Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range



Case Study Award Levels



Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 433 document(s).

1234567 >>  Last (22)

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Insights to a Successful Brainstorming Session

This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

IKEA Innovates Consumer Engagement in the Modern Retail World

Learn through many examples how IKEA has developed customer-centric engagement practices (both digital and experiential) that not only complement, but often enhance, the brand's experience.

Philadelphia Museum of Art’s Innovative Approach to Visitor Engagement

Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.

Vanguard Group: Reviving the Creative Innovation

Discover how Vanguard Group enhances their customer relationship through social channels.

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Project Odyssey: A Marketing Journey with a GAMEPLAN

Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

Payment Innovation: What Marketers Need to Know

In this webinar, MasterCard presented the evolution of payments in response to consumer needs, changing technologies and the convergence of the digital and physical worlds.

Anheuser-Busch Innovates and Expands with the Bud Light Lime-a-Rita Family

Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.

Being 3M

3M built a rebranding campaign on three key principles that put the customer first.

Innovation at a Successful B-to-B Company

Motorola Inc. created an environment that fostered purpose-driven innovation by combining research and development, technology, and the customer’s voice.

Boston Scientific Corporation Transforms Their Brand Through Leadership and Innovation

Learn how Boston Scientific Corporation transformed their brand through the right leadership and innovation.

Build-A-Bear-Workshop: Innovation Is the Key to MORE

Learn how Build-A-Bear is building a brand for the future with innovative distribution, marketing, product and sustained profitability.

Innovation Fits Like a Glove at Rawlings

This presentation examined the evolution of one of America’s most well-known and authentic sports brands and their non-linear journey to the top of their industry.

A Whole New Train of Thought: Delivering Customer Outcomes

In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language.

Vertical Networks Create Value in Every Industry

Spiceworks discussed how vertical professional networks provide unrivaled data and a place for professionals to connect.

1234567 >>  Last (22)