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#ANALOG

Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

FINNEGANS' Reverse Food Truck

To transform the impulse purchase into an impulse donation and harness slacktivism, we created the world’s first Reverse Food Truck. It is a truck that doesn't make food, but accepts food and monetary donations, spreading the FINNEGANS mission through events, word of mouth and news coverage.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

Best Practices in "Going Green" from Major Brands

EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

An Important "Call to Arms" for B2B Marketers

ISBM called on marketers to advocate for a customer-focused B-to-B strategy as opposed to one that pleases shareholders.

Knees for Life

MOR physicians partnered with IATA to launch “Knees for Life,” a public service campaign dedicated to preventing ACL injuries in young athletes.

SF SPCA

To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

Millennials: Top Trends and Strategies

Successful brands capitalize on brand authority to engage Millennials in the active and participatory new media space.

Millennials: Top Trends and Strategies

Successful brands capitalize on brand authority to engage Millennials in the active and participatory new media space.

From Defense to Offense: Five Steps to Purpose-Based Marketing

The evolution of corporate social responsibility (CSR) into what is known as “brand citizenship” reflects consumers’ desire to connect more deeply with brands and trust the authenticity of brand voice.

From Defense to Offense: Five Steps to Purpose-Based Marketing

The evolution of corporate social responsibility (CSR) into what is known as “brand citizenship” reflects consumers’ desire to connect more deeply with brands and trust the authenticity of brand voice.

Corporate Reputation and Location

Where a company is located can contribute to its reputation.

LGBT Advertising: How Brands Are Taking a Stance on Issues

Brand messages about diversity and equality for the LGBT community can have widespread impact.

Target’s Zero Waste Commercial Production Strategy

In this video, discover how Target has dramatically lowered its environmental impact during commercial production.

New Developments in Cause Marketing

The major types of cause marketing programs are discussed in this presentation.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

Chobani has embraced innovation and marketing to maintain its leadership position.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.

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