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Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

Nigel Morris: Digital is Dominant - Innovate Or Die

Digital isn’t just a disruptive change agent anymore — it has emerged as the dominant economic and cultural force shaping society today.

Cisco Broadens Its Brand Position

Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.

JobLens Mobile App

An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.

The Wearable Volvo

Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.

Oral-B Bluetooth-Connected Electric Toothbrush and App

Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

Rip Curl Search GPS

Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

NCAA March Madness Live

The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.

Air on the Side of Humanity

JetBlue designed a voice-activated rich media banner ad for mobile to connect with frequent flyers.

Win the Hour

Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.

Pipe Burst

A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Key to Cross-Platform Advertising Is Creating A Single Metric

The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.

Coca-Cola Share Happiness

Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.

Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge

Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.

Setting The Industry's Sights On Viewability

Tackling viewability measurement for digital ads is just one step in the journey toward the ultimate goal: true cross-platform planning, buying and evaluating of marketing and media.

Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets

How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.

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