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Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

The Data-Driven Journey: A Digital Insurer's Path to Loyalty and Increased Profits

What if digital insurer Aviva could link a customer need to a company action before the customer did?

Four Keys to Data-Driven Marketing Efficiency and Effectiveness

Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

From BBQ to Burns: 5 Hot Summer Trends to Plan For

The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

How Leading Advertisers Are Using Search for Brand Building

Why is search working for brand marketing today?

New Research Shows Search Ads Drive Brand Awareness

Search campaigns deliver clear results, and those results are easy to measure against spend.

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

Sports Fans and the Second Screen

Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Driving Radio's Value With U.S. Auto Buyers

Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

CE Growth Continuing in 2014

As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.

MINI Incites Passion with Content Marketing

This video highlights how MINI incites passion with content marketing.

Equinox: Changing the Conversation Through Content and Social

This video highlights how Equinox has leveraged social channels across its house of brands to foster engagement with current and prospective members.

Content Marketing, Social Media, and Travel

Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.

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