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Leverage business intelligence and data analytics to make better agency management decisions.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.
Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.
An overview of the role of finance and strategic planning at Mattel.
In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.
Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.
This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
In this video, discover how the DuPont marketing team is linking brand to business financials to get approval for major changes in brand strategy.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.