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#ANALOG

Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

Best Practices in "Going Green" from Major Brands

EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

An Important "Call to Arms" for B2B Marketers

ISBM called on marketers to advocate for a customer-focused B-to-B strategy as opposed to one that pleases shareholders.

SF SPCA

To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

5 Steps to Purpose-Based Marketing

This webinar focused on the evolution of CSR to brand citizenship.

Corporate Reputation and Location

Where a company is located can contribute to its reputation.

LGBT Advertising: How Brands Are Taking a Stance on Issues

Brand messages about diversity and equality for the LGBT community can have widespread impact.

Target’s Zero Waste Commercial Production Strategy

In this video, discover how Target has dramatically lowered its environmental impact during commercial production.

New Developments in Cause Marketing

The major types of cause marketing programs are discussed in this presentation.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

Chobani has embraced innovation and marketing to maintain its leadership position.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Igniting Employee Passion with Your Corporate Responsibility Story

Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.

Brand Purpose Fuels Growth and Brand Consistency

Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.

Wind for Prosperity

Vestas used media partnership, influencer engagement, and social sharing to launch its clean energy initiative “Wind for Prosperity.”

Mr. Iglú Park

A non-profit organization in Spain created a park to encourage children and their families to recycle.

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