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If so, what impact will this may have on where their tweets end up?
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns.
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
This collection of Data Charts represents findings from the 2014 Social Media Personal & Professional Survey. The objective of this survey was to understand how social media influences marketers both personally and professionally, as well as to benchmark the social media habits of ANA member companies.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.
Facebook recalibrates "likes" - learn the implications for advertisers.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
Internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.