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Marketing Disruption: Five Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

LeoPo: Burnett Teams With HuffPo, Calls It A New Agency/Publisher 'Model'

Publicis’ Leo Burnett unit announced a deal with AOL’s Huffington Post touted as the world’s first “agency and publisher alliance poised to reinvent how people engage with brands.”

Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

Content & Buyer's Journey Benchmark Report

In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

Content Marketing Benchmark Report

In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.

The 2020 Content Marketing Imperative: Beyond the Buzzwords and into Reality

This session took marketeres through the business case, the process, the tactics, and real-life examples of how real brands are using content to drive real marketing results.

Kraft Foods Group: The ROI on Content

In this session, Sage Wodarz shared how Kraft learned the true value of their content and rebuilt their marketing around it.

PepsiCo Pulse Drives Millennial Content

The beverage giant has been trying a host of different digital programs focused on delivering a range of Millennial-facing curated content around things like music, art, film, and sports.

Cornetto — Express Love in Eight Seconds

Popular ice cream brand Walls Cornetto maintained its leadership position in China by using mobile to encourage consumer-generated content.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

NCAA March Madness Live

The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.

Google Maps App QuizUp Campaign

Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.

Kan Khajura Tesan

Unilever launched a free mobile radio channel to reach consumers in rural India.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Take the Wheel

To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.

Mobile Commons and DoSomething.org “Would You Rather?” for Financial Education

DoSomething.org launched a text messaging game aimed at teaching teens about personal finance.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

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