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Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

Sports Fans and the Second Screen

Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Content Marketing, Social Media, and Travel

Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Make Your Brand a Social Media Star

Latinum highlights how brands can get the best returns on their social media investment based on feedback from over 1000 Hispanic consumers in the VozLatinum community.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

Infographics: 2014 ANA Social Media Content Development Survey

These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Research Report: 2014 Social Media Content Development Survey

The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Data Charts: 2014 Social Media Content Development Survey

This collection of Data Charts represents findings from the 2014 Social Media Content Development Survey. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Social Media Content and ROI

IKEA shared best practices for creating social content and evaluating its value.

Live Nation Wins with Cross-Platform Media

Live Nation shared three cross-platform case studies where brands and music artists partnered with results.

Marketing Innovations That Made the JFK Presidential Library Digitally Famous

The John F. Kennedy Presidential Library and Museum used digital innovation to extend the legacy of the former U.S. president to new audiences.

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