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Search returned: 3249 document(s).
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Includes explanation of factors such as size and position.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.
And the votes are in!
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.
Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.
The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.
Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.
It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.