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Search returned: 149 document(s).
Citi developed a proprietary framework to measure the effectiveness of its social content.
“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.
Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
A guide to help you understand the value of using big data.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
TD Ameritrade used mobile search technology to deliver targeted ads created in real time during market-driven events such as IPOs and stock splits.
How does marketing organize for growth? Let these key insights from Marketing2020 be your guide.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.
Kellogg’s has been able to improve ROI through measurement and optimization.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.
Dannon shared how it drove business by creating a program that generated meaningful, actionable consumer insights.
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
In the next two years, 73% of marketers plan to have a big data analytics solution implemented.
Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.
Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.