Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 149 document(s).

1234567 >>  Last (8)

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

Marketing Disruption: Five Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Transforming Microsoft

Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Value of Using Big Data

A guide to help you understand the value of using big data.

Marketers Panel: Top Media Issues

Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.

Oral-B Bluetooth-Connected Electric Toothbrush and App

Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

Leveraging Mobile to Drive Acquisitions

TD Ameritrade used mobile search technology to deliver targeted ads created in real time during market-driven events such as IPOs and stock splits.

Getting from Here to There

How does marketing organize for growth? Let these key insights from Marketing2020 be your guide.

Effective Content Marketing: What Marketers Need to Know

An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Marketing 2020 Infographics: Big Data and Analytics

These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.

Kellogg: Increasing ROI Through Measurement and Optimization

Kellogg’s has been able to improve ROI through measurement and optimization.

Ford’s Marketing Science Unit: Driving Sales Through Predictive Analytics and ROMI

Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.

Dannon: Impacting the Bottom Line with Consumer Profiling

Dannon shared how it drove business by creating a program that generated meaningful, actionable consumer insights.

5 Steps to Data-Driven Marketing: A Guide to 5 Webcasts

Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>

What Every CMO Needs to Know About Big Data

In the next two years, 73% of marketers plan to have a big data analytics solution implemented.

Big Data Marketing Hero: Turning Big Data Overload Into Expertly Managed Marketing Success

Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.

CMO Leadership Series: The Power of Data

Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.

1234567 >>  Last (8)