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Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.
Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.
Vestas used media partnership, influencer engagement, and social sharing to launch its clean energy initiative “Wind for Prosperity.”
A non-profit organization in Spain created a park to encourage children and their families to recycle.
Bonafont’s social campaign planted one tree for each new Facebook like, allowing consumers to make a difference without a time commitment.
Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.
This ANA Insight Brief features sponsorship case studies from Con Edison, Herbalife, Home Depot, Norwegian Cruise Line, and SAS. Read about important considerations to protect your sponsorship, secrets to successful experiential marketing, and the most popular types of events sponsored by ANA members.
This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
This collection of data charts represents findings from the 2013 Experiential Marketing Survey. The objectives of this survey were to determine how experiential marketing is used by ANA members, what metrics are used to measure success, the value of experiential marketing programs to client-side marketers, and the main drivers of experiential marketing budgets.
The American Red Cross overhauled its disaster preparedness program with a series of mobile apps that provided preparation advice, storm alerts, and shelter locations in real time.
The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.
With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.
A successful joint mobile and tactile approach implemented by the United Nations Association of Germany increased awareness about forced/arranged marriages through a padlock campaign called “Free the Forced.”
Yoplait partnered with Pandora to amplify its annual breast cancer research donation campaign through personalized music playlist dedications.
Today, “Go Red For Women” is the largest network of women dedicated to ending heart disease, which it accomplishes through storytelling and mobilizing women to take action. As a result of its efforts, more than 1.5 million women have been recruited to help the Go Red movement, and 330 fewer women are dying daily from heart disease.
Stephen Adler, chief imagineer at Charity Brands Consulting, discussed the ROI of corporate social responsibility.
Brian Maynard, director of brand marketing at Jenn-Air, and Deb O’Connor, director of global corporate reputation and community relations at Whirlpool, shared a case study from KitchenAid’s long-running Cook for the Cure program.
Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.