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Quick tips for brands looking to introduce new content marketing software platforms and strategies.
mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Verizon introduced itself into the social media conversation surrounding Super Bowl XLVIII by combing a Twitter campaign with a nightly light show on the Empire State Building.
Wrigley reestablished consumer excitement about its brands with a promotion that turned its product into a truth or dare game.
Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.
Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.
In this webinar, Yahoo and BBDO shared insights from their research on native advertising.
GE connected with its audience by telling a story about the wonder of innovation.
Brand activation is the management of the total brand experience and brand/consumer relationship in order to drive business and increase consumer loyalty. In 2014, the ANA acquired the Brand Activation Association to offer its members a robust knowledge base on the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.
New research on how brands can create high-quality visual content to connect with female consumers.
New consumer research on how content and technology play a role in women’s happiness.
An overview of Snapchat’s evolution and how brands are utilizing its technology for promotion.
New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.
These infographics reveal how content marketing is being deployed, integrated into the organization, measured and budgeted.
Brands are using mobile video to reach SXSW fans beyond the event.
Carhartt shared how it increased brand awareness and attracted new consumer groups while staying true to the brand’s century-old identity as champions of hardworking Americans.
This research report examines at how marketers are employing content marketing today, and how they will use it in the coming years. What media are working? How content is being managed, budgeted, deployed, and measured? Are marketers using forma guideline/standards? ANA members share their current and future insights on best practices on content marketing.