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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

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  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

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  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

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  • Healthy Inspirations for Every Girl: Diabetes Care Kit

    Multicultural Excellence Awards   December 1, 2016  

    In keeping with American Girl's ongoing commitment to represent all girls, the brand launched and promoted a Diabetes Care Kit for Dolls.

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  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

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  • Sal A Jugar — Hijacked Banner

    Multicultural Excellence Awards   December 1, 2016  

    Toyota partnered with Bass Pro Shop to deliver hyper-relevant targeted banner ads based on the items the consumer was shopping for at the outdoor retailer’s site.

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  • Greatest of All Time

    Multicultural Excellence Awards   December 1, 2016  

    XFINITY celebrated African-American actors and filmmakers with the “Greatest of All Time” campaign, which culminated with content curated for Black History Month being featured on XFINITY OnDemand.

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  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

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  • Unforgettable Happens Here: The Mansfield Family

    Multicultural Excellence Awards   December 1, 2016  

    Walt Disney World positioned its parks as vacation destinations for all families with a video about the Mansfield family’s trip to Disney World with their deaf daughter, Shelby.

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  • Super Mom/Qualified

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s created radio ads to let African-American moms know that McCafé breakfast items could provide an escape from their hectic day-to-day activities.

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  • Why Brand Marketing Needs a New Formula

    Google   November 17, 2016  

    Matt Lawson, Google’s director of ads marketing, reflects on how data is making creative campaigns more relevant and impactful than ever.

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  • TouchPoints

    B-to-B Marketer   October 26, 2016  

    Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

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  • The Struggle to Integrate Programmatic with Creative

    MediaPost   October 26, 2016  

    While programmatic technology has focused on automating the buying and selling of digital advertising, it has struggled to integrate with the creative aspect of a modern-day campaign.

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  • #ComeOnIn

    Cannes Mobile Lions Awards   October 24, 2016  

    The Sydney Opera House was a popular photo opportunity, but not many tourists entered the iconic venue. By leveraging Instagram, the opera house invited consumers to #ComeOnIn.

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  • #SEECOLORS

    Cannes Mobile Lions Awards   October 24, 2016  

    Samsung used its high-definition color quality technology to give people with color vision deficiency (CVD) a chance to see a wider spectrum of colors than their condition normally allowed.

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  • Celebrity Tantrum

    Cannes Mobile Lions Awards   October 24, 2016  

    Samsung teamed up with an actor from the hit show Game of Thrones to show consumers in Australia the superior picture quality of its products.

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  • Amateur Replay

    Cannes Mobile Lions Awards   October 24, 2016  

    Allianz invented an automated recording and action replay system for amateur soccer players.

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  • Pinlist

    Cannes Mobile Lions Awards   October 24, 2016  

    Allianz invented an automated recording and action replay system for amateur soccer players.

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  • Shop with the Force

    Cannes Mobile Lions Awards   October 24, 2016  

    To compete again big-name competitors, Stance created an innovative online shopping experience for its line of Stars Wars-themed socks.

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