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  • #ANALOG for December 2016

    ANA Magazine   December 2, 2016  

    The big change coming to ANA magazine; T-Mobile’s drive to connect cars to the IoT; a picture-perfect change on Instagram; upcoming events; key stats; quick facts; and more.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Zeroing In On Shoppers

    Activate   November 29, 2016  

    The rise of digital is evolving the shopper marketing landscape. A new study looks at what’s changing and how marketers are adapting to keep up.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Catch the Fever

    Activate   November 28, 2016  

    Six tips to get the most out of your augmented reality efforts

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  • It's the Most Search Time of the Year

    MediaPost   November 28, 2016  

    With more people searching for the best gifts online, search advertising is as important as ever, though some of the dynamics may be changing.

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  • The Indispensability of "Small" Innovation — and How to Do It Well

    Nielsen   November 28, 2016  

    Many brand extensions that large companies launch year after year are absolutely essential for growing existing brands and defending shelf space.

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  • Tapping the Full Potential of Mobile Advertising with the Personal Touch

    Nielsen   November 22, 2016  

    Nielsen explored how successfully mobile ads in the U.S. are reaching their intended audience as well as trends to watch in this space.

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  • Snapchat

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How is Snapchat being used by brands to connect with consumers? What are some examples that illustrate the current trends and emerging uses of Snapchat in social media campaigns?

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  • 10 Key Takeaways from the 2016 ANA Masters of Marketing Conference

    Industry Insights   November 18, 2016  

    The ANA Masters of Marketing Conference once again provided four days of learning, networking, and unwinding. In this presentation, we can the ten takeaways from the conference you can't afford to miss.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Farmers Insurance: Cross-Platform Programs

    Event Recaps   November 17, 2016  

    In this session, attendees heard from Beth Mayall-Traglia, Director, Content Marketing and Social Media at Farmers Insurance about its premise -- unbelievable but true claims agents have really covered.

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  • Media Transparency - Update for Media Leadership Committee

    Event Recaps   November 17, 2016  

    This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers including an in-depth review of the new contract template.

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  • Why Brand Marketing Needs a New Formula

    Google   November 17, 2016  

    Matt Lawson, Google’s director of ads marketing, reflects on how data is making creative campaigns more relevant and impactful than ever.

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  • The 2016 Holiday Shopper: What Marketers Need to Know

    Event Recaps   November 16, 2016  

    Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

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  • The 2016 Holiday Shopper: What Marketers Need to Know

    Webinars   November 16, 2016  

    In this webinar, Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

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  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

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  • Digital 3.0: Cross-Device and Attribution

    Event Recaps   November 15, 2016  

    iNvolved Media shared how companies can leverage new technology and get the most value out of cross-device marketing.

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  • How Jägermeister Became the No. 1 Liquor Brand in Social Media

    Event Recaps   November 15, 2016  

    OgilvyOne shared Jägermeister’s rebranding approach and how the brand used content and integrated experiences to capture a new audience.

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