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Social Media

This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Generational Video Viewing Preferences Vary by Device and Activity

A Nielsen global survey segments video viewing behaviors by generations.

Connecting Brands with the Millennial Generation

In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Doritos and Mountain Dew: Every 2 Minutes

Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

Whatever USA – An #Upforwhatever Weekend

Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.

Tequila Don Julio – Make Your Move

Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.

Target Hair Food

P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”

9Lives Cat's Eye View

9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.

mike's Hard Lemonade "Millionth Fan"

mike’s Hard Lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Consumers More Fickle in Alcohol Choices

According to the Beverage Information Group, consumers are no longer tied to one go-to drink.

Wearables May Be Next Consumer Communications Channel

The majority of consumers are open to brand communications through a smart watch or other wearable technology device.

Why Brands Need to Shake Gen Y Obsession

A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.

Coca-Cola, PepsiCo Trade Places as Coke Gets MLS and PepsiCo Gets NBA

PepsiCo inks new multi-year deal with the NBA, WNBA, NBA Development League, and USA Basketball.

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