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Search returned: 122 document(s).

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The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Leveraging Cloud-Based Technology to Increase Advertising Efficiency

At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.

Making the Most of Your Production Spend

This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.

Sunny Days At JCPenney; Gloomier Skies at Walmart

JCPenney saw a 6.2 percent increase in sales in the first quarter of 2014, while Walmart experienced a .8 percent increase.

Economic Keynote: Yahoo! Finance

Michael Santoli discussed where the U.S. and global economies are headed and key implications for the marketing and advertising industry.

Crossing the Digital Divide

Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.

Internet Ad Revenue Hits $42.8 Billion in 2013, Surpasses Broadcast TV

In 2013, Internet advertising revenue grew by 17 percent compared to 2012, thanks to an increase in search and mobile spending.

China's Media, Tech Spend to Rocket 13 Percent

China's media and technology spending will reach $256 billion in 2014, despite seeing a decline in growth for its overall economy.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Data Charts: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

U.S. Advertising Expenditures Increased 0.9 Percent in 2013, Fueled by Larger Advertisers

Total advertising expenditures increased 0.9 percent in 2013 and finished the year at $140.2 billion, according to Kantar Media.

The Billion Dollar Question: What's the Real Return in Investment from Online Advertising Expenditure?

With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. But are these investments worth their price?

The Mechanics of Music Licensing

Elliot Lum and Jasmine Martin of the Columbia Records Creative Agency share a number of best practices and case studies from brands who used music to effectively bring their campaign to a whole new level.

B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.

Disrupting the Status Quo: How Decoupling Production from Creative Can Improve the Bottom Line

Gregory North, vice president at Xerox Corporate Lean Six Sigma & Business Transformation, discussed the pros, and cons of production decoupling, and what brands can do to better manage their marketing processes.

B-to-C Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

Discover not only how the B-to-C content marketing landscape has changed over the last year but also learn what the most effective B-to-C marketers are doing differently than their peers in this study from the Content Marketing Institute.

Chief Marketing Officers on a High

According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.

Research Report: 2013 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).

Exchanges Are Cost-Efficient, but at what Cost?

Neustar’s Aggregate Knowledge released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion “ad events,” 61 billion impressions, and 10.5 million conversions across social media, exchanges, networks and portals.

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