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Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
Brands used to need exclusivity and irony to win over consumers. Now, in order to reach the 74.3 million millennials who wield more than $200 billion in purchasing power, brands need to be inclusive and friendly, according to a new report from Mindshare, part of WPP’s GroupM media operation.
The best marketing is based on relationships, which can truly encourage behavior and an emotional response in a way that banner ads, coupon offers and pop-up messages cannot.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.
Read this how-to guide to learn how to use journey maps to develop a better content strategy.
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Unilever launched a free mobile radio channel to reach consumers in rural India.