Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 155 document(s).

1234567 >>  Last (8)

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

Making Impressions Count: Mobile Viewability

An overview of issues and definitions around mobile ad viewability.

ConAgra Transforms their Online Advertising to Improve ROI

In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Here’s Why You’re Failing at Content Marketing

The Content Marketing Institute shared the three key attributes of successful content marketers.

Predicting the Future: Unlocking the Power of Big Data in B-to-B Marketing

Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.

Here’s Why You’re Failing at Content Marketing

In this video, the Content Marketing Institute shared the three key attributes of successful content marketers.

Here’s Why You’re Failing at Content Marketing

In this video, the Content Marketing Institute shared key attributes of successful content marketers.

The Drink Up Campaign Is Improving America’s Health, One Water Bottle at a Time

The campaign has boosted sales of bottled water and filtered water products 4 percent among those who were exposed to its ads.

Five Factors of Video Viewability

According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.

How to Save Your Ads and Improve Their Resonance

Ads should be assessed for effectiveness throughout their lifecycle, not just during the creative development.

How Paid Media Helped Microsoft Boost Earned Media

Microsoft optimized its TV advertising to drive social activity around its brand.

The Native Frontier

Pioneering marketers are navigating the uncharted terrain of native advertising. Learn how in this informative analysis and guide.

Measuring the Impact of Online Video on Brand Metrics

Google looks at how the effectiveness of a video ad campaign can be measured.

Toward Viewability: You Can’t Count What You Haven’t Measured

Google shared three steps the industry should take on the topic of viewability and viewable impressions.

Promotion Marketing: New School Meets Old School Promotion Analytics

Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.

Promotion Marketing: New School Meets Old School Promotion Analytics

In this video, Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

Adobe: Marketing in the Mobile Age

Adobe discussed the need for agile testing and learning in mobile marketing.

1234567 >>  Last (8)