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  • A Future So Bright

    ANA Magazine   December 6, 2016  

    From virtual reality to vertical video to smart TVs and faster connections, video has hit some major milestones in 2016, so what’s next?

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  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

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  • Unforgettable Happens Here: The Mansfield Family

    Multicultural Excellence Awards   December 1, 2016  

    Walt Disney World positioned its parks as vacation destinations for all families with a video about the Mansfield family’s trip to Disney World with their deaf daughter, Shelby.

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  • The Power of Video: Four Examples of Sight, Sound, Motion and Data

    MediaPost   November 14, 2016  

    Four travel brands — Visit Mexico, WestJet, Thomas Cook, and Expedia — shared how they leveraged video and data strategy to tell stories to the right consumers.

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  • Video Content: Revolutionizing the Digital Landscape

    Webinars   November 2, 2016  

    In this webinar video, the presenter discussed the major changes that hit video advertising in 2016, and discussed why these are of crucial importance for brands.

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  • Amateur Replay

    Cannes Mobile Lions Awards   October 24, 2016  

    Allianz invented an automated recording and action replay system for amateur soccer players.

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  • The Live Video Opportunity

    Industry Insights   October 21, 2016  

    We live in an era where media can be consumed in a multitude of ways, on a variety of devices. But as video viewership continues to increase across digital devices, the thirst for live content is also growing.

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  • Barbie’s Back: The Story Behind the Story of the Iconic Brand’s Resurgence

    Event Recaps   October 21, 2016  

    Barbie underwent a dramatic change to bring the iconic doll into the 21st century and appeal to a new generation of little girls.

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  • Barbie’s Back: The Story Behind the Story of the Iconic Brand’s Resurgence

    Public Videos   October 21, 2016  

    In this video, Mattel engineered a brand turnaround for Barbie by going from mass marketing to mass mattering.

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  • Barbie’s Back: The Story Behind the Story of the Iconic Brand’s Resurgence

    Session Videos   October 21, 2016  

    In this video, learn how Barbie underwent a dramatic change to bring the iconic doll into the 21st century and appeal to a new generation of little girls.

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  • Infographic: Right Ad, Right Moment, Right Audience

    Knowledge Partners   October 20, 2016  

    DISH Media Sales created an infographic to explain how addressable TV can deliver the right ad to the right household at the right moment.

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  • Honda Offers Consumers 360-Degree View

    MediaPost   October 10, 2016  

    Honda created a 360-degree ride-along video that puts viewers in the front seat of a 2016 Global Rallycross Civic during a race.

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  • Target: Multicultural Isn’t an Audience. It’s the Audience.

    Event Recaps   October 10, 2016  

    Target shared its approach to marketing to multicultural groups inside of a larger total market framework.

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  • Never a Stranger

    Effie Awards   October 5, 2016  

    By going straight at the uncomfortable truth of strangers, Airbnb created a powerful celebration of the brands' purpose and offer.

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  • How Many Infomercials Does It Take to Change a Light Bulb?

    Effie Awards   October 5, 2016  

    To make GE’s late-to-the-game LED lighting a success in an already crowded marketplace required selling more than just light — it required self-reinvention.

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  • Save the Bros

    Effie Awards   October 5, 2016  

    Learn how Organic Valley broke into the booming protein drink category.

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  • The Greys Are Here

    Smarties Awards   September 27, 2016  

    Nice ’n Easy re-energized its brand with a playful mobile video series that told the story of “The Greys” moving into a colorful town.

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  • Finding Dory

    Smarties Awards   September 27, 2016  

    Disney-Pixar promoted the release of Finding Dory in Indonesia with a mobile ad that fans could interact with.

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  • Donate the Bars

    Smarties Awards   September 27, 2016  

    Atados used the black boxes around YouTube videos, which are usually wasted, to promote NGOs and their causes.

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  • Lifebuoy’s “Global Handwashing Day”

    Smarties Awards   September 27, 2016  

    Lifebuoy created a mobile video campaign to educate Indonesian mothers on the importance of hand hygiene.

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