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Search returned: 101 document(s).

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Unreliable Mobile Clicks Have Bad Impact On Ad Engagement

Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.

Defining Online Ad Success: How Benchmarks are Shifting as Advertisers Take Aim

59 percent of ad impressions served across all consumer segments reach their intended audience—down from 69 percent in 2013.

Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Coming into View

This article discusses new standards and technology for verified video ads.

How Can a Data-Driven Business Stay Ahead in a Data-Driven Economy?

Marketing professionals across B-to-B categories discussed how brands that are able to leverage this new ocean of data will have a significant strategic advantage in the marketplace.

Nielsen to Expand Local TV Market Samples

The size of 15 of Nielsen's Local People Meter TV markets will increase by 30 percent over the next two years.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Advancing Sponsorship ROI Measurement

Sequent Partners Consulting provided an update on its multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.

What to Do with the Marketing Data You Collect

Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.

What to Do with the Marketing Data You Collect

Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Advertising and Audiences: Making Ad Dollars Make Sense

Americans spend more than one-fifth of their time watching traditional TV — and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to research from Nielsen.

Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From

The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options doesn’t seem to be having an impact on our TV viewing preferences.

Advancing Measurement

With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

Understanding the Smart TV User

YuMe surveyed approximately 600 people located around the world to determine how smart or connected TVs are being used today.

MMA Mobile Video Benchmark Study

The Mobile Marketing Association (MMA) studied one month of data from six mobile publishers to determine the effectiveness of mobile video advertising.

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