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Jack's Frozen Pizza: The Official Pizza of the Grill

Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.

Spirit Airlines Bare Fare Campaign

Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.

GE: Reinventing Storytelling for Business-to-Business

GE connected with its audience by telling a story about the wonder of innovation.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

Intuit Heritage Drives Brand Innovation

Intuit used deep consumer insights to reinvent its business, and rallied employees around the brand’s heritage of self-determination and innovation.

Corporate Reputation and Location

Where a company is located can contribute to its reputation.

Recalls Affect Perception, but No Profound Effect on Consideration

A global marketing services firm’s research on how automotive recalls affect brand perceptions.

Boston Scientific Corporation

After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.

User-Generated Content and Coldwell Banker

Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.

Diversity Best Practices: ETS Corporate Internship Program

Education Testing Service discussed the structure of its corporate internship program.

The Power of Brand Activation: The Big Picture

An overview of brand activation, which includes promotion, experiential, and shopper marketing.

Social Media at JCPenney

JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Chobani Expands "Grassroots" Approach and Products as Greek Competition Mounts and Category Slows

Chobani plans to expand its products and increase sampling events to combat a slight drop in sales at the end of 2014.

Checkers and Rally’s Drive-In Restaurants — Leading Innovation in an Accelerated Brand Turnaround

By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.

Branding: Making a Name For Yourself

Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.

Adobe’s In-House Agency Journey

Adobe improved brand consistency and drove efficiencies and strategic effectiveness by bringing digital marketing capabilities in-house.

A Strategic Approach Toward Optimizing a Brand Portfolio

Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.

Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

1234567 >>  Last (25)