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Search returned: 162 document(s).
R3 shared why value-based agency fees and incentives are on the rise, and which models brands can choose for agency compensation.
Legal professionals from brands and agencies discussed the evolution of the client/agency contract.
Darren Woolley Outlines Five Ways to Ensure that Agency Incentive Payments Work Fairly and Beneficially
The Internationalist spoke with Darren Woolley on performance-based agency compensation.
The R3 team sees six types of client-agency alignment structures or “six degrees of integration” among the best work.
Representatives from both the client and agency sides discussed a range of issues, including agency compensation, exclusivity and ownership, liability, and patents.
Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.
In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.
AICE called for greater transparency in the business practices of agency-owned post-production services.
Advertising Age shared major trends in agency consolidation, review, and compensation from 2014.
A look at the critical issues of transparency and equity in client/agency relationships.
Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Campbell’s shared key learnings from its first year of digital decoupling.
Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.
This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.
This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.