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Search returned: 202 document(s).

  • Stall Tactics

    Industry Insights   November 28, 2016  

    Survey finds many clients and agencies still not discussing transparency.

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  • Improving the Consumer Ad Experience: The Coalition for Better Ads

    Event Recaps   November 15, 2016  

    Venable LLP provided an overview of the Coalition for Better Ads and addressed one of its biggest challenges: ad blocking.

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  • Improving the Consumer Ad Experience: The Coalition for Better Ads

    Webinars   November 15, 2016  

    In this webinar, Venable LLP provided an overview of the Coalition for Better Ads and addressed one of its biggest challenges: ad blocking.

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  • The CMO’s Guide to Media Transparency

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “As a CMO, what do I need to know about media rebates and agency transparency?”

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  • Ad Agency In-House Post Production Facilities

    Webinars   November 11, 2016  

    Rachelle Madden, Executive Director of AICE, discussed her perspective on the ANA Production Transparency Task Force and in-house post production facilities.

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  • Commercial Bidding and Production

    Webinars   November 4, 2016  

    Keri Bruce with Reed Smith discussed her perspective on the ANA Production Transparency Task Force and commercial bidding.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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  • How B-to-B Marketers Can Drive Growth

    Research Reports   October 28, 2016  

    According to new research from the ANA, in partnership with GfK, B-to-B marketers have the opportunity to become strategic drivers of business growth. Read the full report.

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  • 2016 ANA Masters of Marketing Conference Welcome Address

    Public Videos   October 20, 2016  

    In this video, ANA’s new chair called for members to step up individually and collectively to further the impact of the industry.

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  • 2016 ANA Masters of Marketing Conference Welcome Address

    Session Videos   October 20, 2016  

    In this video, Marc Pritchard, ANA’s new chair, called for members to step up individually and collectively to further the impact of the industry.

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  • Elevate the Strategic Impact of your Shopper Marketing

    Research Infographics   October 13, 2016  

    The ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • Today’s Organizational Culture Imperative: Seven Keys To Your Survival and Growth

    Research Reports   September 30, 2016  

    The ANA, in partnership with GfK, conducted research to uncover the role that culture plays in driving business growth.

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  • Lowe’s Leverages Trends and Marketplace Insights to Build Its Brand

    Event Recaps   September 15, 2016  

    Lowe’s developed a structured process to monitor and analyze trends and integrate the findings into every aspect of the business.

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  • Lowe’s Leverages Trends and Marketplace Insights to Build Its Brand

    Public Videos   September 15, 2016  

    Learn how Lowe’s has made trendspotting a dedicated, centralized function.

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  • Lowe’s Leverages Trends and Marketplace Insights to Build Its Brand

    Session Videos   September 15, 2016  

    In this video, hear how Lowe’s developed a structured process to monitor and analyze trends and integrate the findings into every aspect of the business.

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  • Recruiting Talent

    Insight Briefs   September 14, 2016  

    This Insight Brief discusses the challenge of recruiting top-tier talent into the advertising industry; includes interviews with marketers, professors, and students; and explores new research from the ANA and AEF.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Media Agency Agreements: Key Tips to Incorporating Transparency

    Event Recaps   August 10, 2016  

    Keri Bruce, general counsel at Reed Smith LLP, shared the details of a new media buying contract template that is geared toward reducing non-transparent business practices.

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