|All Words Any Words Exact Phrase||Sort by:|
Search returned: 548 document(s).
Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.
Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.
McCannXBC shared the importance of brand purpose in the 21st century.
eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
Learn how and why sports sponsorships are so hot in the b2b world.
Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.
In this video, eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
In this video, Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.
3M built a rebranding campaign on three key principles that put the customer first.
In this video, learn how 3M built a rebranding campaign on three key principles that put the customer first.
Jack Daniels’ parent company, Brown-Forman, uses digital and social media innovation to enrich the lives of customers.
In this session, attendees heard how Subway is producing and running contextually relevant sports themed creative advertising featuring Famous Fans — top performing, well-known athletes who are genuine fans of the brand.
In this session, attendees learned how the energy company is utilizing hospitality for multi-tiered customer engagement, and how they are going beyond the traditional sponsorship assets of static signage.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.
For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.
Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.