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Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Short-Form Video Forecast to Hit $13 Billion by 2020

Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.

Social Networks Help Propel Digital Video Ads to $7.7 Billion

Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.

Twitter To Create Video Ad Unit

Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.

Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board

Google on Tuesday revealed several of the publishers and advertisers using the marketplace.

MINI Drives Content Creation and Brand Experiences

MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.

Get Out of the Box

While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Moving Election Numbers: The Power of Digital Video

This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.

YuMe's Mix and Measure: Exploring the Impact of Multi-Screen Mixology

Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Don’t Get Comfortable: American-Made Clothes for the (Not) Lazy Millennial

American Giant shared how communicating its brand values via social media led to deep engagement with Millennials and an article that changed the brand.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Land Rover Redefines Branded Entertainment With 'The Vanishing Game'

Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.

McDonald’s “First Customer”

A McDonald’s video spot was designed to rekindle brand love among Hispanic consumers.

Toyota Certified Used Vehicles

Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.

Out Holding Hands

Allstate wanted to extend its support of the LGBT community via a campaign that leveraged two of Allstate’s most critical assets: the long-standing heritage of the “good hands” logo and Allstate’s agents. As a result, “Out Holding Hands” was born.

Tumblr Debuts Beta Launch Auto-Play Video Ads

A week after debuting its new video player, Tumblr on Tuesday announced the beta launch of in-stream auto-play video ads.

B2B Video Marketing Benchmark Report

In a June 2014 study sponsored by Vidyard, Demand Metric and Ascend2 partnered to explore the B2B Video Marketing landscape for the upcoming year.

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