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Jack Daniels Innovates with Digital and Social Media

Jack Daniels’ parent company, Brown-Forman, uses digital and social media innovation to enrich the lives of customers.

Subway's Winning with Famous Fans

In this session, attendees heard how Subway is producing and running contextually relevant sports themed creative advertising featuring Famous Fans — top performing, well-known athletes who are genuine fans of the brand.

National Grid Powers Its NHL Sponsorship to Align with Customer Passion Points

In this session, attendees learned how the energy company is utilizing hospitality for multi-tiered customer engagement, and how they are going beyond the traditional sponsorship assets of static signage.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Mario Karting Reimagined

In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.

The Penfolds House

For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

Marie Callender's Comforts from Home Project

Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.

Protect It or Lose It

Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.

Doritos and Mountain Dew: Every 2 Minutes

Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Heineken Champions Express

Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.

Eight O'Clock Coffee Central Perk

Eight O’Clock partnered with Warner Bros. to celebrate the 20th anniversary of the TV show Friends with a specialty coffee and a pop-up shop in Manhattan.

Whatever USA – An #Upforwhatever Weekend

Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.

Time Warner Cable Studios

Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.

Verizon #WhosGonnaWin

Verizon introduced itself into the social media conversation surrounding Super Bowl XLVIII by combing a Twitter campaign with a nightly light show on the Empire State Building.

The Rebirth of Camacho Cigars

Camacho cigars repositioned its brand as the “bold” alternative to industry standard with new packaging, celebrity partnerships and a series of events across the U.S.

Tequila Don Julio – Make Your Move

Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.

We Are Boston

New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.

Tide Oxi Product Launch

Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.

Toss the Tube

Scott launched an integrated campaign to raise awareness of an environmental issue and change consumer perceptions about eco-friendly bath tissue.

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