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This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.
Successful innovation is a science, and it can become a repeatable and scalable part of any business.
This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
Learn through many examples how IKEA has developed customer-centric engagement practices (both digital and experiential) that not only complement, but often enhance, the brand's experience.
Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.
Discover how Vanguard Group enhances their customer relationship through social channels.
Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.
In this webinar, MasterCard presented the evolution of payments in response to consumer needs, changing technologies and the convergence of the digital and physical worlds.
Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.
3M built a rebranding campaign on three key principles that put the customer first.
Motorola Inc. created an environment that fostered purpose-driven innovation by combining research and development, technology, and the customer’s voice.
Learn how Boston Scientific Corporation transformed their brand through the right leadership and innovation.
Learn how Build-A-Bear is building a brand for the future with innovative distribution, marketing, product and sustained profitability.
This presentation examined the evolution of one of America’s most well-known and authentic sports brands and their non-linear journey to the top of their industry.
In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language.
Spiceworks discussed how vertical professional networks provide unrivaled data and a place for professionals to connect.