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Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

MINI Drives Content Creation and Brand Experiences

MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.

Designs of Experiments - Optimizing Investments in Real Time

Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.

Use CEO’s Strengths to Win Support for Sports Sponsorship

In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

The ASPCA’s Success in Retail and Corporate Partnerships

The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.

Verizon FiOS 2014 Lunar New Year Event Activation

Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.

How Nissan Is Building Global Brand Power

Nissan has built brand value through integration, creativity, and sponsorship strategies.

Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

Game On

Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

NCAA March Madness Live

The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.

It’s Getting Personal

Learn how brands, including Hilton Worldwide, Toms Shoes, and MINI USA, win trust by creating genuine experiences.

Going the Distance

For several years, Expedia has been leveraging user-generated content from a variety of real-world travelers for its “Find Yours” campaign. This personalized brand engagement reaches a broad audience.

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

New York City Ballet: Next-Gen Marketing for a Next-Gen Audience

The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.

Sponsorship Activation Helps BloodSource’s Mission to Save Lives

BloodSource shared its nonprofit perspective on sponsorship activations.

WrestleMania: Inside a Pop Culture Phenomenon

WWE shared marketing strategies from 30 years of WrestleMania live events.

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