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This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.
Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.
Brands should be producing native ads that look like the content already being put out by consumers.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.
Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.
With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.
Consumers are spending more time on their apps than ever before, presenting marketers with new opportunities to connect.
Hotel Chocolat, a fast-growing British retailer, used retargeting to reconnect with lost prospects.
Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.
Corsair used personalized banner advertising to stay competitive in the international travel vertical.
Latinum highlights how brands can get the best returns on their social media investment based on feedback from over 1000 Hispanic consumers in the VozLatinum community.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.
Zita Cassizzi, chief digital officer at TOMS discusses the importance of creating digital customer experiences, the evolution of mobile, the art of storytelling, and more.