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Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
This collection of Data Charts represents findings from the 2014 Social Media Content Development Survey. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
Coca-Cola discussed its 2014 Super Bowl campaign, where girls singing “America the Beautiful” in different languages generated the largest volume of social conversation in its brand history.
This report from the Altimeter Group matches up current content marketing needs and challenges with potential solutions.
The Content Marketing Institute, GSW, and inVentiv Media 360º shared their vision of data-driven content marketing and the hyper-relevance it has to the consumer at every point of the purchase journey.
While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.
Subway launched a successful branded entertainment series on Hulu aimed at Millennials.
Marriott used co-creation and native content hubs on publisher sites to engage Millennials on the future of travel.
Grolsch used content marketing partnerships to extend the reach of its Toronto film festival sponsorship and promote its brand.
GE partnered with The Economist to reach global business decision-makers with native content.
Solo, the iconic Norwegian soda, built a large bottle, filled it with the product, and dropped it into the sea in order to give one lucky person anywhere in the world a chance to try it.
Intel used paid media to strategically support its unique brand ambassador program and the Ultrabook product line.
Wyeth Materna created a robust online platform to help men and women communicate with each other about the importance of family planning preparation.
Xerox used a content marketing partnership to change perceptions about its brand and reach business decision makers.
Pennzoil tapped into the power of music to connect with consumers through an integrated sponsorship.
The Economist inserted itself into the daily lives of German consumers by offering excerpts of its content on everyday items.
Xerox has used content marketing partnerships to change perceptions about its brand.