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Search returned: 252 document(s).
Nielsen research on mobile wallet users and the opportunity for marketers.
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
Learn insights, strategies and challenges of entering a complex and highly regulated industry dominated by a single leader while managing unprecedented stakeholder and public interest.
Three top cloud users and three top cloud providers discussed the marketing cloud’s impact on marketing mixes, organizations, roadmaps and agency ecosystems.
Motorola Inc. created an environment that fostered purpose-driven innovation by combining research and development, technology, and the customer’s voice.
This presentation examined the evolution of one of America’s most well-known and authentic sports brands and their non-linear journey to the top of their industry.
In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language.
In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language. Learn how in this video.
As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.
The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.
The value of the Internet of Things is in creating stickiness for everyday products and services.
Quick tips for brands looking to introduce new content marketing software platforms and strategies.
Brand marketers themselves may provide the biggest challenges to achieving programmatic success.
The majority of consumers are open to brand communications through a smart watch or other wearable technology device.
A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.