Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 290 document(s).

1234567 >>  Last (15)

Keeping up with Your Growing Marketing Technology Portfolio

This webinar covered methods for blueprinting and strategic sequencing of marketing tech portfolio rollouts, factoring in internal skills and capabilities, marketing organizational structure and corporate goals.

Keeping up with Your Growing Marketing Technology Portfolio

This webinar covered methods for blueprinting and strategic sequencing of marketing tech portfolio rollouts, factoring in internal skills and capabilities, marketing organizational structure and corporate goals.

The Brand Marketer’s Guide to In-Image Advertising

Considerations for advertisers include pricing, UX, viewability, and scale.

What Do Publishers Really Think of Emerging Forms of Advertising?

An inside look at publisher strategies on native advertising and tips for marketers.

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.

Catching up with Ruth P. Stevens

A Q&A with Ruth P. Stevens, author of Tradeshow and Event Marketing: Plan, Promote, and Profit.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. During this webinar, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. In this webinar video, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

General Electric: Driving Commercial Success and ROI

Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

Reaching the Always-Addressable Customer

Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.

Digital Advertising’s Blind Spot

A growing percentage of Internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.

Catching up with Douglas J. Wood

Catching up with Douglas J. Wood, partner with Reed Smith LLP.

Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

KPMG’s Bob Siegal Outlines Critical C-Suite Thinking on Programmatic Issues

The Internationalist spoke with the director of KPMG's Marketing, Media and Promotions Contract Compliance Services group about programmatic ad buying.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

The Internet of Things: What Should Brands be Doing?

This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

1234567 >>  Last (15)