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HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Under Armour Series Details Newton's Struggles, Victories

Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".

For Back-to-College Crowd, Macy's, Target Tap Vid Love

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending

Client Strategies In Action: Online Retail - ebay

eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.

Case In Point:

For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with

Case In Point: J.Crew

Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.

Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Sight, Sound and Emotion: 2014 Lifestyle Video Study

Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.

What's Hot in Digital Video Marketing

This webinar explained the emergence of curated digital video and its place in the media landscape for content providers and how to leverage its benefits for your brand.

Engaging Consumers in Their Health

WellPoint designed a social content strategy aimed at driving lower-funnel activity.

TV Ad Market Expected to Hit $68B, Digital Video $6B in 2014

Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.

Marketing Innovations That Made the JFK Presidential Library Digitally Famous

The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.

Creating Customer-Centric Brand Experiences on Television

BrightLine discussed how utilizing “enhanced TV” allows brands to deeply engage with consumers in a way that provides them value and doesn’t feel intrusive.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

Building a Content Strategy

YouTube shared the results of its analysis of successful commercial content on its channel, along with a roadmap for developing an effective content marketing strategy.

Measuring Digital Video

In this video, Microsoft shared five practical insights to help brands better understand how digital video campaigns can complement standard TV campaigns to get the most out of their marketing dollars.

CarMax Super Bowl Case Study

CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.

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