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Insights to a Successful Brainstorming Session

This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

Visit Philadelphia’s Innovative Approach to Digital Marketing

Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.

Coming Up ACEs

A look inside the prized work of two Global ACE Award winners.

B-to-B Video: The Comedy Writes Itself

Tim Washer explained how brands can use humor to create lasting connections with an audience.

B-to-B Video: The Comedy Writes Itself

In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

Anheuser-Busch Innovates and Expands with the Bud Light Lime-a-Rita Family

Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.

Improving Ad Creative and Ad Effectiveness through Neuromarketing Research

In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.

Yamaha Corporation of America: Internet of Things Case Study

In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".

Let the Creative Sparks Fly

These five action steps help to foster continuous innovation.

Catching Up with Tim Washer

A discussion with BMA15 presenter and executive producer of rich media marketing at Cisco, Tim Washer.

Funny or Die’s Top Five Tips for Instagram

Tips for growing an Instagram audience from comedy website Funny or Die.

JetBlue Diverts Uniforms from Landfill

JetBlue launched a recycled bag collection using unworn airline uniforms.

Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

Protect It or Lose It

Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.

Pringles Flavor Slam at Walmart

Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Eight O'Clock Coffee Central Perk

Eight O’Clock partnered with Warner Bros. to celebrate the 20th anniversary of the TV show Friends with a specialty coffee and a pop-up shop in Manhattan.

Spirit Airlines Bare Fare Campaign

Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.

TNT DALLAS Gas Station Takeover

TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.

1234567 >>  Last (14)