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Top 10 Sponsorship Deals of the Week

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 28th.

Keybank: Delivering a #Keyinsider Experience Via Social

Learn how sponsorship content integration into a social content strategy helps drive strong impressions, engagement and sentiment and how KeyBank balances expertise and product and services content with giveaways.


UNMAS raised awareness of the dangers of landmines by creating a virtual minefield at the New Museum.

10 Tips for International Trade Show Marketing

A trade show consultant shares tips for American exhibitors taking their brands and messages abroad.

Top 10 Sponsorship Deals of the Week

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 21st.

Ingersoll Rand Increases Awareness Through a Partnership with NASCAR

Power tool manufacturer Ingersoll Rand increased awareness among car technicians and gained the attention of Millennials with a NASCAR partnership.

#IBMFoodTruck and Watson: Inspiring Computational Creativity Through a Brand Experience

IBM took its cognitive computer Watson to SXSW, where chefs created recipes based on Watson’s ingredients and served them to conference participants from a food truck.

Power Play

Six brands are making innovative use of new technology in order to produce a unique consumer experience.

Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

Audi’s Experiential Marketing Puts Pedal to the Medal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Creating the Ultimate Fan Experience: The Heineken House

Learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.

Owens-Illinois Stays at the Top with Innovation and Technology

Owens-Illinois shared the insights and activations behind its rebranding campaign, “Glass Is Life.”

Catching up with Ruth P. Stevens

A Q&A with Ruth P. Stevens, author of Tradeshow and Event Marketing: Plan, Promote, and Profit.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

LGBTQ Athletes

Research exploring American consumers’ attitudes toward LGBTQ athletes.

It’s Game On

With its Manchester United sponsorship deals, Aon shoots and scores its way to global brand visibility.

Social Media 2.0

Ron Urbach, partner at Davis & Gilbert LLP, discussed the potential legal pitfalls of advertising via social media.

Opening "Sponsorship" Happiness: Six Flags & Coca-Cola Sponsorship Case Study

Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.

UPS: Delivering Through College Sports Sponsorships

Through its sponsorship program, UPS supports programs that drive revenue, spread its brand story, and engage and motivate employees.

Experiential Marketing: The Value of Brand Experiences

In this webinar, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

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