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Search returned: 203 document(s).
This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.
Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.
A week after debuting its new video player, Tumblr on Tuesday announced the beta launch of in-stream auto-play video ads.
In a June 2014 study sponsored by Vidyard, Demand Metric and Ascend2 partnered to explore the B2B Video Marketing landscape for the upcoming year.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.
Ford created an interactive virtual showroom within a 3D mobile ad unit.
An interactive video ad for a Disney console game received strong tablet engagement.
Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.
Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
Use this database to document the details of each video in your program and track your videos by content type.
Use this budget template to set and track your video marketing budgets.
Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.