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In this session, Intuit shared how they built the business case for their TV media audit, the approach and results from the audit, and some of the surprising and not-so-surprising learnings and take-aways.
In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.
In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.
Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.
In this video, Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.
Yorkville Consulting shared seven steps for a successful agency review.
KPMG LLP explained how agency audits can provide value and improve relationships.
Eight reasons CMOs should rethink their approach to agency relations.
AICE called for greater transparency in the business practices of agency-owned post-production services.
Aetna shared an agency consolidation success story and best practices for strong agency-client relationships.
IKEA North America shared best practices for managing an integrated agency-client relationship.
Rational feedback and reasons are often provided to justify what is largely an emotional response to the relationship. Being able to read between the lines of what is being said takes incredible emotional intelligence.
MillerCoors takes an integrated approach to cross-functional agency management.
Merz Pharmaceuticals discussed the importance of building a true agency partnership.
Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.
Campbell’s shared key learnings from its first year of digital decoupling.
Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.