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For the 40th anniversary of the Ronald McDonald House Charities, McDonald’s used a social media campaign to engage consumers and create a new generation of supporters for the charity.
Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.
Brands like Burberry are taking advantage of a new YouTube ad feature.
New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.
Brands are using mobile video to reach SXSW fans beyond the event.
Carhartt shared how it increased brand awareness and attracted new consumer groups while staying true to the brand’s century-old identity as champions of hardworking Americans.
The clothing retailer recently launched a content marketing campaign combining native, video, and display advertising.
Dairy Queen held a contest between two flavors of Blizzard to drive consumer engagement and increase sales.
In addition to branching out into new content areas like video, the last decade has seen news services creating their own branded digital publishing platforms. Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content.
Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There's lots of TV content online, but hitting all three of those checkboxes isn't yet possible for every piece of programming.
New ads from Tiffany & Co. include same-sex couples; Facebook use among teens is dropping; on-demand streaming content is on the rise; and more.
Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.
During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
IKEA formed a team of its employees to travel the country and help consumers see how easy home decoration and organization could be.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.