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This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.
Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
Jim Stengel draws on his marketing experience to share lessons on growth for marketers and brands.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.
Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
Unilever launched a free mobile radio channel to reach consumers in rural India.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
Little Caesars gained brand awareness and market share in Turkey through an innovative mobile technology termed call-triggered advertising.
Citra engaged young women via mobile right before bedtime to introduce its new nighttime body lotion and become part of their pre-sleep rituals.