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Key to Cross-Platform Advertising Is Creating A Single Metric

The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.

Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge

Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market

The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials

The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets

How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.

Global Media Transparency Index

Identifies and highlights the countries with lower levels of media market transparency, the factors responsible for limiting advertiser visibility, and the safeguards that can be put in place.

AT&T Stadium Fan Experience

Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Video Marketing Plan Methodology

Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.

How-To Guide: Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Post-Production Workflow Model

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Recording Live Video Checklist

Use this checklist to ensure you complete all of the tasks required to produce a live video.

How-To Guide: Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

Video Marketing Assets Database

Use this database to document the details of each video in your program and track your videos by content type.

Video Marketing Budget Template

Use this budget template to set and track your video marketing budgets.

Video Marketing Business Case

Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.

Video Marketing Manager Job Description

Document the responsibilities and job requirements for a video marketing manager within your organization.

Video Marketing Maturity Assessment

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.

Pre-Production Planning Checklist

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

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