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Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

Audi’s Experiential Marketing Puts Pedal to the Medal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

How Storytelling Can Change the Customer Experience

BNY Mellon shared key insights on how B-to-B marketers can design a story experience to engage customers with their brands.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Understanding the Power of a Brand Name

It can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.

Repackaging USG: A Behind-the-Scenes Look

An interview with USG’s Vice President of Marketing on the topics of rebranding and repackaging.

Localization: Mapping out Hidden Pockets of Opportunity

Many retailers and brands are turning to localization strategies to drive growth.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

Ten Ways to Build a Profitable Company

Tips from the founder of a successful global business include the importance of empowering junior staff.

IKEA Innovates Consumer Engagement in the Modern Retail World

IKEA explained its three key strategies for creating value with its showroom.

Reviving the Creative in Social

Vanguard explained how it keeps the creativity in its social media strategy even though it has established practices.

Building and Evolving an Icon for Long-Term Growth

Priceline was fighting to stand out in a commoditized online travel category and needed a compelling brand point of view. Enter The Priceline Negotiator, which drove unprecedented long-term growth and turned Priceline into a category leader.

House Rules

While Canadians love IKEA in their 20s and 30s, they reach a point where they believe they've outgrown the brand. So, we had one big question to address in our 2014 Brand campaign: How do you get Canadians who feel they’ve outgrown you to shop you again?

Hyundai #BecauseFutbol

Amidst a crowded field of brands competing for attention during the World Cup, how does Hyundai authentically connect and inspire engagement among an emotionally charged, passionate fan community? With two simple words: Because Futbol.

Brand and Agency Management in an Age of Discontinuity

In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.

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