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Search returned: 407 document(s).
A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.
Hilton Worldwide is giving consumers personalized experiences through social, digital, and a mobile app.
The days of defining winning by considering only your own P&L are over. Leading B-to-B companies are focused on making their customers more money than their competitors and getting their fair share of that profit.
Marketers need to move a step beyond traditional relationship marketing to a model that emphasizes the creation and management of valuable customer experiences, write coauthors Carla Johnson and Robert Rose in their new book Experiences: The 7th Era of Marketing.
To create an ideal customer experience, brands must consider focusing on the brand itself, before the transaction, personalizing the customer journey, and segmenting customers.
Includes examples from Samsung, American Airlines and Barclays.
Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
Starwood has been an innovator in the mobile space, partnering with companies like Apple to deliver personalized guest experiences.
Dairy Queen shared best practices and case studies behind recent new product launches, promotions, and restaurant design, all of which was inspired by the insight that Dairy Queen made “Fan Food, Not Fast Food.”
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
MXM shared a content marketing methodology and an overview of how Kraft uses content.
Walmart shared how, through a collaborative total market approach to advertising, it was able to increase business in the general market while simultaneously engaging multicultural consumers on an emotional level.
Dunkin’ shared best practices and learnings from its transition to a total market approach to consumer engagement, and discussed how integrating multicultural marketing into the general marketing strategy allowed the brand to expand its business.
Brands used to need exclusivity and irony to win over consumers. Now, in order to reach the 74.3 million millennials who wield more than $200 billion in purchasing power, brands need to be inclusive and friendly, according to a new report from Mindshare, part of WPP’s GroupM media operation.
The best marketing is based on relationships, which can truly encourage behavior and an emotional response in a way that banner ads, coupon offers and pop-up messages cannot.