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How marketers can benefit from maximizing post-production.
Quick tips on how to entertain and inform an audience with stories around your brand.
FutureCast shared four ways that retailers can win with Millennial shoppers.
The healthcare and pharma industries should embrace digital media to reach consumers.
’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)
"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.
Discover how Vanguard Group enhances their customer relationship through social channels.
See how VISIT Philadelphia’s innovative approach to digital marketing has increased the company’s reach and influence, and helped VISIT PHILADELPHIA boost the destination’s image and buzz to unprecedented levels.
Hear how Comcast's unexpected example of brand storytelling became a social media phenomenon which enhanced the brand's image and reputation.
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.
Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.
Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.
An infographic exploring trends around summer vacations.
Tim Washer explained how brands can use humor to create lasting connections with an audience.
eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
Learn how and why sports sponsorships are so hot in the b2b world.