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Search returned: 139 document(s).
How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.
Here are some thoughts on how to build a strategy and track performance.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.
Discover what a multi-screen advertising solution should look like.
Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Fitness bands and smartphone apps that track health gaining popularity.
New open and network-based models of programmatic marketing are outperforming the old closed systems.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.