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Search returned: 3191 document(s).
Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.
Twitter has opened up its archives so users can now search every tweet ever made.
Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.
This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.
Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.
Plentiful details about where, when and how (on what device) audiences are most receptive to ads.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.
Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.
Rapid changes in technology are transforming lifestyles—and shopping habits.
Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.
Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.
Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.
This collection of data charts is taken from a study designed to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.
The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.