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Search returned: 411 document(s).

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Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Email Marketing Fundamentals

Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

The Evocative Web: How to Engage Women & Create Strong Emotional Connections Via Visual Content

New research on how brands can create high-quality visual content to connect with female consumers.

Are Women Happy? Digital Content, Technology, and Women’s Happiness

New consumer research on how content and technology play a role in women’s happiness.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

The Customer is the CMO's Best New Product Developer: CMO’s Agenda

Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.

Programmatic Buys Expected to Jump 21% This Year, Ad Exec Plans Outpace Publishers

A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.

CMOs Focus More on Tech to Automate Media Decisions

Marketing departments are making massive investments in technology to drive customer relationships and media.

Hispanic Consumers’ Financial Habits

A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.

When Augmented, Virtual Reality Becomes Real for Advertisers

An update on how augmented reality can help create immersive campaigns.

Millennials Evaluate Corporate Reputation through a New Lens

Nielsen examined what influences global Millennials’ perceptions of corporations.

The Creative Group: 2015 Salary Guide

The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.

Infographics: 2014 Shifts in Mobile Marketing

These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.

The Changing Face of B2B Marketing

Google debunks several B-to-B myths, including the myth that Millennials aren’t making B-to-B business decisions.

A Millennial Majority for Audio, Today

Nielsen research found more Millennials listen to radio weekly than older generations.

The Case for Training

Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?

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