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Search returned: 218 document(s).
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.
Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.
TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.
Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.
Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.
Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
Top trends from the 2015 Consumer Electronics Show (CES) were shared.
The appointment of a chief creative officer was announced, which is not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael Fanuele, former chief strategy officer of ad agency Fallon in Minneapolis, as its chief creative officer.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
A case study of how Activision and Uber delivered a unique experience to E3 attendees.
This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.