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Search returned: 363 document(s).
Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
Discover the bold moves that can energize a brand’s purpose and accelerate results.
Terms like Programmatic, Big Data and mCommerce have moved beyond buzzwords. This year’s winners underscore experimentation, faster implementation, and results.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
Lowe’s shared its vision on the future of the smart home and the Internet of Things.
It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.
A detailed guide to acquiring Facebook fans using a wide range of simple methods.
Applebee’s continuously tests new products and menu items, and by embracing failure is able to innovate quickly.
The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.
Plentiful details about where, when and how (on what device) audiences are most receptive to ads.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.