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Search returned: 46 document(s).

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Choosing an SEM Platform: Analyze, Ask and Act

Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.

The Building Blocks for a Brand Measurement Revolution

"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."

The "Drink Up" Campaign Made a Measurable Difference

Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

Social Media Content and ROI

IKEA shared best practices for creating social content and evaluating its value.

The Legacy of John Hancock: Our Brand

John Hancock has been able to leverage nearly 30 years of marketing continuity to compete in the competitive financial services category.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

How Avis Budget Group Uses Data to Drive Its Marketing

Avis Budget Group used data records from more than 40 million customers to build customer lifetime value models and revamp its marketing strategy.

Driving Digital Experience Productivity

In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Driving Digital Experience Productivity

David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Samsung Telecommunications: Using Intelligence to Expand Business Development

In this presentation, Dr. Mark Ramsey, Ph.D, senior vice president and chief data officer at Samsung Mobile, shared how the brand used advanced analytics to develop relevant technologies to grow business opportunities.

The North Face: Building Loyalty with Behavioral Data to Drive Sales

The North Face used Facebook data and its own loyalty reward program to better understand and tailor content to its customers.

Microsoft Finds Missed Opportunities for Marketers in the Consumer Journey Through Innovating Analytics

Ivy Esquero, thought leadership manager of global consumer insights at Microsoft, discussed the brand’s new cross-screen approach to big data, and the insights gleaned.

Bridging Big Data and Marketing Mix Modeling

Steve Greenberger, chairman of The Business Advisory Group, and Mark Green, vice chairman of The Business Advisory Group, reviewed the current status of data utilization in marketing mix modeling, the holes that need to be filled, and examined what needs to be incorporated when constructing the next generation model.

Marketing ROI: The $200 Billion Opportunity

Rishi Bhandari, marketing ROI practice leader at McKinsey & Company, shared key trends in big data, including its impact on the future of marketing and sales, industry success stories, and pragmatic approaches for companies to gain a competitive advantage in this space.

Best Practices on Leveraging Digital Data

In this webinar, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.

Best Practices on Leveraging Digital Data

Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.

Market Segmentation and Analysis Tool

A tool to help you select the markets that represent the best opportunity for your organization.

Webinar Evaluation Template

A framework to measure completed webinars based on 8 key aspects.

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