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Search returned: 117 document(s).

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Digital Marketers Beef Up On Personalization

Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior

Fitness bands and smartphone apps that track health gaining popularity.

Open Programmatic: Let The Network Do Some Of The Work

New open and network-based models of programmatic marketing are outperforming the old closed systems.

3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

Media, Entertainment Execs Trading Cost-Cutting For Growth

Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of the expansion.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences

Includes a Digital Transformation checklist.

The 2014 State of Digital Transformation: How Companies Are Investing in the Digital Customer Experience

Features rankings of Digital Transformation initiatives.

Top Three Trends Shaping Marketing Strategy

The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.

Going Global: Programmatic Audience Development Around the World

This white paper details the expansion of programmatic audience development practices across 12 global markets.

The Power to Drive Efficiency and Prove Value: Marketing Automation

Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment.

Got ROI? Prove It!

Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).

Optimizing Marketing Operations: Streamline, Manage and Monitor Your Marketing Organization

The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.

The Data-Driven Journey: A Digital Insurer's Path to Loyalty and Increased Profits

What if digital insurer Aviva could link a customer need to a company action before the customer did?

Four Keys to Data-Driven Marketing Efficiency and Effectiveness

Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

Choosing an SEM Platform: Analyze, Ask and Act

Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.

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