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ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
Facebook on Monday formally closed its acquisition of WhatsApp, but the final price rose $3 billion to about $22 billion because of the higher value of the social network’s stock since the deal was announced in February.
The WWF engaged Millennials on their own turf — Snapchat, an emerging mobile-only social network.
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
Old Navy sparked awareness and sales during its annual $1 Flip Flop Sale by placing tweet-activated vending machines around major cities in the U.S.
The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.
Popular ice cream brand Walls Cornetto maintained its leadership position in China by using mobile to encourage consumer-generated content.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.
The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.
Citra engaged young women via mobile right before bedtime to introduce its new nighttime body lotion and become part of their pre-sleep rituals.