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Search returned: 102 document(s).
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.
Omobono conducted a survey to find out how marketers are working with other departments on digital marketing.
Johnsonville Sausage shared three key components of successful innovation.
In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.
Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.
Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.
Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.
Perspectives and predictions from 5 ANA members.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.
Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.
Highlights of the Forrester 2015 CMO forecast.
The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.
AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.