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  • Catch the Fever

    Activate   November 28, 2016  

    Six tips to get the most out of your augmented reality efforts

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  • Industry Vertical: Entertainment & Sports

    Insight Briefs   November 22, 2016  

    This industry vertical will explore the ways that brands are using data and personalization to enrich the customer experience and distinguish themselves from the other brands in the entertainment and sports category.

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  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

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  • Digital 3.0: Cross-Device and Attribution

    Event Recaps   November 15, 2016  

    iNvolved Media shared how companies can leverage new technology and get the most value out of cross-device marketing.

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  • New Technology Platforms: Great Opportunities, Real Risks

    Public Videos   November 10, 2016  

    Data collection and privacy are key legal concerns with new technology platforms and growing connectivity.

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  • Uncovering the Marketing Potential for VR and AR

    Webinars   November 9, 2016  

    This webinar video provided marketers with what they need to know as they approach opportunities in these new channels. Attendees learned about the addressable AR and VR markets using forecasts for each sector's growth; consumer insights on behavior, sentiment and intent; and the content creators to watch.

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  • The Real Potential of Big Data for Brands

    Event Recaps   November 8, 2016  

    Quantcast shared ways in which marketers can take advantage of big data and the opportunity it presents to make a lasting impression on a target audience.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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  • 2017 Internet of Things Predictions

    MediaPost   November 1, 2016  

    Forrester provided some interesting insights into what is likely to happen in 2017 in the area of IoT.

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  • The Top Three Ways to Calculate User Retention Rate

    Knowledge Partners   October 26, 2016  

    Appboy breaks down each method (classic, range, and rolling retention) to discuss strengths and limitations.

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  • Walgreen Company

    Event Recaps   October 26, 2016  

    Walgreen Co. shared how it has combined marketing with procurement to drive business results, identifying key challenges, lessons learned, and high-level successes the team experienced.

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  • Location Targeting: Insights to Going Beyond Places

    Webinars   October 26, 2016  

    Learn why marketers need a new way of thinking in order to develop an innovative mobile strategy.

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  • The Struggle to Integrate Programmatic with Creative

    MediaPost   October 26, 2016  

    While programmatic technology has focused on automating the buying and selling of digital advertising, it has struggled to integrate with the creative aspect of a modern-day campaign.

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  • Commitment Rings

    Cannes Mobile Lions Awards   October 24, 2016  

    Cornetto ice cream created “Commitment Rings” to prevent people from watching their favorites Netflix shows without their partners.

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  • Life-Saving Helmet

    Cannes Mobile Lions Awards   October 24, 2016  

    The Thai Health Promotion Foundation developed a motorcycle helmet with built-in features to alert emergency services in the event of an accident.

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  • Babolat POP

    Cannes Mobile Lions Awards   October 24, 2016  

    Babolat developed a wearable device for amateur tennis players to track their performance and interact with friends.

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  • Re:Shakespeare

    Cannes Mobile Lions Awards   October 24, 2016  

    Samsung Electronics and the Royal Shakespeare Company teamed up to create an educational app to get young students excited about Shakespeare.

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  • The Transparency Toolkit for the Data-Driven CMO

    Event Recaps   October 22, 2016  

    Ameritrade and MarketShare revealed what CMOs need to do to be successful in an increasingly data-driven world.

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  • The Transparency Toolkit for the Data-Driven CMO

    Public Videos   October 22, 2016  

    Learn how analytics has elevated the credibility of marketing at TD Ameritrade by showing the connection to business results.

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