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A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.
Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.
Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.
McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.
An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.
JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Advances in technology and social media have changed sponsorship marketing forever.
Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.
Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.
Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.
Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.
Twitter can be used to help networks and advertisers determine potential audience sizes for new programming ahead of season premieres.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.
The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.