Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 101 document(s).

123456 >>

Private Label vs. Brands: Can't We All Just Get Along?

The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Toms Sells To Bain, Opens New York Store

Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.

3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

The Creative Shortlist: Connecting the Global Community

The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.

Denny’s: A Social Diner

Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

Driving Into Style with Mercedes-Benz

Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.

Absolut Vodka Goes Gaga

Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.

2014 In-House Creative Services Industry Report

Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Social Media Content and ROI

IKEA shared best practices for creating social content and evaluating its value.

Reaching Millennials Through Music

In this webinar video, learn about a Sony Music behavioral study that demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

123456 >>