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Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

Advancing Sponsorship ROI Measurement

Sequent Partners Consulting provided an update on its multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.

Target Creates Brand Love and Drives Sales Through Sponsorships

Target shares how it developed its various sponsorships to deepen consumer engagement, create brand love, and most importantly, drive business.

Norwegian Cruise Line and HSN: Charting New Courses for a Successful Partnership

Norwegian Cruise Line and HSN shared case studies from a multi-year, cross-platform partnership focused on mutually beneficial strategies.

Outback Steakhouse: Connecting Through Energized Sponsorships

Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.

Experiential Marketing: The Value of Brand Experiences

This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.

Intuit’s Small Business Super Bowl Campaign

The largest social campaign in Intuit’s history awarded one lucky small business an ad during the 2014 Super Bowl.

World Cup 2014: YuMe's Guide to What Every Advertiser Should Know

The 2014 FIFA World Cup in Brazil will be captured across multiple screens, creating many opportunities for marketers to get in the game.

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.

Taking the ‘Less is More’ Approach to a New Level

MetLife discussed how it built a mega-relationship among five partner brands and the New York Giants and Jets football teams.

Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

Leveraging Smarter TV Advertising to Drive Purchases

The Ultimate Fighting Championship discussed top ways to use data and targeting to drive greater results from TV advertising.

Three Keys to Branding with Youth and High School Sports

Youth and high school sports are a growing area of interest among advertisers, thanks to high rates of participation (over 20 million participants and more than 40 million fans) and the national reach of the market.

Grab ‘Em and Keep ‘Em

While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.

Trends in Advertising

Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.

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