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AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Brands should be producing native ads that look like the content already being put out by consumers.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.
Millennials are more likely to use a smartphone than a TV, especially when viewing videos.
Loyalty is highly coveted in today’s media world, particularly among Millennials — some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty.
A report by the Federal Reserve Bank of St. Louis indicates that members of Generation Y (i.e., Millennials) were hit harder by the 2008 financial crisis than other demographics, especially in terms of home ownership.
COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.
Hanes leveraged the tendency of people to overshare on social media to find out what color underwear women were wearing and reintroduce itself as a style brand to younger buyers.
Marriott used co-creation and native content hubs on publisher sites to engage Millennials on the future of travel.
Intel used paid media to strategically support its unique brand ambassador program and the Ultrabook product line.
Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.
Pepsi took to Twitter to engage with Katy Perry fans while reaffirming its music association with Millennials.