|All Words Any Words Exact Phrase||Sort by:|
Search returned: 233 document(s).
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Quick tips for brands looking to introduce new content marketing software platforms and strategies.
Brand marketers themselves may provide the biggest challenges to achieving programmatic success.
The majority of consumers are open to brand communications through a smart watch or other wearable technology device.
A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
The programmatic TV marketplace is expanding.
New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.
A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.
Google looks at the potential of programmatic TV for brand advertisers.
Marketing departments are making massive investments in technology to drive customer relationships and media.
An update on how augmented reality can help create immersive campaigns.
Experience design leverages data and insights to foster authentic connections between people and brands.
In this video, experience design leverages data and insights to foster authentic connections between people and brands.
Digital media can create value for consumers and shareholders but also comes with challenges that are easily solvable with transparency, trust, and teamwork.
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.
Old Spice transforms Grand Central Terminal into an artificial natural paradise and Rishad Tobaccowala, chief strategist at Publicis Groupe, discusses the current state of technology in marketing.
Even as many trend watchers predict a rapid and long-term surge in the use and popularity of wearable tech, not everyone’s data reveals a similar forecast.
Seattle is one of America’s fastest growing metro areas and has become a magnet for lifestyle testing around all types of cloud technology.