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Search returned: 124 document(s).
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
Includes explanation of factors such as size and position.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.
A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.
Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.
Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Time Inc. uses data to improve the viewability of ads placed on its digital properties.
Nationwide, roughly 88% of consumers have eaten at a quick-service restaurant in the past month, while 79% of consumers have visited a sit-down restaurant. However, when it comes to restaurant patronage and growth, not all parts of the country are created equal.
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.
Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.