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The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.
Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market
The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials
The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.
Identifies and highlights the countries with lower levels of media market transparency, the factors responsible for limiting advertiser visibility, and the safeguards that can be put in place.
Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.
New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.
Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
Use this database to document the details of each video in your program and track your videos by content type.
Use this budget template to set and track your video marketing budgets.
Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.
Document the responsibilities and job requirements for a video marketing manager within your organization.
Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.
Use this checklist to ensure you complete all of the steps associated with pre-production for videos.