Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 154 document(s).

1234567 >>  Last (8)

The Latest in Value-Based Compensation and Agency Incentives

R3 shared why value-based agency fees and incentives are on the rise, and which models brands can choose for agency compensation.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

How to Take Control of Programmatic

AdFin discusses the “black box” of the programmatic supply chain and presents goals for partnering with the advertising community to increase programmatic transparency.

Using Agency Compliance Review to Improve Marketing and Media Operations

KPMG introduced a new collaborative audit process that focused not on financial recovery but on streamlining processes and increasing communication.

The State of Content Marketing: Growing and Transforming Customer Engagement

The Content Council shared survey findings on the present and future of content marketing.

Marketing for Profit, Not Just Sales

Tom Nagle, Ph.D., senior advisor at Monitor Deloitte, discussed how profitability increases market share, and not the other way around.

Darren Woolley Outlines Five Ways to Ensure that Agency Incentive Payments Work Fairly and Beneficially

The Internationalist spoke with Darren Woolley on performance-based agency compensation.

Tips and Tools for Commercial Production Incentives

Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Tips and Tools for Commercial Production Incentives

In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Financial Keynote: Mattel

An overview of the role of finance and strategic planning at Mattel.

Financial Keynote: Mattel

In this video, get an overview of the role of finance and strategic planning at Mattel.

Hewlett-Packard: A Case Study in Decoupling

Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.

Proving the Value of Your In-House Agency

In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Research Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Microsoft Corporation: Driving True Partnership and Value between Marketing and Procurement

Microsoft shared the marketing IQ required to drive true partnership and value between marketing and marketing procurement.

1234567 >>  Last (8)