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Search returned: 373 document(s).
Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.
In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.
LG launched its 4K OLED television with an art competition in which the works of art were displayed on the product screen.
Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.
Scott launched an integrated campaign to raise awareness of an environmental issue and change consumer perceptions about eco-friendly bath tissue.
NBCUniversal partnered with Oculus Rift to deliver an immersive virtual experience that put fans in the coach’s chair of the hit show The Voice.
Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.
After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.
Experience design leverages data and insights to foster authentic connections between people and brands.
Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
Discover the bold moves that can energize a brand’s purpose and accelerate results.
Terms like Programmatic, Big Data and mCommerce have moved beyond buzzwords. This year’s winners underscore experimentation, faster implementation, and results.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.