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SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of October 5th.
SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 28th.
Learn how sponsorship content integration into a social content strategy helps drive strong impressions, engagement and sentiment and how KeyBank balances expertise and product and services content with giveaways.
UNMAS raised awareness of the dangers of landmines by creating a virtual minefield at the New Museum.
A trade show consultant shares tips for American exhibitors taking their brands and messages abroad.
SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 21st.
Power tool manufacturer Ingersoll Rand increased awareness among car technicians and gained the attention of Millennials with a NASCAR partnership.
Krispy Kreme developed a social media strategy that created an omnichannel experience for customers.
PepsiCo shared four principles it uses to co-create experiences with emerging brands and artists to engage Millennials.
IBM took its cognitive computer Watson to SXSW, where chefs created recipes based on Watson’s ingredients and served them to conference participants from a food truck.
Six brands are making innovative use of new technology in order to produce a unique consumer experience.
Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.
Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.
Learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.
Owens-Illinois shared the insights and activations behind its rebranding campaign, “Glass Is Life.”
A Q&A with Ruth P. Stevens, author of Tradeshow and Event Marketing: Plan, Promote, and Profit.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
Research exploring American consumers’ attitudes toward LGBTQ athletes.
With its Manchester United sponsorship deals, Aon shoots and scores its way to global brand visibility.
Ron Urbach, partner at Davis & Gilbert LLP, discussed the potential legal pitfalls of advertising via social media.