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The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
If so, what impact will this may have on where their tweets end up?
All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Discover what a multi-screen advertising solution should look like.