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Search returned: 169 document(s).

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Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

10 Alternatives to the RFP

Getting to know agencies outside the RFP experience is also critical to the selection process and should provide marketers and agencies with a chance to have some fun together.

4A’s Perspective on Conflicts

Ogilvy & Mather examined the changes occurring in brand/agency relationships regarding conflicts, and shared advice and best practices on how to adapt.

Agency Selection Briefing Guidance

A presentation and panel discussion on best practices for improving the agency selection process.

Agency Selection Briefing Guidance

A presentation and panel discussion on best practices for improving the agency selection process.

Rethinking the Agency-of-Record Model

Many brands are now choosing to work with multiple agencies, rather than select one agency-of-record (AOR), as was common for many decades.

Agency Search: Best Practices on the RFI and RFP Processes

In this webinar video, the ANA and the 4A’s discussed best practices and guidance tools for improving the agency selection process and writing articulate briefs.

Agency Search: Best Practices on the RFI and RFP Processes

The ANA and the 4A’s developed best practices and guidance tools for improving the agency selection process and writing articulate briefs.

Stronger Together: Challenges in Programmatic

John Montgomery, chair of 4A’s media leadership council and chief operating officer of North America at GroupM Interaction, shared the position that programmatic media buying produces stronger results when clients and agencies work together.

Taming the Wild West: An Approach to Managing Below-the-Line Agencies

Erin Christopher, partner, consumer and retail industries at A.T. Kearney, and Basil Wuson, principal at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.

Taming the Wild West: An Approach to Managing Below-the-Line Agencies

In this webinar video, Basil Wuson, principal at A.T. Kearney discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.

Winning at New Business: The Results of Asia Pacific’s Agency Reviews in 2013

This white paper from marketing consultancy R3 is designed to give marketers and their agencies some insight into the overall climate of total agency new business in Asia Pacific.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

A Deep Dive into the Future of Mobile Location Intelligence

Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

ANA Committee Leadership Initiatives

This report covers findings from various ANA Committee Leadership Initiatives.

Why the RFP is a Waste of Time

The process of selecting an agency via a RFP has stagnated over the last few years, resulting in a lengthy undertaking that could easily be streamlined through the use of agency workshops.

Sirona Dental Product Launch and Lead Generation Campaign

To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

The 2014 RSW/AgencySearch New Year Outlook Report

The 2014 RSW/AgencySearch New Year Outlook Survey was completed by 150 senior level marketers and 170 marketing agency executives during December 2013. The purpose of the survey was to glean insights relative to marketer and agency expectations and perspectives going into 2014.

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