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The Creative Group: 2015 Salary Guide

The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.

Infographics: 2014 Shifts in Mobile Marketing

These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.

A Clean Bill of Health and Wellness: Good-For-You Goods Are Set to Grow Global

It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.

Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market

Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

Searching for Love on Valentine's Day

Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.

Millennials: The Innovation Generation

Six ways brands are leveraging innovation in marketing and product development to win Millennials.

Beyond the Tech Trends: A CES 2015 Recap

Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.

Short-Form Video Forecast to Hit $13 Billion by 2020

Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.

Tops of 2014: Advertising

Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.

Social Networks Help Propel Digital Video Ads to $7.7 Billion

Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.

Twitter To Create Video Ad Unit

Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.

Comfort Zones: Acclimating Consumers to Mobile Banking

Comfort levels vary when it comes to tech and mobile money management.

Microsoft Launches Cross-Platform Ads On MSN Apps

Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.

Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board

Google on Tuesday revealed several of the publishers and advertisers using the marketplace.

Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says

Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

What Successful Companies and their Marketing Organizations are Putting into Practice

Get the recipe for success from proven companies in this useful top ten list.

The Data Economy

Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.

CES Trends

Top trends from the 2015 Consumer Electronics Show (CES) were shared.

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