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Search returned: 71 document(s).

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Sight, Sound and Emotion: 2014 Lifestyle Video Study

Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.

TV Ad Market Expected to Hit $68B, Digital Video $6B in 2014

Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.

Marketing Innovations That Made the JFK Presidential Library Digitally Famous

The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

Building a Content Strategy

YouTube shared the results of its analysis of successful commercial content on its channel, along with a roadmap for developing an effective content marketing strategy.

CarMax Super Bowl Case Study

CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.

Global Real Estate Trends

The global real estate firm used emerging social media, new video technology, and a regionally customized launch strategy to promote its biennial survey findings report and generate prospects.

One Million Mangrove Trees

Bonafont’s social campaign planted one tree for each new Facebook like, allowing consumers to make a difference without a time commitment.

FilmSpeed

Microsoft created an automotive stunt video and “making-of” series for the launch of the Xbox One console and the Forza Motorsport 5 video game.

Benjamin Moore Uses Content to Connect with Audience Segments

David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Ad Agencies Should Produce In-House Video to Promote Branded Content

2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.

A Road Map for Improving Measurement of Online Sales Return

In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.

Seven Trends Changing the Way Brands Market to Consumers

In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Seven Trends Changing the Way Brands Market to Consumers

Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Del Monte Social Media Strategy

Mac Tillman, vice president of marketing and creative services at Del Monte, walked through four phases of the company’s journey towards digital campaign integration, highlighting the role of emerging technology.

Game Changer

Online video is taking content marketing by storm. An recent survey found that 31 percent of brands planned on shifting ad dollars away from broadcast video and into online video.

Capitalizing on Shifting TV Ad Dollars to Digital Video

Despite growth in digital video advertising, media planners still struggle to understand where and how to manage their overall media mix to optimize their media spend. Groundbreaking shareshift analysis establishes new best practices.

Optimizing Video Advertising for the Digital Screen

The reality in the marketplace is that most advertisers do not have the time and budget to create web original content. Learn how to make the most out of repurposed TV creative.

Capturing Millennials’ Attention

Much attention has been given to millennials due to their adoption of various media devices in their daily activities and their distinct media consumption patterns. Make a splash with this on-the-go demographic.

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