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Search returned: 92 document(s).
An overview of the challenges marketing and advertising lawyers can face around brand activation law.
An overview of the regulatory landscape across social media for pharmaceutical companies.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
The latest developments in Washington around issues of tax reform, gridlock, and data security.
The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.
From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.
If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.
Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.
Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.
Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.
American grocery stores are uniquely positioned to build a customer-centric organization.
The World Wide Web Consortium moved closer to defining and implementing its do-no-track initiative, which has been in progress for the past three years.
Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.
Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.
Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.
Presenters took turns discussing six FTC concerns for the coming year: predictive scoring, the Internet of Things, COPPA, mobile tracking, data security, and mobile payments.