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Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says

Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.

Forecast 2015: Industry Tests Content, Analytics, Technologies

Predictions for 2015 from key BMA leaders.

Forecast 2015: “Get Comfortable Being Uncomfortable.”

BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.

Creating Value: The Changing Role of Marketing

VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

In Good Company

Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Measure What Matters Most: A Marketer's Guide

This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

Enhancing Ad Viewability in Premium Digital Environments

Time Inc. uses data to improve the viewability of ads placed on its digital properties.

Kraft Harnesses Data to Drive Marketing Success

Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.

Kraft Harnesses Data to Drive Marketing Success

In this video, Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.

Transforming Microsoft

Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.

Uncommon Sense: Making Measurement Work for Programmatic Ad Buying

Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.

Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Social Media Analytics Benchmark Report

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

NBC Tops Nets Early In New Season

Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.

DigitasLBi Names Jason Kodish As First Chief Data Scientist

Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.

4 Questions on Measurement for Aaron Fetters

Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.

Marketing 2020 Infographics: Big Data and Analytics

These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.

1234567 >>  Last (8)