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Intuit: Approach & Learnings from a TV Media Audit

In this session, Intuit shared how they built the business case for their TV media audit, the approach and results from the audit, and some of the surprising and not-so-surprising learnings and take-aways.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Brand and Agency Management in an Age of Discontinuity

In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.

Better Client-Agency Relationships for Better Business Results

Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Better Client-Agency Relationships for Better Business Results

In this video, Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Time for a New Agency? Start Here

Yorkville Consulting shared seven steps for a successful agency review.

Agency Audits: The Best Tool to Improve Your Agency Relationships

KPMG LLP explained how agency audits can provide value and improve relationships.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

Eight reasons CMOs should rethink their approach to agency relations.

Transparency Issues in Post-Production

AICE called for greater transparency in the business practices of agency-owned post-production services.

Aetna: Agency Consolidation Case Study

Aetna shared an agency consolidation success story and best practices for strong agency-client relationships.

IKEA’s Approach to Successful Agency/Client Relationships

IKEA North America shared best practices for managing an integrated agency-client relationship.

Why Clients Really Fire Agencies

Rational feedback and reasons are often provided to justify what is largely an emotional response to the relationship. Being able to read between the lines of what is being said takes incredible emotional intelligence.

MillerCoors: Integrated Cross-Functional Agency Management

MillerCoors takes an integrated approach to cross-functional agency management.

Becoming Your Agency’s Favorite Client

Merz Pharmaceuticals discussed the importance of building a true agency partnership.

Guidelines on Client-Agency Relations and Best Practice in the Pitch Process

Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.

Guide to Choosing and Using a Media Auditor

Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.

Advice on Obtaining Transparency and Return of Media Income

General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.

Video Marketing RFP Template

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

Decoupling Digital Content Production

Campbell’s shared key learnings from its first year of digital decoupling.

Boehringer Ingelheim and Comcast: An ANA Member Procurement Snack Pack

Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.

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