Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 279 document(s).

1234567 >>  Last (14)

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Building Loyalty in Branded Apps

Kenshoo’s Doug Chavez discussed how brands can build engagement and loyalty through mobile apps, and provided best practices for marketers.

Infographics: 2014 ANA Social Media Content Development Survey

These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Research Report: 2014 Social Media Content Development Survey

The 2014 Social Media Content Development Survey was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

For MillerCoors, It's the Charge of the Light Brigade

MillerCoors has seen sustained growth for its light beer brands, Coors Light and Miller Light, defying industry trends, as a result of innovative digital campaigns.

Brands Must Rethink Media As Consumers Value Scale Over Consumption

A backlash against over consumption is forcing brands to create more efficient product and service offerings.

Using Digital to Reinvigorate Reader’s Digest

Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.

Outback Steakhouse: Connecting Through Energized Sponsorships

Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.

Amy Poehler Propels New Bounce at Old Navy

Old Navy's new campaign featuring actress Amy Poehler has contributed to a nine percent increase in overall sales.

Experiential Marketing: The Value of Brand Experiences

This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.

Name Brands? Consumers Like 'Em Less Than Ever

Private label brands gained ground during the 2008 recession and have continued to grow in popularity since then.

Social Media at JCPenney

JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.

Intuit’s Small Business Super Bowl Campaign

The largest social campaign in Intuit’s history awarded one lucky small business an ad during the 2014 Super Bowl.

Corporate Reputations Hit Highest Levels Since the Great Recession

While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.

Research Report: 2014 Social Media Engagement Survey Report

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

The Power of Pricing

There’s nothing like the power of setting your own prices. It’s not something every brand can do, and most brands are actually price takers that accept the prices established by the market. But, when a company offers something that can’t be beat, it creates a significant and lucrative business lever — the ability to name your own price.

1234567 >>  Last (14)