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The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.
Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.
Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
IKEA shared best practices for creating social content and evaluating its value.
In this webinar video, learn about a Sony Music behavioral study that demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.