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Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

The State of Content Marketing: Growing and Transforming Customer Engagement

Get an in-depth industry overview on the state of content marketing, including insights from a recent study, Content Marketing: Growing and Transforming Customer Engagement.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Get with the Program

How consumers divide their time among different forms of media may surprise you.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Big Names Take on Programmatic

An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.

Where’s the Beef? Why Consumers Are Buying Less Fresh Meat

While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.

Bricks and Clicks

Global grocery shoppers want a blended experience of digital and physical.

Customer Retention Efforts Can Backfire

A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.

U.S. Consumers Warming to Digital Grocery Shopping

Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.

Consumers Pour on Mother’s Day Love for Record Spending

The National Retail Federation predicts 2015 total spending will reach highest in 12 years.

Agencies and Digital: A Wall Street Perspective

A look at the agency landscape from the perspective of a Wall Street analyst.

Forrester Says E-commerce to Reach $334 Billion

Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.

When Engaging Canadian Consumers Online, Marketers Must Use the Right Tools

Canadians are developing online shopping and research preferences that will influence how marketers can best reach them.

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