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The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Forrester: Pinterest Doesn't Work for Marketers

Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.

Must See TV: How Twitter Activity Ahead of Fall Season Premiers Could Indicate Success

Twitter can be used to help networks and advertisers determine potential audience sizes for new programming ahead of season premieres.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Millennials Put Premium On Digital Relationships

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

KPMG: Transforming Communications with Content

KPMG shared best practices on B-to-B content marketing and social media strategies.

Balance Social Media with Face-to-Face Communications

BMA Executive Director Al Maag recommends keeping up-to-date with social media trends without sacrificing the truly personal touch.

MROI (Marketing Return on Investment) @ Intel

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

Mapping Our Future: How Analytics Help Citrix SaaS Increase Revenue, Work Smarter and Plan for Growth

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

C Spire 2014 Marketing Analytics Leadership Award Submission

The 100 percent influencer-generated sequel to the Fiesta Movement campaign eclipsed the original by leveraging influencers as a highly authentic new media channel for Ford.

ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms

LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.

14 Ways to Link Social & SEO

A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.

50 Ways to Get Facebook Fans

A detailed guide to acquiring Facebook fans using a wide range of simple methods.

Infographics: 2014 Social Media: How Social Are You?

These infographics are from the 2014 Social Media: How Social Are You? survey. The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Social 40: A Report by R3 on 40 of the World's Most Innovative Social Media Agencies

Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.

Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

Conclusive Proof That Social Media Data Predict Sales…Now What?

Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.

Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered

Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.

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