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Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

How Millennials and Instagram Are Changing Advertising

Brands should be producing native ads that look like the content already being put out by consumers.

Live Nation Wins with Cross-Platform Media

Live Nation shared three cross-platform case studies where brands and music artists partnered with results.

7-Eleven’s Shift from ‘Convenience’ to ‘Convenient’

7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Millennials Are Seeking the Fountain of Youth Through Healthy Aging

Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.

Millennial Report: Video Viewing Discoveries

Millennials are more likely to use a smartphone than a TV, especially when viewing videos.

Local Markets Shape Millennial Brand Loyalties

Loyalty is highly coveted in today’s media world, particularly among Millennials — some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty.

Gen Y is Broker Than You Know

A report by the Federal Reserve Bank of St. Louis indicates that members of Generation Y (i.e., Millennials) were hit harder by the 2008 financial crisis than other demographics, especially in terms of home ownership.

Journey to the Capitol

COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.

Hanes Dares Women to Overshare

Hanes leveraged the tendency of people to overshare on social media to find out what color underwear women were wearing and reintroduce itself as a style brand to younger buyers.

Travel Brilliantly

Marriott used co-creation and native content hubs on publisher sites to engage Millennials on the future of travel.

Your World

Intel used paid media to strategically support its unique brand ambassador program and the Ultrabook product line.

Taco Bell Redefines the Value of $1

Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.

Summer of Fan Armies

Pepsi took to Twitter to engage with Katy Perry fans while reaffirming its music association with Millennials.

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