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  • Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior

    Webinars   September 21, 2016  

    In this webinar video, the presenter dove into the new age of addressable TV, closely examined how addressable technology makes television advertising more effective than ever and why now is the best time for marketers to break new ground and add addressable TV into their media mix.

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  • Improve Your Campaign Performance with Mobile

    Industry Insights   September 19, 2016  

    Learn when and why customers convert on mobile and how you can better capitalize on these moments.

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  • E-commerce SEO and Why Online Retailers Need It

    MediaPost   September 19, 2016  

    MediaPost shared three reasons why ecommerce SEO should be part of your marketing strategy now.

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  • The Addressable TV Tipping Point: Advertising Held Accountable

    Knowledge Partners   September 14, 2016  

    This report takes a deep dive into the new age of addressable TV, closely examining how addressable technology makes television advertising more effective than ever.

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  • Media Spend and Social SOV: What’s the Connection?

    Webinars   September 14, 2016  

    In this webinar video, the presenter and attendees examined the relationship between total media spend and share of voice on social to uncover if a media buying formula existed to bridge these two challenges.

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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • General Mills Sponsors Live Weekly Yahoo Esports Show

    MediaPost   September 13, 2016  

    To promote its Reese’s Puffs Cereal, General Mills signed on to be the first presenting sponsor of the new weekly Yahoo Esports Live show.

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  • Seventy Percent of Those Who Bought in a Store Checked Mobile First

    MediaPost   September 13, 2016  

    A survey conducted by Purchase looked at the mobile actions that most commonly preceded an in-store transaction.

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  • Farting Fruits Breathe New Life into Mr. Sketch

    Event Recaps   September 13, 2016  

    By leveraging the creativity and imagination stimulated by Mr. Sketch’s unique scents, the Farting Fruits campaign increased brand awareness, distribution, and share.

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  • Eighty-Seven Percent of Millennials Use Mobile Banking

    MediaPost   September 7, 2016  

    A large majority of 18 to 35 years old use mobile banking, according to a consumer trends survey, but security concerns continue to be a major barrier for many.

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  • Key Insights and Learnings to Digital Measurement

    Webinars   September 7, 2016  

    In this webinar, Facebook’s VP of Marketing Science, Brad Smallwood, helped uncover the real impact of measurement and what it means for businesses.

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  • Fragmentation, Data, and the Future of Television Advertising

    ANA Magazine   September 6, 2016  

    As TV advertising enjoys a resurgence in popularity, marketers need to know how to deal with fragmentation and the best way to maximize reach.

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  • Four Ways to Fight the Privacy vs. Relevance Battle

    MediaPost   September 6, 2016  

    There are four things marketers can — and should — be doing to improve trust and pave the way for relevance and personalization.

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  • Reaching the Desired Audience Doesn't Always Mean the Digital Campaign Will Resonate

    Nielsen   August 31, 2016  

    Nielsen looked at the reasons why 37 percent of digital ads in Canada failed to drive any lift in awareness, favorability, or intent.

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  • How Storefronts Are Navigating a Polarized Retail Landscape

    Nielsen   August 31, 2016  

    The convergence of certain factors—value, convenience, health, and diversity—have created a polarized landscape that retailers need to pay attention to in order to thrive.

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  • BuzzFeed and Holiday Inn Express Campaign Engages Viewers with Humor

    MediaPost   August 31, 2016  

    Holiday Inn Express shared how it collaborated with BuzzFeed to create a humorous breakfast campaign.

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  • Did Brands Earn High Marks for Their Olympic Influencer Campaigns?

    MediaPost   August 31, 2016  

    MediaPost looked at what made influencer marketing campaigns from the 2016 Olympic Games successful.

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