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Search returned: 486 document(s).
Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.
Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.
A whitepaper and infographic exploring trends in data-driven marketing.
Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.
Where a company is located can contribute to its reputation.
A global marketing services firm’s research on how automotive recalls affect brand perceptions.
After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.
JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Chobani plans to expand its products and increase sampling events to combat a slight drop in sales at the end of 2014.
By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
Adobe improved brand consistency and drove efficiencies and strategic effectiveness by bringing digital marketing capabilities in-house.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.
Dairy Queen shared best practices and case studies behind recent new product launches, promotions, and restaurant design, all of which was inspired by the insight that Dairy Queen made “Fan Food, Not Fast Food.”
Clean & Clear created a digital video and social strategy to connect with teen girls.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.