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  • Artificial Intelligence

    ANA Magazine   December 5, 2016  

    Technology that once existed only in science fiction is now available in many consumers’ back pockets. Here’s a look at artificial intelligence, by the numbers.

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  • Industry Vertical: Technology

    Insight Briefs   December 5, 2016  

    As virtual and augmented reality become more mainstream, marketers should watch the space closely and familiarize themselves with it — or risk being left behind.

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  • Catch the Fever

    Activate   November 28, 2016  

    Six tips to get the most out of your augmented reality efforts

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  • The Indispensability of "Small" Innovation — and How to Do It Well

    Nielsen   November 28, 2016  

    Many brand extensions that large companies launch year after year are absolutely essential for growing existing brands and defending shelf space.

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  • Farmers Insurance: Cross-Platform Programs

    Event Recaps   November 17, 2016  

    In this session, attendees heard from Beth Mayall-Traglia, Director, Content Marketing and Social Media at Farmers Insurance about its premise -- unbelievable but true claims agents have really covered.

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  • Media Transparency - Update for Media Leadership Committee

    Event Recaps   November 17, 2016  

    This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers including an in-depth review of the new contract template.

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  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

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  • To Hell and Back

    ANA Magazine   November 5, 2016  

    How a scientific expedition into an active volcano helped GE marketers tell the story of the Industrial Internet, explain the company’s own evolution, and help save lives.

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  • NYT VR

    Cannes Mobile Lions Awards   October 24, 2016  

    The New York Times, in concert with Google, GE, and Mini, delivered the largest single distribution of virtual reality technology in history.

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  • Songs of Violence

    Cannes Mobile Lions Awards   October 24, 2016  

    In order to raise awareness about violence against women, Estadao Digital leveraged its partnership with Shazam to create a mobile campaign.

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  • Ayrton Senna: The Heart of Brazil

    Cannes Mobile Lions Awards   October 24, 2016  

    The nonprofit Instituto Aryton Senna inspired Brazilian athletes in the 2016 Rio Olympics to “win at home” with an inspiring augmented-reality app.

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  • Rate My Roof

    Cannes Mobile Lions Awards   October 24, 2016  

    Through a partnership with Google Maps, Origin Energy allowed Australians to see the value switching to solar energy.

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  • Roam Delivery

    Cannes Mobile Lions Awards   October 24, 2016  

    Volvo Cars developed the world’s first service option for delivering products to cars.

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  • The Best-Kept $850 Billion Secret: The Marketing Reawakening of TIAA

    Event Recaps   October 22, 2016  

    TIAA reimagined its brand purpose and created a new infrastructure that allowed the organization to engage customers in an authentic, compelling way.

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  • The Best-Kept $850 Billion Secret: The Marketing Reawakening of TIAA

    Public Videos   October 22, 2016  

    At the core of TIAA’s reinvention are the brand principles of customer focus, simplicity, and authenticity.

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  • The Best-Kept $850 Billion Secret: The Marketing Reawakening of TIAA

    Session Videos   October 22, 2016  

    In this video, learn how TIAA reimagined its brand purpose and created a new infrastructure that allowed the organization to engage customers in an authentic, compelling way.

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  • Things I Wish My Father Told Me About Creativity

    Event Recaps   October 21, 2016  

    In his final Masters of Marketing presentation, Jim Speros, EVP of corporate communications at Fidelity, shared the brand’s five-year journey of leveraging creativity and innovation to drive momentum in the marketplace.

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  • Ambidextrous Marketing: Embracing the Power of Ambiguity

    Event Recaps   October 21, 2016  

    Johnson & Johnson shared the power of “ambidextrous marketing” and how established brands can learn from the innovation of category disruptors.

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  • Things I Wish My Father Told Me About Creativity

    Public Videos   October 21, 2016  

    In this video, learn why Jim Speros thinks it's important to hold your work to a higher standard before attaching your family name to it.

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  • Ambidextrous Marketing: Embracing the Power of Ambiguity

    Public Videos   October 21, 2016  

    Learn how Johnson & Johnson is building ambidexterity into its marketing to create brand value and compelling brand experiences.

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