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BMA Prepares for Most Competitive Award Season in History

Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

CES Trends

Top trends from the 2015 Consumer Electronics Show (CES) were shared.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

Reaching Millennials Through Music

A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

MINI Drives Content Creation and Brand Experiences

MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.

Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

GEICO Gives Millennials Better Tools and Access

GEICO shared how its highly-competitive brand personality led it to conduct a review on Millennial behaviors that greatly affected the brand’s marketing strategy going forward.

Don’t Get Comfortable: American-Made Clothes for the (Not) Lazy Millennial

American Giant shared how communicating its brand values via social media led to deep engagement with Millennials and an article that changed the brand.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

Gaming for Multicultural Consumers

Insights from game developers who created an interactive experience for multicultural consumers.

It's Beautiful

Coca-Cola celebrated America’s diversity by presenting “America the Beautiful” through a multicultural lens.


In order to raise brand awareness among African-American women, Pantene and COVERGIRL developed a cross-channel campaign that celebrated the unique beauty and style of its target audience.

Special Olympics Texas

Special Olympics Texas celebrated future athletes in a campaign that reached out to new parents of children with developmental and intellectual disabilities.

#WorryFree Celebrations

State farm leveraged the World Cup to create a campaign to show State Farm could insure consumers through all of life’s mishaps, leaving them more time to enjoy soccer.

Zumba Fitness: Global Lifestyle Phenomenon

Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.

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