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Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

CE Growth Continuing in 2014

As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.

Coca-Cola, Pepsi, Lead CoreBrand's Most Respected

New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.

Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark

Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.

Content Marketing, Social Media, and Travel

Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.

How Millennials and Instagram Are Changing Advertising

Brands should be producing native ads that look like the content already being put out by consumers.

Mindshare Checks Wearable Tech Vitals With New Life+ Unit

WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

Why More Brands Are Buying Digital Ads In-House

Major brands are turning away from agencies and building in-house advertising teams.

Winning at Sustainability: Turning Principles into Action

With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?

Uncommon Sense: Global Trends that Will Affect Us All

The long-term, persistent tailwinds created by the migration to an urbanized, Pacific-focused world will present businesses with significant opportunities.

Smartphones: So Many Apps, So Much Time

Consumers are spending more time on their apps than ever before, presenting marketers with new opportunities to connect.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.

Seven Characteristics of Brands that Lead

These seven characteristics are needed to become a leading, authentic, and trusted brand.

Five Years Later: U.S. Consumers Cautiously Leave the Shadow of the Great Recession

Although U.S. consumers still list the economy as their top concern, fifty-nine percent of Americans say they feel "excellent" or "good" about their personal finances.

U.S. Ad Market Forecast to Spike 6.2 Percent in 2014

Thanks to a strong first quarter that included the Sochi Winter Olympics, the U.S. ad market will continue to expand in 2014.

The Next Social Marketing Revolution

Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.

Millennials Are Seeking the Fountain of Youth Through Healthy Aging

Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.

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