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Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Does Your Brand Have a Winning Score?

Take this quick test to see how your brand positioning measures up.

Jack's Frozen Pizza: The Official Pizza of the Grill

Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.

Eight O'Clock Coffee Central Perk

Eight O’Clock partnered with Warner Bros. to celebrate the 20th anniversary of the TV show Friends with a specialty coffee and a pop-up shop in Manhattan.

Spirit Airlines Bare Fare Campaign

Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.

Chocolate Milk Grows Up: Reinvention through Brand Activation

MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

Chocolate Milk Grows Up. Reinvention Through Brand Activation

In this video, learn how MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

Liberty Mutual Signs on with U.S. Soccer

Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.

Automaker Global Spend Is Huge on Soccer, Olympics, Golf

A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.

Bringing "Mayhem" to Life

In this video, Allstate shared the insights, strategies, and activations that have made “Mayhem” one of the most recognizable campaigns in the insurance industry.

Sprint Leaps into Home Delivery

Sprint moves into the world of on-demand, in-person customer service.

Q&A: Jeremy Tucker Wants to Keep Nissan Living Large

An interview with Nissan North America’s vice president of marketing.

GE: Reinventing Storytelling for Business-to-Business

GE connected with its audience by telling a story about the wonder of innovation.

Hiscox: Business Insurance Embraces Risk

Hiscox veered away from conventional insurance marketing, and instead of leveraging fear, encouraged its customers to embrace risk with the brand’s support.

#ANALOG

The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

Intuit Heritage Drives Brand Innovation

Intuit used deep consumer insights to reinvent its business, and rallied employees around the brand’s heritage of self-determination and innovation.

1234567 >>  Last (27)