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Insights on media measurement and media planning from a Nielsen panel discussion.
An overview of issues and definitions around mobile ad viewability.
In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
The Content Marketing Institute shared the three key attributes of successful content marketers.
Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.
In this video, the Content Marketing Institute shared the three key attributes of successful content marketers.
In this video, the Content Marketing Institute shared key attributes of successful content marketers.
The campaign has boosted sales of bottled water and filtered water products 4 percent among those who were exposed to its ads.
According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.
Ads should be assessed for effectiveness throughout their lifecycle, not just during the creative development.
Microsoft optimized its TV advertising to drive social activity around its brand.
Pioneering marketers are navigating the uncharted terrain of native advertising. Learn how in this informative analysis and guide.
Google looks at how the effectiveness of a video ad campaign can be measured.
Google shared three steps the industry should take on the topic of viewability and viewable impressions.
Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
In this video, Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
Adobe discussed the need for agile testing and learning in mobile marketing.