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Search returned: 203 document(s).
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.
Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
mike’s hard lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan
This entertaining and educational webinar challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.
This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.
Nielsen examined what influences global Millennials’ perceptions of corporations.
Nielsen research found more Millennials listen to radio weekly than older generations.
Mondelēz International shared the best practices and potential pitfalls of brands entering the cultural conversation.
This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Advertising in the beauty products segment needs to be tailored by each generation's needs.
Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.