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LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.
A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.
A detailed guide to acquiring Facebook fans using a wide range of simple methods.
These infographics are from the 2014 Social Media: How Social Are You? survey. The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.
Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.
Twitter has opened up its archives so users can now search every tweet ever made.
Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.
Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.
This collection of data charts is taken from a study designed to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.
The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Despite Tumblr’s big plan to bring in over $100 million in ad revenue next year, not everyone sees a bright future for Yahoo’s social network.
Time-shifted viewing has become increasingly important to networks and advertisers, with some networks seeing over 50% of their 18-34 aged viewership coming in the seven-day window after the live airing.
A week after debuting its new video player, Tumblr on Tuesday announced the beta launch of in-stream auto-play video ads.
Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
JetBlue takes a values-based, challenger approach to brand communication.