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The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.
The Mobile Marketing Association’s SMoX research study reveals how marketers can measure the impact of their mobile spend.
Digital and social media have empowered consumers to share information around the world in real time with one click.
Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.
"We are going to create a faster growing, more profitable company that's far simpler to operate"
Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.
Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.
Amid bankruptcy, American Airlines revamped its brand reputation, which led to the “new American” as well as record revenue and profit in 2013.
JCPenney’s new marketing approach has driven increased traffic to the stores, which resulted in the company outperforming the industry average by nine points.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.