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Global Marketing Unifies Winning Brands

Digital and social media have empowered consumers to share information around the world in real time with one click.

Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

10 Things Brands and Singles Have in Common

Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.

Creating Value Across Departments to Build the Brand

Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.

P&G To Shed More Than Half Of Its Brands

"We are going to create a faster growing, more profitable company that's far simpler to operate"

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

On Being Manically Focused on Brand Quality

Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.

American Airlines Transformation

Amid bankruptcy, American Airlines revamped its brand reputation, which led to the “new American” as well as record revenue and profit in 2013.

Returning JCPenney to Its Glory

JCPenney’s new marketing approach has driven increased traffic to the stores, which resulted in the company outperforming the industry average by nine points.

Coca-Cola, Pepsi, Lead CoreBrand's Most Respected

New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Citi Bike: The Currency of Brand Generosity

Citi shared what made the Citi Bike launch so successful, and how giving back to consumers in a meaningful way drives stronger brand engagement and results.

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