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Search returned: 201 document(s).
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.
Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.
This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.
Advances in technology and social media have changed sponsorship marketing forever.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.
Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.
Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.
Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.
Olso Norway-based Cxense has introduced an eye-catching 3D advertising capability to help publishers and advertisers capture consumers’ attention and combat “banner blindness.”
Comprehensive and extremely useful guide with an easy-to-digest layout.
Includes explanation of factors such as size and position.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
And the votes are in!
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.