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Search returned: 462 document(s).
Learn through many examples how IKEA has developed customer-centric engagement practices (both digital and experiential) that not only complement, but often enhance, the brand's experience.
Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.
Discover how Vanguard Group enhances their customer relationship through social channels.
The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
Gallup Consulting shared how through customer engagement and client business impact, B-to-B brands can differentiate on a more meaningful level than through pricing.
Tom Nagle, Ph.D., senior advisor at Monitor Deloitte, discussed how profitability increases market share, and not the other way around.
Gradually, more retailers are experimenting with same-day delivery.
Andrew Gaffney of the Demand Gen Report discusses new methods B-to-B marketers should consider to engage their customers in today’s interactive digital marketplace.
General Motors created a positive customer experience with a collaborative social media strategy.
In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.
A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.
Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”
A look at the mindset and behaviors of the next generation of young consumers: Centennials.
In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.
Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.
Sprint moves into the world of on-demand, in-person customer service.
As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.
This entertaining and educational webinar challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.
Kaiser Permanente discussed the innovative development of the Center for Social Intelligence and what the brand expects to accomplish.