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Tech-Or-Treat: Consumers Are Sweet on Mobile Apps

With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also crave another treat. Sure, candy apples are great, but mobile apps are also satisfying.

Tumblr Debuts Beta Launch Auto-Play Video Ads

A week after debuting its new video player, Tumblr on Tuesday announced the beta launch of in-stream auto-play video ads.

Instagram Proves Hit With Brand Marketers, Users

Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.

Maximizing Mobile's Impact in the Marketing Mix

In this webinar, attendees heard results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.

Maximizing Mobile's Impact in the Marketing Mix

In this webinar, attendees heard results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.

CBS Outdoor Comes 'Out,' Literally: Rebrands Outfront Media

Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.

Snapchat Ads Could Change Everything

The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.

Digital Ad Revenue Hits $23 Billion In First Half Of 2014

Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

JetBlue: Life as a Challenger Brand

In this video, JetBlue takes a values-based, challenger approach to brand communication.

Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

Snapchat Hackers Threaten To Release Image Database

Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.

Timex Asks Runners: Who Needs A Cell Phone?

In a bid to get the average runner to leave the cell phone at home, Timex has created an 800-mile relay race as a way to showcase its new Ironman One GPS.

Engaging Users with Gamification

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

Brand Loyalty Advantage

Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

B2B Video Marketing Benchmark Report

In a June 2014 study sponsored by Vidyard, Demand Metric and Ascend2 partnered to explore the B2B Video Marketing landscape for the upcoming year.

Content & Buyer's Journey Benchmark Report

In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

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