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Dairy Queen: Innovation Through New Products, Marketing, and In-Store Design

Dairy Queen shared best practices and case studies behind recent new product launches, promotions, and restaurant design, all of which was inspired by the insight that Dairy Queen made “Fan Food, Not Fast Food.”

CRM Project Schedule

Use this tool to create a work breakdown structure for an upcoming CRM system implementation project.

CRM Requirements Roadmap

A tool to help you define Marketing, Sales, Customer Support and Partner Relations functions, map your current process or systems for those functions, and plan for integration with your CRM system over a 1-3 year period.

Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

The Importance of Social CRM

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

CRM Program Prioritization Tool

Use this tool to evaluate CRM projects based on their strategic fit, economic impact, and feasibility.

CRM Project Charter

Our CRM Project Charter establishes a clear project scope, decision rights, and executive sponsorship for a CRM project.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

MINI Motors Incites Passion with Real-Time Content Marketing

Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.

MINI Motors Incites Passion with Real-Time Content Marketing

Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.

Agile Marketing: How Top Companies Keep Pace in an Always-On World

The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.

The Tools You Need to Build Relationships and Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.

See’s Candies Social Media Case Study

See’s Candies shared how the brand is harnessing the power of social media, especially Pinterest and Facebook, to reach consumers and showcase events and products.

Walk the Walk: The Need for Brand Experiences

Find out what three steps marketers can take to ensure a quality brand experience for consumers.

Nationwide Insurance: Transforming Boardroom Vision into the Customer Experience

Nationwide Insurance refocused its customer experience efforts with the intent of transforming its brand into an experiential leader.

Omni-Channel Partnership

Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.

Top Ways to Develop Your Brand’s Unique Voice

In this webinar video, Lippincott explored how a clearly defined and “human” brand personality can differentiate a brand from its competition and restore trust and customer loyalty.

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