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Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.
Kenshoo’s Doug Chavez discussed how brands can build engagement and loyalty through mobile apps, and provided best practices for marketers.
These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
The 2014 Social Media Content Development Survey was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.
MillerCoors has seen sustained growth for its light beer brands, Coors Light and Miller Light, defying industry trends, as a result of innovative digital campaigns.
A backlash against over consumption is forcing brands to create more efficient product and service offerings.
Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
Old Navy's new campaign featuring actress Amy Poehler has contributed to a nine percent increase in overall sales.
This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.
Private label brands gained ground during the 2008 recession and have continued to grow in popularity since then.
JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.
The largest social campaign in Intuit’s history awarded one lucky small business an ad during the 2014 Super Bowl.
While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.
The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
There’s nothing like the power of setting your own prices. It’s not something every brand can do, and most brands are actually price takers that accept the prices established by the market. But, when a company offers something that can’t be beat, it creates a significant and lucrative business lever — the ability to name your own price.