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Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

Audi’s Experiential Marketing Puts Pedal to the Metal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Creating the Ultimate Fan Experience: The Heineken House

Learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

LGBTQ Athletes

Research exploring American consumers’ attitudes toward LGBTQ athletes.

Opening "Sponsorship" Happiness: Six Flags & Coca-Cola Sponsorship Case Study

Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.

Experiential Marketing: The Value of Brand Experiences

In this webinar, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

Experiential Marketing: The Value of Brand Experiences

In this webinar video, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

Summer of Play

Chevrolet leveraged their sponsorship of Manchester United to bring play to where it’s needed most. Together, they rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener.

CFP Board's 2014 Public Awareness Campaign

To prove the danger of choosing financial advisors based on word of mouth or a gut feeling, the Certified Financial Planner Board of Standards, Inc. took a dreadlocked DJ with no financial knowledge, gave him a makeover and a crash course in finance, and then convinced some real people to trust him with their finances.

Gol Gol/Civic Coupe Campaign

How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.

Hyundai #BecauseFutbol

Amidst a crowded field of brands competing for attention during the World Cup, how does Hyundai authentically connect and inspire engagement among an emotionally charged, passionate fan community? With two simple words: Because Futbol.

Keep It Clean

How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Celebrity and Brand Ambassador Arrangements

Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

Face-to-Face Marketing Rules

eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.

B-to-B Companies: Major Sports Sponsors of the Future?

Sports sponsorships are attracting B-to-B brands because they can tap into passion segments.

The Experience is the Marketing

Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.

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