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American Airlines shared how they craft content to connect with customers, what works for them, and how they empower their employees to be part of the social media story.
Hear from FC Dallas on how they identify, grow, and engage their social media audience successfully with a small digital marketing team.
Hear from Travelocity.com Inc. on why retargeting and social direct response work for Travelocity.
Learn how content marketing and corporate communications team members from a top hospital collaborate to create, distribute and measure content in order to increase national brand awareness.
Learn how sponsorship content integration into a social content strategy helps drive strong impressions, engagement and sentiment and how KeyBank balances expertise and product and services content with giveaways.
Discover how Vanguard Group enhances their customer relationship through social channels and also partners with the advertising team to test and learn across the digital landscape.
Discover how Vitamix showcases customer loyalty via Vitamix.com, their online store and social media platforms to demonstrate their unwavering commitment to customers and to continue the Vitamix conversation with post-purchase customers.
Dunkin’ Donuts partnered with Discovery’s Shark Week to create a two-screen Xbox experience that included contests.
UNMAS raised awareness of the dangers of landmines by creating a virtual minefield at the New Museum.
To differentiate its Red Stick Chicken, Popeyes created a mobile app that let customers play a game of chicken with a chicken.
NASCAR developed a digital and social strategy to engage Millennials.
This session focused on how Lowe’s leverages the newest in social media innovation to inspire, support, and engage with customers.
Learn how Wells Fargo approaches social media and emerging social trends.
The BMO Harris case study focused on three product launches executed in 2015 and how the team tied all three together to deliver a single cohesive story to customers, prospects and employees and in-turn laid the groundwork for future innovations in the Financial Services industry.
A new report from Crowdtap explains best practices for using UGC to fuel a content strategy.
MediaPost brought together leaders in the Hispanic market and multicultural advertising to discuss marketing to Hispanic groups on social media.
In this webinar, attendees learned how social media trends and user behavior have changed over time, the state of social media globally, and what the 40 most creative and impactful agencies are doing well in this space.
In this webinar video, attendees learned how social media trends and user behavior have changed over time, the state of social media globally, and what the 40 most creative and impactful agencies are doing well in this space.
In this session, Emily Johnson, Social Media Manager – National Grid discussed how the suite has enhanced their social media marketing during blue skies and crisis and improved employee engagement.
In this session, Aniko N. DeLaney, Global Head of Corporate Marketing – BNY Mellon and Katy Brady, Head of Brand and Advertising – BNY Mellon shared a case study on how they are telling the BNY Mellon Innovation/Technology story though social media and digital channels.