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Married to the Mob: Using Crowdsourced Data as Substantiation

This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.

Social Media 2.0

This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.

Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

Discover how King’s Hawaiian leverages social media and content through paid, earned, and owned channels.

Nissan’s Journey as a Digital-First Brand

Discover Nissan’s journey to becoming a digital-first brand.

Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

Social Listening: What Marketers Should Be Hearing

This webinar explored the creative side of social data and how it is used by brands.

Social Listening: What Marketers Should Be Hearing

This webinar video explored the creative side of social data and how it is used by brands.

Coldwell Banker Real Estate Mobile Case Study

In this session, Coldwell Banker Real Estate LLC shared their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.

American Express Expands Engagement of Diverse Consumers

Last year, American Express presented the #ExpressYourselfie campaign, designed to engage LGBT consumers in eight markets across the US.

Hallmark Social Media Listening Integration

In this session, Camille Lauer, Social Media Manager at Hallmark Cards Inc. discussed how they're integrating social media listening and measurement cross-functionally to become a more consumer-focused organization.

Hilton Worldwide: Connecting with Consumers

In this session, Anna Dix, Director, eCommerce – Hilton Worldwide shared how they are giving consumers personalized experiences through digital/social and their mobile app.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

Land Rover Taps Content Experts to Build Brand Affinity

Land Rover shared how it developed a content marketing strategy that has driven brand affinity at a time when most advertising is being ignored.

McCormick & Co.’s Content Marketing Innovation Story

McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.

HBO Integrates Social Media and Content Marketing

HBO shared the compelling and groundbreaking content marketing work around the HBO original series Game of Thrones.

Philadelphia Art Museum’s Innovative Approach to Visitor Engagement

The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.

Reviving the Creative in Social

Vanguard explained how it keeps the creativity in its social media strategy even though it has established practices.

Visit Philadelphia’s Innovative Approach to Digital Marketing

Visit Philadelphia raised awareness and attracted visitors with an innovative approach to digital marketing.

Rita’s Italian Ice Social Media Case Study

Rita’s Italian Ice successfully used social media to promote the brand on a small budget, building brand awareness and engagement prior to its annual First Day of Spring Event.

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