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Search returned: 431 document(s).
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.
Learn how brands, including Hilton Worldwide, Toms Shoes, and MINI USA, win trust by creating genuine experiences.
For several years, Expedia has been leveraging user-generated content from a variety of real-world travelers for its “Find Yours” campaign. This personalized brand engagement reaches a broad audience.
IEG offered tips for using research to plan, execute, and measure sponsorships.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
BloodSource shared its nonprofit perspective on sponsorship activations.
WWE shared marketing strategies from 30 years of WrestleMania live events.