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With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?
General Mills shared a case study from a 50th anniversary campaign for Lucky Charms cereal that included digital, social, television, and gamification elements.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.
Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.
MillerCoors discussed how innovation played a role in the development of its two newest products: a bold premium beer and a male-oriented, sweet, but not too sweet, cider.
The 122 pages of regulations issued recently by the Marijuana Enforcement Division of the Colorado Department of Revenue governing the retail sale of marijuana focus on a host of topics, including dozens of pages and rules relating to the advertising, labeling, and packaging of marijuana.
Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.
To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.
In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this Q&A, Craig Dubitsky, founder of Hello, reveals how he built buzz for his products with limited marketing, the characteristics of a transformational brand, and how he stays creative, among other things.
Planters partnered with Zipcar to promote a new peanut butter product via QR codes.
Miller Lite created a mobile ad that housed a shuffleboard game to raise awareness of its new Pilsner bottle.
New research shows that most North Americans would not select a product with "sustainable" credentials for two key reasons: sustainable products are isolated in separate aisles in US supermarkets, and there is a general lack of knowledge among consumers about the benefits of sustainable production.
O-I makes most of the world’s glass bottles and jars. But brand managers have been shifting to plastic, destroying O-I’s market share along with the health of our planet. The “Glass Is Life” campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers.
By employing innovation in the battle for brand relevancy and cultural saliency, Coca-Cola marketer and ANA board member Alison Lewis is helping her iconic company to thrive. Lewis, Coca-Cola’s senior vice president of marketing in North America, also offers five tips for marketers.
It’s a brave new world for brand design. Learn how Jet Blue, Method, and BMW have used design to create strong brand identities.
Lisa Mancuso, senior vice president, marketing, Fisher-Price, discussed how Fisher-Price refreshed its brand through new TV commercials, digital assets, and packaging.