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Research Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

Key Findings Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

A Content Disconnect

B-to-B marketers are overwhelmingly bullish on content marketing and plan to ramp up their content efforts, but too many marketers are getting content marketing wrong.

How Efficient is Your Content Marketing?

A recent study by Gleanster finds that waste and redundancy cost B-to-B companies big bucks.

Generation X: The Small but Mighty Generation

An infographic exploring an influential but often overlooked buying segment.

How to Connect with B-to-B Buyers

Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.

LGBTQ Athletes

Research exploring American consumers’ attitudes toward LGBTQ athletes.

LGBT Inclusive Advertising Study

Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.

Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

Building a YouTube Content Strategy: Lessons from Google BrandLab

Tips for a successful video strategy, including how to create, collaborate, and curate content.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Want to Get Frequency Right? Find out which Account You're Emailing

Marketers can gain a real advantage by knowing whether subscribers are reading commercial mail in their primary accounts.

Tapped In: Craft and Local Are Powerful Trends in the Beer Aisle

In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.

Push Vs. Pull: Triggers Are What Will Drive It

Consumers want seamless access to information when making a purchase online.

Email Remains a Marketing Mainstay

Stats and trends around email marketing in 2015.

How Companies Are Putting Advertising Process Control to Work

Research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.

New Product Pioneers: Finding Early Adopters in Unexpected Areas

While consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.

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