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Consumers Accept Declining Privacy

Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.

Snapchat Settles Privacy Charges

The Federal Trade Commission reported that Snapchat agreed to settle with users who felt duped by the social network's data policies and is now required to develop a privacy policy.

Unleashing the True Power of the Customer: The Opportunity for U.S. Grocery Retailers

American grocery stores are uniquely positioned to build a customer-centric organization.

The Gathering Data Security Storm: Is the Government Helping?

Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.

Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Six FTC Concerns for 2014 and Beyond

Presenters took turns discussing six FTC concerns for the coming year: predictive scoring, the Internet of Things, COPPA, mobile tracking, data security, and mobile payments.

Social on Mobile

This session explored how advertisers are dealing with legal issues in the mobile environment.

What’s Next in Native Advertising?

Legal experts from the National Advertising Division, the Federal Trade Commission, the Kellogg Company, and Venable LLP discussed disclosure issues and best native advertising practices to avoid enforcement.

SXSW 2014: What Marketers Need to Know

In this webinar video, media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.

SXSW 2014: What Marketers Need to Know

Media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.

Microsoft Social Media Trends 2014 on Niche Markets

Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Data Security and Privacy

Frederick Lah, associate at Reed Smith, LLP, discussed various data security and privacy issues that could affect marketers, including advances in tracking technology, the Telephone Consumer Protection Act, and mobile privacy.

Educating Consumers on the Affordable Care Act Through Digital

Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.

Is The Safe Harbor Becoming Unsafe?

For companies doing global commerce these days, it is becoming increasingly difficult to keep up with international privacy standards. This could have severe consequences.

Is the Cookie Crumbling?

For some time now, the "cookie" — a small line of text with an identification tag that is integrated into a browser — has been the manner in which advertisers track people's Internet browsing activity for marketing purposes. There are signs, however, that this digital code technology may be phased out.

Privacy Policy Template

A template to assist you with crafting a corporate privacy policy.

All Eyes on Online Privacy

Recent developments could adversely impact the Internet economy. Learn how the advertising industry is responding.

Big Data Bonanza

Big data — and more importantly, the analytics that turn all that data into actionable insight — is triggering dramatic changes throughout the business world, most notably in marketing and advertising. Learn how chief marketers mine big data, organize it, and find its value.

Keynote Address: FTC Commissioner Julie Brill

Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).

Keynote Address: FTC Commissioner Julie Brill

Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).

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