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Winning at Sustainability: Turning Principles into Action

With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?

Lucky Charms’ 50th Anniversary Campaign

General Mills shared a case study from a 50th anniversary campaign for Lucky Charms cereal that included digital, social, television, and gamification elements.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Using Digital to Reinvigorate Reader’s Digest

Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.

3 Questions on Disruption for Craig Dubitsky

Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.

MillerCoors: New Product Innovation

MillerCoors discussed how innovation played a role in the development of its two newest products: a bold premium beer and a male-oriented, sweet, but not too sweet, cider.

Colorado’s Retail Marijuana Regulations Cover Advertising, Labeling, and Packaging

The 122 pages of regulations issued recently by the Marijuana Enforcement Division of the Colorado Department of Revenue governing the retail sale of marijuana focus on a host of topics, including dozens of pages and rules relating to the advertising, labeling, and packaging of marijuana.

Effective Marketing Strategies for Food and Drink Brands

Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.

Brand Engagement in the Participation Age

To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.

Seven Trends Changing the Way Brands Market to Consumers

In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

They Have Consumers at “Hello”

In this Q&A, Craig Dubitsky, founder of Hello, reveals how he built buzz for his products with limited marketing, the characteristics of a transformational brand, and how he stays creative, among other things.

Everyday Adventures

Planters partnered with Zipcar to promote a new peanut butter product via QR codes.

Miller Lite: Mobile Shuffleboard

Miller Lite created a mobile ad that housed a shuffleboard game to raise awareness of its new Pilsner bottle.

Shoppers React to Sustainable Brands

New research shows that most North Americans would not select a product with "sustainable" credentials for two key reasons: sustainable products are isolated in separate aisles in US supermarkets, and there is a general lack of knowledge among consumers about the benefits of sustainable production.

Glass Is Life

O-I makes most of the world’s glass bottles and jars. But brand managers have been shifting to plastic, destroying O-I’s market share along with the health of our planet. The “Glass Is Life” campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers.

Searching for the Sweet Spot

By employing innovation in the battle for brand relevancy and cultural saliency, Coca-Cola marketer and ANA board member Alison Lewis is helping her iconic company to thrive. Lewis, Coca-Cola’s senior vice president of marketing in North America, also offers five tips for marketers.

Changing Identity

It’s a brave new world for brand design. Learn how Jet Blue, Method, and BMW have used design to create strong brand identities.

How Creativity Re-Energized the Fisher-Price Brand

Lisa Mancuso, senior vice president, marketing, Fisher-Price, discussed how Fisher-Price refreshed its brand through new TV commercials, digital assets, and packaging.

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