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Search returned: 385 document(s).
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.
Putnam Investments shared best practices for in-house video production.
Sequent Partners Consulting provided an update on its multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.
Target shares how it developed its various sponsorships to deepen consumer engagement, create brand love, and most importantly, drive business.
Norwegian Cruise Line and HSN shared case studies from a multi-year, cross-platform partnership focused on mutually beneficial strategies.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.
The largest social campaign in Intuit’s history awarded one lucky small business an ad during the 2014 Super Bowl.
The 2014 FIFA World Cup in Brazil will be captured across multiple screens, creating many opportunities for marketers to get in the game.
Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.
MetLife discussed how it built a mega-relationship among five partner brands and the New York Giants and Jets football teams.
Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.
The Ultimate Fighting Championship discussed top ways to use data and targeting to drive greater results from TV advertising.
Youth and high school sports are a growing area of interest among advertisers, thanks to high rates of participation (over 20 million participants and more than 40 million fans) and the national reach of the market.
While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.
Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.