Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 284 document(s).

1234567 >>  Last (15)

John Hancock: Engagement in a Multi-Screen World

John Hancock shared its multi-channel campaign “Life Comes Next,” discussing the thought behind the approach and the resulting surge in social engagement.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

The State of Mobile Video Advertising in 2015

eMarketer discussed the rapid growth of mobile video and the role that advertisers play in this space.

Music, Video, and Creative Rights Deals

Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.

B-to-B Video: The Comedy Writes Itself

Tim Washer explained how brands can use humor to create lasting connections with an audience.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

B-to-B Video: The Comedy Writes Itself

In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

To Reach Moms, Dove Pushes Multi-Generational Appeal

Dove recruited three generations of moms in a new video campaign.

The Invention of Advertising

Mike Yapp, director of The ZOO at Google | YouTube, discussed the power shift in advertising caused by technology.

The Invention of Advertising

In this video, Mike Yapp, director of The ZOO at Google | YouTube, discussed the power shift in advertising caused by technology.

The Invention of Advertising

In this video, Mike Yapp, director of The ZOO at Google | YouTube, discussed the power shift in advertising caused by technology.

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

Insights on how smartphone viewers experience video advertising and branded video content.

Generational Video Viewing Preferences Vary by Device and Activity

A Nielsen global survey segments video viewing behaviors by generations.

Connected Devices Changing Viewing Habits

The future of television is likely to be streamed content.

McDonald's #forRMHC

For the 40th anniversary of the Ronald McDonald House Charities, McDonald’s used a social media campaign to engage consumers and create a new generation of supporters for the charity.

Pringles Flavor Slam at Walmart

Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Top It Like a Texan

Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.

1234567 >>  Last (15)