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Search returned: 130 document(s).
The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.
IEG offered tips for using research to plan, execute, and measure sponsorships.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Use this budget template to set and track your video marketing budgets.
Decoupling can give brands the power to buy music on their terms and at their price.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
ZenithOptimedia predicts global ad expenditure will grow 5.4% in 2014, reaching US$524 billion by year-end 2014. The World Cup will help the global ad market grow 5.4% in 2014, up from 3.9% in 2013.
At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.
This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.
JCPenney saw a 6.2 percent increase in sales in the first quarter of 2014, while Walmart experienced a .8 percent increase.
Michael Santoli discussed where the U.S. and global economies are headed and key implications for the marketing and advertising industry.
Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.
In 2013, Internet advertising revenue grew by 17 percent compared to 2012, thanks to an increase in search and mobile spending.
China's media and technology spending will reach $256 billion in 2014, despite seeing a decline in growth for its overall economy.
This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
Total advertising expenditures increased 0.9 percent in 2013 and finished the year at $140.2 billion, according to Kantar Media.
The Billion Dollar Question: What's the Real Return in Investment from Online Advertising Expenditure?
With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. But are these investments worth their price?