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Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar video, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

Audi’s Experiential Marketing Puts Pedal to the Medal

Discover how luxury car manufacturer Audi utilizes experiential marketing to connect with its customers.

Creating the Ultimate Fan Experience: The Heineken House

Learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.

Five B-to-B Content Marketing Strategies to Refuel Your Sales

Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.

How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

Corning: From Content to Commerce

Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.

Purpose-Driven Content Strategy for Brand Transformation

Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.

Missing the Mark: Global Content Survey of Brand Marketers and their B-to-B Audiences

Results from two surveys of business executives can help B-to-B marketers create more valuable content.

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.

How to Connect with B-to-B Buyers

Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

LGBTQ Athletes

Research exploring American consumers’ attitudes toward LGBTQ athletes.

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. During this webinar, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

Married to the Mob: Using Crowdsourced Data as Substantiation

This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.

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