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All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.
Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Digital tools provide mindblowing opportunities to connect with consumers around the world on a real-time, personalized basis, but many are still baffled by digital and big data. Learn what you can do about it.
Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.
What if digital insurer Aviva could link a customer need to a company action before the customer did?
Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.
Infographics on marketing capabilities from Marketing2020.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.
“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.
From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.
If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.
Is increasing government scrutiny on the way? Two reports out of Washington in May 2014 could signal a move in that direction.
Developments in advanced analytics, data visualization, and processing power are opening new doors to solve big data marketing problems.
AdExchanger shared an introduction to programmatic media buying and the questions marketers need to ask their agencies and vendors.
Marketing2020 respondents identify the top three marketing capabilities for the future.
Customer insights gleaned from owned and earned media at Coca-Cola are now being applied to paid media.