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Search returned: 194 document(s).

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Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

FCC Says Broadband Now Means Speeds of 25 Mbps

This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.

Beyond the Tech Trends: A CES 2015 Recap

Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.

For Best Buy, TVs are Strong, Tablets Weak

Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.

Top Three Tech Trends Marketers Should Watch in 2015

Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

The Data Economy

Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

5 Factors of Viewability

Includes explanation of factors such as size and position.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

'Programmatic' Voted Marketing Word of the Year

And the votes are in!

The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data

A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.

More Than 56% Of Ad Impressions Are Not Seen, Google Says

Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.

Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback

Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.

Lowe’s Leads in Smart Home Technology

Lowe’s shared its vision on the future of the smart home and the Internet of Things.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

Starwood Brings Real-World Experience to Mobile

Starwood has been an innovator in the mobile space, partnering with companies like Apple to deliver personalized guest experiences.

Get Out of the Box

While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Drones Are Marketing's Weapon Of Mass Distraction

New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.

1234567 >>  Last (10)