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5 Tactics to Enhance Customer Interactions on Social Media

In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.

General Motors Innovates in Enterprise Customer Service and Social Media

General Motors created a positive customer experience with a collaborative social media strategy.

Driving Business Through Content Marketing

In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.

Time Warner Cable Business Class

Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”

Successfully Activating Based on Leveraging Data

In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.

Successfully Activating Based on Leveraging Data

Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.

Sprint Leaps into Home Delivery

Sprint moves into the world of on-demand, in-person customer service.

The Pop-Up

As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.

Kaiser Permanente: A New Approach to Social Intelligence

Kaiser Permanente discussed the innovative development of the Center for Social Intelligence and what the brand expects to accomplish.

Catching Up with Lauren McCadney

In this Q&A with Lauren McCadney, director of digital engagement and social media at CDW, learn about challenges facing the marketing industry.

Retail Needs to Focus on People, Not Technology

Retailers should focus on people-oriented marketing to transform the customer journey.

45 Percent of Consumers Want Real-Time Mobile Promotions in Stores

Research indicates a gap between what mobile shoppers want and what retailers provide.

Recalls Affect Perception, but No Profound Effect on Consideration

A global marketing services firm’s research on how automotive recalls affect brand perceptions.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

IC Group discussed how brands can activate, measure, and analyze their consumer data.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

SpartanNash Delivers Personalized Savings

SpartanNash’s “yes Rewards” loyalty program leverages user-reported data to deliver a unique, personalized brand experience to each of its members.

Cross-Brand Loyalty: How Kellogg Rewards

Kellogg’s shared how its cross-property loyalty program drives sales and gives the brand a deeper understanding of its most valuable customers.

Ice Bucket Challenge: Viral Marketing Sensation

A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.

Ice Bucket Challenge: Viral Marketing Sensation

In this vidoe, learn how a simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.

User-Generated Content and Coldwell Banker

Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.

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