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The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.
Citi shared what made the Citi Bike launch so successful, and how giving back to consumers in a meaningful way drives stronger brand engagement and results.
Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.