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Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
Research on Millennials and radio messaging tactics, including commercials and contests.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.
Insights into Asian-American consumers’ grocery shopping behaviors.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
A global Nielsen survey found that price is the top driver of store-switching behavior.
The healthcare and pharma industries should embrace digital media to reach consumers.
Get a quick breakdown of an ANA study on what marketers and agencies think of each other.
Get an in-depth industry overview on the state of content marketing, including insights from a recent study, Content Marketing: Growing and Transforming Customer Engagement.
Pinterest explained how brands can utilize its site to gain audience insight that can be leveraged in promotion.
As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.
How consumers divide their time among different forms of media may surprise you.
What to keep in mind as online video and media allocation decisions are made.
As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.
Mondo provides full salary data and analysis for digital marketing jobs.
Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.
An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.
While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.
Global grocery shoppers want a blended experience of digital and physical.
A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.