search results

Search returned: 109 document(s).

  • Extended Stay America Hotels: Leader in Corporate Social Responsibility

    REGGIE Awards   April 20, 2016  

    Extended Stay America partnered with the American Cancer Society to give free and discounted rooms to cancer patients traveling for treatment.

    view
  • Every Trail Connects

    REGGIE Awards   April 20, 2016  

    REI leveraged consumer passion for the outdoors with a social media campaign.

    view
  • Thinking Like a Startup

    Event Recaps   March 30, 2016  

    Cristel Turner, senior director of brand development and advertising at U.S. Cellular, shared how thinking like a startup has changed how she thinks about the brand and how these insights can apply across categories.

    view
  • Digicel Works to Empower Local Communities and is Profitable in the World’s Poorest Regions

    Session Videos   March 11, 2016  

    Digicel and Itaú Unibanco shared their brands’ journeys to develop and implement successful purpose-driven marketing campaigns.

    view
  • Best Practices in "Going Green" from Major Brands

    Event Recaps   February 24, 2016  

    EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

    view
  • Procter & Gamble: Always #LikeAGirl

    Public Videos   February 4, 2016  

    In this video, Always discussed how the #LikeAGirl campaign showcased the brand’s purpose and inspired its target audience.

    view
  • Procter & Gamble: Always #LikeAGirl

    Event Recaps   February 4, 2016  

    Always discussed how the #LikeAGirl campaign showcased the brand’s purpose and inspired its target audience.

    view
  • Making a Difference

    ANA Magazine   January 14, 2016  

    As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

    view
  • Driving Demand and Building Trust in a Competitive Milk Environment

    Event Recaps   December 9, 2015  

    MilkPEP shared the milk industry’s tactics for remaining top of mind with consumers.

    view
  • United Way: Evolving a Global Brand

    Event Recaps   December 9, 2015  

    United Way developed a new brand strategy that focused on purpose-driven relationships.

    view
  • Chobani: Digital as a Force to Brand-Build

    Public Videos   December 3, 2015  

    In this video, Chobani shared how the brand succeeds on digital and social media with clearly communicated values, fan engagement, and creative “phygital” marketing.

    view
  • Chobani: Digital as a Force to Brand-Build

    Session Videos   December 3, 2015  

    In this video, Chobani shared how the brand succeeds on digital and social media with clearly communicated values, fan engagement, and creative “phygital” marketing.

    view
  • Chobani: Digital as a Force to Brand-Build

    Event Recaps   December 3, 2015  

    Chobani shared how the brand succeeds on digital and social media with clearly communicated values, fan engagement, and creative “phygital” marketing.

    view
  • Look at Me

    Cannes Mobile Lions Awards   December 1, 2015  

    Samsung created an app called Look At Me that teaches children with autism to make eye contact, read facial expressions, and express emotions.

    view
  • Godiva Celebrates Inspirational Everyday Women

    Event Recaps   November 12, 2015  

    Godiva discussed the inception, execution, and success of its Lady Godiva Program, which celebrates everyday women making a difference in their communities.

    view
  • Dispelling the Stereotypes of America’s Multicultural Millennials

    Event Recaps   November 8, 2015  

    AVALON shared the values of different Millennial segments, the common values that they all share, and her team’s approach to engaging with them.

    view
  • #HowWeFamily

    Multicultural Excellence Awards   November 8, 2015  

    TYLENOL celebrated modern American families with a content-driven social media campaign.

    view
  • #IAm

    Multicultural Excellence Awards   November 8, 2015  

    Verizon Wireless inspired Asian-American Millennials to pursue non-traditional careers with the #IAm campaign.

    view
  • Wells Fargo — Diwali 2014, "Spreading Smiles"

    Multicultural Excellence Awards   November 8, 2015  

    Wells Fargo partnered with nonprofit charity Operation Smile to create a campaign that enabled customers to support children with cleft lips, palates and other facial deformity.

    view
  • Dispelling the Stereotypes of America’s Multicultural Millennials

    Session Videos   November 8, 2015  

    In this video, AVALON shared the values of different Millennial segments, the common values that they all share, and her team’s approach to engaging with them.

    view

123456 >>