|All Words Any Words Exact Phrase||Sort by:|
Search returned: 93 document(s).
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
IKEA shared best practices for creating social content and evaluating its value.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
John Hancock has been able to leverage nearly 30 years of marketing continuity to compete in the competitive financial services category.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
Coca-Cola discussed its 2014 Super Bowl campaign, where girls singing “America the Beautiful” in different languages generated the largest volume of social conversation in its brand history.
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Author Joe McCormack discussed the importance of developing today’s essential new skill: profound brevity.
Sachs shares three simple tools for breaking through and becoming an icon: be interesting, tell the truth and live the truth.