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  • Bringing Mobile Geo-Fencing into the Programmatic Age

    Smarties Awards   September 27, 2016  

    To reach its consumers at the right time and the right place, Samsung used a mobile geo-fencing campaign to target and segment in-market consumers.

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  • Eyes on Gigi

    Smarties Awards   September 27, 2016  

    BMW’s “Eyes on Gigi” campaign used 360-degree mobile video technology to introduce the brand to a new generation of customers, and reestablish it as an industry leader.

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  • Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior

    Webinars   September 21, 2016  

    In this webinar video, the presenter dove into the new age of addressable TV, closely examined how addressable technology makes television advertising more effective than ever and why now is the best time for marketers to break new ground and add addressable TV into their media mix.

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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • The Definitive Guide to Account-Based Marketing

    Knowledge Partners   September 7, 2016  

    Best practices for successful account-based marketing strategies.

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  • High-Performance Account-Based Marketing Capabilities

    Knowledge Partners   September 7, 2016  

    Research on account-based marketing helps lay out a framework for maximizing its revenue impact.

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  • Leveraging Data: The Science of Marketing

    Webinars   August 24, 2016  

    This webinar video offered insights into the algorithms and methodologies that power the most effective attribution technology, common mistakes made by well-meaning marketers, and why end-user adoption, quality onboarding, and quality data all go hand in hand if you want to leverage your data to take meaningful action.

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  • The State of Programmatic Direct

    Google   August 18, 2016  

    Google DoubleClick created this infographic to explain how marketers are using a type of buying called programmatic direct.

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  • Modernizing the Mix: Transforming Marketing through Technology and Analytics

    Knowledge Partners   August 4, 2016  

    DataXu’s new research looks at the adaptation of marketing and advertising technology solutions.

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  • Cuisinart: Driving Innovation with Customer Analytics

    Event Recaps   August 3, 2016  

    Mary M. Rodgers, director of marketing communications at Cuisinart and Waring Products, discussed how Cuisinart implemented stronger analytical strategies to improve its social media presence and consumer sentiment.

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  • The Best “Must See” Retail Innovations 2016

    Session Videos   July 26, 2016  

    In this video, learn about the latest technology and discover the new cutting-edge ways that brands and retailers are connecting and engaging with shoppers.

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  • The Best “Must See” Retail Innovations 2016

    Public Videos   July 26, 2016  

    In this video, learn why retailers need to use technological innovation and mobile/social platforms to create worthwhile experiences for shoppers.

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  • Get it Right

    B-to-B Marketer   July 25, 2016  

    Avoid these mistakes when choosing a marketing technology solution.

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  • Opening Remarks: Media’s “Big Four” Concerns

    Session Videos   July 21, 2016  

    In this video, learn how technology has given rise to the "Big Four" of generally interrelated concerns that threaten the underpinning of digital marketing and sub-optimize the financial investments of marketers.

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  • Visa: Driving Growth Through Digital Innovation and Partnerships

    Event Recaps   July 21, 2016  

    Visa shared tips for driving growth with innovation and an overview of its “Everywhere Initiative,” which taps startup partners to work on some of its biggest business challenges.

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  • Accenture

    B2 Awards   July 1, 2016  

    Accenture created a new business, Accenture Strategy, and targeted the C-suite with a multimedia campaign.

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  • Winning with Remarketing

    B2 Awards   July 1, 2016  

    HCL Technologies instituted a robust remarketing campaign that improved the website’s engagement and drove conversions.

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