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In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".
Jack Daniels’ parent company, Brown-Forman, uses digital and social media innovation to enrich the lives of customers.
General Motors created a positive customer experience with a collaborative social media strategy.
Johnsonville Sausage shared three key components of successful innovation.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.
Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.
In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.
LG launched its 4K OLED television with an art competition in which the works of art were displayed on the product screen.
Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.
Scott launched an integrated campaign to raise awareness of an environmental issue and change consumer perceptions about eco-friendly bath tissue.
NBCUniversal partnered with Oculus Rift to deliver an immersive virtual experience that put fans in the coach’s chair of the hit show The Voice.
BrightLine discussed the potential benefits of advertising through connected TV, and shared best practices from brands already using the platform.
Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.
Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.
After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.
Experience design leverages data and insights to foster authentic connections between people and brands.
In this video, experience design leverages data and insights to foster authentic connections between people and brands.
eMarketer discussed the shift toward mobile ad spending, and shared key insights into effective mobile advertising.
Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.