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In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.
In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.
Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.
Pearle Vision adopted a programmatic media buying strategy to optimize the effectiveness and efficiency of its digital campaigns.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Time Inc. uses data to improve the viewability of ads placed on its digital properties.
Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.
In this video, Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.
Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.
In this video, Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.