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A Prankster and Marketer’s Perspective on Advertising Insights

This webinar provided a rare perspective on what stirs emotion and provokes behavior.

A Prankster and Marketer’s Perspective on Advertising Insights

This webinar provided a rare perspective on what stirs emotion and provokes behavior.

Big and Small Screens: How GEICO Is Making Consumer Engagement Unskippable

GEICO’s agency partner revealed the cutting-edge strategies that led to the company’s winning app and innovative pre-roll campaign.

John Hancock: Engagement in a Multi-Screen World

John Hancock shared its multi-channel campaign “Life Comes Next,” discussing the thought behind the approach and the resulting surge in social engagement.

Insights to a Successful Brainstorming Session

This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

Insights to a Successful Brainstorming Session

This informative webinar video challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

Dads In Ads

As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

HBO Integrates Social Media and Content Marketing

HBO shared the compelling and groundbreaking content marketing work around the HBO original series Game of Thrones.

Visit Philadelphia’s Innovative Approach to Digital Marketing

Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.

Rita’s Italian Ice Social Media Case Study

Rita’s Italian Ice successfully used social media to promote the brand on a small budget, building brand awareness and engagement prior to its annual First Day of Spring Event.

Building and Evolving an Icon for Long-Term Growth

Priceline was fighting to stand out in a commoditized online travel category and needed a compelling brand point of view. Enter The Priceline Negotiator, which drove unprecedented long-term growth and turned Priceline into a category leader.

Broccoli's Image Makeover

There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.

CFP Board's 2014 Public Awareness Campaign

To prove the danger of choosing financial advisors based on word of mouth or a gut feeling, the Certified Financial Planner Board of Standards, Inc. took a dreadlocked DJ with no financial knowledge, gave him a makeover and a crash course in finance, and then convinced some real people to trust him with their finances.

Coming Up ACEs

A look inside the prized work of two Global ACE Award winners.

B-to-B Video: The Comedy Writes Itself

Tim Washer explained how brands can use humor to create lasting connections with an audience.

B-to-B Video: The Comedy Writes Itself

In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.

B-to-B Video: The Comedy Writes Itself

In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

Anheuser-Busch Innovates and Expands with the Bud Light Lime-a-Rita Family

Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.

MSA Arc Flash-Rated Safety Harness

MSA launched a boldly-designed cross-channel campaign to introduce two new products to the market simultaneously.

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