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Yamaha Corporation of America: Internet of Things Case Study

In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".

Jack Daniels Innovates with Digital and Social Media

Jack Daniels’ parent company, Brown-Forman, uses digital and social media innovation to enrich the lives of customers.

General Motors Innovates in Enterprise Customer Service and Social Media

General Motors created a positive customer experience with a collaborative social media strategy.

Johnsonville Sausage Stays Ahead of the Competition with Innovation

Johnsonville Sausage shared three key components of successful innovation.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Eggland’s Best and MEC Innovate with Digital Marketing

Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.

Jack's Frozen Pizza: The Official Pizza of the Grill

Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.

Mario Karting Reimagined

In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.

LG's The Art of The Pixel

LG launched its 4K OLED television with an art competition in which the works of art were displayed on the product screen.

Tide Oxi Product Launch

Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.

Toss the Tube

Scott launched an integrated campaign to raise awareness of an environmental issue and change consumer perceptions about eco-friendly bath tissue.

The Voice 360: Be the Coach

NBCUniversal partnered with Oculus Rift to deliver an immersive virtual experience that put fans in the coach’s chair of the hit show The Voice.

Demystifying Connected TV Advertising

BrightLine discussed the potential benefits of advertising through connected TV, and shared best practices from brands already using the platform.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

The Customer is the CMO's Best New Product Developer: CMO’s Agenda

Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.

Boston Scientific Corporation

After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.

Experience Design: A New Era in Experiential Marketing

Experience design leverages data and insights to foster authentic connections between people and brands.

Experience Design: A New Era in Experiential Marketing

In this video, experience design leverages data and insights to foster authentic connections between people and brands.

eMarketer: Key Digital Trends for 2015

eMarketer discussed the shift toward mobile ad spending, and shared key insights into effective mobile advertising.

Dell: Marketing, Technology, and Grit

Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.

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