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Search returned: 355 document(s).
Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
Lowe’s shared its vision on the future of the smart home and the Internet of Things.
It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.
A detailed guide to acquiring Facebook fans using a wide range of simple methods.
Applebee’s continuously tests new products and menu items, and by embracing failure is able to innovate quickly.
The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.
Plentiful details about where, when and how (on what device) audiences are most receptive to ads.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
American Giant shared how communicating its brand values via social media led to deep engagement with Millennials and an article that changed the brand.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.
Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.
Insights from game developers who created an interactive experience for multicultural consumers.