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Search returned: 140 document(s).

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Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Procurement: Opportunity Knocks

This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Myths, Challenges, and Best Practices in Digital/Social Agency Compensation

Agency consultant R3 provided best practices for payment models and role alignment that allow the client/agency relationship to be a mutually beneficial one.

Agency Selection Briefing Guidance

A presentation and panel discussion on best practices for improving the agency selection process.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

Performance Incentive Compensation

The ANA and the 4A’s provided an overview of the current state of performance incentive compensation, including which metrics are being used, what’s working, and what’s not.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

Agency Selection Briefing Guidance

A presentation and panel discussion on best practices for improving the agency selection process.

Agency Search: Best Practices on the RFI and RFP Processes

In this webinar video, the ANA and the 4A’s discussed best practices and guidance tools for improving the agency selection process and writing articulate briefs.

Agency Search: Best Practices on the RFI and RFP Processes

The ANA and the 4A’s developed best practices and guidance tools for improving the agency selection process and writing articulate briefs.

Pump It Up

Reebok used crowdsourcing to develop a global digital video campaign.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Data Charts: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Demystifying Programmatic Buying

Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

Ebiquity, on How to Enhance Your Media Value

PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

Maximizing Video Production Spend: Influencers and Crowdsourcing

Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.

Agencies: +3.1% Organic Growth Year for 2013 Sets Stage for Better 2014

Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.

Research Report: 2013 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).

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