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It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.
Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.
Comfort levels vary when it comes to tech and mobile money management.
Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
Get the recipe for success from proven companies in this useful top ten list.
Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.
Top trends from the 2015 Consumer Electronics Show (CES) were shared.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.