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Search returned: 139 document(s).

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Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets

How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

Untangle Your Assets: How to Sustain Your Competitive Advantage

History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.

Elevating Marketing at Microsoft

CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.

Content's Growing Pains Look A Lot Like Social Media Marketing's

Here are some thoughts on how to build a strategy and track performance.

Google Adds Sitelinks Search Box In Search Query Results

Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.

Robber-Bots: Don’t Let Them Make a Bad Impression

Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.

The Multi-Screen Advertising Playbook

Discover what a multi-screen advertising solution should look like.

The Multi-Screen Dayparting Playbook

Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade

Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.

Digital Marketers Beef Up On Personalization

Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior

Fitness bands and smartphone apps that track health gaining popularity.

Open Programmatic: Let The Network Do Some Of The Work

New open and network-based models of programmatic marketing are outperforming the old closed systems.

3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

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