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These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
If so, what impact will this may have on where their tweets end up?
All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Discover what a multi-screen advertising solution should look like.
Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.
The audio landscape in America today offers more choices for consumers and more types of programming than ever before.
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns.
59 percent of ad impressions served across all consumer segments reach their intended audience—down from 69 percent in 2013.
InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.