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The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.
Find out what three steps marketers can take to ensure a quality brand experience for consumers.
Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
To remain successful, Walmart needed to create new solutions for these new shopper occasions.
Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.
While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.
Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.
The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
To create a better experience for consumers, Gap built a new planning model that fostered purchase intent on a deeper level.
Everything that Volvo does is designed around people, and every innovation the company makes is designed to simplify and improve its customers’ lives. Volvo discussed how it continues to innovate and keep up with meeting the needs of customers.
Johnson’s Baby developed one of the most recognized and celebrated U.S. brand responses to the birth of the U.K.’s royal baby in 2013.
Legg Mason presented a global integrated campaign case study.
Touchstone Energy shared key tactics and results from an integrated marketing campaign designed to educate its co-op members.
McKinsey & Company shared techniques for integrating insights from the consumer decision journey into marketing initiatives.
Digital Transformations: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences
Many businesses are currently entering an era of digital transformation that will allow them to integrate and improve the customer experience.
Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.
Dove created a viral video campaign to remind women they are beautiful, and created a global social media phenomenon in the process.