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Search returned: 318 document(s).

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Mobile Video Research

New research on click-through rates and view-through rates in the mobile video ecosystem, including a comparison of smartphone and tablet performance.

Corning: From Content to Commerce

Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.

Purpose-Driven Content Strategy for Brand Transformation

Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.

Sony Pictures Television’s Approach to Digital and Social

In this video, Sony Pictures Television CMO Sheraton Kalouria joined Millennial expert Scott Hess to discuss real-world examples of how digital and social channels have helped to launch, drive ratings for, and sustain engagement with some of Sony’s most popular and buzzed-about series.

Nissan’s Journey as a Digital-First Brand

Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestlé Adopts a Digital-First Mantra Through Marketing Innovation

Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Building a YouTube Content Strategy: Lessons from Google BrandLab

Tips for a successful video strategy, including how to create, collaborate, and curate content.

I Second that Emotion: The Power of Music in Advertising

A recent study from Nielsen indicated that commercials with some form of music performed better across four key metrics.

John Hancock: Engagement in a Multi-Screen World

John Hancock shared its multi-channel campaign “Life Comes Next,” discussing the thought behind the approach and the resulting surge in social engagement.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

Vistaprint: Zero to 60 in 30

Vistaprint’s in-house agency shared its journey from low-end production shop to the driving force behind the brand’s first-ever broadcast campaign.

The State of Mobile Video Advertising in 2015

eMarketer discussed the rapid growth of mobile video and the role that advertisers play in this space.

The World's Toughest Job

American Greetings Cardstore increased orders by 20% with the idea that motherhood is the most difficult profession in the world.

Enroll America: Tip the Balance in Your Favor

The Affordable Care Act was a giant leap forward for millions of uninsured Americans, but its launch was a disaster. By contrasting insured vs. uninsured story outcomes, Enroll America put the coverage decision in the hands of our audience.

Gol Gol/Civic Coupe Campaign

How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.

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