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Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.
Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Track and measure the results of your video marketing program with this dashboard.
Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
In the next two years, 73% of marketers plan to have a big data analytics solution implemented.
Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.
Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!