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How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

Brand and Agency Management in an Age of Discontinuity

In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Better Client-Agency Relationships for Better Business Results

Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Better Client-Agency Relationships for Better Business Results

In this video, Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Agency/Media Contract Agreement Toolkit

Service and agency agreements from Douglas J. Wood and Reed Smith LLP.

Irwin Gotlieb’s Perspective on Top Media Issues

Irwin Gotlieb, chairman of Group M, and Bob Liodice, president and CEO of the ANA, engaged in a discussion about the issues facing media buying today.

Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Today’s Client/Agency Relationships — What’s Wrong and How to Make Things Better

Marc Strachan, vice president, on-premise strategy and multicultural marketing USA at Diageo North America, shared the results of a recent ANA survey regarding client/agency relationships.

Balancing Agency Relations and Procurement

Eve Reiter, vice president, global supply management at American Express, discussed how marketing procurement and a brand’s agency relations team can work better together.

Research Report: 2015 Enhancing Client/Agency Relationships

In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

Data Charts: 2015 Enhancing Client/Agency Relationships

In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

Breaking Through on a Shoestring with Creative, Award-Winning Activations

The Newcastle marketing team rebranded its ale on a budget by staying true to its brand roots, being respectful of consumers, and trusting its agency partners.

Applying Business Intelligence to Marketing Procurement & Agency Management

This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.

Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

Considering an Agency Review? Try This First

Four tips to make the most of an agency relationship, including how to establish the right team dynamics and communication.

Time for a New Agency? Start Here

Yorkville Consulting shared seven steps for a successful agency review.

Has Performance-Based Agency Compensation Failed?

Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

Has Performance-Based Agency Compensation Failed?

In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

1234567 >>  Last (16)