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Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
This collection of Data Charts represents findings from the 2014 Social Media Personal & Professional Survey. The objective of this survey was to understand how social media influences marketers both personally and professionally, as well as to benchmark the social media habits of ANA member companies.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Facebook recalibrates "likes" - learn the implications for advertisers.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Infographics on marketing capabilities from Marketing2020.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.