Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 173 document(s).

1234567 >>  Last (9)

Programmatic in 2015: Three Resolutions for Brands

In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."

IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

The rise of programmatic data has put pressure on marketers to make consumer data more actionable.

Customer Segmentation in the Age of Big Data

Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.

Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Data Charts: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.

2014 ANA Mobile First, Mobile Everywhere Conference Recap

In this video, learn key takeaways from the 2014 ANA Mobile First, Mobile Everywhere Conference.

In Good Company

Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

The Rapidly Growing Minefield of Data Security and Data Breaches

Legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.

The Rapidly Growing Minefield of Data Security and Data Breaches

In this video, legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.

The Big Picture

While challenges remain, addressable TV may finally be within reach for marketers.

By the Numbers

Learn about the science behind advertising in a fragmented TV world. The effect of fragmentation is seen in an erosion of ratings and increasing challenges in reaching both large and targeted audiences.

Adapting in the Data-Driven Evolution

Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.

Kraft Harnesses Data to Drive Marketing Success

Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.

Kraft Harnesses Data to Drive Marketing Success

In this video, Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.

McKinsey Executive Summary: Marketing Disruption

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Transforming Microsoft

Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

1234567 >>  Last (9)