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Chobani plans to expand its products and increase sampling events to combat a slight drop in sales at the end of 2014.
By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.
Dairy Queen shared best practices and case studies behind recent new product launches, promotions, and restaurant design, all of which was inspired by the insight that Dairy Queen made “Fan Food, Not Fast Food.”
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Clean & Clear created a digital video and social strategy to connect with teen girls.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
Coca-Cola celebrated America’s diversity by presenting “America the Beautiful” through a multicultural lens.
In order to raise brand awareness among African-American women, Pantene and COVERGIRL developed a cross-channel campaign that celebrated the unique beauty and style of its target audience.
Special Olympics Texas celebrated future athletes in a campaign that reached out to new parents of children with developmental and intellectual disabilities.
State farm leveraged the World Cup to create a campaign to show State Farm could insure consumers through all of life’s mishaps, leaving them more time to enjoy soccer.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
MillerCoors takes an integrated approach to cross-functional agency management.
As channels expand, information levels intensify and new behavioral norms take hold, retailers and consumer product companies need to understand what drives people to stores, how to capitalize on the money consumers spend on each trip, and how to keep customers loyal.
Strong brand perceptions are based on what a brand does, not what it says.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.