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Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

The Analytics Org Chart

The key players and skillsets needed to organize a marketing measurement program.

General Electric: Driving Commercial Success and ROI

Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

Make Automation Work

Five tips to get the most out of your marketing automation tools.

Turning Non-Buyers into Buyers

Choice fragmentation allows marketers to use retail purchase data to help define audience groups that align with their business goals.

Measuring Multichannel Marketing

comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Moneyball for Music: Discovering and Commercializing New Talent

Columbia shared details behind its data-driven strategy of signing and commercializing artists.

Brand in the Boardroom: Making the Case for Investment in the Brand

Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

1234567 >>  Last (10)