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Formica Brand Reinvention

In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.

Oral-B SmartSeries Mobile App

Oral-B’s SmartSeries connects the electric toothbrush with a mobile app to improve oral care by leveraging data and technology.

The XC90 Experience in Volvo Reality

Volvo created Volvo Reality, the world’s first virtual reality test drive, and used it in a direct marketing campaign to build buzz for the XC90, the brand’s newest luxury vehicle.

Build a GLA on Instagram

Mercedes-Benz developed the first build-your-own car utility for Instagram.

Sungevity, Inc. Innovates with Relevant Customer Experiences

In this session, Sungevity, Inc. shared a case study on how they use media and retail partnerships to drive innovation and differentiation through Instant iQuotes, which allow homeowners to instantly view a 3D model showing the most optimal solar designs for their home based on roof pitch, sun angle and other key variables.

Wells Fargo Social Media Innovation

Learn how Wells Fargo approaches social media and emerging social trends.

Breaking Down Traditional Paradigms

Coca-Cola shared how they revolutionized shopper marketing and have completely reorganized to support this new vision.

For CMOs, Amazon Dash Buttons “The Best Bad Idea”

Forrester says that the technology represents a major learning opportunity on hyper-convenience.

Key Insights from the 2015 Effie Awards

Millward Brown presented on key trends from the most effective marketing in the 2015 Effie Awards North American program.

Catching up with Patty Tucker

A Q&A with Patty Tucker, leader of the B-to-B Center of Excellence at Edelman.

Qualcomm Digital & Social Case Study

In this session, Jessica Jensen, Global Director of Social Media – Qualcomm shared a case study on the innovative work that they are doing in the digital and social media space.

Improving the Customer Journey

Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.

What Marketers Can Do About the Collaborative Economy

As the sharing economy grows, brands must evolve to keep up; Crowd Companies discussed how corporations can use new business models to stay relevant.

What Marketers Can Do About the Collaborative Economy

As the sharing economy grows, brands must evolve to keep up; in this webinar, Crowd Companies discussed how corporations can use new business models to stay relevant.

The Hershey Co.: Building an Enterprise Capability for Innovation

The Hershey Company shared the technical, organizational, and cultural changes the brand underwent to incorporate innovation into every business unit.

LensCrafters Is Innovating to Change Vision Care for the Better

LensCrafters shared its six-year journey to improve the customer experience through innovation.

PPG Industries and MARC USA: Innovation Comes to Life Between Marketers and Start-Ups

PPG Industries and MARC USA shared insights from Marketing Sparks, a series of events that connected startup entrepreneurs with senior marketers.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

Launch It Like You Mean It

Best practices for long-term innovation success.

How Shoppers Look, Watch, and Listen for New Products

Nielsen looks at which sources consumers of all generations rely on to learn about new products.

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