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Quick tips for brands looking to introduce new content marketing software platforms and strategies.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
The programmatic TV marketplace is expanding.
New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.
A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.
Marketing departments are making massive investments in technology to drive customer relationships and media.
An update on how augmented reality can help create immersive campaigns.
Experience design leverages data and insights to foster authentic connections between people and brands.
Digital media can create value for consumers and shareholders but also comes with challenges that are easily solvable with transparency, trust, and teamwork.
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.
Old Spice transforms Grand Central Terminal into an artificial natural paradise and Rishad Tobaccowala, chief strategist at Publicis Groupe, discusses the current state of technology in marketing.
Even as many trend watchers predict a rapid and long-term surge in the use and popularity of wearable tech, not everyone’s data reveals a similar forecast.
Seattle is one of America’s fastest growing metro areas and has become a magnet for lifestyle testing around all types of cloud technology.
Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.
Aetna shared the strategy, structure, and roles of its newly formed marketing technology office.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.
This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.