Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 627 document(s).

1234567 >>  Last (32)

General Electric: Driving Commercial Success/ROI

GE shared its approach to Marketing Accountability driven by the work it is doing with its businesses to drive commercial success/ROI.

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

Making Impressions Count: Mobile Viewability

An overview of issues and definitions around mobile ad viewability.

Measuring Multichannel Marketing

comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

ConAgra Transforms their Online Advertising to Improve ROI

In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Protecting Your Brand in the Digital Supply Chain

The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.

Three Questions to Amp Up Messaging ROI

A three question quiz to see if your content marketing is on track.

Here’s Why You’re Failing at Content Marketing

The Content Marketing Institute shared the three key attributes of successful content marketers.

Predicting the Future: Unlocking the Power of Big Data in B-to-B Marketing

Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Here’s Why You’re Failing at Content Marketing

In this video, the Content Marketing Institute shared the three key attributes of successful content marketers.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Here’s Why You’re Failing at Content Marketing

In this video, the Content Marketing Institute shared key attributes of successful content marketers.

2014 Survey Insights Special Report

The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.

Improving Ad Creative and Ad Effectiveness through Neuromarketing Research

In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.

Moneyball for Music: Discovering and Commercializing New Talent

In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.

1234567 >>  Last (32)