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What to keep in mind as online video and media allocation decisions are made.
A Nielsen global survey segments video viewing behaviors by generations.
For the 40th anniversary of the Ronald McDonald House Charities, McDonald’s used a social media campaign to engage consumers and create a new generation of supporters for the charity.
Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.
MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.
In this video, learn how MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Location informs consumers’ device preferences for viewing video content.
Marketers looking to make an impact with online videos can learn from John Oliver’s success.
Brands like Burberry are taking advantage of a new YouTube ad feature.
Gaming accounts for only half of the time console owners spend on their devices.
BrightLine discussed the potential benefits of advertising through connected TV, and shared best practices from brands already using the platform.
Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.
A profile of the heaviest users across four media sectors: radio, TV, Internet, and print newspaper.
Google looks at how the effectiveness of a video ad campaign can be measured.
New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.
Brands are using mobile video to reach SXSW fans beyond the event.