Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 296 document(s).

1234567 >>  Last (15)

Social Media

This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.

What's The Deal With Native Advertising (And Why, Oh Why, Should You Care)?

This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.

Jack Daniels Innovates with Digital and Social Media

Jack Daniels’ parent company, Brown-Forman, uses digital and social media innovation to enrich the lives of customers.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Driving Business Through Content Marketing

In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.

Funny or Die’s Top Five Tips for Instagram

Tips for growing an Instagram audience from comedy website Funny or Die.

Three Marketing Tips from Branding Giants

Quick tips for brands looking to introduce new content marketing software platforms and strategies.

mike's Hard Lemonade "mikehacks"

mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.

Nick Jr. Birthday Club

Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.

Rio2 Flies High with Western Union

Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.

IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Verizon #WhosGonnaWin

Verizon introduced itself into the social media conversation surrounding Super Bowl XLVIII by combing a Twitter campaign with a nightly light show on the Empire State Building.

Wrigley: 5 Gum TRUTH OR DARE Promotion

Wrigley reestablished consumer excitement about its brands with a promotion that turned its product into a truth or dare game.

Top It Like a Texan

Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.

Liquid-Plumr Scores In-Store with Hunky Plumrs

Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.

Native Advertising Best Practices

In this webinar, Yahoo and BBDO shared insights from their research on native advertising.

Native Advertising Best Practices

In this webinar, Yahoo and BBDO shared insights from their research on native advertising.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Chocolate Milk Grows Up: Reinvention through Brand Activation

MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

1234567 >>  Last (15)