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Big Data, Little Data and Marketing at the Intersection

Big data is important, but little data is important, too. Like transactional records telling you what was bought, the support required and the level of satisfaction. Get advice on evaluating your data environment using information from the intersection of big-little data.

Predicting the Future: Unlocking the Power of Big Data in B-to-B Marketing

Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Moneyball for Music: Discovering and Commercializing New Talent

In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.

Data-Rich Targeting for Marketing Programs

Rich Campanaro of NJ Advance Media discussed a new model of building consumer awareness and the value of targeting data, mobile, and responsive design for marketers.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Ten Questions Every Marketer Should Ask Before Buying Audience Data

Tips to help select the right data provider before a media buy.

Integrated Brand Activation Can Be "Priceless"

In this video, learn how MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.

Integrated Brand Activation Can Be "Priceless"

MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Kaiser Permanente: A New Approach to Social Intelligence

Kaiser Permanente discussed the innovative development of the Center for Social Intelligence and what the brand expects to accomplish.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

IC Group discussed how brands can activate, measure, and analyze their consumer data.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Lenovo: A Radically New View of Results

Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.

SpartanNash Delivers Personalized Savings

SpartanNash’s “yes Rewards” loyalty program leverages user-reported data to deliver a unique, personalized brand experience to each of its members.

Cross-Brand Loyalty: How Kellogg Rewards

Kellogg’s shared how its cross-property loyalty program drives sales and gives the brand a deeper understanding of its most valuable customers.

Delivering Maximum Impact

The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.

Influencing, Optimizing and Reshaping Marketing in 2015

This webinar provided insights into how the gap between customer-obsessed brands and the rest grow further as more as more interaction data from multiple channels and touch points floods customer databases.

1234567 >>  Last (11)