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Search returned: 117 document(s).
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Fitness bands and smartphone apps that track health gaining popularity.
New open and network-based models of programmatic marketing are outperforming the old closed systems.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of the expansion.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences
Includes a Digital Transformation checklist.
The 2014 State of Digital Transformation: How Companies Are Investing in the Digital Customer Experience
Features rankings of Digital Transformation initiatives.
The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.
This white paper details the expansion of programmatic audience development practices across 12 global markets.
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment.
Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).
The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.
What if digital insurer Aviva could link a customer need to a company action before the customer did?
Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.