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MillerCoors takes an integrated approach to cross-functional agency management.
Chobani has embraced innovation and marketing to maintain its leadership position.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Decoupling can give brands the power to buy music on their terms and at their price.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.
Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.
This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.
As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
A negotiation strategy focused on mutual trust and active listening can strengthen a deal for both parties.
Ogilvy & Mather examined the changes occurring in brand/agency relationships regarding conflicts, and shared advice and best practices on how to adapt.