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Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

The Internet of Things: What Should Brands be Doing?

This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Unlocking the Power of Big Data: From Peer Advocacy to Business Impact

HP and the agency Doremus leveraged data to create an experience that raised HP brand awareness and drove sales of the desktop computer.

Launching New Technology in a Complex, Highly Regulated Industry

Learn insights, strategies and challenges of entering a complex and highly regulated industry dominated by a single leader while managing unprecedented stakeholder and public interest.

The Cloud Games: Catching Fire

Three top cloud users and three top cloud providers discussed the marketing cloud’s impact on marketing mixes, organizations, roadmaps and agency ecosystems.

The Myth of Marketing Automation

Tocquigny shared why a strong marketing team is more important than ever in the age of marketing automation.

The Myth of Marketing Automation

In this video, Tocquigny shared why a strong marketing team is more important than ever in the age of marketing automation.

Innovation at a Successful B-to-B Company

Motorola Inc. created an environment that fostered purpose-driven innovation by combining research and development, technology, and the customer’s voice.

A Whole New Train of Thought: Delivering Customer Outcomes

In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language.

A Whole New Train of Thought: Delivering Customer Outcomes

In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language. Learn how in this video.

Innovation at a Successful B-to-B Company

In this video, learn how Motorola Inc. created an environment that fostered purpose-driven innovation by combining research and development, technology, and the customer’s voice.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Marketing Through the New Customer Life Cycle in the Digital Age

The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Big Names Take on Programmatic

An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.

The Invention of Advertising

Mike Yapp, director of The ZOO at Google | YouTube, discussed the power shift in advertising caused by technology.

1234567 >>  Last (14)