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  • Measuring Your Brand Health

    Event Recaps   August 18, 2016  

    The Media Rating Council (MRC) is focused on ensuring audience measurement services are valid, reliable and effective. In this session, George Ivie, Executive Director and CEO – Media Rating Council, Inc., shared more about measuring your brand health metrics, how to ensure you have valid, realiable data when measuring your brand health, and the different ways you can measure your brand.

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  • USAA: Increasing Reach with Social Media

    Event Recaps   August 18, 2016  

    USAA, the financial services and insurance group, recently used Facebook and Instagram video ads to supplement its TV ads and honor the nation's veterans. USAA wanted to reach a wider audience with its TV ads and raise brand awareness and favorability ahead of Veterans Day by encouraging nationwide support for those who served in the Armed Forces. In this session, Verchele Roberts, VP of Member Insights – USAA shared how this campaign drove strong incremental reach and positively impacted key brand metrics for USAA.

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  • Hispanics, Transforming the Consumer Landscape

    Nielsen   August 18, 2016  

    Hispanics are rapidly becoming the consumers and influencers of tomorrow, and as a result, marketers cannot have a “one size fits all” strategy anymore.

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  • Creating an Email Strategy for a Tiny Audience

    MediaPost   August 3, 2016  

    The four questions every marketer needs to answer when creating an email strategy for a smaller audience.

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  • Using Reach Efficiency to Run Smarter Digital Campaigns

    Nielsen   July 28, 2016  

    Nielsen discussed how marketers can analyze accuracy and efficiency to maximize the ROI of media investments and run smarter digital campaigns.

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  • The Culture of Joy: A Shopper's Escape from The Word "No"

    Session Videos   July 27, 2016  

    Learn how by being unapologetically true itself, IT’SUGAR created a brand experience that begins at candy, and grows through the most colorful and vibrant parts of popular culture.

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  • The Culture of Joy: A Shopper's Escape from The Word "No"

    Public Videos   July 27, 2016  

    In this video, learn how IT’SUGAR finds shopper marketing success as a candy retailer by being unapologetic.

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  • Targeting Brand Experiences

    Session Videos   July 26, 2016  

    In this video, Under Armour shared case studies and illustrated that focusing on your end consumer and narrowing the definition of experience will help create meaningful brand experiences that will delight your consumers and drive loyalty.

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  • Targeting Brand Experiences

    Public Videos   July 26, 2016  

    In this video, learn why finding a balance between repetition and variation is critical to creating shopper engagement at Under Armour.

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  • Promotion Marketing

    Insight Briefs   July 24, 2016  

    This Insight Brief brings together the best ANA content around promotion marketing, including tips for finding influencers, case studies, and new research.

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  • Quality Branded Content Outperforms Pre-Roll Advertising

    Nielsen   July 20, 2016  

    In a recent study, Nielsen uncovered three key takeaways that can help brands deliver strong content that resonates with and builds audiences.

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  • How Breakthrough Leaders Are Creating the Next Frontier of Innovation

    Nielsen   July 18, 2016  

    Lessons learned from this year’s Breakthrough Innovation Award winners revealed that, in order for CPG companies to drive growth, CEOs should serve as champions of innovation.

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  • The Innovation Secrets of High-Growth Brands

    Nielsen   July 14, 2016  

    To thrive in today’s market, CPG brands need to shift away from “risk mitigating” innovation approaches to optimize the growth potential of product launches.

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  • Trading Technologies Website Redesign

    B2 Awards   July 1, 2016  

    Trading Technologies streamlined its website to deepen user engagement and introduce a new trading platform, TT.

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  • Domtar Elements Brand Magazine

    B2 Awards   July 1, 2016  

    Paper manufacturer Domtar created a magazine to internally and externally communicate its brand message.

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  • #LetsDoSomething: HUB International’s Employee Benefits Practice Multi-Channel Lead Gen

    B2 Awards   July 1, 2016  

    HUB International developed a multi-channel messaging strategy to target prospects and positively impact its lead generation.

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  • AHA Brand Repositioning

    B2 Awards   July 1, 2016  

    AHA established itself as a strategic partner and industry thought leader by transforming its corporate branding.

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  • Don't Let Great Content Die on the Social Vine

    MediaPost   June 30, 2016  

    As content platforms continue to change their algorithms, brands should mimicking the model of movie studios to ensure that their content isn’t lost.

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  • In Video Advertising, Is Longer Stronger?

    Google   June 24, 2016  

    Google partnered with Mondelez International to find out how long it takes to change someone's mind about your brand in a video ad.

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  • Events and Sponsorship

    Insight Briefs   June 21, 2016  

    Sponsorships and event marketing used to be a straightforward concept: pay a sports team or other entity a fee in exchange for visibility and access to fans at events. However, brands are finding more and more that to get the ROI they’re looking for, they must take sponsorships and event marketing to the next level. The ANA shared trends and best practices from companies that are using their sponsorships as a platform to activate strategies and engage consumers.

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