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In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
Research on Millennials and radio messaging tactics, including commercials and contests.
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
Nielsen research on mobile wallet users and the opportunity for marketers.
FutureCast shared four ways that retailers can win with Millennial shoppers.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.
An infographic exploring trends around summer vacations.
Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.
Members of the BMA Young Professionals group shared the results of a survey on how Millennials and their superiors perceive mentor relationships.
Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.
Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.
O.C. Tanner discussed the changing marketing landscape, affected most significantly by the rise of the Millennial generation.
This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.
Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.
A Nielsen global survey segments video viewing behaviors by generations.
In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.
Mainstream brands are tiptoeing into the territory carved out by names like Zipcar, Uber, and Airbnb.