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Search returned: 95 document(s).
ISBM called on marketers to advocate for a customer-focused B-to-B strategy as opposed to one that pleases shareholders.
To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.
Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.
This webinar focused on the evolution of CSR to brand citizenship.
Where a company is located can contribute to its reputation.
Brand messages about diversity and equality for the LGBT community can have widespread impact.
In this video, discover how Target has dramatically lowered its environmental impact during commercial production.
Target has dramatically lowered its environmental impact during commercial production.
The major types of cause marketing programs are discussed in this presentation.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.
Chobani has embraced innovation and marketing to maintain its leadership position.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.
Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.
Vestas used media partnership, influencer engagement, and social sharing to launch its clean energy initiative “Wind for Prosperity.”
A non-profit organization in Spain created a park to encourage children and their families to recycle.
Bonafont’s social campaign planted one tree for each new Facebook like, allowing consumers to make a difference without a time commitment.
Walgreens created a program that would donate a life-saving vaccination for a child in a developing country for every flu shot administered.