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Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

Gaining Momentum

Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

Forecast 2015: CMOs Build Influence within the C-Suite

Highlights of the Forrester 2015 CMO forecast.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

The Legislative Climate in D.C. and the Implications for Pharma

Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.

ANA Brings Resources and Scale to Grow BMA

BMA Chairman Stephen Liguori led the association’s board as its members weighs the merits of a union with the ANA (Association of National Advertisers).

5 Ways to Speed the B2B Buyers’ Journey from Content to Cash

BMA Chairman Stephen Liguori led the association’s board as its members weighs the merits of a union with the ANA (Association of National Advertisers).

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Getting Our Money’s Worth

While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

The Battle Over Bots

Bots are a significant problem facing digital marketers. Preventing bot fraud from damaging the Internet is an industry imperative.


Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Gaining Consensus

Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

The Latest on Industry Anti-Piracy Efforts

Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.

Digital Advertising Alliance: What Marketers Need to Know

The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

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