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Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.
The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Putnam Investments shared best practices for in-house video production.
YouTube shared the results of its analysis of successful commercial content on its channel, along with a roadmap for developing an effective content marketing strategy.
CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.
The global real estate firm used emerging social media, new video technology, and a regionally customized launch strategy to promote its biennial survey findings report and generate prospects.
Bonafont’s social campaign planted one tree for each new Facebook like, allowing consumers to make a difference without a time commitment.
Microsoft created an automotive stunt video and “making-of” series for the launch of the Xbox One console and the Forza Motorsport 5 video game.
David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.
2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.
In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.
In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
Mac Tillman, vice president of marketing and creative services at Del Monte, walked through four phases of the company’s journey towards digital campaign integration, highlighting the role of emerging technology.
Online video is taking content marketing by storm. An recent survey found that 31 percent of brands planned on shifting ad dollars away from broadcast video and into online video.
Despite growth in digital video advertising, media planners still struggle to understand where and how to manage their overall media mix to optimize their media spend. Groundbreaking shareshift analysis establishes new best practices.
The reality in the marketplace is that most advertisers do not have the time and budget to create web original content. Learn how to make the most out of repurposed TV creative.
Much attention has been given to millennials due to their adoption of various media devices in their daily activities and their distinct media consumption patterns. Make a splash with this on-the-go demographic.