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B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

MasterCard Innovates with a Winning Mobile Strategy

Discover MasterCard’s five-tier approach to mobile along with ground-breaking success stories.

Opening "Sponsorship" Happiness: Six Flags & Coca-Cola Sponsorship Case Study

Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Big and Small Screens: How GEICO Is Making Consumer Engagement Unskippable

GEICO’s agency partner revealed the cutting-edge strategies that led to the company’s winning app and innovative pre-roll campaign.

Insights to a Successful Brainstorming Session

This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

Insights to a Successful Brainstorming Session

This informative webinar video challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

The Internet of Things: What Should Brands be Doing?

This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

The State of Mobile Video Advertising in 2015

eMarketer discussed the rapid growth of mobile video and the role that advertisers play in this space.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Philadelphia Art Museum’s Innovative Approach to Visitor Engagement

The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Verizon Localized Social Case Study

Verizon shared the insight, strategy, and execution of its unusual #ATXUnite local social campaign at SXSW.

Project Odyssey: A Marketing Journey with a GAMEPLAN

Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

Project Odyssey: A Marketing Journey with a GAMEPLAN

In this video, learn how Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

The Myth of Marketing Automation

Tocquigny shared why a strong marketing team is more important than ever in the age of marketing automation.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

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