|All Words Any Words Exact Phrase||Sort by:|
Search returned: 446 document(s).
In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.
General Motors created a positive customer experience with a collaborative social media strategy.
In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.
Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”
In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.
Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.
Sprint moves into the world of on-demand, in-person customer service.
As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.
Kaiser Permanente discussed the innovative development of the Center for Social Intelligence and what the brand expects to accomplish.
In this Q&A with Lauren McCadney, director of digital engagement and social media at CDW, learn about challenges facing the marketing industry.
Retailers should focus on people-oriented marketing to transform the customer journey.
Research indicates a gap between what mobile shoppers want and what retailers provide.
A global marketing services firm’s research on how automotive recalls affect brand perceptions.
IC Group discussed how brands can activate, measure, and analyze their consumer data.
The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.
SpartanNash’s “yes Rewards” loyalty program leverages user-reported data to deliver a unique, personalized brand experience to each of its members.
Kellogg’s shared how its cross-property loyalty program drives sales and gives the brand a deeper understanding of its most valuable customers.
A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.
In this vidoe, learn how a simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.
Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.