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Mindshare Checks Wearable Tech Vitals With New Life+ Unit

WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.

Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

Agile Marketing: How Top Companies Keep Pace in an Always-On World

The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.

The Tools You Need to Build Relationships and Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.

Infobesity: It’s Called Big Data for a Reason

“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.

Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

Millennials Are Seeking the Fountain of Youth Through Healthy Aging

Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Advertising and Audiences: Making Ad Dollars Make Sense

Americans spend more than one-fifth of their time watching traditional TV — and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to research from Nielsen.

Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From

The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options doesn’t seem to be having an impact on our TV viewing preferences.

First-Quarter U.S. Consumer Confidence Reaches Highest Score Since 2007

Consumer confidence in the U.S. increased six index points in the first quarter to reach 100—the optimism baseline and the highest score since third-quarter 2007, according to findings from Nielsen.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

White House Warns "Big Data" May Lead to Discrimination

The White House issued a report stating that the excessive use of "big data" may lead to discrimination in pricing, opportunities, and services among consumers.

Corporate Reputations Hit Highest Levels Since the Great Recession

While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.

Understanding the Smart TV User

YuMe surveyed approximately 600 people located around the world to determine how smart or connected TVs are being used today.

To Switch or Not to Switch, That Is the Question

Today’s consumers have a wealth of options at their fingertips when it comes to technology. Yet many products, such as televisions and mobile phones, would be little more than pricey paperweights without the services they need to operate fully.

MMA Mobile Video Benchmark Study

The Mobile Marketing Association (MMA) studied one month of data from six mobile publishers to determine the effectiveness of mobile video advertising.

Eight Social Strategies Proven to Drive Marketing Results

In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

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