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Search returned: 62 document(s).

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Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

Coming into View

This article discusses new standards and technology for verified video ads.

Big Data Conundrum

This article discusses steps to overcome consumer privacy and security issues.

Advancing Measurement

With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

Crossing the Digital Divide

Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.

Viewable Impressions: New Currency for Digital Advertising

In this video, an update on Media Rating Council’s work toward setting a viewable impressions digital advertising standard and how Kellogg’s has increased its campaign effectiveness through viewability.

Viewable Impressions: New Currency for Digital Advertising

An update on Media Rating Council’s work toward setting a viewable impressions digital advertising standard and how Kellogg’s has increased its campaign effectiveness through viewability.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

In this webinar video, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

Status of Negotiations with American Federation of Musicians

Stacy Marcus, partner at Reed Smith, provided an update to the ongoing collective bargaining agreement between advertisers and the American Federation of Musicians.

Children's Advertising Update: CARU Year in Review

While children’s advertisers spent most of 2013 complying with the FTC’s changes to COPPA, CARU continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.

Where Marketing and Finance Agree on Measurement for Creating Value

Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

Stand Up to Patent Trolls

Patent trolls are firms that purchase broad patents created by others solely for the purpose of suing, or threatening to sue, legitimate companies that use certain technologies, devices, or business methods. The momentum is on the marketing industry's side to nip this challenge in the bud.

How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers

Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.

DAA Mobile Guidance and More

Stuart Ingis, partner at Venable LLP, discussed the Digital Advertising Alliance’s latest work in online behavioral advertising and mobile.

All Eyes on Online Privacy

Recent developments could adversely impact the Internet economy. Learn how the advertising industry is responding.

What Advertisers Need to Know About Ad-ID

Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.

Brand-Specific Commercial Ratings: Benefits and Solution Providers

This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.

SAG-AFTRA: One Union, One Industry

Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.

SAG-AFTRA: One Union, One Industry

Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.

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