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Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Qualcomm Digital & Social Case Study

In this session, Jessica Jensen, Global Director of Social Media – Qualcomm shared a case study on the innovative work that they are doing in the digital and social media space.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. During this webinar, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. In this webinar video, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

Married to the Mob: Using Crowdsourced Data as Substantiation

This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.

Social Media 2.0

This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.

The Social Spike: How Your Online Friends Influence Your Happy Hour

An infographic showing how peer reviews and social media influence alcohol purchases.

Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

In this video, Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

In this video, Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

Sony Pictures Television’s Approach to Digital and Social

In this video, Sony Pictures Television CMO Sheraton Kalouria joined Millennial expert Scott Hess to discuss real-world examples of how digital and social channels have helped to launch, drive ratings for, and sustain engagement with some of Sony’s most popular and buzzed-about series.

Nissan’s Journey as a Digital-First Brand

Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

2015 ANA Digital & Social Media Conference Opening Remarks

In this video, Marc Rothschild, senior vice president at Meredith Digital, delivered the opening remarks at the 2015 ANA Digital & Social Media Conference.

Johnson & Johnson: Relentlessly Relevant

Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

Social Listening: What Marketers Should Be Hearing

This webinar explored the creative side of social data and how it is used by brands.

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