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In addition to branching out into new content areas like video, the last decade has seen news services creating their own branded digital publishing platforms. Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content.
Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There's lots of TV content online, but hitting all three of those checkboxes isn't yet possible for every piece of programming.
During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
IKEA formed a team of its employees to travel the country and help consumers see how easy home decoration and organization could be.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
Rust-Oleum combined data science, content marketing, and retargeting to drive product sales.
While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.
This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.
Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Nestlé shared objectives and learnings from a video production decoupling pilot.
American Giant shared how communicating its brand values via social media led to deep engagement with Millennials and an article that changed the brand.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.