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Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Social Media Risks and Rewards for Pharma

An overview of the regulatory landscape across social media for pharmaceutical companies.

California Law: How Different Is It?

California’s privacy laws are unique and complicated, but also often provide the rest of the country with a road map for moving forward in this space.

The Basics of Privacy Law and Data Protection

Privacy laws and how they relate to the collection of consumer information are discussed in this presentation from the BAA’s Marketing Law Conference.

Snapchat Hackers Threaten To Release Image Database

Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.

Given Privacy Issues, Facebook Developing Anonymous Message App

Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.

What’s the Big Deal About Data?

Reed Smith attorneys shared an overview of data privacy law and best practices for risk mitigation.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

Digital Advertising Alliance: What Marketers Need to Know

The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.

Avoiding the "Creep Factor"

From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.

Getting Big Data to Pay Off

If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.

Consumers Accept Declining Privacy

Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.

The Impact of Social Media Globalization: Why People Are More Important than Your Logo

Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.

Snapchat Settles Privacy Charges

The Federal Trade Commission reported that Snapchat agreed to settle with users who felt duped by the social network's data policies and is now required to develop a privacy policy.

Yahoo! Won't Honor Do-Not-Track Settings

Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.

Unleashing the True Power of the Customer: The Opportunity for U.S. Grocery Retailers

American grocery stores are uniquely positioned to build a customer-centric organization.

Web Standards Group Moves Forward With Do-Not-Track Effort

The World Wide Web Consortium moved closer to defining and implementing its do-no-track initiative, which has been in progress for the past three years.

The Gathering Data Security Storm: Is the Government Helping?

Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.

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