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Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

Social Media Analytics Benchmark Report

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

Given Privacy Issues, Facebook Developing Anonymous Message App

Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.

Facebook Completes WhatsApp Deal For $22 Billion

Facebook on Monday formally closed its acquisition of WhatsApp, but the final price rose $3 billion to about $22 billion because of the higher value of the social network’s stock since the deal was announced in February.

#LastSelfie

The WWF engaged Millennials on their own turf — Snapchat, an emerging mobile-only social network.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

Tweet for Your Feet

Old Navy sparked awareness and sales during its annual $1 Flip Flop Sale by placing tweet-activated vending machines around major cities in the U.S.

I Will Listen

The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.

Cornetto — Express Love in Eight Seconds

Popular ice cream brand Walls Cornetto maintained its leadership position in China by using mobile to encourage consumer-generated content.

NCAA March Madness Live

The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Tastic Red Pot Campaign

Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.

Take the Wheel

To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.

Key to Cross-Platform Advertising Is Creating A Single Metric

The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.

Citra Night Call

Citra engaged young women via mobile right before bedtime to introduce its new nighttime body lotion and become part of their pre-sleep rituals.

Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge

Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market

The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials

The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.

The ASPCA’s Success in Retail and Corporate Partnerships

The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.

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