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Time Warner Cable Studios

Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.

Fraudsters, Liars, and Cheats

Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Ad Industry Unveils New Anti-Piracy Program

A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.

Verizon Promises to Let Customers Avoid Tracking Program

Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.

Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

Gaining Momentum

Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

Forecast 2015: CMOs Build Influence within the C-Suite

Highlights of the Forrester 2015 CMO forecast.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

Legislative and Regulatory Challenges to Advertising and Marketing

The advertising industry faces legislative and regulatory challenges on topics like taxation and data security.

The Legislative Climate in D.C. and the Implications for Pharma

Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.

ANA Brings Resources and Scale to Grow BMA

BMA Chairman Stephen Liguori led the association’s board as its members weighs the merits of a union with the ANA (Association of National Advertisers).

5 Ways to Speed the B2B Buyers’ Journey from Content to Cash

BMA Chairman Stephen Liguori led the association’s board as its members weighs the merits of a union with the ANA (Association of National Advertisers).

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Getting Our Money’s Worth

While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

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