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Search returned: 257 document(s).
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
FutureCast shared four ways that retailers can win with Millennial shoppers.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
An infographic exploring trends around summer vacations.
Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.
A panel discussed building relationships between millennials and their mentors.
Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.
Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.
O.C. Tanner discussed the changing marketing landscape, affected most significantly by the rise of the Millennial generation.
This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.
Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.
A Nielsen global survey segments video viewing behaviors by generations.
In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.
Mainstream brands are tiptoeing into the territory carved out by names like Zipcar, Uber, and Airbnb.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.