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Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
BloodSource shared its nonprofit perspective on sponsorship activations.
WWE shared marketing strategies from 30 years of WrestleMania live events.
Visa shared 10 keys to its success in sports marketing, including World Cup and Olympic sponsorships.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.