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Search returned: 333 document(s).
A detailed guide to acquiring Facebook fans using a wide range of simple methods.
Applebee’s continuously tests new products and menu items, and by embracing failure is able to innovate quickly.
The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.
Plentiful details about where, when and how (on what device) audiences are most receptive to ads.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.
Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
Strong brand perceptions are based on what a brand does, not what it says.
Chobani has embraced innovation and marketing to maintain its leadership position.
Target’s well-publicized data breach became a catalyst for extreme innovation and product development that helped restore consumer confidence in the brand.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.
Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.