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Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

Principles from digital marketing can be used to shape a new generation of strategic sales tools.

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Communication Breakdown?

Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

Why Pinterest Has B-to-B Marketers Pinning about Pinning

Pinterest explained how brands can utilize its site to gain audience insight that can be leveraged in promotion.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Get with the Program

How consumers divide their time among different forms of media may surprise you.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Big Names Take on Programmatic

An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.

Where’s the Beef? Why Consumers Are Buying Less Fresh Meat

While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.

Bricks and Clicks

Global grocery shoppers want a blended experience of digital and physical.

Customer Retention Efforts Can Backfire

A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.

U.S. Consumers Warming to Digital Grocery Shopping

Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.

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