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A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Make Your Brand a Social Media Star

Latinum highlights how brands can get the best returns on their social media investment based on feedback from over 1000 Hispanic consumers in the VozLatinum community.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

Infographics: 2014 ANA Social Media Content Development Survey

These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Research Report: 2014 Social Media Content Development Survey

The 2014 Social Media Content Development Survey was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Data Charts: 2014 Social Media Content Development Survey

This collection of Data Charts represents findings from the 2014 Social Media Content Development Survey. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Beautiful Game: Soccer in the U.S. Could be a Win for Advertisers and Programmers Alike

Two-thirds of people who follow soccer say that they take notice of brands that support their favorite teams or players.

Twitter Makes Watching TV Interactive

In 2013, 36 million people in the U.S. sent Tweets about TV, indicating that advertisers should looks for ways to extend traditional TV through the social media channel.

Yoplait Should Tell Bloggers to Disclose Gift Cards, Per Better Business Bureau

The Better Business Bureau's self-regulatory National Advertising Division stated that bloggers who receive gift cards from General Mills in order to review Yoplait yogurt need to clearly disclose that information in their posts.

Pinterest Lets Businesses Promote Pins

Thanks to new technology, brands can now target Pinterest users based on the interests reflected in their postings.

Coca-Cola’s Integrated Approach to the Super Bowl

Coca-Cola discussed its 2014 Super Bowl campaign, where girls singing “America the Beautiful” in different languages generated the largest volume of social conversation in its brand history.

The Hostess Story

With a budget of just $3.5 million, Hostess bounced back from bankruptcy by activating an interactive marketing campaign that featured digital media to build buzz and reach Millennials.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

Product to Purpose: Cultivating the Vine of Brand Love

Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.

Is Facebook Organic Reach Actually Rising?

A survey of 150 brands found that organic reach rose by 11 percent from Q4 2013 to Q1 2014.

You Tube Insights, Q1 2014

For people ages 18 to 34, YouTube is a regular part of their lifestyle that allows them to explore their passions.

The Power of Social Content: Today and in the Future

Advertising, customer service, and even product development have all been drastically affected by social media, and brands must become adept in the space or get left behind. LiveWorld, a social media agency, discussed the challenges and opportunities facing brands on social networks.

Experiential Marketing: The Value of Brand Experiences

This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.

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