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Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.
Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
Insights from game developers who created an interactive experience for multicultural consumers.
Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
hello shared how disruption in media and merchandising led to increased market share for the brand.
In this video, hello shared how disruption in media and merchandising led to increased market share for the brand.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
Jim Stengel draws on his marketing experience to share lessons on growth for marketers and brands.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.
Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.