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Hulu and comScore uncovered rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.
Owlet Baby Care created a wearable baby monitor that alerted parents about their baby’s heart rate and oxygen levels via smartphone or tablet.
Sunsilk Shampoo reinvigorated its brand with the mobile and social campaign “FingerComb Language,” which told a story about the meanings behind women touching their hair.
A research report looking at Millennial attributes and attitudes toward grocery, retail, restaurant, and travel experiences.
NASCAR developed a digital and social strategy to engage Millennials.
A new report from Crowdtap explains best practices for using UGC to fuel a content strategy.
Edwin Hincapie, Multicultural Commercial Marketing Manager at Heineken, discusses how the brand is approaching the next iteration of marketing to Hispanic populations.
MediaPost brought together leaders in the Hispanic market and multicultural advertising to discuss marketing to Hispanic groups on social media.
Key takeaways from a panel discussion of five common myths about Millennial consumers.
A look at planned back to school spending and how broadcast TV can reach shoppers.
Jaguar’s fully integrated “British Villains” campaign confidently embraced villainous characters and reinvigorated the brand.
Newcastle’s “If We Made It” campaign used digital video to become part of the Super Bowl conversation, despite not having an official placement in the game.
HBO tapped into a simple truth with its “Awkward Family Viewing” campaign for HBO GO: watching explicit scenes with your parents is awkward.
The pumpkin flavor trend continues to grow and has become an integral part of our fall diets.
What brands looking to target this influential demographic need to know.
As the sharing economy grows, brands must evolve to keep up; Crowd Companies discussed how corporations can use new business models to stay relevant.
As the sharing economy grows, brands must evolve to keep up; in this webinar, Crowd Companies discussed how corporations can use new business models to stay relevant.
To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.
Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.