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This webinar explored the creative side of social data and how it is used by brands.
Insights into Asian-American consumers’ grocery shopping behaviors.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
Insights on media measurement and media planning from a Nielsen panel discussion.
Nielsen research on mobile wallet users and the opportunity for marketers.
How marketers can benefit from maximizing post-production.
Quick tips on how to entertain and inform an audience with stories around your brand.
FutureCast shared four ways that retailers can win with Millennial shoppers.
The healthcare and pharma industries should embrace digital media to reach consumers.
’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)
"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.
McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.
Discover how Vanguard Group enhances their customer relationship through social channels.
Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.
Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
In this session, Juliette Riviere, Senior Director of Trustworthy Programs – TAG provided an overview and mission of the group along with plans and next steps.
Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.