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The Tools You Need to Build Relationships and Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.

Walk the Walk: The Need for Brand Experiences

Find out what three steps marketers can take to ensure a quality brand experience for consumers.

Omni-Channel Partnership

Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Corporate Reputations Hit Highest Levels Since the Great Recession

While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy — or not buy — a company’s products.

Advertising Health

Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.

Research Report: 2014 Social Media Engagement Survey Report

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Marketing with the Intent to Bond

To create a better experience for consumers, Gap built a new planning model that fostered purchase intent on a deeper level.

Johnson's Baby: Greeting a Royal Baby

Johnson’s Baby developed one of the most recognized and celebrated U.S. brand responses to the birth of the U.K.’s royal baby in 2013.

Legg Mason's 2013 Global Income Survey Campaign

Legg Mason presented a global integrated campaign case study.

Touchstone Energy's Integrated Marketing Campaign

Touchstone Energy shared key tactics and results from an integrated marketing campaign designed to educate its co-op members.

Taming Your Data Demons

McKinsey & Company shared techniques for integrating insights from the consumer decision journey into marketing initiatives.

Digital Transformations: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences

Many businesses are currently entering an era of digital transformation that will allow them to integrate and improve the customer experience.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

Real Beauty Sketches

Dove created a viral video campaign to remind women they are beautiful, and created a global social media phenomenon in the process.

Cookie vs. Cream

Oreo built a war room that enabled it to create quality, real-time content for social media, a decision which showed its value during the 2013 Super Bowl blackout.

Ice Truck

Canadian Tire built and promoted a truck made of ice to get Canadian consumers talking about its new car and truck battery product.

Carefree Secret Talks

Carefree used OOH ads and samples to educate women in Saudi Arabia on its product benefits.

The Voice, Starring You

To separate itself from the competition, Gain turned to social media and drove real-time interaction with The Voice in order to gain the attention of judges and win the hearts of consumers.

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