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’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

Philadelphia Museum of Art’s Innovative Approach to Visitor Engagement

Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.

Vanguard Group: Reviving the Creative Innovation

Discover how Vanguard Group enhances their customer relationship through social channels.

Comcast Strengthens Their Brand Through Innovation

Hear how Comcast's unexpected example of brand storytelling became a social media phenomenon which enhanced the brand's image and reputation.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Why Pinterest Has B2B Marketers Pinning About Pinning

Like other initially consumer-centric platforms - such as YouTube, Facebook and Twitter - Pinterest is now generating serious b2b marketer interest and attention.

Marketing Imperatives for a B-to-B Digital Marketing Program

CDW offered four imperatives for a successful B-to-B digital marketing program.

Vertical Networks Create Value in Every Industry

Spiceworks discussed how vertical professional networks provide unrivaled data and a place for professionals to connect.

Vertical Networks Create Value in Every Industry

In this video, Spiceworks discussed how vertical professional networks provide unrivaled data and a place for professionals to connect.

Social Media

This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.

The Enduring Appeal of "Mayhem"

Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

5 Tactics to Enhance Customer Interactions on Social Media

In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.

5 Tactics to Enhance Customer Interactions on Social Media

In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.

Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Yamaha Corporation of America: Internet of Things Case Study

In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".

Jack in the Box: Digital & Social Case Study

In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.

JCPenney Social Media Case Study

In this session, Sean Ryan, Director, Social and Mobile – JCPenney discussed his company's overall approach to social media.

Ruffles All Digital Strategy

In this session, Dana Lawrence, Senior Director of Marketing – Frito Lay, Inc. discussed the switch to an all-digital advertising strategy and their recent work in digital.

Selfies for a Good Cause

In this session, Leslie Sans, Executive Director at Dallas Pets Alive!, discussed how the group started Muttbombing, a new photobombing craze where they search Instagram for selfies and insert adorable, adoptable dogs into photos in the hopes of finding them forever homes.

General Motors Innovates in Enterprise Customer Service and Social Media

General Motors created a positive customer experience with a collaborative social media strategy.

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