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Search returned: 203 document(s).

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IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Doritos and Mountain Dew: Every 2 Minutes

Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

Whatever USA – An #Upforwhatever Weekend

Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.

Tequila Don Julio – Make Your Move

Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.

Target Hair Food

P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”

9Lives Cat's Eye View

9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.

mike's Hard Lemonade "Millionth Fan"

mike’s hard lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan

Millennials: Top Trends and Strategies

This entertaining and educational webinar challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.

Millennials: Top Trends and Strategies

This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.

Millennials Evaluate Corporate Reputation through a New Lens

Nielsen examined what influences global Millennials’ perceptions of corporations.

A Millennial Majority for Audio, Today

Nielsen research found more Millennials listen to radio weekly than older generations.

Mondelēz International: Hacking Culture and Boosting Brand Authenticity

Mondelēz International shared the best practices and potential pitfalls of brands entering the cultural conversation.

Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Age Before Beauty: Treating Generations with a Personal Touch in Beauty Advertising

Advertising in the beauty products segment needs to be tailored by each generation's needs.

Vita Coco: Connecting Through Culture

Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Millennials: The Innovation Generation

Six ways brands are leveraging innovation in marketing and product development to win Millennials.

Tops of 2014: Advertising

Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.

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