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In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.
Oral-B’s SmartSeries connects the electric toothbrush with a mobile app to improve oral care by leveraging data and technology.
Volvo created Volvo Reality, the world’s first virtual reality test drive, and used it in a direct marketing campaign to build buzz for the XC90, the brand’s newest luxury vehicle.
Mercedes-Benz developed the first build-your-own car utility for Instagram.
In this session, Sungevity, Inc. shared a case study on how they use media and retail partnerships to drive innovation and differentiation through Instant iQuotes, which allow homeowners to instantly view a 3D model showing the most optimal solar designs for their home based on roof pitch, sun angle and other key variables.
Learn how Wells Fargo approaches social media and emerging social trends.
Coca-Cola shared how they revolutionized shopper marketing and have completely reorganized to support this new vision.
Forrester says that the technology represents a major learning opportunity on hyper-convenience.
Millward Brown presented on key trends from the most effective marketing in the 2015 Effie Awards North American program.
A Q&A with Patty Tucker, leader of the B-to-B Center of Excellence at Edelman.
In this session, Jessica Jensen, Global Director of Social Media – Qualcomm shared a case study on the innovative work that they are doing in the digital and social media space.
Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.
As the sharing economy grows, brands must evolve to keep up; Crowd Companies discussed how corporations can use new business models to stay relevant.
As the sharing economy grows, brands must evolve to keep up; in this webinar, Crowd Companies discussed how corporations can use new business models to stay relevant.
The Hershey Company shared the technical, organizational, and cultural changes the brand underwent to incorporate innovation into every business unit.
LensCrafters shared its six-year journey to improve the customer experience through innovation.
PPG Industries and MARC USA shared insights from Marketing Sparks, a series of events that connected startup entrepreneurs with senior marketers.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
Best practices for long-term innovation success.
Nielsen looks at which sources consumers of all generations rely on to learn about new products.