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Your Email Is a Snowflake

The reality, says the report, is that testing your email sends is paramount to effective email marketing.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

Under Armour Series Details Newton's Struggles, Victories

Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".

New Research Shows Search Ads Drive Brand Awareness

Search campaigns deliver clear results, and those results are easy to measure against spend.

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

Unleash Your Content to Drive Business Results

OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Denny’s: A Social Diner

Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Data Charts: 2014 Social Media Content Development Survey

This collection of Data Charts represents findings from the 2014 Social Media Content Development Survey. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Lucky Charms’ 50th Anniversary Campaign

General Mills shared a case study from a 50th anniversary campaign for Lucky Charms cereal that included digital, social, television, and gamification elements.

Maximizing Consumer-Generated Content to Drive Sales

Kraft shared how it leveraged social channels, bloggers, and fans of the brand itself to create inspiring social campaigns to drive sales for some of its newest and oldest products.

Coca-Cola’s Integrated Approach to the Super Bowl

Coca-Cola discussed its 2014 Super Bowl campaign, where girls singing “America the Beautiful” in different languages generated the largest volume of social conversation in its brand history.

Profound Brevity: Go Deep, but Keep It Simple

Author Joe McCormack discussed the importance of developing today’s essential new skill: profound brevity.

The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

This report from the Altimeter Group matches up current content marketing needs and challenges with potential solutions.

The Stage Is Set For Data-Driven Content Marketing

The Content Marketing Institute, GSW, and inVentiv Media 360º shared their vision of data-driven content marketing and the hyper-relevance it has to the consumer at every point of the purchase journey.

Grab ‘Em and Keep ‘Em

While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.

The 4 to 9ers

Subway launched a successful branded entertainment series on Hulu aimed at Millennials.

Travel Brilliantly

Marriott used co-creation and native content hubs on publisher sites to engage Millennials on the future of travel.

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