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Search returned: 164 document(s).

  • Media Transparency: Action Steps for Marketers

    Webinars   July 20, 2016  

    In this webinar video, learn about the recently released ANA independent study from K2 Intelligence that found rebates and other non-transparent practices to be pervasive in the U.S. media ad-buying ecosystem.

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  • Listen To Your Body

    B2 Awards   July 1, 2016  

    Natural gas processor DCP Midstream encouraged employees to have healthier lifestyles with “Listen To Your Body,” an internal wellness program.

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  • 7 Steps to a Successful B-to-B Marketing Plan

    Webinars   June 8, 2016  

    In this webinar, learn why a B-to-B marketing plan is so important and a 7-step framework for creating one.

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  • Seven Questions to Drive Media Company Ad Revenues

    MediaPost   May 23, 2016  

    By focusing on the marketplace and applying an agile, data-rich, customer-centric approaches to revenue strategy, media companies can drive revenue in the near-term.

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  • Production Tips for Pulling a Still Frame from Video

    Knowledge Partners   May 17, 2016  

    This one-sheet reference guide from APR will help make your production shoots more efficient.

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  • Sourced Traffic: Buyer Beware

    Industry Insights   May 16, 2016  

    Marketers investing in digital advertising need to understand sourced traffic, the issues associated with it, and the action steps required to safeguard investments and optimize spending.

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  • Growth Rate Calculator

    Tools   May 6, 2016  

    Use this to determine your required annual growth rate to meet your desired revenue goal in 3 years.

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  • Revenue Marketing Transformation Guide

    Tools   May 6, 2016  

    A guide to help you understand the Revenue Marketing journey.

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  • We Spend How Much in Brand Activation?

    Public Videos   April 19, 2016  

    In this video, learn why brand activation is outperforming advertising in dollars spent and growth rate, according to a new ANA/BAA study.

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  • We Spend How Much in Brand Activation?

    Session Videos   April 19, 2016  

    In this video, Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

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  • We Spend How Much in Brand Activation?

    Event Recaps   April 19, 2016  

    Patrick Quinn, president and chief operating officer, and Leo Kivijarv, executive vice president and director of research, both at PQ Media, shared the results of a groundbreaking study conducted by the ANA and the Brand Activation Association.

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  • How to Take Control of Programmatic

    Event Recaps   March 31, 2016  

    Andrew Altersohn, CEO – AD/FIN guided attendees on how to demand greater visibility and accountability into the programmatic black box....before the industry shifts even more budget into programmatic channels.

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  • Off-Shore Production Considerations for Advertisers

    Knowledge Partners   March 30, 2016  

    A quick guide to some of the challenges that can arise when producing content abroad.

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  • Agency Compensation Models

    Ask the Expert Answers   March 29, 2016  

    ANA’s Ask the Expert research service answers the question, "What are some considerations for choosing an agency compensation model?”

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  • Using Benchmarking Tools to More Effectively Negotiate Agency Agreements

    Event Recaps   March 22, 2016  

    Adobe partnered with Beekman Associates and leveraged the firm’s RightSpend tool to drive transparency in agency negotiations.

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  • Fallout

    ANA Magazine   March 10, 2016  

    Disasters happen. Here’s how to prepare for when nightmare scenarios come true and the steps you should take to ensure your brand can survive.

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  • The Evolution of PMB

    ANA Magazine   March 10, 2016  

    Get the key takeaways from a new study by the ANA and Forrester Research on programmatic media buying.

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  • The Parallels Between Scope of Work Management and Production Budgeting Management

    Event Recaps   February 24, 2016  

    During this session, Steven Wales, Chief Revenue Officer, Decideware, led an interactive discussion looking at the parallels between the Scope of Work management and Production Budgeting management.

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  • Update on State Production Tax Incentive Rebates

    Event Recaps   February 24, 2016  

    In this session, Shelley Landgraf, Chief Executive Officer, Production, and Howie Markowitz, President, Production Financial Strategies, Tax Incentives, of LGdirect, Inc., shared new information, insights, case studies, and answered questions on what has become a buzzworthy strategy for getting cash back from State Production Tax Incentive Rebates.

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  • LA Story: Hollywood Meets Madison Avenue

    Event Recaps   February 24, 2016  

    In this session, PostAds Group shared "Get Ahead of the Hollywood Curve" insights via its work with six movie studios, including a briefing on how motion picture suppliers are crossing over into serving the ANA community.

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