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Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
The audio landscape in America today offers more choices for consumers and more types of programming than ever before.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Brands should be producing native ads that look like the content already being put out by consumers.
In this webinar video, learn about a Sony Music behavioral study that demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
General Mills shared a case study from a 50th anniversary campaign for Lucky Charms cereal that included digital, social, television, and gamification elements.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.