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Nielsen to Expand Local TV Market Samples

The size of 15 of Nielsen's Local People Meter TV markets will increase by 30 percent over the next two years.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Advancing Sponsorship ROI Measurement

Sequent Partners Consulting provided an update on its multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Advertising and Audiences: Making Ad Dollars Make Sense

Americans spend more than one-fifth of their time watching traditional TV — and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to research from Nielsen.

Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From

The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options doesn’t seem to be having an impact on our TV viewing preferences.

Understanding the Smart TV User

YuMe surveyed approximately 600 people located around the world to determine how smart or connected TVs are being used today.

MMA Mobile Video Benchmark Study

The Mobile Marketing Association (MMA) studied one month of data from six mobile publishers to determine the effectiveness of mobile video advertising.

Eight Social Strategies Proven to Drive Marketing Results

In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

Viewable Impressions: New Currency for Digital Advertising

In this video, an update on Media Rating Council’s work toward setting a viewable impressions digital advertising standard and how Kellogg’s has increased its campaign effectiveness through viewability.

Viewable Impressions: New Currency for Digital Advertising

An update on Media Rating Council’s work toward setting a viewable impressions digital advertising standard and how Kellogg’s has increased its campaign effectiveness through viewability.

Social Media Measurement

Adobe Systems shared its strategy for social media measurement, reporting, and attribution across business functions.

How Consumable Brands' TV Ads Performed In 2013

Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 based on brands' Ace Scores, shows mixed performance among these consumable categories.

Sponsorship and Event Marketing

This ANA Insight Brief features sponsorship case studies from Con Edison, Herbalife, Home Depot, Norwegian Cruise Line, and SAS. Read about important considerations to protect your sponsorship, secrets to successful experiential marketing, and the most popular types of events sponsored by ANA members.

Key Findings Report: 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition

This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Research Report: 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition

The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Data Charts: 2013 Sponsorship and Event Marketing Measurement Survey

This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.

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