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Search returned: 520 document(s).
Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.
Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Nationwide, roughly 88% of consumers have eaten at a quick-service restaurant in the past month, while 79% of consumers have visited a sit-down restaurant. However, when it comes to restaurant patronage and growth, not all parts of the country are created equal.
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.
Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.
Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Kellogg’s has been able to improve ROI through measurement and optimization.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.