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Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

Avoiding the "Creep Factor"

From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.

Getting Big Data to Pay Off

If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.

Consumers Accept Declining Privacy

Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.

The Impact of Social Media Globalization: Why People Are More Important than Your Logo

Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.

Snapchat Settles Privacy Charges

The Federal Trade Commission reported that Snapchat agreed to settle with users who felt duped by the social network's data policies and is now required to develop a privacy policy.

Yahoo! Won't Honor Do-Not-Track Settings

Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.

Unleashing the True Power of the Customer: The Opportunity for U.S. Grocery Retailers

American grocery stores are uniquely positioned to build a customer-centric organization.

Web Standards Group Moves Forward With Do-Not-Track Effort

The World Wide Web Consortium moved closer to defining and implementing its do-no-track initiative, which has been in progress for the past three years.

The Gathering Data Security Storm: Is the Government Helping?

Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.

Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Advertising Health

Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.

Six FTC Concerns for 2014 and Beyond

Presenters took turns discussing six FTC concerns for the coming year: predictive scoring, the Internet of Things, COPPA, mobile tracking, data security, and mobile payments.

Social on Mobile

This session explored how advertisers are dealing with legal issues in the mobile environment.

What’s Next in Native Advertising?

Legal experts from the National Advertising Division, the Federal Trade Commission, the Kellogg Company, and Venable LLP discussed disclosure issues and best native advertising practices to avoid enforcement.

SXSW 2014: What Marketers Need to Know

In this webinar video, media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.

SXSW 2014: What Marketers Need to Know

Media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.

Insights from Cisco’s Digital Shopping Behavior Study

Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Microsoft Social Media Trends 2014 on Niche Markets

Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

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