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Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.
Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.
American grocery stores are uniquely positioned to build a customer-centric organization.
The World Wide Web Consortium moved closer to defining and implementing its do-no-track initiative, which has been in progress for the past three years.
Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.
Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.
Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.
Presenters took turns discussing six FTC concerns for the coming year: predictive scoring, the Internet of Things, COPPA, mobile tracking, data security, and mobile payments.
This session explored how advertisers are dealing with legal issues in the mobile environment.
Legal experts from the National Advertising Division, the Federal Trade Commission, the Kellogg Company, and Venable LLP discussed disclosure issues and best native advertising practices to avoid enforcement.
In this webinar video, media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.
Media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.
Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.
Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.
Frederick Lah, associate at Reed Smith, LLP, discussed various data security and privacy issues that could affect marketers, including advances in tracking technology, the Telephone Consumer Protection Act, and mobile privacy.
While children’s advertisers spent most of 2013 complying with the FTC’s changes to COPPA, CARU continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.
What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.
Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.
Polling over 1,000 voters in mid-November, the Computer & Communications Industry Association found that 80 percent of respondents claimed to be more worried that the information they share online will be hacked than they are about ad targeting.