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Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.
Track and measure the results of your video marketing program with this dashboard.
Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
In the next two years, 73% of marketers plan to have a big data analytics solution implemented.
Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.
Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
Here are some thoughts on how to build a strategy and track performance.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.
Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.