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Search returned: 108 document(s).
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
The reality, says the report, is that testing your email sends is paramount to effective email marketing.
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.
This white paper details the expansion of programmatic audience development practices across 12 global markets.
What if digital insurer Aviva could link a customer need to a company action before the customer did?
Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.
Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.
"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Developments in advanced analytics, data visualization, and processing power are opening new doors to solve big data marketing problems.
How William Blair & Company has worked to integrate its marketing automation tools with social media, email campaigns, and analytics in a highly regulated industry.
At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.
Marketing2020 respondents identify the top three marketing capabilities for the future.
IKEA shared best practices for creating social content and evaluating its value.
The Pivotal Research Group shared the latest trends in programmatic buying, discussed considerations for choosing programmatic technology, and talked about the challenges and benefits of bringing programmatic buying in-house.