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For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.
This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.
In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.
Discover how King’s Hawaiian leverages social media and content through paid, earned, and owned channels.
Discover MasterCard’s five-tier approach to mobile along with ground-breaking success stories.
Discover Nissan’s journey to becoming a digital-first brand.
Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
Research on Millennials and radio messaging tactics, including commercials and contests.
Sampling has been proven time and time again to be THE marketing tactic to drive purchase. Consumers try it, like it, buy it. Seems simple enough. So why has sampling been in decline in recent years?
Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.
In this webinar, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.
In this webinar video, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.
This webinar explored the creative side of social data and how it is used by brands.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.
This webinar video explored the creative side of social data and how it is used by brands.
Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.
Insights into Asian-American consumers’ grocery shopping behaviors.
BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.