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Insights for Effective Multicultural Marketing

This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

NBCUniversal/Telemundo: How the Hispanic Community Shapes Trends

In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.

Nielsen: Entertainment and the Multicultural Super Consumer

In this session, Eddie Yoon – Nielsen and Principal at The Cambridge Group and Chris Fosdick, Principal – The Cambridge Group, discussed their recently launched study regarding the multicultural super consumer and how entertainment impacts their buying power.

Diversity Best Practices: ETS Corporate Internship Program

Education Testing Service discussed the structure of its corporate internship program.

Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Niche Opportunities for Market Share Growth Among African-Americans

Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is in the pantry and consumer pocketbooks.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

Toyota’s Total Market Model

In this video, Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.

Toyota’s Total Market Model

Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.

The Next Chapter in Walmart’s Multicultural Journey

Walmart shared how, through a collaborative total market approach to advertising, it was able to increase business in the general market while simultaneously engaging multicultural consumers on an emotional level.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

Toyota’s Total Market Model

In this video, Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.

Gaming for Multicultural Consumers

Insights from game developers who created an interactive experience for multicultural consumers.

Honda Civic Best Yourself

Honda used insights, social media, and TV spots to reach African-American Millennials.

Gaming for Multicultural Consumers

In this video, discover insights from game developers who created an interactive experience for multicultural consumers.

Lexus Builds Awareness with Branded Content

Lexus created a branded television program to reach affluent African-American consumers.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

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