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Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.
Kenshoo’s Doug Chavez discussed how brands can build engagement and loyalty through mobile apps, and provided best practices for marketers.
These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
IKEA shared best practices for creating social content and evaluating its value.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.
John Hancock has been able to leverage nearly 30 years of marketing continuity to compete in the competitive financial services category.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.
Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.
MillerCoors has seen sustained growth for its light beer brands, Coors Light and Miller Light, defying industry trends, as a result of innovative digital campaigns.
AXA shared how a new U.S. brand platform and customer experience design helped significantly raise its profile among customers and intermediaries in order to accelerate the growth of the business in the US.
YouTube shared the results of its analysis of successful commercial content on its channel, along with a roadmap for developing an effective content marketing strategy.