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Search returned: 179 document(s).

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Make Automation Work

Five tips to get the most out of your marketing automation tools.

Measuring Multichannel Marketing

comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Taming the Marketing Technology Beast and Teaching It to Fetch (Customers)

In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.

Moneyball for Music: Discovering and Commercializing New Talent

Columbia shared details behind its data-driven strategy of signing and commercializing artists.

Brand in the Boardroom: Making the Case for Investment in the Brand

Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Financial Keynote: Mattel

An overview of the role of finance and strategic planning at Mattel.

Making TV Ads Accountable

GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.

Successfully Activating Based on Leveraging Data

In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.

Successfully Activating Based on Leveraging Data

Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.

Applying Business Intelligence to Marketing Procurement & Agency Management

This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.

Lenovo: A Radically New View of Results

Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.

Adobe: Marketing in the Mobile Age

Adobe discussed the need for agile testing and learning in mobile marketing.

Feeling the Pulse

A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.

1234567 >>  Last (9)