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This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.
Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.
Agency consultant R3 provided best practices for payment models and role alignment that allow the client/agency relationship to be a mutually beneficial one.
A presentation and panel discussion on best practices for improving the agency selection process.
At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.
The ANA and the 4A’s provided an overview of the current state of performance incentive compensation, including which metrics are being used, what’s working, and what’s not.
In this webinar video, the ANA and the 4A’s discussed best practices and guidance tools for improving the agency selection process and writing articulate briefs.
The ANA and the 4A’s developed best practices and guidance tools for improving the agency selection process and writing articulate briefs.
Reebok used crowdsourcing to develop a global digital video campaign.
This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.
PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.
Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.
Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.
This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).
The 2014 RSW/AgencySearch New Year Outlook Survey was completed by 150 senior level marketers and 170 marketing agency executives during December 2013. The purpose of the survey was to glean insights relative to marketer and agency expectations and perspectives going into 2014.
This collection of data charts represents findings from the 2013 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include digital/social/mobile marketing, agency compensation, production management, marketing organization, and marketing financial management and procurement.
Anna Horgan, procurement executive at Eli Lilly and Company, United Kingdom, and Mike Thyen, director of procurement in emerging markets at Eli Lilly and Company, shared three case studies that demonstrate Lilly’s approach to customizing the pitch process to increase the chance of long-term satisfaction with the procurement process.
This white paper from Decideware examines how procurement executives can help manage marketing spend.