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WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.
“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.
Marketing2020 respondents identify the top three marketing capabilities for the future.
IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.
Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.
Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.
Americans spend more than one-fifth of their time watching traditional TV — and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to research from Nielsen.
The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options doesn’t seem to be having an impact on our TV viewing preferences.
Consumer confidence in the U.S. increased six index points in the first quarter to reach 100—the optimism baseline and the highest score since third-quarter 2007, according to findings from Nielsen.
Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.
The White House issued a report stating that the excessive use of "big data" may lead to discrimination in pricing, opportunities, and services among consumers.
While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.
YuMe surveyed approximately 600 people located around the world to determine how smart or connected TVs are being used today.
Today’s consumers have a wealth of options at their fingertips when it comes to technology. Yet many products, such as televisions and mobile phones, would be little more than pricey paperweights without the services they need to operate fully.
The Mobile Marketing Association (MMA) studied one month of data from six mobile publishers to determine the effectiveness of mobile video advertising.
In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.