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  • Leveraging Advocates and Influencers in a Successful Social Responsibility Initiative

    MediaPost   September 19, 2016  

    Brands can show their pledge to social responsibility through the voices of influencers, reinforcing credibility and trust.

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  • Farting Fruits Breathe New Life into Mr. Sketch

    Event Recaps   September 13, 2016  

    By leveraging the creativity and imagination stimulated by Mr. Sketch’s unique scents, the Farting Fruits campaign increased brand awareness, distribution, and share.

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  • Did Brands Earn High Marks for Their Olympic Influencer Campaigns?

    MediaPost   August 31, 2016  

    MediaPost looked at what made influencer marketing campaigns from the 2016 Olympic Games successful.

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  • Measuring Your Brand Health

    Event Recaps   August 18, 2016  

    The Media Rating Council (MRC) is focused on ensuring audience measurement services are valid, reliable and effective. In this session, George Ivie, Executive Director and CEO – Media Rating Council, Inc., shared more about measuring your brand health metrics, how to ensure you have valid, realiable data when measuring your brand health, and the different ways you can measure your brand.

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  • USAA: Increasing Reach with Social Media

    Event Recaps   August 18, 2016  

    USAA, the financial services and insurance group, recently used Facebook and Instagram video ads to supplement its TV ads and honor the nation's veterans. USAA wanted to reach a wider audience with its TV ads and raise brand awareness and favorability ahead of Veterans Day by encouraging nationwide support for those who served in the Armed Forces. In this session, Verchele Roberts, VP of Member Insights – USAA shared how this campaign drove strong incremental reach and positively impacted key brand metrics for USAA.

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  • Hispanics, Transforming the Consumer Landscape

    Nielsen   August 18, 2016  

    Hispanics are rapidly becoming the consumers and influencers of tomorrow, and as a result, marketers cannot have a “one size fits all” strategy anymore.

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  • Media Transparency Update

    Event Recaps   August 18, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Cuisinart: Driving Innovation with Customer Analytics

    Event Recaps   August 3, 2016  

    Mary M. Rodgers, director of marketing communications at Cuisinart and Waring Products, discussed how Cuisinart implemented stronger analytical strategies to improve its social media presence and consumer sentiment.

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  • Creating an Email Strategy for a Tiny Audience

    MediaPost   August 3, 2016  

    The four questions every marketer needs to answer when creating an email strategy for a smaller audience.

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  • Using Reach Efficiency to Run Smarter Digital Campaigns

    Nielsen   July 28, 2016  

    Nielsen discussed how marketers can analyze accuracy and efficiency to maximize the ROI of media investments and run smarter digital campaigns.

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  • The Culture of Joy: A Shopper's Escape from The Word "No"

    Session Videos   July 27, 2016  

    Learn how by being unapologetically true itself, IT’SUGAR created a brand experience that begins at candy, and grows through the most colorful and vibrant parts of popular culture.

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  • The Culture of Joy: A Shopper's Escape from The Word "No"

    Public Videos   July 27, 2016  

    In this video, learn how IT’SUGAR finds shopper marketing success as a candy retailer by being unapologetic.

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  • Targeting Brand Experiences

    Session Videos   July 26, 2016  

    In this video, Under Armour shared case studies and illustrated that focusing on your end consumer and narrowing the definition of experience will help create meaningful brand experiences that will delight your consumers and drive loyalty.

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  • Targeting Brand Experiences

    Public Videos   July 26, 2016  

    In this video, learn why finding a balance between repetition and variation is critical to creating shopper engagement at Under Armour.

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  • Promotion Marketing

    Insight Briefs   July 24, 2016  

    This Insight Brief brings together the best ANA content around promotion marketing, including tips for finding influencers, case studies, and new research.

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  • Quality Branded Content Outperforms Pre-Roll Advertising

    Nielsen   July 20, 2016  

    In a recent study, Nielsen uncovered three key takeaways that can help brands deliver strong content that resonates with and builds audiences.

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  • How Breakthrough Leaders Are Creating the Next Frontier of Innovation

    Nielsen   July 18, 2016  

    Lessons learned from this year’s Breakthrough Innovation Award winners revealed that, in order for CPG companies to drive growth, CEOs should serve as champions of innovation.

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  • The Innovation Secrets of High-Growth Brands

    Nielsen   July 14, 2016  

    To thrive in today’s market, CPG brands need to shift away from “risk mitigating” innovation approaches to optimize the growth potential of product launches.

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  • Trading Technologies Website Redesign

    B2 Awards   July 1, 2016  

    Trading Technologies streamlined its website to deepen user engagement and introduce a new trading platform, TT.

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  • Domtar Elements Brand Magazine

    B2 Awards   July 1, 2016  

    Paper manufacturer Domtar created a magazine to internally and externally communicate its brand message.

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