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Search returned: 194 document(s).
Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.
This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.
Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.
Comprehensive and extremely useful guide with an easy-to-digest layout.
Includes explanation of factors such as size and position.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
And the votes are in!
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.
Lowe’s shared its vision on the future of the smart home and the Internet of Things.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Starwood has been an innovator in the mobile space, partnering with companies like Apple to deliver personalized guest experiences.
While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.