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Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
Comprehensive and extremely useful guide with an easy-to-digest layout.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
Includes explanation of factors such as size and position.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.
Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.
Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.