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#LastSelfie

The WWF engaged Millennials on their own turf — Snapchat, an emerging mobile-only social network.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

Tweet for Your Feet

Old Navy sparked awareness and sales during its annual $1 Flip Flop Sale by placing tweet-activated vending machines around major cities in the U.S.

I Will Listen

The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.

Cornetto — Express Love in Eight Seconds

Popular ice cream brand Walls Cornetto maintained its leadership position in China by using mobile to encourage consumer-generated content.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Tastic Red Pot Campaign

Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.

Take the Wheel

To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.

Key to Cross-Platform Advertising Is Creating A Single Metric

The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.

Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge

Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market

The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials

The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

WrestleMania: Inside a Pop Culture Phenomenon

WWE shared marketing strategies from 30 years of WrestleMania live events.

Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered

If so, what impact will this may have on where their tweets end up?

UM And Facebook Strike Nine Figure Accord

Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.

Hootsuite Acquires Social Platform Brightkit

Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns.

Pinterest Launches Global Analytics Platform In 31 Languages

Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.

Leading By Example in Social

Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.

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