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The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
Three Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers — also known as “supercookies” — into mobile traffic.
Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.
In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.
Moore’s Law, named for Intel Founder Gordon Moore, tells us that processing power doubles every two years. It also seems that his law could apply to the current evolution of marketing, advertising and media.
An overview of the challenges marketing and advertising lawyers can face around brand activation law.
A panel discussion on big data and privacy regulations in the U.S. and European Union.
In this video, a panel discussion on big data and privacy regulations in the U.S. and European Union.
In this video, an overview of the challenges marketing and advertising lawyers can face around brand activation law.
A group of legal experts created a hypothetical cross-platform campaign to discuss the legal implications of running such a campaign.
The advertising industry faces legislative and regulatory challenges on topics like taxation and data security.
Special Delivery: Utilizing Privacy by Design to Optimize Data Collection Use, Targeting, and Retargeting
In order to implement privacy by design, lawyers must be involved in product development from the very beginning.
Legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.
Justine Gotshall, partner at Information Law Group LLP, Susan Goodhue, senior director of legal at LinkedIn, Susan Cooper, associate general counsel of advertising and products at Facebook, and Michael McCullough, chief privacy officer at Macy’s, held a panel discussion on privacy regulations, disclosures, and consumer consent.
In this video, legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.
An overview of the regulatory landscape across social media for pharmaceutical companies.
California’s privacy laws are unique and complicated, but also often provide the rest of the country with a road map for moving forward in this space.
Privacy laws and how they relate to the collection of consumer information are discussed in this presentation from the BAA’s Marketing Law Conference.
Kelley Drye & Warren LLP discussed the basics in advertising law, including claim substantiation, puffery, disclosures, and the process of challenging a competitor’s claim.
Privacy laws and how they relate to the collection of consumer information are discussed in this video from the BAA’s Marketing Law Conference.