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Internal Brand Makeovers

Every organization has a compelling story to tell. BASF, the world’s largest chemical company, branded its Total Rewards employee benefits package with the help of Monaco Lange. All of this was done without increasing base salaries or making changes to benefits.

From Improvising to Integration: Brand Voice is King

Big Lots shared strategies for creating efficient content that integrated across multiple channels to drive customer engagement and sales.

Private Label vs. Brands: Can't We All Just Get Along?

The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.

Accelerating the Transformation and Innovation of Marketing

The Mobile Marketing Association’s SMoX research study reveals how marketers can measure the impact of their mobile spend.

Global Marketing Unifies Winning Brands

Digital and social media have empowered consumers to share information around the world in real time with one click.

Seven Characteristics of Brands that Lead

These seven characteristics are needed to become a leading, authentic, and trusted brand.

Dairy Queen: Innovation Through New Products, Marketing, and In-Store Design

Dairy Queen shared best practices and case studies behind recent new product launches, promotions, and restaurant design, all of which was inspired by the insight that Dairy Queen made “Fan Food, Not Fast Food.”

Seven Characteristics of Brands that Lead

This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.

Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

10 Things Brands and Singles Have in Common

Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.

Creating Value Across Departments to Build the Brand

Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.

P&G To Shed More Than Half Of Its Brands

"We are going to create a faster growing, more profitable company that's far simpler to operate"

Turning Against the Tide

Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

1234567 >>  Last (18)