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Search returned: 268 document(s).
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
Strong brand perceptions are based on what a brand <i>does</i>, not what it <i>says</i>.
Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.
Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.
Old Navy sparked awareness and sales during its annual $1 Flip Flop Sale by placing tweet-activated vending machines around major cities in the U.S.
The new Beats Music app fed custom, human-curated music to users to create the ultimate personalized playlist.
Nike created a state-of-the-art tool that for skateboarders that created digital skate experiences, collaborated with pro riders, and changed the way skaters participated in the world’s largest action sport.
Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.
Neutrogena combined weather- and location-based technology to automatically activate ads for its new sunscreen based on consumers’ real-time UV conditions and distance from Neutrogena retailers.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.