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Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Does Your Brand Have a Winning Score?

Take this quick test to see how your brand positioning measures up.

Jack's Frozen Pizza: The Official Pizza of the Grill

Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.

Spirit Airlines Bare Fare Campaign

Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.

Chocolate Milk Grows Up: Reinvention through Brand Activation

MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

Chocolate Milk Grows Up. Reinvention Through Brand Activation

In this video, learn how MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

GE: Reinventing Storytelling for Business-to-Business

GE connected with its audience by telling a story about the wonder of innovation.

Hiscox: Business Insurance Embraces Risk

Hiscox veered away from conventional insurance marketing, and instead of leveraging fear, encouraged its customers to embrace risk with the brand’s support.

#ANALOG

The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

Intuit Heritage Drives Brand Innovation

Intuit used deep consumer insights to reinvent its business, and rallied employees around the brand’s heritage of self-determination and innovation.

Corporate Reputation and Location

Where a company is located can contribute to its reputation.

Recalls Affect Perception, but No Profound Effect on Consideration

A global marketing services firm’s research on how automotive recalls affect brand perceptions.

LGBT Advertising: How Brands Are Taking a Stance on Issues

Brand messages about diversity and equality for the LGBT community can have widespread impact.

Boston Scientific Corporation

After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.

User-Generated Content and Coldwell Banker

Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.

Diversity Best Practices: ETS Corporate Internship Program

Education Testing Service discussed the structure of its corporate internship program.

1234567 >>  Last (26)