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Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

Gaming for Multicultural Consumers

Insights from game developers who created an interactive experience for multicultural consumers.

Zumba Fitness: Global Lifestyle Phenomenon

Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

hello products: A Friendly David-versus-Goliath Story

hello shared how disruption in media and merchandising led to increased market share for the brand.

hello products: A Friendly David-versus-Goliath Story

In this video, hello shared how disruption in media and merchandising led to increased market share for the brand.

How Nissan Is Building Global Brand Power

Nissan has built brand value through integration, creativity, and sponsorship strategies.

My "Aha!" About Brand Growth

Jim Stengel draws on his marketing experience to share lessons on growth for marketers and brands.

JobLens Mobile App

An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.

The Wearable Volvo

Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.

Oral-B Bluetooth-Connected Electric Toothbrush and App

Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

Win the Hour

Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.

Google Maps App QuizUp Campaign

Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.

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