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Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

On Being Manically Focused on Brand Quality

Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.

American Airlines Transformation

Amid bankruptcy, American Airlines revamped its brand reputation, which led to the “new American” as well as record revenue and profit in 2013.

Returning JCPenney to Its Glory

JCPenney’s new marketing approach has driven increased traffic to the stores, which resulted in the company outperforming the industry average by nine points.

Coca-Cola, Pepsi, Lead CoreBrand's Most Respected

New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Building Loyalty in Branded Apps

Kenshoo’s Doug Chavez discussed how brands can build engagement and loyalty through mobile apps, and provided best practices for marketers.

Prudential: 2013 In-House Agency of the Year

Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.

Infographics: 2014 ANA Social Media Content Development Survey

These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Research Report: 2014 Social Media Content Development Survey

The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Social Media Content and ROI

IKEA shared best practices for creating social content and evaluating its value.

Live Nation Wins with Cross-Platform Media

Live Nation shared three cross-platform case studies where brands and music artists partnered with results.

Seven Characteristics of Brands that Lead

These seven characteristics are needed to become a leading, authentic, and trusted brand.

Marketing Innovations That Made the JFK Presidential Library Digitally Famous

The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.

The Legacy of John Hancock: Our Brand

John Hancock has been able to leverage nearly 30 years of marketing continuity to compete in the competitive financial services category.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

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