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Sports Fans and the Second Screen

Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Live Nation Wins with Cross-Platform Media

Live Nation shared three cross-platform case studies where brands and music artists partnered with results.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

A Day at the Races: An Experience of a Lifetime

The NYRA discussed how it utilizes and develops sponsorships that include premium hospitality and an immersive branding presence strategically positioned throughout its properties.

Advancing Sponsorship ROI Measurement

Sequent Partners Consulting provided an update on its multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.

Sponsorship Strategy Is More than Just Peanuts for MetLife

MetLife explored how integrated sponsorship marketing campaigns help drive measurable results for the brand’s overall business objectives.

Target Creates Brand Love and Drives Sales Through Sponsorships

Target shares how it developed its various sponsorships to deepen consumer engagement, create brand love, and most importantly, drive business.

AT&T Dials Up Its Sponsorship Fan Experience

AT&T shared insights into its sponsorship efforts that were designed to help mobilize and democratize fan experiences in communities coast to coast.

TD Bank’s Grassroots Approach to Community Sponsorships

TD Bank shared how it strategically leveraged its sponsorships to demonstrate exactly what it feels like to “Bank Human Again.”

King’s Hawaiian: Social Media Success at SXSW

King’s Hawaiian shared their social media success at SXSW with the company’s partnership of Jon Favreau’s movie Chef.

2014 World Cup: What a Difference 4 Years Makes

The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the big game, the Olympics, and the Tour de France combined.

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