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Beyond the Tech Trends: A CES 2015 Recap

Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.

For Best Buy, TVs are Strong, Tablets Weak

Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.

Top Three Tech Trends Marketers Should Watch in 2015

Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

5 Factors of Viewability

Includes explanation of factors such as size and position.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

'Programmatic' Voted Marketing Word of the Year

And the votes are in!

The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data

A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.

More Than 56% Of Ad Impressions Are Not Seen, Google Says

Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.

Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback

Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

Get Out of the Box

While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Drones Are Marketing's Weapon Of Mass Distraction

New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.

Heineken Answers the Call of Mobile

Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.

ICANN New gTLD Program Update

Reed Smith LLP provides a review of the issues surrounding ICANN and TLD registration.

Culture and Moments: Multicultural Communities on Twitter

Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.

Culture and Moments: Multicultural Communities on Twitter

In this video, Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

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