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Search returned: 140 document(s).

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One Earth, One Big Opportunity: An Analysis of Environmental Concerns among Hispanics

A thousand participants in the <i>VozLatinum</i> community offer their perspective on environmental protection and pollution concerns. This white paper explores differing opinions about what the most important concerns are and what actions should be taken, and how brands fit in with these opinions.

Cultural Influence and Engagement: Research Overview and Unanswered Questions

Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.

PepsiCo Pulse Drives Millennial Content

The beverage giant has been trying a host of different digital programs focused on delivering a range of Millennial-facing curated content around things like music, art, film, and sports.

JobLens Mobile App

An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

Corolla Style

To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.

DoSomething.org Text with the President

DoSomething.org used an SMS platform to connect young Americans directly with the commander in chief in an attempt to get a new generation involved in the political process.

DeVry Study Monitor

DeVry Brasil developed an app that helped alleviate the tension and uncertainty around the university application process, creating meaningful relationships with prospective students in the process.

Virgin Mobile Game of Phones

To generate footfall and awareness for its telco offering, Virgin Mobile developed a mobile game that hid and awarded prizes in and around the country.

Take the Wheel

To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.

Nike Locker Room

To stop sneaker speculation in Hong Kong, Nike created an online mobile Locker Room that provided avid fans with unique content and perks, including the opportunity to preorder the latest products.

ImpreMedia Launches Chica Fresh For Hispanic Millennial Women

With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.

Mobile Commons and DoSomething.org “Would You Rather?” for Financial Education

DoSomething.org launched a text messaging game aimed at teaching teens about personal finance.

Zhonghua — One Hundred Million Smiles

Zhonghua helped millions of Chinese young adults discover their smiles through the power of social sharing.

Kum & Go’s Deal of the Week

Kum & Go’s “Deal of the Week” promotion combined social and mobile media to create an engaging brand experience for on-the-go Millennials.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials

The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket

Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.

Navigating the On-Demand World of Millennial Shoppers

Frank N. Magid Associates, Inc. discussed how the unique Millennial mindsets apply across categories and brands, and how understanding those mindsets are crucial to engaging the generation.

Age Matters With Digital Shoppers

Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.

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