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SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 28th.
Learn how Wells Fargo approaches social media and emerging social trends.
American Airlines shared how they craft content to connect with customers, what works for them, and how they empower their employees to be part of the social media story.
Hear from FC Dallas on how they identify, grow, and engage their social media audience successfully with a small digital marketing team.
Hear from Travelocity.com Inc. on why retargeting and social direct response work for Travelocity.
BrightLine discussed what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.
In this session, hear the perspectives from marketers, agencies, and media partners and take away learnings and implications for how to win in Connected TV/OTT.
In this information-packed session, eMarketer shared a look into connected TVs from their most recent forecasts on connected TV households and users as well as third-party research.
Hulu and comScore uncovered rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.
On Mother’s Day, the second-biggest revenue-driving period for the greeting card industry, American Greetings honored moms by showing them in a different light with World’s Toughest Job, a video embraced by over 24 million YouTube viewers.
Learn how content marketing and corporate communications team members from a top hospital collaborate to create, distribute and measure content in order to increase national brand awareness.
Learn how sponsorship content integration into a social content strategy helps drive strong impressions, engagement and sentiment and how KeyBank balances expertise and product and services content with giveaways.
Discover how Vanguard Group enhances their customer relationship through social channels and also partners with the advertising team to test and learn across the digital landscape.
Discover how Vitamix showcases customer loyalty via Vitamix.com, their online store and social media platforms to demonstrate their unwavering commitment to customers and to continue the Vitamix conversation with post-purchase customers.
This webinar provided an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns.
This webinar video provided an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns.
Oral-B’s SmartSeries connects the electric toothbrush with a mobile app to improve oral care by leveraging data and technology.
The Hammerhead One is an intelligent navigation device that effortlessly guides cyclists along the safest and best bicycle routes.
Owlet Baby Care created a wearable baby monitor that alerted parents about their baby’s heart rate and oxygen levels via smartphone or tablet.
Hungry Lion used innovative mobile technology to deliver coupons to millions of consumers, driving traffic to the QSR’s locations.