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ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
MillerCoors takes an integrated approach to cross-functional agency management.
As channels expand, information levels intensify and new behavioral norms take hold, retailers and consumer product companies need to understand what drives people to stores, how to capitalize on the money consumers spend on each trip, and how to keep customers loyal.
Strong brand perceptions are based on what a brand does, not what it says.
Chobani has embraced innovation and marketing to maintain its leadership position.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.
The beverage giant has been trying a host of different digital programs focused on delivering a range of Millennial-facing curated content around things like music, art, film, and sports.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
To engage its audience, Lincoln partnered with Edition29 and created a 20-page interactive brochure to highlight product features and reach the affluent target.
To launch the new SONY 4K Ultra TV, the brand partnered with Amazon and integrated consumer reviews into its advertising.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.
JetBlue designed a voice-activated rich media banner ad for mobile to connect with frequent flyers.