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Search returned: 156 document(s).
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.
Pearle Vision adopted a programmatic media buying strategy to optimize the effectiveness and efficiency of its digital campaigns.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Time Inc. uses data to improve the viewability of ads placed on its digital properties.
Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.
In this video, Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.
Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.
Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.