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Get More Social

Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.

New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

Brands And Social: Don't Just Farm It Out

Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.

McDonald's "Pay With Lovin" Pays Off In WOM, Intent

McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.

The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

AARP: Innovation and Integration Across Marketing Channels

AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.

Forrester: Pinterest Doesn't Work for Marketers

Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.

Must See TV: How Twitter Activity Ahead of Fall Season Premiers Could Indicate Success

Twitter can be used to help networks and advertisers determine potential audience sizes for new programming ahead of season premieres.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Millennials Put Premium On Digital Relationships

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.

#ANALOG

Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.

Puppy Love

The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

KPMG: Transforming Communications with Content

KPMG shared best practices on B-to-B content marketing and social media strategies.

Balance Social Media with Face-to-Face Communications

BMA Executive Director Al Maag recommends keeping up-to-date with social media trends without sacrificing the truly personal touch.

MROI (Marketing Return on Investment) @ Intel

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

Mapping Our Future: How Analytics Help Citrix SaaS Increase Revenue, Work Smarter and Plan for Growth

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

C Spire 2014 Marketing Analytics Leadership Award Submission

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms

LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.

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