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Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.
Putnam Investments shared best practices for in-house video production.
The NYRA discussed how it utilizes and develops sponsorships that include premium hospitality and an immersive branding presence strategically positioned throughout its properties.
Sequent Partners Consulting provided an update on its multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.
MetLife explored how integrated sponsorship marketing campaigns help drive measurable results for the brand’s overall business objectives.
Target shares how it developed its various sponsorships to deepen consumer engagement, create brand love, and most importantly, drive business.
AT&T shared insights into its sponsorship efforts that were designed to help mobilize and democratize fan experiences in communities coast to coast.
TD Bank shared how it strategically leveraged its sponsorships to demonstrate exactly what it feels like to “Bank Human Again.”
King’s Hawaiian shared their social media success at SXSW with the company’s partnership of Jon Favreau’s movie Chef.
The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the big game, the Olympics, and the Tour de France combined.
Norwegian Cruise Line and HSN shared case studies from a multi-year, cross-platform partnership focused on mutually beneficial strategies.