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Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Four New Moments Every Marketer Should Know

An infographic of new research on consumer mobile behaviors.

Millennial Dads Turn to Digital in Their Moments of Need

New research on how brands can create content to win the loyalty of young parents.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Philadelphia Art Museum’s Innovative Approach to Visitor Engagement

The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.

Coca-Cola Share It Forward

Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.

Arbella Capartment Insurance

Insurance company Arbella set out to attract the millennial target by generating awareness of the brand by creating a new product offering that bundled two critical insurance products — car and apartment. And we called it Carpartment.

show yours. #mycalvins

Calvin Klein launched #mycalvins, a social hashtag campaign that asked Millennials to show their CK underwear via Selfies. A new generation proved that CK underwear will never go out of style.

Cooking Trends among Millennials

Brands can tap into Millennials’ curiosity and how-to needs around the cooking experience.

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

#MindtheGap: Building Relationships Between Millennials and Mentors

Members of the BMA Young Professionals group shared the results of a survey on how Millennials and their superiors perceive mentor relationships.

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