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Search returned: 444 document(s).
A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.
A case study of how Activision and Uber delivered a unique experience to E3 attendees.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
Navigate Research shared best practices on sports sponsorship measurement and spend allocation.
American Express leveraged new technology to improve its sports sponsorship activations.
Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.
A panel discussion of ambush marketing, its risks, and how to help prevent it.
In this video, a panel discussion of ambush marketing, its risks, and how to help prevent it.
A panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.
In this video, a panel discussion around sports marketing negotiations, including exclusivity and ambush marketing.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.