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Search returned: 189 document(s).
This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Advertising in the beauty products segment needs to be tailored by each generation's needs.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.
Comfort levels vary when it comes to tech and mobile money management.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Intel shared its analytics roadmap and strategy for continued MROI improvement.
Mapping Our Future: How Analytics Help Citrix SaaS Increase Revenue, Work Smarter and Plan for Growth
Citrix SaaS saw a 465 percent return on investment from its new analytics program.
C Spire’s analytics program recently focused on two areas: customer retention and customer satisfaction.