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Search returned: 116 document(s).

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Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

The Data-Driven Journey: A Digital Insurer's Path to Loyalty and Increased Profits

What if digital insurer Aviva could link a customer need to a company action before the customer did?

Four Keys to Data-Driven Marketing Efficiency and Effectiveness

Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.

Marketing Capabilities Infographics

Infographics on marketing capabilities from Marketing2020.

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Agile Marketing: How Top Companies Keep Pace in an Always-On World

The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.

The Tools You Need to Build Relationships and Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.

Infobesity: It’s Called Big Data for a Reason

“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.

Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

Coca-Cola Gets It: It's the Data, Stupid

Customer insights gleaned from owned and earned media at Coca-Cola are now being applied to paid media.

How Can a Data-Driven Business Stay Ahead in a Data-Driven Economy?

Marketing professionals across B-to-B categories discussed how brands that are able to leverage this new ocean of data will have a significant strategic advantage in the marketplace.

Creative in the Age of Data

Data from programmatic media buys can help marketers build beautiful creative with targeted performance.

Creative in the Age of Data

Data from programmatic media buys can help marketers build beautiful creative with targeted performance.

What to Do with the Marketing Data You Collect

Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.

What to Do with the Marketing Data You Collect

Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Programmatic: Merging Data and Creative

Combining data with creativity can lead to the development of highly-targeted, artistic marketing campaigns.

White House Warns "Big Data" May Lead to Discrimination

The White House issued a report stating that the excessive use of "big data" may lead to discrimination in pricing, opportunities, and services among consumers.

Big Data Conundrum

This article discusses steps to overcome consumer privacy and security issues.

The Gathering Data Security Storm: Is the Government Helping?

Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.

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