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Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Marketing ROI: Is What You're Measuring Really Marketing ROI?

Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.

Measuring Marketing Accurately…Depends on Defining Your Desired Outcome

Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.

5 Factors of Viewability

Includes explanation of factors such as size and position.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

When 1+1=3: Direct Collaboration Improves Ad Performance

With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.

A+E Ad Receptivity Study

A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Scorecard for Mobile Advertising Reach and Targeting

This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.

14 Ways to Link Social & SEO

A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.

Social 40: A Report by R3 on 40 of the World's Most Innovative Social Media Agencies

Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.

Conclusive Proof That Social Media Data Predict Sales…Now What?

Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Measure What Matters Most: A Marketer's Guide

This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

Enhancing Ad Viewability in Premium Digital Environments

Time Inc. uses data to improve the viewability of ads placed on its digital properties.

Serving Up Opportunity: the Best Spots for Restaurant Growth in 2014

Nationwide, roughly 88% of consumers have eaten at a quick-service restaurant in the past month, while 79% of consumers have visited a sit-down restaurant. However, when it comes to restaurant patronage and growth, not all parts of the country are created equal.

Digital Ad Revenue Hits $23 Billion In First Half Of 2014

Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.

Uncommon Sense: Making Measurement Work for Programmatic Ad Buying

Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.

Guide to Choosing and Using a Media Auditor

Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.

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