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Search returned: 218 document(s).

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How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Inside Google Marketing: How We Went All In with Programmatic Buying

Google debunks four myths surrounding programmatic buying.

General Electric: Driving Commercial Success and ROI

Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

A Manufacturer’s Step-by-Step Guide for Improving the Customer Experience

Steps manufacturers can take to improve experiences and increase customer loyalty.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

The Big Win

IHG’s loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. The brand leveraged the oodles of data at its disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win.

At This Moment: Real-Time Marketing

The At This Moment Real-Time ad campaign helped redefine acquisition marketing for TD Ameritrade. The work rose above the noise of the financial category by providing useful insights and information on the news of the day, empowering our audience to take greater control of their financial decisions in the moment.

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

Big Data, Little Data, and Marketing at the Intersection

VMWare discussed the importance of leveraging every piece of first-party customer data available to optimize the brand experience.

Unlocking the Power of Big Data: From Peer Advocacy to Business Impact

HP and the agency Doremus leveraged data to create an experience that raised HP brand awareness and drove sales of the desktop computer.

Predicting the Future: Unlocking the Power of Big Data in B-to-B Marketing

Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Juniper Networks Time to Strike

Juniper Networks significantly outperformed sales benchmarks with a content marketing strategy focused on providing value throughout the path to purchase.

Moneyball for Music: Discovering and Commercializing New Talent

Columbia shared details behind its data-driven strategy of signing and commercializing artists.

1234567 >>  Last (11)