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Search returned: 488 document(s).
Learn how Karen Walker, CMO at Cisco, turns customers into brand advocates and blends B-to-B and B-to-C buyer patterns.
Discover how Vanguard Group enhances their customer relationship through social channels and also partners with the advertising team to test and learn across the digital landscape.
Discover how Vitamix showcases customer loyalty via Vitamix.com, their online store and social media platforms to demonstrate their unwavering commitment to customers and to continue the Vitamix conversation with post-purchase customers.
KappAhl introduced a fully-mobile loyalty program to drive sales and brand affinity.
Marketers should know lead generation is about quality, not quantity.
In this session, Sungevity, Inc. shared a case study on how they use media and retail partnerships to drive innovation and differentiation through Instant iQuotes, which allow homeowners to instantly view a 3D model showing the most optimal solar designs for their home based on roof pitch, sun angle and other key variables.
Learn how Wells Fargo approaches social media and emerging social trends.
In this video, GE discussed the development of digital strategies that enable its business units to drive deeper customer relationships, high-quality leads, and incremental revenue via digitally sourced data, advanced analytics, and marketing technology.
Examining the virtues of a client stewardship program.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
Marketers can gain a real advantage by knowing whether subscribers are reading commercial mail in their primary accounts.
Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.
An overview of a survey conducted across marketing automation users and vendors.
Steps manufacturers can take to improve experiences and increase customer loyalty.
Allison Smith, analyst at Forrester Research, Inc., discussed why social listening should be a priority for brands.
In this webinar, Allison Smith, analyst at Forrester Research, Inc., discussed why social listening should be a priority for brands.
Social media is a powerful agent of change, and affects the consumer’s experience of a brand.
In this session, Mayur Gupta, Global Head of Marketing and Innovation – Kimberly-Clark, shared how to frame your marketing technology leadership around the consumer, measuring the business impact and ROI as well as balancing the different kinds of human needs within your organization and in the market, across different segments and different geographical regions of the world.
IKEA explained its three key strategies for creating value with its showroom.
Vanguard explained how it keeps the creativity in its social media strategy even though it has established practices.