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Social Media

This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.

5 Tactics to Enhance Customer Interactions on Social Media

In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.

Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Yamaha Corporation of America: Internet of Things Case Study

In this session, Yamaha Corporation of America discussed the Disklavier, their modern day version of the "player piano".

Jack in the Box: Digital & Social Case Study

In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.

JCPenney Social Media Case Study

In this session, Sean Ryan, Director, Social and Mobile – JCPenney discussed his company's overall approach to social media.

Ruffles All Digital Strategy

In this session, Dana Lawrence, Senior Director of Marketing – Frito Lay, Inc. discussed the switch to an all-digital advertising strategy and their recent work in digital.

Selfies for a Good Cause

In this session, Leslie Sans, Executive Director at Dallas Pets Alive!, discussed how the group started Muttbombing, a new photobombing craze where they search Instagram for selfies and insert adorable, adoptable dogs into photos in the hopes of finding them forever homes.

General Motors Innovates in Enterprise Customer Service and Social Media

General Motors created a positive customer experience with a collaborative social media strategy.

Driving Business Through Content Marketing

In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.

Funny or Die’s Top Five Tips for Instagram

Tips for growing an Instagram audience from comedy website Funny or Die.

How Paid Media Helped Microsoft Boost Earned Media

Microsoft optimized its TV advertising to drive social activity around its brand.

Moe's Southwest Grill's Social Media Integration Story

In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.

Happiness Flag

Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.

McDonald's #forRMHC

For the 40th anniversary of the Ronald McDonald House Charities, McDonald’s used a social media campaign to engage consumers and create a new generation of supporters for the charity.

mike's Hard Lemonade "mikehacks"

mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.

Call of Duty Championship 2014 presented by Xbox

Activision extended the reach of its gaming competition event through social media and digital video content.

Whatever USA – An #Upforwhatever Weekend

Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.

Verizon #WhosGonnaWin

Verizon introduced itself into the social media conversation surrounding Super Bowl XLVIII by combing a Twitter campaign with a nightly light show on the Empire State Building.

Tide Oxi Product Launch

Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.

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