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Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.
“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
Publicis’ Leo Burnett unit announced a deal with AOL’s Huffington Post touted as the world’s first “agency and publisher alliance poised to reinvent how people engage with brands.”
Read this how-to guide to learn how to use journey maps to develop a better content strategy.
In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.
In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.
This session took marketeres through the business case, the process, the tactics, and real-life examples of how real brands are using content to drive real marketing results.
In this session, Sage Wodarz shared how Kraft learned the true value of their content and rebuilt their marketing around it.
The beverage giant has been trying a host of different digital programs focused on delivering a range of Millennial-facing curated content around things like music, art, film, and sports.
Popular ice cream brand Walls Cornetto maintained its leadership position in China by using mobile to encourage consumer-generated content.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.
Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.
Unilever launched a free mobile radio channel to reach consumers in rural India.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.
DoSomething.org launched a text messaging game aimed at teaching teens about personal finance.
New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.