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Social 40: A Report by R3 on 40 of the World's Most Innovative Social Media Agencies

Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.

Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

Conclusive Proof That Social Media Data Predict Sales…Now What?

Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Moving Election Numbers: The Power of Digital Video

This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.

Pursuit of Attention: Getting to the Center of Attentive Audiences

Plentiful details about where, when and how (on what device) audiences are most receptive to ads.

YuMe's Mix and Measure: Exploring the Impact of Multi-Screen Mixology

Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered

Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.

Getting Millennials To Buy CPGs: Bring On The BOGOs

Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.

Win-Win: How Finding Connections Across the Store Can Boost Sales

Rapid changes in technology are transforming lifestyles—and shopping habits.

Heineken Answers the Call of Mobile

Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.

Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll

Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.

Land Rover Redefines Branded Entertainment With 'The Vanishing Game'

Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.

Data Charts: 2014 Social Media: How Social Are You?

This collection of data charts is taken from a study designed to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Research Report: 2014 Social Media: How Social Are You?

The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

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