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To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.
In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
Roll Global shared its innovative approach to new product development, marketing, and social media through its leading brands, including Halos, Fiji Water, Wonderful Pistachios, and POM Wonderful.
Volkswagen discussed how its new digital platform gave the brand an opportunity to interact directly with its consumers and provide the most seamless, efficient digital car-buying process of any automaker today.
The desire to be plugged in and productive also drives the way Americans fuel up at the start of each day. This makes first meal of the day is just as important to retailers as it is to consumers.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Innovations today take a lot more than a little luck to succeed.
eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.
For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.
Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.