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5 Steps to Data-Driven Marketing: A Guide to 5 Webcasts

Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>

Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

Unreliable Mobile Clicks Have Bad Impact On Ad Engagement

Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

What Every CMO Needs to Know About Big Data

In the next two years, 73% of marketers plan to have a big data analytics solution implemented.

Big Data Marketing Hero: Turning Big Data Overload Into Expertly Managed Marketing Success

Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.

CMO Leadership Series: The Power of Data

Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.

Untangle Your Assets: How to Sustain Your Competitive Advantage

History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!

Content's Growing Pains Look A Lot Like Social Media Marketing's

Here are some thoughts on how to build a strategy and track performance.

UM And Facebook Strike Nine Figure Accord

Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.

Robber-Bots: Don’t Let Them Make a Bad Impression

Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.

Marketing2020: Big Data and Analytics Survey Report

Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Pinterest Launches Global Analytics Platform In 31 Languages

Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.

Your Email Is a Snowflake

The reality, says the report, is that testing your email sends is paramount to effective email marketing.

Making Measurement Matter at Kellogg

In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

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