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The reality, says the report, is that testing your email sends is paramount to effective email marketing.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
This collection of Data Charts represents findings from the 2014 Social Media Content Development Survey. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
General Mills shared a case study from a 50th anniversary campaign for Lucky Charms cereal that included digital, social, television, and gamification elements.
Kraft shared how it leveraged social channels, bloggers, and fans of the brand itself to create inspiring social campaigns to drive sales for some of its newest and oldest products.
Coca-Cola discussed its 2014 Super Bowl campaign, where girls singing “America the Beautiful” in different languages generated the largest volume of social conversation in its brand history.
Author Joe McCormack discussed the importance of developing today’s essential new skill: profound brevity.
This report from the Altimeter Group matches up current content marketing needs and challenges with potential solutions.
The Content Marketing Institute, GSW, and inVentiv Media 360º shared their vision of data-driven content marketing and the hyper-relevance it has to the consumer at every point of the purchase journey.
While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.
Subway launched a successful branded entertainment series on Hulu aimed at Millennials.
Marriott used co-creation and native content hubs on publisher sites to engage Millennials on the future of travel.