Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 335 document(s).

1234567 >>  Last (17)

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

Discover how King’s Hawaiian leverages social media and content through paid, earned, and owned channels.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

5 Keys to Jumpstarting Your Brand’s Content Marketing

In this webinar, Joe Pulizzi, founder of the Content Marketing Institute, took attendees through the latest content marketing research that will help a ignite a brand's content marketing efforts.

5 Keys to Jumpstarting Your Brand’s Content Marketing

In this webinar video, Joe Pulizzi, founder of the Content Marketing Institute, took attendees through the latest content marketing research that will help a ignite a brand's content marketing efforts.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

The State of Content Marketing: Growing and Transforming Customer Engagement

The Content Council shared survey findings on the present and future of content marketing.

Land Rover Taps Content Experts to Build Brand Affinity

Land Rover shared how it developed a content marketing strategy that has driven brand affinity at a time when most advertising is being ignored.

McCormick & Co.’s Content Marketing Innovation Story

McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.

HBO Integrates Social Media and Content Marketing

HBO shared the compelling and groundbreaking content marketing work around the HBO original series Game of Thrones.

Visit Philadelphia’s Innovative Approach to Digital Marketing

Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.

Rita’s Italian Ice Social Media Case Study

Rita’s Italian Ice successfully used social media to promote the brand on a small budget, building brand awareness and engagement prior to its annual First Day of Spring Event.

Deloitte: Activating Author Social Sharing

Deloitte University Press empowered its authors and employees to share company content on social media with very positive results.

Mountain Dew's "Glocal" Content Strategy: Part Marketing, Part Math

Mountain Dew shared its “glocal” content strategy, a combination of global and locally relevant content with data behind the equation.

Music, Video, and Creative Rights Deals

Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.

Three Questions to Amp Up Messaging ROI

A three question quiz to see if your content marketing is on track.

Here’s Why You’re Failing at Content Marketing

The Content Marketing Institute shared the three key attributes of successful content marketers.

How Brilliant Brands Create a Sudden Urge to Act

Brandscaping author Andrew Davis shared a map of the modern client journey and explained how brands can connect with consumers and lead them to a purchase.

How Brilliant Brands Create a Sudden Urge to Act

In this video, Brandscaping author Andrew Davis shared a map of the modern client journey and explained how brands can connect with consumers and lead them to a purchase.

Here’s Why You’re Failing at Content Marketing

In this video, the Content Marketing Institute shared the three key attributes of successful content marketers.

Putting Editorial Content at the Heart of B-to-B Marketing

Travelers shared a content marketing strategy, which connects with customers at each phase of the buyer journey.

1234567 >>  Last (17)