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Search returned: 129 document(s).

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Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

JobLens Mobile App

An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.

The Wearable Volvo

Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.

Oral-B Bluetooth-Connected Electric Toothbrush and App

Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

Win the Hour

Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.

Google Maps App QuizUp Campaign

Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.

Pipe Burst

A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.

Kan Khajura Tesan

Unilever launched a free mobile radio channel to reach consumers in rural India.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Tastic Red Pot Campaign

Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.

Little Caesars Call-Triggered Advertising Campaign

Little Caesars gained brand awareness and market share in Turkey through an innovative mobile technology termed call-triggered advertising.

Citra Night Call

Citra engaged young women via mobile right before bedtime to introduce its new nighttime body lotion and become part of their pre-sleep rituals.

Owner’s Hub

An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.

Face Retirement

Merrill Edge created an app that made it easier for Americans to “Face Retirement.”

Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience

Ford created an interactive virtual showroom within a 3D mobile ad unit.

Disney Infinity

An interactive video ad for a Disney console game received strong tablet engagement.

Lindt Creates Rom-Com For Line Launch

To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.

Effective Content Marketing: What Marketers Need to Know

An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

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