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Search returned: 250 document(s).

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Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Launching New Technology in a Complex, Highly Regulated Industry

Learn insights, strategies and challenges of entering a complex and highly regulated industry dominated by a single leader while managing unprecedented stakeholder and public interest.

The Cloud Games: Catching Fire

Three top cloud users and three top cloud providers discussed the marketing cloud’s impact on marketing mixes, organizations, roadmaps and agency ecosystems.

Innovation at a Successful B-to-B Company

Motorola Inc. created an environment that fostered purpose-driven innovation by combining research and development, technology, and the customer’s voice.

Innovation Fits Like a Glove at Rawlings

This presentation examined the evolution of one of America’s most well-known and authentic sports brands and their non-linear journey to the top of their industry.

A Whole New Train of Thought: Delivering Customer Outcomes

In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language.

A Whole New Train of Thought: Delivering Customer Outcomes

In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language. Learn how in this video.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Marketing Through the New Customer Life Cycle in the Digital Age

The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Big Names Take on Programmatic

An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.

Three Ways Brands Should Think about the Internet of Things

The value of the Internet of Things is in creating stickiness for everyday products and services.

Three Marketing Tips from Branding Giants

Quick tips for brands looking to introduce new content marketing software platforms and strategies.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

Wearables May Be Next Consumer Communications Channel

The majority of consumers are open to brand communications through a smart watch or other wearable technology device.

Why Brands Need to Shake Gen Y Obsession

A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

The Expanding Programmatic TV Marketplace

The programmatic TV marketplace is expanding.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

1234567 >>  Last (13)