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Search returned: 167 document(s).
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.
Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
Unilever launched a free mobile radio channel to reach consumers in rural India.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
Little Caesars gained brand awareness and market share in Turkey through an innovative mobile technology termed call-triggered advertising.
Citra engaged young women via mobile right before bedtime to introduce its new nighttime body lotion and become part of their pre-sleep rituals.
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.
Merrill Edge created an app that made it easier for Americans to “Face Retirement.”
Ford created an interactive virtual showroom within a 3D mobile ad unit.
An interactive video ad for a Disney console game received strong tablet engagement.
To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.