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What brands looking to target this influential demographic need to know.
In this webinar, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.
In this webinar video, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.
Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.
Discover how luxury car manufacturer Audi utilizes experiential marketing to connect with its customers.
Learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.
Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.
Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.
Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.
Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.
Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.
Results from two surveys of business executives can help B-to-B marketers create more valuable content.
Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.
Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
Research exploring American consumers’ attitudes toward LGBTQ athletes.
In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
Social media promotions dominate the promotion ecosystem. During this webinar, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.
This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.