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Social Listening: What Marketers Should Be Hearing

This webinar explored the creative side of social data and how it is used by brands.

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

McCormick & Co.’s Content Marketing Innovation Story

McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Philadelphia Museum of Art’s Innovative Approach to Visitor Engagement

Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.

Vanguard Group: Reviving the Creative Innovation

Discover how Vanguard Group enhances their customer relationship through social channels.

Visit Philadelphia’s Innovative Approach to Digital Marketing

Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Protecting Your Brand in the Digital Supply Chain

In this session, Juliette Riviere, Senior Director of Trustworthy Programs – TAG provided an overview and mission of the group along with plans and next steps.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

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