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  • Using Content to Drive Brand Engagement

    Insight Briefs   January 11, 2016  

    Content Marketing has gone from an emerging tactic to a central pillar of marketing in a manner of months. As consumers continue to grow weary of traditional advertising, the need for valuable, relevant content delivered when and where the consumer wants it becomes greater. Elliot Lum, VP of Strategic Marketing at Columbia Records, spoke with marketing leaders from across numerous categories to find out how they define content marketing, and what they are doing to master it moving forward.

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  • How Migrating Millennials Will Change the Retail Landscape by 2020

    Nielsen   January 8, 2016  

    With 75 percent of Millennials planning to relocate by 2020, retailers should focus on developing long-term marketing solutions that account for locality and convenience.

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  • Cord-Cutting Millennials Still Major Media Consumers

    MediaPost   January 4, 2016  

    Millennials may be cord-cutters, but they nonetheless contribute to a large percentage of household entertainment costs.

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  • Recapping 2015’s Top Holiday Shopping Trends

    Knowledge Partners   December 23, 2015  

    Crowdtap conducted consumer research on holiday shopping trends and Millennial buying habits.

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  • United Way: Evolving a Global Brand

    Event Recaps   December 9, 2015  

    United Way developed a new brand strategy that focused on purpose-driven relationships.

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  • Effective Brand Marketing to Millennials

    Event Recaps   December 8, 2015  

    A leading industry expert shared major trends that influence Millennial consumer behavior and attitude, new marketing strategies that win with Millennials, and examples of best practices that brand marketers can use.

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  • Sephora: Insights and Innovation Shape a Groundbreaking Retail Brand

    Event Recaps   December 8, 2015  

    Sephora highlighted key research methods and insights that have helped to shape the brand.

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  • An Activation that Won the Millennial Market

    Event Recaps   December 3, 2015  

    mike’s hard lemonade won four REGGIE awards for its #mikehacks campaign and “Millionth Fan” competition, both of which targeted Millennials.

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  • The Wendy’s Co.: Digital Transformation Story

    Public Videos   December 3, 2015  

    In this video, Wendy’s explained how it shifted from a focus on broadcast marketing to a digital strategy.

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  • The Wendy’s Co.: Digital Transformation Story

    Event Recaps   December 3, 2015  

    Wendy’s explained how it shifted from a focus on broadcast marketing to a digital strategy.

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  • The Wendy’s Co.: Digital Transformation Story

    Session Videos   December 3, 2015  

    In this video, Wendy’s explained how it shifted from a focus on broadcast marketing to a digital strategy.

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  • If It’s Not Broken…Innovate!

    Event Recaps   December 3, 2015  

    Campbell Soup Co. optimized its Labels for Education program to reach more parents through digital and mobile.

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  • Debattle

    Cannes Mobile Lions Awards   December 1, 2015  

    Sveriges Radio developed an app to promote political engagement and awareness amongst young Swedes for the 2014 elections.

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  • Hope.Ly

    Cannes Mobile Lions Awards   December 1, 2015  

    In partnership with Bitly, the American Red Cross developed Hope.ly, a link shortening service that promotes the organization.

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  • EA Sports Madden GIFERATOR: An Art, Copy, and Code Project with Google

    Cannes Mobile Lions Awards   December 1, 2015  

    EA Sports developed the Madden GIFERATOR to connect with mobile-friendly Millennials and promote the launch of Madden NFL 15.

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  • Speaking with Millennials

    Event Recaps   November 18, 2015  

    Superfly, the producer of the Bonnaroo Music & Arts Festival, discussed why and how brands are leveraging music festivals to reach Millennials.

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  • What Is Your Brand Essence?

    Event Recaps   November 18, 2015  

    Moët Hennessy shared several case studies that showed how carefully planned and designed branded experiences can reach the elusive Millennial generation more effectively than any traditional advertising approach.

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  • Three Ways to Bridge the Physical and Digital Divide

    Knowledge Partners   November 16, 2015  

    How three brands have created an effortless customer experience across all their channels.

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  • Interplay of Marketing and Advertising Law

    Event Recaps   November 11, 2015  

    Ronald Urbach, chairman at Davis & Gilbert LLP, discussed potential pitfalls marketers may encounter when reaching out to Millennials.

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  • Interplay of Marketing and Advertising Law

    Public Videos   November 11, 2015  

    In this video, Ronald Urbach, chairman at Davis & Gilbert LLP, discussed potential pitfalls marketers may encounter when reaching out to Millennials.

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