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Agile Marketing: How Top Companies Keep Pace in an Always-On World

The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.

The Tools You Need to Build Relationships and Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.

Infobesity: It’s Called Big Data for a Reason

“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Advertising and Audiences: Making Ad Dollars Make Sense

Americans spend more than one-fifth of their time watching traditional TV — and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to research from Nielsen.

Understanding the Smart TV User

YuMe surveyed approximately 600 people located around the world to determine how smart or connected TVs are being used today.

MMA Mobile Video Benchmark Study

The Mobile Marketing Association (MMA) studied one month of data from six mobile publishers to determine the effectiveness of mobile video advertising.

Eight Social Strategies Proven to Drive Marketing Results

In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

How Consumable Brands' TV Ads Performed In 2013

Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 based on brands' Ace Scores, shows mixed performance among these consumable categories.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

Driving Effective Messaging Through Collaboration

Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.

Can You Measure Engagement?

Lacking a single definition, the IAB has attempted to untangle the multiple, competing definitions of engagement. Essentially, digital advertising engagement falls into three major buckets: cognitive, physical, and emotional.

Samsung Telecommunications: Using Intelligence to Expand Business Development

In this presentation, Dr. Mark Ramsey, Ph.D, senior vice president and chief data officer at Samsung Mobile, shared how the brand used advanced analytics to develop relevant technologies to grow business opportunities.

The Evolution of Marketing Automation

Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments to automate repetitive tasks such as sending email communications. MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business.

Making Advertising More of a Science than an Art

A significant part of the world's advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Nielsen discusses how neuroscience, the study of the brain and nervous system, can address this age-old need.

Where Marketing and Finance Agree on Measurement for Creating Value

Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

Microsoft Finds Missed Opportunities for Marketers in the Consumer Journey Through Innovating Analytics

Ivy Esquero, thought leadership manager of global consumer insights at Microsoft, discussed the brand’s new cross-screen approach to big data, and the insights gleaned.

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