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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • The Rules for Engaging Millennials Through Experience

    Webinars   November 10, 2016  

    In this webinar video, the presenter discussed the right approach and shared his golden rules for experience creation that are geared towards helping brands do more and say less.

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  • Understanding Live Event Behavior and Sponsorship Opportunities

    Nielsen   November 10, 2016  

    To optimize concert sponsorships effectively, brands need to understand the demands and affinities of particular music event audiences.

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  • eSports: Insights into the Newest Experiential Sport

    Webinars   November 3, 2016  

    In this webinar video, learn about the progression from more traditional sports experiential activations to eSports experiential opportunities.

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  • Dreams of Dalí

    Cannes Mobile Lions Awards   October 24, 2016  

    The Dalí Museum leveraged virtual reality to give visitors a tour “inside” the painter’s iconic works.

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  • Storytelling Is Dead: Long Live Storymaking

    Event Recaps   October 21, 2016  

    MasterCard connected with its customers by giving them priceless experiences.

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  • The UX of Experiential: Designing for the User

    Webinars   October 20, 2016  

    In this webinar video, we'll share universal "user first" principles to ensure your activation accelerates advocacy, shareability, and participation.

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  • Industry Vertical: Banking & Financial Services

    Insight Briefs   October 13, 2016  

    While chip technology inarguably increases credit card security, are the costs of adoption and inconveniences to customers worth it?

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  • Honda Offers Consumers 360-Degree View

    MediaPost   October 10, 2016  

    Honda created a 360-degree ride-along video that puts viewers in the front seat of a 2016 Global Rallycross Civic during a race.

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  • B2B Marketing Through the Lens of Partner Relationships

    Session Videos   October 6, 2016  

    Tom Hill runs corporate partnerships for one of the most valuable sports teams in the world: Manchester United, the perennial powerhouse of the English Premier Soccer League. With over 60 corporate partners across the globe, Tom focuses on building and nurturing relationships with B-to-B partners and delivering value that transcends brand exposure.

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  • #MoreMusic

    Effie Awards   October 5, 2016  

    On music’s most important night, Target decided not to run ads, but instead to give viewers of the 57th GRAMMY Awards more of what they wanted: #MoreMusic.

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  • FDIC Tradeshow

    Effie Awards   October 5, 2016  

    TECGEN, a new brand of protective fire gear, took an unconventional approach at the largest industry tradeshow and got buzz, trial, and impressive results.

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  • Best Practices in Experiential Marketing: What Marketers Need to Know

    Webinars   September 29, 2016  

    In this webinar, learn why brands must learn to connect with a changing generation and technology to engage with their customers and prospective customers through experiential marketing and face to face engagement.

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  • Nissan Diehard Fan

    Smarties Awards   September 27, 2016  

    Nissan developed an augmented reality app for college sports fans that allowed them to virtually paint their faces.

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  • Watch It with the S6

    Smarties Awards   September 27, 2016  

    Samsung drove brand engagement and product trial in Vietnam through a film that could only be fully viewed on its mobile devices or in stores.

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  • Beats1Run

    Smarties Awards   September 27, 2016  

    Beats by Dr. Dre partnered with Apple Music to create a “running party” to promote its PowerBeats2 Wireless earphones.

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  • General Mills Sponsors Live Weekly Yahoo Esports Show

    MediaPost   September 13, 2016  

    To promote its Reese’s Puffs Cereal, General Mills signed on to be the first presenting sponsor of the new weekly Yahoo Esports Live show.

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  • Events Database 2017

    Tools   September 1, 2016  

    A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2017.

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