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Cisco Broadens Its Brand Position

Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.

Game On

Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.

Oral-B Bluetooth-Connected Electric Toothbrush and App

Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

Rip Curl Search GPS

Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.

Tweet for Your Feet

Old Navy sparked awareness and sales during its annual $1 Flip Flop Sale by placing tweet-activated vending machines around major cities in the U.S.

Beats Music

The new Beats Music app fed custom, human-curated music to users to create the ultimate personalized playlist.

The Nike SB App

Nike created a state-of-the-art tool that for skateboarders that created digital skate experiences, collaborated with pro riders, and changed the way skaters participated in the world’s largest action sport.

Pantene Weather Program

Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.

Sun Activated Advertising

Neutrogena combined weather- and location-based technology to automatically activate ads for its new sunscreen based on consumers’ real-time UV conditions and distance from Neutrogena retailers.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

Win the Hour

Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.

Google Maps App QuizUp Campaign

Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.

Pipe Burst

A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.

DoSomething.org Text with the President

DoSomething.org used an SMS platform to connect young Americans directly with the commander in chief in an attempt to get a new generation involved in the political process.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Virgin Mobile Game of Phones

To generate footfall and awareness for its telco offering, Virgin Mobile developed a mobile game that hid and awarded prizes in and around the country.

Alvio

Alvio is a new product designed to help kids improve their asthma condition by using their lungs to power video games.

AT&T Stadium Fan Experience

Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.

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