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Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Lindt Creates Rom-Com For Line Launch

To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Under Armour Series Details Newton's Struggles, Victories

Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

For Back-to-College Crowd, Macy's, Target Tap Vid Love

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending

Client Strategies In Action: Online Retail - ebay

eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.

Case In Point: Funbars.com

For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.

Case In Point: J.Crew

Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.

Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Sight, Sound and Emotion: 2014 Lifestyle Video Study

Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.

What's Hot in Digital Video Marketing

Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.

What's Hot in Digital Video Marketing

In this webinar, Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.

Engaging Consumers in Their Health

WellPoint designed a social content strategy aimed at driving lower-funnel activity.

TV Ad Market Expected to Hit $68B, Digital Video $6B in 2014

Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.

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