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Honeywell User Experience

Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.

New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

Dell: Marketing, Technology, and Grit

Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.

Aetna Builds a Marketing Technology Organization

Aetna shared the strategy, structure, and roles of its newly formed marketing technology office.

Feeling the Pulse

A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.

Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

FCC Says Broadband Now Means Speeds of 25 Mbps

This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.

A Whole New Ball Game

Advances in technology and social media have changed sponsorship marketing forever.

Beyond the Tech Trends: A CES 2015 Recap

Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.

For Best Buy, TVs are Strong, Tablets Weak

Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.

Top Three Tech Trends Marketers Should Watch in 2015

Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

The Data Economy

Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.

Breaking New Ground

Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.

The Right Stuff

Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

Battling Banner Blindness: Cxense Pioneers 3D Display Ads

Olso Norway-based Cxense has introduced an eye-catching 3D advertising capability to help publishers and advertisers capture consumers’ attention and combat “banner blindness.”

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

5 Factors of Viewability

Includes explanation of factors such as size and position.

Why Marketers Should Tell Ad Tech "F--- Your Analytics"

Collective shared four recommendations for marketers to improve their digital analytics.

Why Marketers Should Tell Ad Tech "F--- Your Analytics"

In this webinar, Collective shared four recommendations for marketers to improve their digital analytics.

1234567 >>  Last (11)