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Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Generational Video Viewing Preferences Vary by Device and Activity

A Nielsen global survey segments video viewing behaviors by generations.

McDonald's #forRMHC

For the 40th anniversary of the Ronald McDonald House Charities, McDonald’s used a social media campaign to engage consumers and create a new generation of supporters for the charity.

Pringles Flavor Slam at Walmart

Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Top It Like a Texan

Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.

9Lives Cat's Eye View

9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.

Fleetmatics — Truck Whisperer

Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.

Chocolate Milk Grows Up: Reinvention through Brand Activation

MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

Chocolate Milk Grows Up. Reinvention Through Brand Activation

In this video, learn how MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

Devices Proliferate, but Viewing Preferences Depend on Where We Are Watching

Location informs consumers’ device preferences for viewing video content.

What Marketers Can Learn from John Oliver

Marketers looking to make an impact with online videos can learn from John Oliver’s success.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Game Consoles in 2015: One Stop Shop for Games and Entertainment

Gaming accounts for only half of the time console owners spend on their devices.

Demystifying Connected TV Advertising

BrightLine discussed the potential benefits of advertising through connected TV, and shared best practices from brands already using the platform.

Facebook Outpacing YouTube in Video Ad Buys

Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.

Media’s Mega Users

A profile of the heaviest users across four media sectors: radio, TV, Internet, and print newspaper.

Measuring the Impact of Online Video on Brand Metrics

Google looks at how the effectiveness of a video ad campaign can be measured.

New Balance Races Past Pre-Order Goal with YouTube TrueView and Google Lightbox Ads

New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.

Mobile Drives Year-Round Popularity of SXSW Music Videos

Brands are using mobile video to reach SXSW fans beyond the event.

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