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Search returned: 156 document(s).
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending
eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.
For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.
Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
This webinar explained the emergence of curated digital video and its place in the media landscape for content providers and how to leverage its benefits for your brand.
WellPoint designed a social content strategy aimed at driving lower-funnel activity.
Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.
The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.
BrightLine discussed how utilizing “enhanced TV” allows brands to deeply engage with consumers in a way that provides them value and doesn’t feel intrusive.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Putnam Investments shared best practices for in-house video production.
YouTube shared the results of its analysis of successful commercial content on its channel, along with a roadmap for developing an effective content marketing strategy.
In this video, Microsoft shared five practical insights to help brands better understand how digital video campaigns can complement standard TV campaigns to get the most out of their marketing dollars.
CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.