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The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
To engage its audience, Lincoln partnered with Edition29 and created a 20-page interactive brochure to highlight product features and reach the affluent target.
To launch the new SONY 4K Ultra TV, the brand partnered with Amazon and integrated consumer reviews into its advertising.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
To stop sneaker speculation in Hong Kong, Nike created an online mobile Locker Room that provided avid fans with unique content and perks, including the opportunity to preorder the latest products.
Every organization has a compelling story to tell. BASF, the world’s largest chemical company, branded its Total Rewards employee benefits package with the help of Monaco Lange. All of this was done without increasing base salaries or making changes to benefits.
Big Lots shared strategies for creating efficient content that integrated across multiple channels to drive customer engagement and sales.
The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.
WWE shared marketing strategies from 30 years of WrestleMania live events.
The Mobile Marketing Association’s SMoX research study reveals how marketers can measure the impact of their mobile spend.
Digital and social media have empowered consumers to share information around the world in real time with one click.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
Dairy Queen shared best practices and case studies behind recent new product launches, promotions, and restaurant design, all of which was inspired by the insight that Dairy Queen made “Fan Food, Not Fast Food.”
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.
Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.