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Search returned: 18 document(s).
As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
Marketing2020 respondents identify the top three marketing capabilities for the future.
Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.
The Mobile Marketing Association (MMA) studied one month of data from six mobile publishers to determine the effectiveness of mobile video advertising.
Lacking a single definition, the IAB has attempted to untangle the multiple, competing definitions of engagement. Essentially, digital advertising engagement falls into three major buckets: cognitive, physical, and emotional.
Dr. Robert Passikoff, founder and president of Brand Keys, Inc., shared how emotional brand engagement can be measured and leveraged to generate positive consumer behavior in the marketplace.
Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.
A template to document and assess the key messages that are important for your target audience to hear.
In the 12th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on tablet magazine ads which generated the most reader interaction.
This white paper examines how leading marketers are using Data Management Platforms (DMPs) to engage their customers more effectively and grow their businesses.
Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
Chad Thompson, worldwide B-to-B marketing director at Logitech presented how his company positions itself in the ever-changing office peripherals market. Logitech's objective is to provide companies with tools to minimize barriers between people, technology, work, and life.
Tomas Emmers, consumer and market insights, director, Unilever, and Susan Lauinger, VP, account management, Nielsen Advertiser Solutions, discussed Nielsen IAG, a service which allows advertisers to measure real time audience engagement to advertising.
Dr. Carl Marci, CEO and co-founder, Innerscope Research, Millie Carrasquillo, senior vice president of research, Telemundo, and Andrea Mulligan, consumer insights, Campbell Soup Company, outlined the principles and processes for how biometric research can measure the emotional engagement and impact of multicultural advertising.
Microsoft shared five insights for measuring and optimizing a cross-screen video campaign.