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  • Madison Avenue Manslaughter

    Event Recaps   May 4, 2016  

    Michael Farmer, chairman of Farmer & Co., explored how remuneration changes, globalization, holding company ownership, the concept of “shareholder value,” and the new digital and social media brought about a decline in the fortunes of today’s advertising agencies.

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  • Marrying Money and Marketing: A New Client-Agency Relationship

    Event Recaps   May 3, 2016  

    In a world where client-agency relationships are becoming more frayed, less transparent, and tougher to evaluate, this session unveiled a relationship model based on the client rewarding the agency only when its business achieves key financial targets.

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  • We Spend How Much in Brand Activation??

    Public Videos   April 19, 2016  

    Patrick Quinn, president, and Leo Kivijav, Ph.D., Executive Vice President, both at PQ Media, presented highlights from the industry’s first-ever Brand Activation Spending Study and Forecast, jointly developed with the ANA/BAA.

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  • How to Take Control of Programmatic

    Event Recaps   March 31, 2016  

    Andrew Altersohn, CEO – AD/FIN guided attendees on how to demand greater visibility and accountability into the programmatic black box....before the industry shifts even more budget into programmatic channels.

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  • Off-Shore Production Considerations for Advertisers

    Knowledge Partners   March 30, 2016  

    A quick guide to some of the challenges that can arise when producing content abroad.

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  • Agency Compensation Models

    Ask the Expert Answers   March 29, 2016  

    ANA’s Ask the Expert research service answers the question, "What are some considerations for choosing an agency compensation model?”

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  • Fallout

    ANA Magazine   March 10, 2016  

    Disasters happen. Here’s how to prepare for when nightmare scenarios come true and the steps you should take to ensure your brand can survive.

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  • The Evolution of PMB

    ANA Magazine   March 10, 2016  

    Get the key takeaways from a new study by the ANA and Forrester Research on programmatic media buying.

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  • The Parallels Between Scope of Work Management and Production Budgeting Management

    Event Recaps   February 24, 2016  

    During this session, Steven Wales, Chief Revenue Officer, Decideware, led an interactive discussion looking at the parallels between the Scope of Work management and Production Budgeting management.

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  • Update on State Production Tax Incentive Rebates

    Event Recaps   February 24, 2016  

    In this session, Shelley Landgraf, Chief Executive Officer, Production, and Howie Markowitz, President, Production Financial Strategies, Tax Incentives, of LGdirect, Inc., shared new information, insights, case studies, and answered questions on what has become a buzzworthy strategy for getting cash back from State Production Tax Incentive Rebates.

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  • LA Story: Hollywood Meets Madison Avenue

    Event Recaps   February 24, 2016  

    In this session, PostAds Group shared "Get Ahead of the Hollywood Curve" insights via its work with six movie studios, including a briefing on how motion picture suppliers are crossing over into serving the ANA community.

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  • How Companies Benefit from Corporate Trade

    Knowledge Partner Video   February 19, 2016  

    Active International created a short video to explain the benefits of corporate trade.

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  • PROCUREMENT SERIES: Tips to Moving Beyond Decoupling

    Event Recaps   February 12, 2016  

    In this webinar, Mattel shared examples of the creative coordination process, decoupling and the centralization of business affairs, talent payments and traffic, and cloning in Brazil.

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  • PROCUREMENT SERIES: Tips to Moving Beyond Decoupling

    Procurement Webinar Series   February 12, 2016  

    In this webinar, Mattel shared examples of the creative coordination process, decoupling and the centralization of business affairs, talent payments and traffic, and cloning in Brazil.

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  • Optimize Your Digital Ad Spend by Reducing Fraud: Newly Released Industry Study

    Webinars   February 3, 2016  

    White Ops share the latest update on bot fraud.

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  • Optimize Your Digital Ad Spend by Reducing Fraud: Newly Released Industry Study

    Event Recaps   February 1, 2016  

    White Ops share the latest update on bot fraud.

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  • Global Digital Ad Spending

    The Internationalist   February 1, 2016  

    A new eMarketer report examines ad spending trends in 20 key markets and highlights a number of note-worthy trends.

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  • Accountability’s Biggest Obstacle: The Budget

    Knowledge Partners   February 1, 2016  

    Unless mandated by the C-Suite, independent accountability testing may never make its way into the budget.

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  • Taking Financial Control of Programmatic

    Event Recaps   January 29, 2016  

    AdFin discusses the “black box” of the programmatic supply chain and presents goals for partnering with the advertising community to increase programmatic transparency.

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  • Taking Financial Control of Programmatic

    Procurement Webinar Series   January 29, 2016  

    In this webinar, AdFin discusses the “black box” of the programmatic supply chain and presents goals for partnering with the advertising community to increase programmatic transparency.

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