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Search returned: 275 document(s).
Aetna shared an agency consolidation success story and best practices for strong agency-client relationships.
IKEA North America shared best practices for managing an integrated agency-client relationship.
Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.
In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
The role of the advertising agency as a legal agent for the client is discussed in this presentation.
In this video, the role of the advertising agency as a legal agent for the client is discussed.
In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.
MillerCoors takes an integrated approach to cross-functional agency management.
Chobani has embraced innovation and marketing to maintain its leadership position.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.
Merz Pharmaceuticals discussed the importance of building a true agency partnership.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.