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These infographics reveal how content marketing is being deployed, integrated into the organization, measured and budgeted.
This research report examines at how marketers are employing content marketing today, and how they will use it in the coming years. What media are working? How content is being managed, budgeted, deployed, and measured? Are marketers using forma guideline/standards? ANA members share their current and future insights on best practices on content marketing.
This collection of data charts represents findings from an ANA study on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.
Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
These key findings provide insights on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.
Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
Comprehensive and extremely useful guide with an easy-to-digest layout.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
Includes explanation of factors such as size and position.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
Collective shared four recommendations for marketers to improve their digital analytics.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.