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Search returned: 182 document(s).

  • Recruiting Talent

    Insight Briefs   September 14, 2016  

    This Insight Brief discusses the challenge of recruiting top-tier talent into the advertising industry; includes interviews with marketers, professors, and students; and explores new research from the ANA and AEF.

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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • Media Agency Agreements: Key Tips to Incorporating Transparency

    Event Recaps   August 10, 2016  

    Keri Bruce, general counsel at Reed Smith LLP, shared the details of a new media buying contract template that is geared toward reducing non-transparent business practices.

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  • Media Agency Agreements: Key Tips to Incorporating Transparency

    Webinars   August 10, 2016  

    In this webinar, Keri Bruce, general counsel at Reed Smith LLP, shared the details of a new media buying contract template that is geared toward reducing non-transparent business practices.

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  • Shopper Marketing: The Next Generation

    Survey Reports   July 25, 2016  

    ANA, in partnership with GfK, conducted research to help bring clarity to the current state of this category and make predictions about where it’s headed.

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  • Key Findings and Action Steps from ANA’s Media Transparency Study

    Session Videos   July 22, 2016  

    In this video, learn the background on an important industry initiative and hear key findings and recommendations from a study on media transparency.

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  • Key Findings and Action Steps from ANA’s Media Transparency Study

    Public Videos   July 22, 2016  

    Learn more about the ANA’s media transparency study where one of the key findings is that there’s a disconnect in the basics of the client/agency relationship.

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  • Promoting Women Through the #SeeHer Initiative

    Event Recaps   July 20, 2016  

    Jim Bechtold of the ANA's Alliance for Family Entertainment (AFE) discusses how the #SeeHer initiative will work with industry to accurately portray women and girls in advertising and how marketers can get involved

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  • An Agency Checkup from the Neckup

    Event Recaps   July 20, 2016  

    ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

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  • What's New In Washington?

    Event Recaps   July 20, 2016  

    ANA’s Dan Jaffe provided an update on the advertising impacts of the 2016 election and discussed major court cases and two important and potentially damaging rulemakings at the FCC - and how ANA is responding.

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  • Putting Disclosures to the Test

    Event Recaps   July 20, 2016  

    John Feldman discussed the upcoming FTC workshop on the testing and evaluation of various disclosures that companies make to consumers about advertising claims, privacy practices, and other information.

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  • Media Transparency: Action Steps for Marketers

    Event Recaps   July 20, 2016  

    Bill Bruno, CEO North America of Ebiquity, shared the results of an ANA-led survey on media transparency.

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  • Media Transparency: Action Steps for Marketers

    Webinars   July 20, 2016  

    In this webinar video, Bill Bruno, CEO North America of Ebiquity, shared the results of an ANA-led survey on media transparency.

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  • Advertising Financial Management

    Insight Briefs   July 14, 2016  

    This Insight Brief discusses the financial trends and challenges faced by advertisers and includes case studies from Adobe and Neiman Marcus.

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  • Tips and Insights to Preventing Digital Ad Fraud

    Event Recaps   July 6, 2016  

    Mike Zaneis, CEO of Trustworthy Accountability Group, and Scott Cunningham, principal at Activity Management Solutions, discussed the affect that malvertising has on the advertising industry.

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  • Tips and Insights to Preventing Digital Ad Fraud

    Webinars   July 6, 2016  

    In this webinar, Mike Zaneis, CEO of Trustworthy Accountability Group, and Scott Cunningham, principal at Activity Management Solutions, discussed the affect that malvertising has on the advertising industry.

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  • Unlock Revenue Growth with Organizational Culture

    Survey Reports   June 17, 2016  

    The ANA, in partnership with GfK, conducted research to uncover the role that culture plays in driving business growth.

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