Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 249 document(s).

1234567 >>  Last (13)

Improving Ad Creative and Ad Effectiveness through Neuromarketing Research

In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.

Yamaha Corporation of America: Internet of Things Case Study

In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".

Funny or Die’s Top Five Tips for Instagram

Tips for growing an Instagram audience from comedy website Funny or Die.

Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

Protect It or Lose It

Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.

Pringles Flavor Slam at Walmart

Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Spirit Airlines Bare Fare Campaign

Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.

TNT DALLAS Gas Station Takeover

TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.

#Moremusic: Target Creates the First-Ever Live Commercial During the Grammys

In this video, learn how Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.

#MoreMusic: Target Creates the First-Ever Live Commercial During the Grammys

Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

The ALS Ice Bucket Challenge

When the ALS Ice Bucket Challenge went viral online in August of 2014, it caught the ALS Association a little off guard.

Driving Innovative Activations with Lexus

Lexus leveraged social engagement and the introduction of a radio-controlled version of the RCF to generate awareness and drive sales for the new model.

American Licorice Company: Finding Our Sweet Spot on the Social Web

American Licorice raised brand awareness and sales with a social media campaign that was both creative and reactive.

Optimizing Your Media Mix Through the Power of Music

Columbia Records shared five best practices for leveraging music data to effectively reach a brand’s target audience.

Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

All Detergent: Engaging Mobile Moms

The All laundry detergent brand partnered with a mobile app on a user-generated content campaign.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Vita Coco: Connecting Through Culture

Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.

1234567 >>  Last (13)