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Click and Cha-Ching: E-Commerce Shifts Into Higher Gear Around the Globe

The most popular online shopping categories are non-consumable—durables and entertainment-related products.

Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade

Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.

Your Email Is a Snowflake

The reality, says the report, is that testing your email sends is paramount to effective email marketing.

Leading By Example in Social

Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.

Fanta's Vine-Based Comedy Series Draws Teens

A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.

Marketers Mull Ad Value Of Instagram, Pinterest

In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.

Millennials Spearhead Turn Toward Privacy

Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.

CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

Digital Marketers Beef Up On Personalization

Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

Media, Entertainment Execs Trading Cost-Cutting For Growth

Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of the expansion.

Emerging Trends in Mobile and What They Mean for Your Business

Mobile advertising can’t be treated like desktop advertising - with smartphones, the device is the consumer.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences

Includes a Digital Transformation checklist.

The 2014 State of Digital Transformation: How Companies Are Investing in the Digital Customer Experience

Features rankings of Digital Transformation initiatives.

Top Three Trends Shaping Marketing Strategy

The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.

Going Global: Programmatic Audience Development Around the World

This white paper details the expansion of programmatic audience development practices across 12 global markets.

Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

The Power to Drive Efficiency and Prove Value: Marketing Automation

Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment.

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