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eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.
For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.
Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
WellPoint designed a social content strategy aimed at driving lower-funnel activity.
Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.
The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.
BrightLine discussed how utilizing “enhanced TV” allows brands to deeply engage with consumers in a way that provides them value and doesn’t feel intrusive.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Putnam Investments shared best practices for in-house video production.
YouTube shared the results of its analysis of successful commercial content on its channel, along with a roadmap for developing an effective content marketing strategy.
CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.
Tablet owners are more likely to give videos their undivided attention when using them at home vs. other devices.
Millennials are more likely to use a smartphone than a TV, especially when viewing videos.
Touchstone Energy shared key tactics and results from an integrated marketing campaign designed to educate its co-op members.
When interviewing potential interns, Heineken created stressful scenarios and filmed the candidates’ reactions, which went viral and created major buzz for the brand.
Subway launched a successful branded entertainment series on Hulu aimed at Millennials.