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  • Understanding Tech's Role in Marketing with Startups

    Event Recaps   January 27, 2016  

    Based on new research from CTA and ANA, CTA's Steve Koenig explained how the industry is currently engaging with startups, their pros and cons, and how consumer technology is reshaping the business of marketing, branding and advertising.

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  • Understanding Tech's Role in Marketing with Startups

    Webinars   January 27, 2016  

    Based on new research from CTA and ANA, CTA's Steve Koenig explained how the industry is currently engaging with startups, their pros and cons, and how consumer technology is reshaping the business of marketing, branding and advertising.

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  • Big and Small Screens: How GEICO Is Making Consumer Engagement Unskippable

    Event Recaps   January 21, 2016  

    GEICO’s agency partner revealed the cutting-edge strategies that led to the company’s winning app and innovative pre-roll campaign.

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  • What’s the Next Big Innovation Marketers Need to Know?

    Event Recaps   January 20, 2016  

    In this webinar, author and entrepreneur, Joseph Jaffe, shared thoughts on finding a balance between moving too slowly and too quickly and in doing so, offered up a perspective for how you should be thinking about Innovation in 2016...and beyond.

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  • What’s the Next Big Innovation Marketers Need to Know?

    Webinars   January 20, 2016  

    In this webinar, author and entrepreneur, Joseph Jaffe, shared thoughts on finding a balance between moving too slowly and too quickly and in doing so, offered up a perspective for how you should be thinking about Innovation in 2016...and beyond.

    view
  • The Startup Imperative: Making the Case for Brand Collaboration

    Event Recaps   January 7, 2016  

    Evol8iton discussed the potential benefits of brand/startup relationships, and offered advice for marketers looking to partner with emerging tech companies.

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  • Understanding Tech’s Role in Marketing with Startups

    Event Recaps   January 6, 2016  

    The Consumer Technology Association shared the latest innovations on display at CES 2016, and the possible implications for brands.

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  • Shall We Dance? Brands Collaborating with Startups

    Event Recaps   January 6, 2016  

    Prestige Brands shared its approach to working with startups and the benefits and challenges such partnerships present.

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  • Mondeléz on the Future of Retail: Partnering with Startups to Win

    Event Recaps   January 6, 2016  

    Mondeléz International shared the story of its Shopper Futures program, and how it’s helped to imbue a sense of startup entrepreneurialism within the massive organization.

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  • Choice Hotels Redefines Its Brand Identity

    Event Recaps   December 9, 2015  

    Choice Hotels repositioned itself as an international company that accommodates business travelers.

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  • Postal Service Creates Seamless Customer Experiences with Digital

    Event Recaps   December 9, 2015  

    USPS innovates with technology to create seamless customer experiences.

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  • The Future of Digitization of the Physical World

    Session Videos   December 3, 2015  

    In this video, the Consumer Technology Association shared a preview of its marquee event, the Consumer Electronics Showcase (CES), and how new technology will affect consumer behavior.

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  • The Future of Digitization of the Physical World

    Event Recaps   December 3, 2015  

    The Consumer Technology Association shared a preview of its marquee event, the Consumer Electronics Showcase (CES), and how new technology will affect consumer behavior.

    view
  • SOS SMS

    Cannes Mobile Lions Awards   December 1, 2015  

    The Mexican Red Cross created the SOS SMS service to allow its rescuers to access patients’ medical information during emergencies.

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  • Found

    Cannes Mobile Lions Awards   December 1, 2015  

    In order to make lost dogs a thing of the past, Pedigree developed “Found,” an end-to-end mobile app in New Zealand that uses geo-targeted advertising.

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  • The Next Photo

    Cannes Mobile Lions Awards   December 1, 2015  

    The Childhood Eye Cancer Trust (CHECT) designed a poster campaign that positioned smartphone cameras detection tools for a rare form of eye cancer.

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  • The Unforgotten

    Cannes Mobile Lions Awards   December 1, 2015  

    The Illinois Council Against Handgun Violence created a powerful call-to-action campaign with an augmented reality component.

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  • Why Collaboration Leads to Higher-Impact Innovations

    Nielsen   December 1, 2015  

    Investing in and encouraging better cross-functional collaboration within companies has a tangible impact on in-market success.

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  • Smart Sentry

    Cannes Mobile Lions Awards   December 1, 2015  

    Maxis Berhad developed a program that repurposes old smartphones into surveillance systems.

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  • BackMeApp

    Cannes Mobile Lions Awards   December 1, 2015  

    Always created BackMeApp, a smartphone app designed to provide protection for women walking home alone at night.

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