketing program with this dashboard.
Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
In the next two years, 73% of marketers plan to have a big data analytics solution implemented.
Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.
Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
Here are some thoughts on how to build a strategy and track performance.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.
59 percent of ad impressions served across all consumer segments reach their intended audience—down from 69 percent in 2013.
Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.