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How Leading Advertisers Are Using Search for Brand Building

Why is search working for brand marketing today?

New Research Shows Search Ads Drive Brand Awareness

Search campaigns deliver clear results, and those results are easy to measure against spend.

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

Sports Fans and the Second Screen

Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Driving Radio's Value With U.S. Auto Buyers

Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

CE Growth Continuing in 2014

As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.

Content Marketing, Social Media, and Travel

Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.

How Millennials and Instagram Are Changing Advertising

Brands should be producing native ads that look like the content already being put out by consumers.

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

Sight, Sound and Emotion: 2014 Lifestyle Video Study

Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Right Message, Right Time: The Secrets to Scaling Email Success

Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.

Mag Bag: Digital Magazine Ads Have High Recall

With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.

Smartphones: So Many Apps, So Much Time

Consumers are spending more time on their apps than ever before, presenting marketers with new opportunities to connect.

Hotel Chocolat's Performance Display Campaign: "Sweet Like Chocolate"

Hotel Chocolat, a fast-growing British retailer, used retargeting to reconnect with lost prospects.

Mobile Retargeting Increases Retargeting-Driven Sales by 19 Percent

Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.

myThings Case Study: Corsair

Corsair used personalized banner advertising to stay competitive in the international travel vertical.

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