|All Words Any Words Exact Phrase||Sort by:|
Search returned: 282 document(s).
What brands looking to target this influential demographic need to know.
To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
An infographic showing how peer reviews and social media influence alcohol purchases.
Research on Millennials and radio messaging tactics, including commercials and contests.
In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.
While consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
Nielsen research on mobile wallet users and the opportunity for marketers.
FutureCast shared four ways that retailers can win with Millennial shoppers.
An infographic of new research on consumer mobile behaviors.
New research on how brands can create content to win the loyalty of young parents.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.
Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.
Insurance company Arbella set out to attract the millennial target by generating awareness of the brand by creating a new product offering that bundled two critical insurance products — car and apartment. And we called it Carpartment.
Calvin Klein launched #mycalvins, a social hashtag campaign that asked Millennials to show their CK underwear via Selfies. A new generation proved that CK underwear will never go out of style.
Brands can tap into Millennials’ curiosity and how-to needs around the cooking experience.