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CRM Project Schedule

Use this tool to create a work breakdown structure for an upcoming CRM system implementation project.

CRM Requirements Roadmap

A tool to help you define Marketing, Sales, Customer Support and Partner Relations functions, map your current process or systems for those functions, and plan for integration with your CRM system over a 1-3 year period.

Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

The Importance of Social CRM

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

CRM Program Prioritization Tool

Use this tool to evaluate CRM projects based on their strategic fit, economic impact, and feasibility.

CRM Project Charter

Our CRM Project Charter establishes a clear project scope, decision rights, and executive sponsorship for a CRM project.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Agile Marketing: How Top Companies Keep Pace in an Always-On World

The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.

The Tools You Need to Build Relationships and Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.

Walk the Walk: The Need for Brand Experiences

Find out what three steps marketers can take to ensure a quality brand experience for consumers.

Nationwide Insurance: Transforming Boardroom Vision into the Customer Experience

Nationwide Insurance refocused its customer experience efforts with the intent of transforming its brand into an experiential leader.

Omni-Channel Partnership

Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Sachs shares three simple tools for breaking through and becoming an icon: be interesting, tell the truth and live the truth.

The Next Social Marketing Revolution

Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.

Why Marketing Works, What is Good Marketing, and Why It Is So Damn Sexy

New research on the human brain suggests that marketing is far more about emotion and passion than it is about logical decisions and hard numbers.

Corporate Reputations Hit Highest Levels Since the Great Recession

While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.

Advertising Health

Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.

Research Report: 2014 Social Media Engagement Survey Report

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

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