Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 120 document(s).

123456 >>

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology

Three Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers — also known as “supercookies” — into mobile traffic.

Verizon Promises to Let Customers Avoid Tracking Program

Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.

Techtonic Shift

In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.

The Death of Privacy

Moore’s Law, named for Intel Founder Gordon Moore, tells us that processing power doubles every two years. It also seems that his law could apply to the current evolution of marketing, advertising and media.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Global Privacy: Its Unique Challenges

A panel discussion on big data and privacy regulations in the U.S. and European Union.

Global Privacy: Its Unique Challenges

In this video, a panel discussion on big data and privacy regulations in the U.S. and European Union.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

In this video, an overview of the challenges marketing and advertising lawyers can face around brand activation law.

Building a Cross-Platform Promotion for Entertainment Properties

A group of legal experts created a hypothetical cross-platform campaign to discuss the legal implications of running such a campaign.

Legislative and Regulatory Challenges to Advertising and Marketing

The advertising industry faces legislative and regulatory challenges on topics like taxation and data security.

Special Delivery: Utilizing Privacy by Design to Optimize Data Collection Use, Targeting, and Retargeting

In order to implement privacy by design, lawyers must be involved in product development from the very beginning.

The Rapidly Growing Minefield of Data Security and Data Breaches

Legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.

Privacy By Design: The Lawyer, the Marketer, and the Organization

Justine Gotshall, partner at Information Law Group LLP, Susan Goodhue, senior director of legal at LinkedIn, Susan Cooper, associate general counsel of advertising and products at Facebook, and Michael McCullough, chief privacy officer at Macy’s, held a panel discussion on privacy regulations, disclosures, and consumer consent.

Privacy By Design: The Lawyer, the Marketer, and the Organization

In this video, Justine Gotshall, partner at Information Law Group LLP, Susan Goodhue, senior director of legal at LinkedIn, Susan Cooper, associate general counsel of advertising and products at Facebook, and Michael McCullough, chief privacy officer at Macy’s, held a panel discussion on privacy regulations, disclosures, and consumer consent.

The Rapidly Growing Minefield of Data Security and Data Breaches

In this video, legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.

Social Media Risks and Rewards for Pharma

An overview of the regulatory landscape across social media for pharmaceutical companies.

California Law: How Different Is It?

California’s privacy laws are unique and complicated, but also often provide the rest of the country with a road map for moving forward in this space.

The Basics of Privacy Law and Data Protection

Privacy laws and how they relate to the collection of consumer information are discussed in this presentation from the BAA’s Marketing Law Conference.

Basics of Advertising Law

Kelley Drye & Warren LLP discussed the basics in advertising law, including claim substantiation, puffery, disclosures, and the process of challenging a competitor’s claim.

123456 >>