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Search returned: 123 document(s).
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
In the next two years, 73% of marketers plan to have a big data analytics solution implemented.
Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.
Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
Here are some thoughts on how to build a strategy and track performance.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.
Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
The reality, says the report, is that testing your email sends is paramount to effective email marketing.
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.
This white paper details the expansion of programmatic audience development practices across 12 global markets.