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Forbes Puts Native Ad on Cover

The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue.

Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Content Creation Lessons from adidas Ahead of the Big Game

During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.

Del Monte Experiments with Content Marketing

A Del Monte content marketing campaign achieved extremely high consumer interaction rates over Thanksgiving 2014.

Brands as Publishers

The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.

Hot Content Marketing Baked Fresh Daily

Marketers with the proper ratio of ingredients and the right media mix to serve it have an effective way to make consumers’ mouths water. Here’s how to get the recipe.

Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

KPMG: Transforming Communications with Content

KPMG shared best practices on B-to-B content marketing and social media strategies.

MINI Drives Content Creation and Brand Experiences

MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.

Rust-Oleum Serves Up Inspiration and Passion with Content

Rust-Oleum combined data science, content marketing, and retargeting to drive product sales.

Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Data Charts: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.

MROI (Marketing Return on Investment) @ Intel

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

Mapping Our Future: How Analytics Help Citrix SaaS Increase Revenue, Work Smarter and Plan for Growth

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

C Spire 2014 Marketing Analytics Leadership Award Submission

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

Coca-Cola Wins with Millennials Through Content Marketing

Coca-Cola shared its cross-channel strategy for engaging Millennials, the most influential consumers in history.

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