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Search returned: 333 document(s).

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50 Ways to Get Facebook Fans

A detailed guide to acquiring Facebook fans using a wide range of simple methods.

Applebee’s Dishes Up Innovation

Applebee’s continuously tests new products and menu items, and by embracing failure is able to innovate quickly.

Missouri Lottery Wins Big with Innovation

The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.

Pursuit of Attention: Getting to the Center of Attentive Audiences

Plentiful details about where, when and how (on what device) audiences are most receptive to ads.

YuMe's Mix and Measure: Exploring the Impact of Multi-Screen Mixology

Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Drones Are Marketing's Weapon Of Mass Distraction

New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.

Heineken Answers the Call of Mobile

Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.

Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

Mid-Funnel is the Digital Playground

Strong brand perceptions are based on what a brand does, not what it says.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

Chobani has embraced innovation and marketing to maintain its leadership position.

Winning the Revolution We Started

Target’s well-publicized data breach became a catalyst for extreme innovation and product development that helped restore consumer confidence in the brand.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.

For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled

Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.

Transforming Microsoft

Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.

Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

Cisco Broadens Its Brand Position

Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.

JobLens Mobile App

An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.

Game On

Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.

The Wearable Volvo

Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.

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