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This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark
Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.
Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.
Brands should be producing native ads that look like the content already being put out by consumers.
WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
Major brands are turning away from agencies and building in-house advertising teams.
With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?
The long-term, persistent tailwinds created by the migration to an urbanized, Pacific-focused world will present businesses with significant opportunities.
Consumers are spending more time on their apps than ever before, presenting marketers with new opportunities to connect.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
Although U.S. consumers still list the economy as their top concern, fifty-nine percent of Americans say they feel "excellent" or "good" about their personal finances.
Thanks to a strong first quarter that included the Sochi Winter Olympics, the U.S. ad market will continue to expand in 2014.
Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.
Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.