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The reality, says the report, is that testing your email sends is paramount to effective email marketing.
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
This white paper details the expansion of programmatic audience development practices across 12 global markets.
Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).
The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.
What if digital insurer Aviva could link a customer need to a company action before the customer did?
Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.
Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.
"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.
According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.