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Search returned: 173 document(s).
Includes explanation of factors such as size and position.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
And the votes are in!
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.
Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.
Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Time Inc. uses data to improve the viewability of ads placed on its digital properties.
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
Digital isn’t just a disruptive change agent anymore — it has emerged as the dominant economic and cultural force shaping society today.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.
Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.