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Search returned: 69 document(s).

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Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Gaining Consensus

Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

The Latest on Industry Anti-Piracy Efforts

Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.

Digital Advertising Alliance: What Marketers Need to Know

The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

Coming into View

This article discusses new standards and technology for verified video ads.

Big Data Conundrum

This article discusses steps to overcome consumer privacy and security issues.

Advancing Measurement

With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

Crossing the Digital Divide

Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.

Viewable Impressions: New Currency for Digital Advertising

In this video, an update on Media Rating Council’s work toward setting a viewable impressions digital advertising standard and how Kellogg’s has increased its campaign effectiveness through viewability.

Viewable Impressions: New Currency for Digital Advertising

An update on Media Rating Council’s work toward setting a viewable impressions digital advertising standard and how Kellogg’s has increased its campaign effectiveness through viewability.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

In this webinar video, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

Status of Negotiations with American Federation of Musicians

Stacy Marcus, partner at Reed Smith, provided an update to the ongoing collective bargaining agreement between advertisers and the American Federation of Musicians.

Children's Advertising Update: CARU Year in Review

While children’s advertisers spent most of 2013 complying with the FTC’s changes to COPPA, CARU continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.

Where Marketing and Finance Agree on Measurement for Creating Value

Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

Stand Up to Patent Trolls

Patent trolls are firms that purchase broad patents created by others solely for the purpose of suing, or threatening to sue, legitimate companies that use certain technologies, devices, or business methods. The momentum is on the marketing industry's side to nip this challenge in the bud.

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