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InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Back-to-school shopping is happening earlier as savvy back-to-school shoppers look to get the most bang for their bucks on essential items.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.