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Ice Bucket Challenge: Viral Marketing Sensation

A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.

Get More Social

Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.

New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

Brands And Social: Don't Just Farm It Out

Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.

McDonald's "Pay With Lovin" Pays Off In WOM, Intent

McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.

Muttbombing

An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.

Social Media at JCPenney

JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

A Whole New Ball Game

Advances in technology and social media have changed sponsorship marketing forever.

Tale of Two Blizzards

Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.

The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

AARP: Innovation and Integration Across Marketing Channels

AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.

Forrester: Pinterest Doesn't Work for Marketers

Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.

Must See TV: How Twitter Activity Ahead of Fall Season Premiers Could Indicate Success

Twitter can be used to help networks and advertisers determine potential audience sizes for new programming ahead of season premieres.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Millennials Put Premium On Digital Relationships

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.

#ANALOG

Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.

Puppy Love

The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.

Winners in the Internationalist Awards for Innovative Digital Solutions

Terms like Programmatic, Big Data and mCommerce have moved beyond buzzwords. This year’s winners underscore experimentation, faster implementation, and results.

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