Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 136 document(s).

1234567 >>

Toward Viewability: You Can't Count What You Haven't Measured

Google shared three steps the industry should take on the topic of viewability and viewable impressions.

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

This Is Wholesome

A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Marketing ROI: Is What You're Measuring Really Marketing ROI?

Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.

Measuring Marketing Accurately…Depends on Defining Your Desired Outcome

Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.

5 Factors of Viewability

Includes explanation of factors such as size and position.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Why Marketers Should Tell Ad Tech "F--- Your Analytics"

Collective shared four recommendations for marketers to improve their digital analytics.

Why Marketers Should Tell Ad Tech "F--- Your Analytics"

In this webinar, Collective shared four recommendations for marketers to improve their digital analytics.

When 1+1=3: Direct Collaboration Improves Ad Performance

With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.

A+E Ad Receptivity Study

A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

Gaining Momentum

Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

In Good Company

Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

Scorecard for Mobile Advertising Reach and Targeting

This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.

14 Ways to Link Social & SEO

A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.

1234567 >>