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Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
The latest developments in Washington around issues of tax reform, gridlock, and data security.
From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.
If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.
Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.
Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.
Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.
American grocery stores are uniquely positioned to build a customer-centric organization.
The World Wide Web Consortium moved closer to defining and implementing its do-no-track initiative, which has been in progress for the past three years.
Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.
Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.
Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.
Presenters took turns discussing six FTC concerns for the coming year: predictive scoring, the Internet of Things, COPPA, mobile tracking, data security, and mobile payments.
This session explored how advertisers are dealing with legal issues in the mobile environment.
Legal experts from the National Advertising Division, the Federal Trade Commission, the Kellogg Company, and Venable LLP discussed disclosure issues and best native advertising practices to avoid enforcement.
In this webinar video, media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.
Media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.
Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.