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Search returned: 143 document(s).

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Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Hewlett-Packard: A Case Study in Decoupling

Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Research Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Microsoft Corporation: Driving True Partnership and Value between Marketing and Procurement

Microsoft shared the marketing IQ required to drive true partnership and value between marketing and marketing procurement.

The Value and Impact of Sponsorships

Navigate Research shared best practices on sports sponsorship measurement and spend allocation.

The Consumer Decision Journey: Health and Wellness

Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Video Marketing Budget Template

Use this budget template to set and track your video marketing budgets.

Decoupling Music

Decoupling can give brands the power to buy music on their terms and at their price.

Unravelling the Issue of CMO as IT Supremo

Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing-and how we all need to adapt fast.

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Top Digital Trends

This video highlights eMarketers' perspective on how today’s connected consumers are spending their time and money.

Top Digital Trends

In this video, eMarketer Chairman Geoff Ramsey provided data and insights into leading mobile, social, and digital media buying trends.

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