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Search returned: 93 document(s).

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3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

The Creative Shortlist: Connecting the Global Community

The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.

Denny’s: A Social Diner

Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

2014 In-House Creative Services Industry Report

Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Social Media Content and ROI

IKEA shared best practices for creating social content and evaluating its value.

Seven Characteristics of Brands that Lead

These seven characteristics are needed to become a leading, authentic, and trusted brand.

The Legacy of John Hancock: Our Brand

John Hancock has been able to leverage nearly 30 years of marketing continuity to compete in the competitive financial services category.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Coca-Cola’s Integrated Approach to the Super Bowl

Coca-Cola discussed its 2014 Super Bowl campaign, where girls singing “America the Beautiful” in different languages generated the largest volume of social conversation in its brand history.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Profound Brevity: Go Deep, but Keep It Simple

Author Joe McCormack discussed the importance of developing today’s essential new skill: profound brevity.

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Sachs shares three simple tools for breaking through and becoming an icon: be interesting, tell the truth and live the truth.

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