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Johnsonville Sausage Stays Ahead of the Competition with Innovation

Johnsonville Sausage shared three key components of successful innovation.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Time Warner Cable Studios

Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

Fraudsters, Liars, and Cheats

Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Ad Industry Unveils New Anti-Piracy Program

A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.

Verizon Promises to Let Customers Avoid Tracking Program

Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.

Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

Gaining Momentum

Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

Forecast 2015: CMOs Build Influence within the C-Suite

Highlights of the Forrester 2015 CMO forecast.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

Legislative and Regulatory Challenges to Advertising and Marketing

The advertising industry faces legislative and regulatory challenges on topics like taxation and data security.

The Legislative Climate in D.C. and the Implications for Pharma

Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.

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