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Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Research Report: 2015 Enhancing Client/Agency Relationships

In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

Data Charts: 2015 Enhancing Client/Agency Relationships

In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

Applying Business Intelligence to Marketing Procurement & Agency Management

This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.

Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

Considering an Agency Review? Try This First

Four tips to make the most of an agency relationship, including how to establish the right team dynamics and communication.

Time for a New Agency? Start Here

Yorkville Consulting shared seven steps for a successful agency review.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

Eight reasons CMOs should rethink their approach to agency relations.

A New Gold Rush for Advertisers

Learn how state production incentives can boost your brand, your company, and your bottom line.

Finding the Perfect Match

With just over half of marketers believing the overall number of agencies they work with now will stay true for the next five years, it stands to reason that maintaining healthy marketing/agency relationships cannot be overstated.

Aetna: Agency Consolidation Case Study

Aetna shared an agency consolidation success story and best practices for strong agency-client relationships.

IKEA’s Approach to Successful Agency/Client Relationships

IKEA North America shared best practices for managing an integrated agency-client relationship.

What Will You Get Your Agency For Xmas?

Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

Negotiating and Drafting the Agency Agreement

The role of the advertising agency as a legal agent for the client is discussed in this presentation.

Negotiating and Drafting the Agency Agreement

In this video, the role of the advertising agency as a legal agent for the client is discussed.

Talking Shop

In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.

MillerCoors: Integrated Cross-Functional Agency Management

MillerCoors takes an integrated approach to cross-functional agency management.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

Chobani has embraced innovation and marketing to maintain its leadership position.

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