What Ever Happened to the Total Market Approach?Event Recaps November 9, 2015
Verizon’s Javier Farfan and REFRAME’s Jeffrey L. Bowman discussed the benefits and challenges of a total market approach.view
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AARM recommended four disclosure requirements for when an agency seeks to engage a related-party.view
Reed Smith LLP shared template forms to help marketers focus on transparency in media agreements.view
Reporting by Crowell & Moring from the Government & Legal Affairs Council meeting, which included updates on FTC activity, NAD/CARU, state laws and cases, false advertising litigation, right of publicity and FDA matters.view
The Coalition for Innovative Media Measurement (CIMM) provided an update on three of its latest initiatives to solve the challenging problems of cross-platform measurement.view
The CRE is an industry think tank that asks critical questions about audience measurement and conducts unbiased research to answer them. This session reviewed the questions CRE is currently asking, explained why these questions matter and described the research it is conducting to answer them.view