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For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
Discover MasterCard’s five-tier approach to mobile along with ground-breaking success stories.
Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.
BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
GEICO’s agency partner revealed the cutting-edge strategies that led to the company’s winning app and innovative pre-roll campaign.
This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.
Successful innovation is a science, and it can become a repeatable and scalable part of any business.
This informative webinar video challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.
This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.
This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.
eMarketer discussed the rapid growth of mobile video and the role that advertisers play in this space.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.
Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
Verizon shared the insight, strategy, and execution of its unusual #ATXUnite local social campaign at SXSW.
Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
In this video, learn how Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
Tocquigny shared why a strong marketing team is more important than ever in the age of marketing automation.
Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.