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Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

Big Data, Little Data, and Marketing at the Intersection

VMWare discussed the importance of leveraging every piece of first-party customer data available to optimize the brand experience.

Unlocking the Power of Big Data: From Peer Advocacy to Business Impact

HP and the agency Doremus leveraged data to create an experience that raised HP brand awareness and drove sales of the desktop computer.

Predicting the Future: Unlocking the Power of Big Data in B-to-B Marketing

Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Moneyball for Music: Discovering and Commercializing New Talent

In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.

Data-Rich Targeting for Marketing Programs

Rich Campanaro of NJ Advance Media discussed a new model of building consumer awareness and the value of targeting data, mobile, and responsive design for marketers.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Is the Advertising Ecosystem on the Edge of Armageddon?

Doug Wood, partner at Reed Smith LLP, discussed a number of urgent marketing issues, including bot fraud, native advertising, and programmatic buying.

Ten Questions Every Marketer Should Ask Before Buying Audience Data

Tips to help select the right data provider before a media buy.

Integrated Brand Activation Can Be "Priceless"

In this video, learn how MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.

Integrated Brand Activation Can Be "Priceless"

MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Kaiser Permanente: A New Approach to Social Intelligence

Kaiser Permanente discussed the innovative development of the Center for Social Intelligence and what the brand expects to accomplish.

Juniper Networks Time to Strike

Juniper Networks significantly outperformed sales benchmarks with a content marketing strategy focused on providing value throughout the path to purchase.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

IC Group discussed how brands can activate, measure, and analyze their consumer data.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

1234567 >>  Last (11)