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Search returned: 149 document(s).

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From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Marketing for Profit, Not Just Sales

Tom Nagle, Ph.D., senior advisor at Monitor Deloitte, discussed how profitability increases market share, and not the other way around.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Financial Keynote: Mattel

An overview of the role of finance and strategic planning at Mattel.

Innovation: What Should Brands Be Doing?

In this webinar, attendees learned ways that brands can maximize the full potential of technology and innovation through a variety of partnerships with startups.

Hewlett-Packard: A Case Study in Decoupling

Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.

Proving the Value of Your In-House Agency

In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Research Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Microsoft Corporation: Driving True Partnership and Value between Marketing and Procurement

Microsoft shared the marketing IQ required to drive true partnership and value between marketing and marketing procurement.

The Value and Impact of Sponsorships

Navigate Research shared best practices on sports sponsorship measurement and spend allocation.

The Consumer Decision Journey: Health and Wellness

Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Video Marketing Budget Template

Use this budget template to set and track your video marketing budgets.

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