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Social Media

This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

5 Tactics to Enhance Customer Interactions on Social Media

In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Yamaha Corporation of America: Internet of Things Case Study

In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".

Jack in the Box: Digital & Social Case Study

In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.

JCPenney Social Media Case Study

In this session, Sean Ryan, Director, Social and Mobile – JCPenney discussed his company's overall approach to social media.

Ruffles All Digital Strategy

In this session, Dana Lawrence, Senior Director of Marketing – Frito Lay, Inc. discussed the switch to an all-digital advertising strategy and their recent work in digital.

Selfies for a Good Cause

In this session, Leslie Sans, Executive Director at Dallas Pets Alive!, discussed how the group started Muttbombing, a new photobombing craze where they search Instagram for selfies and insert adorable, adoptable dogs into photos in the hopes of finding them forever homes.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Research Report: Marketers’ Top Concerns in 2015

This research report reveals the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

Data Charts: Marketers’ Top Concerns in 2015

This collection of data charts represents findings from an ANA study on the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

Insights for Effective Multicultural Marketing

This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Jack Daniels Innovates with Digital and Social Media

Jack Daniels’ parent company, Brown-Forman, uses digital and social media innovation to enrich the lives of customers.

General Motors Innovates in Enterprise Customer Service and Social Media

General Motors created a positive customer experience with a collaborative social media strategy.

Eggland’s Best and MEC Innovate with Digital Marketing

Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.

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