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Qualcomm Digital & Social Case Study

In this session, Jessica Jensen, Global Director of Social Media – Qualcomm shared a case study on the innovative work that they are doing in the digital and social media space.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

The Hershey Co.: Building an Enterprise Capability for Innovation

The Hershey Company shared the technical, organizational, and cultural changes the brand underwent to incorporate innovation into every business unit.

LensCrafters Is Innovating to Change Vision Care for the Better

By fully understanding the consumer journey and identifying the pain points throughout the process, LensCrafters was able to create solutions that contributed to better vision care in the industry.

PPG Industries & MARC USA: Innovation Comes to Life Between Marketers and Start-Ups

Get insights from PPG and MARC USA on how the Marketing Sparks program applies across industries.

Owens-Illinois Stays at the Top with Innovation and Technology

Join Saga Shoffner from Owens-Illinois to hear about her company’s exciting journey.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

MasterCard Innovates with a Winning Mobile Strategy

Adam Broitman, vice president and senior business leader of global digital marketing at MasterCard, discussed MasterCard’s five-tier strategy for optimizing mobile marketing.

MasterCard Innovates with a Winning Mobile Strategy

In this video, Adam Broitman, vice president and senior business leader of global digital marketing at MasterCard, discussed MasterCard’s five-tier strategy for optimizing mobile marketing.

Opening "Sponsorship" Happiness: Six Flags & Coca-Cola Sponsorship Case Study

Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Big and Small Screens: How GEICO Is Making Consumer Engagement Unskippable

GEICO’s agency partner revealed the cutting-edge strategies that led to the company’s winning app and innovative pre-roll campaign.

Insights to a Successful Brainstorming Session

This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

Insights to a Successful Brainstorming Session

This informative webinar video challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

The Internet of Things: What Should Brands be Doing?

This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

The State of Mobile Video Advertising in 2015

eMarketer discussed the rapid growth of mobile video and the role that advertisers play in this space.

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