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Search returned: 218 document(s).

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Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

Protect It or Lose It

Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.

Pringles Flavor Slam at Walmart

Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Spirit Airlines Bare Fare Campaign

Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.

TNT DALLAS Gas Station Takeover

TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.

Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Vita Coco: Connecting Through Culture

Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.

Tale of Two Blizzards

Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.

BMA Prepares for Most Competitive Award Season in History

Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

CES Trends

Top trends from the 2015 Consumer Electronics Show (CES) were shared.

General Mills Hires A Chief Creative Officer. Is This Crazy, Or The Future?

The appointment of a chief creative officer was announced, which is not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael Fanuele, former chief strategy officer of ad agency Fallon in Minneapolis, as its chief creative officer.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

Reaching Millennials Through Music

A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

MINI Drives Content Creation and Brand Experiences

MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.

Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

Activision and Uber Reach Gamers

A case study of how Activision and Uber delivered a unique experience to E3 attendees.

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

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