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Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
Unilever launched a free mobile radio channel to reach consumers in rural India.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.
The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.