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Social 40: A Report by R3 on 40 of the World's Most Innovative Social Media Agencies

Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.

Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

Conclusive Proof That Social Media Data Predict Sales…Now What?

Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.

Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered

Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.

Getting Millennials To Buy CPGs: Bring On The BOGOs

Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.

Data Charts: 2014 Social Media: How Social Are You?

This collection of data charts is taken from a study designed to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Research Report: 2014 Social Media: How Social Are You?

The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

Report: Yahoo Tumbled With Tumblr Purchase

Despite Tumblr’s big plan to bring in over $100 million in ad revenue next year, not everyone sees a bright future for Yahoo’s social network.

Building Time-Shifted Audiences: Does Social TV Play a Role?

Time-shifted viewing has become increasingly important to networks and advertisers, with some networks seeing over 50% of their 18-34 aged viewership coming in the seven-day window after the live airing.

Tumblr Debuts Beta Launch Auto-Play Video Ads

A week after debuting its new video player, Tumblr on Tuesday announced the beta launch of in-stream auto-play video ads.

Instagram Proves Hit With Brand Marketers, Users

Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

JetBlue: Life as a Challenger Brand

In this video, JetBlue takes a values-based, challenger approach to brand communication.

Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

Social Media Analytics Benchmark Report

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

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