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Search returned: 30 document(s).

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TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Social Media Content and ROI

IKEA shared best practices for creating social content and evaluating its value.

Seven Characteristics of Brands that Lead

These seven characteristics are needed to become a leading, authentic, and trusted brand.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Coca-Cola’s Integrated Approach to the Super Bowl

Coca-Cola discussed its 2014 Super Bowl campaign, where girls singing “America the Beautiful” in different languages generated the largest volume of social conversation in its brand history.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Product to Purpose: Cultivating the Vine of Brand Love

Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.

Norwegian Cruise Line and HSN: Charting New Courses for a Successful Partnership

Norwegian Cruise Line and HSN shared case studies from a multi-year, cross-platform partnership focused on mutually beneficial strategies.

In Tough Times "Hyper-Creatives" Provide Creative Advantage

One way to keep new products flowing to market during tough times is to rely on “hyper-creatives." These are people in the target market who are exceptionally creative in coming up with new product ideas.

The Martin Agency: Bridging the Legal Communication Gap

Christine Branin, senior vice president, talent and traffic at The Martin Agency, and Michael Plaut, vice president, assistant general counsel, director of advertising legal services at Interpublic Group, provided examples of what not to do in order to avoid legal trouble, and discussed The Martin Agency’s efforts to bridge the legal education and communication gap through creativity.

Ten Minute Solutions to Five of Your Biggest Problems

A panel of lawyers took turns discussing strategies they use to manage their brands in situations involving online privacy, celebrity endorsements, and class action lawsuits, among other topics.

Ten Minute Solutions to Five of Your Biggest Problems

A panel of lawyers took turns discussing strategies they use to manage their brands in situations involving online privacy, celebrity endorsements, and class action lawsuits, among other topics.

How Creativity Re-Energized the Fisher-Price Brand

Lisa Mancuso, senior vice president, marketing, Fisher-Price, discussed how Fisher-Price refreshed its brand through new TV commercials, digital assets, and packaging.

8 Ways Creatives Can ‘Friend’ Social Data

John Bell, managing director, Social@Ogilvy, and Eva Press, strategist, creative solutions, Facebook, shared eight ways which creatives can utilize the data available to them in the social space to engage and drive action.

Gillette Frightens Consumers with "The World’s Scariest Shave"

Brian Cronk, VP, group director, strategy, Carat USA, discussed how Gillette got disposable razor users to switch to the Fusion ProGlide by frightening them with “The World’s Scariest Shave” campaign.

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