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Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

The Consumer Decision Journey: Health and Wellness

Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Video Marketing Budget Template

Use this budget template to set and track your video marketing budgets.

Decoupling Music

Decoupling can give brands the power to buy music on their terms and at their price.

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Advertising Expenditure Forecasts June 2014

ZenithOptimedia predicts global ad expenditure will grow 5.4% in 2014, reaching US$524 billion by year-end 2014. The World Cup will help the global ad market grow 5.4% in 2014, up from 3.9% in 2013.

Leveraging Cloud-Based Technology to Increase Advertising Efficiency

At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.

Making the Most of Your Production Spend

This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.

Sunny Days At JCPenney; Gloomier Skies at Walmart

JCPenney saw a 6.2 percent increase in sales in the first quarter of 2014, while Walmart experienced a .8 percent increase.

Economic Keynote: Yahoo! Finance

Michael Santoli discussed where the U.S. and global economies are headed and key implications for the marketing and advertising industry.

Crossing the Digital Divide

Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.

Internet Ad Revenue Hits $42.8 Billion in 2013, Surpasses Broadcast TV

In 2013, Internet advertising revenue grew by 17 percent compared to 2012, thanks to an increase in search and mobile spending.

China's Media, Tech Spend to Rocket 13 Percent

China's media and technology spending will reach $256 billion in 2014, despite seeing a decline in growth for its overall economy.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Data Charts: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

U.S. Advertising Expenditures Increased 0.9 Percent in 2013, Fueled by Larger Advertisers

Total advertising expenditures increased 0.9 percent in 2013 and finished the year at $140.2 billion, according to Kantar Media.

The Billion Dollar Question: What's the Real Return in Investment from Online Advertising Expenditure?

With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. But are these investments worth their price?

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