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In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.
In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".
Tips for growing an Instagram audience from comedy website Funny or Die.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.
Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.
TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.
In this video, learn how Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.
Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.
Learn how GEICO and Farmers Insurance used humor to change an industry.
When the ALS Ice Bucket Challenge went viral online in August of 2014, it caught the ALS Association a little off guard.
Lexus leveraged social engagement and the introduction of a radio-controlled version of the RCF to generate awareness and drive sales for the new model.
American Licorice raised brand awareness and sales with a social media campaign that was both creative and reactive.
Columbia Records shared five best practices for leveraging music data to effectively reach a brand’s target audience.
Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.
The All laundry detergent brand partnered with a mobile app on a user-generated content campaign.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.