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WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.
Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.
Americans spend more than one-fifth of their time watching traditional TV — and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to research from Nielsen.
The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options doesn’t seem to be having an impact on our TV viewing preferences.
Consumer confidence in the U.S. increased six index points in the first quarter to reach 100—the optimism baseline and the highest score since third-quarter 2007, according to findings from Nielsen.
Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.
While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.
Today’s consumers have a wealth of options at their fingertips when it comes to technology. Yet many products, such as televisions and mobile phones, would be little more than pricey paperweights without the services they need to operate fully.
Despite their popularity, buyer personas do not create the personalized, unique experience that many consumers expect today.
The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing — or feeling — much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.
Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street — and even on models walking the runway. But the appeal of wearables goes beyond fashion accessories, particularly as more consumers adopt technology to help address their individual health and fitness needs.
McKinsey & Company shared techniques for integrating insights from the consumer decision journey into marketing initiatives.
This report from Havas Media will help marketers determine when in-market testing is necessary and how to create a strong in-market test.
It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.
There’s no better way to assess the health and wellbeing of the U.S. than by looking at its communities. While it’s true that no two communities are identical, the diversity of the country’s fabric isn’t infinite.
While the general premise of banking hasn’t changed much over time, the ways people manage their money are changing with the times. Digital, for example, is becoming a major avenue for many, and research shows that many Americans actually prefer to handle their banking away from branches and tellers.
In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.
David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.