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Search returned: 446 document(s).

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Ice Bucket Challenge: Viral Marketing Sensation

A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.

Unilever: Redefining Men’s Strength

Unilever discussed strategies and insights for marketing to the modern man.

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

MINI Drives Content Creation and Brand Experiences

MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.

Designs of Experiments - Optimizing Investments in Real Time

Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.

Use CEO’s Strengths to Win Support for Sports Sponsorship

In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.

Activision and Uber Reach Gamers

A case study of how Activision and Uber delivered a unique experience to E3 attendees.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

The ASPCA’s Success in Retail and Corporate Partnerships

The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.

The Value and Impact of Sponsorships

Navigate Research shared best practices on sports sponsorship measurement and spend allocation.

American Express Charges Ahead in Event Activation

American Express leveraged new technology to improve its sports sponsorship activations.

Verizon FiOS 2014 Lunar New Year Event Activation

Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.

Ambush Marketing, Sports Sponsorships, and Social Media

A panel discussion of ambush marketing, its risks, and how to help prevent it.

Ambush Marketing, Sports Sponsorships, and Social Media

In this video, a panel discussion of ambush marketing, its risks, and how to help prevent it.

Sports Marketing Challenges in Player/Celebrity, Team, and League Negotiations

A panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.

Sports Marketing Challenges in Player/Celebrity, Team, and League Negotiations

In this video, a panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.

How Nissan Is Building Global Brand Power

Nissan has built brand value through integration, creativity, and sponsorship strategies.

Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

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