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Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending
eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.
For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.
Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.
In this webinar, Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.
WellPoint designed a social content strategy aimed at driving lower-funnel activity.
Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.