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Social Media at JCPenney

JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Chobani Expands "Grassroots" Approach and Products as Greek Competition Mounts and Category Slows

Chobani plans to expand its products and increase sampling events to combat a slight drop in sales at the end of 2014.

Checkers and Rally’s Drive-In Restaurants — Leading Innovation in an Accelerated Brand Turnaround

By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.

Branding: Making a Name For Yourself

Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.

A Strategic Approach Toward Optimizing a Brand Portfolio

Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.

Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

The Anatomy of a Growth Guru: Best Practices in Driving Sustainable Business Growth

FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.

Dairy Queen: Innovation Through New Products, Marketing, and In-Store Design

Dairy Queen shared best practices and case studies behind recent new product launches, promotions, and restaurant design, all of which was inspired by the insight that Dairy Queen made “Fan Food, Not Fast Food.”

Clean & Clear: See the Real Me Digital Campaign

Clean & Clear created a digital video and social strategy to connect with teen girls.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

It's Beautiful

Coca-Cola celebrated America’s diversity by presenting “America the Beautiful” through a multicultural lens.

Road to ESSENCE

In order to raise brand awareness among African-American women, Pantene and COVERGIRL developed a cross-channel campaign that celebrated the unique beauty and style of its target audience.

Special Olympics Texas

Special Olympics Texas celebrated future athletes in a campaign that reached out to new parents of children with developmental and intellectual disabilities.

#WorryFree Celebrations

State farm leveraged the World Cup to create a campaign to show State Farm could insure consumers through all of life’s mishaps, leaving them more time to enjoy soccer.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

MillerCoors: Integrated Cross-Functional Agency Management

MillerCoors takes an integrated approach to cross-functional agency management.

In U.S. Retail, Brand Equity Drives Where Consumers Fill Their Baskets

As channels expand, information levels intensify and new behavioral norms take hold, retailers and consumer product companies need to understand what drives people to stores, how to capitalize on the money consumers spend on each trip, and how to keep customers loyal.

Mid-Funnel is the Digital Playground

Strong brand perceptions are based on what a brand does, not what it says.

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