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Search returned: 366 document(s).
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.
Comfort levels vary when it comes to tech and mobile money management.
Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
Get the recipe for success from proven companies in this useful top ten list.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
Perspectives and predictions from 5 ANA members.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.