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In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.
The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
What if digital insurer Aviva could link a customer need to a company action before the customer did?
Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.
One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.
Omnichannel and multichannel marketing have different values to your business and perform differently. What this means for email is, you have to think of your email and multichannel programs as a portfolio.
Direct mail is not going away, and marketers should take notice. Direct mail done well that is sent to a highly targeted list of qualified prospects is smart marketing.
Technology can strengthen mail’s message. Advances like augmented reality, QR codes, PURLs, and digital watermarks have taken catalogs to another level.
If you think only cutting-edge companies are using technology enabled mail, you might be surprised to learn that organizations as conservative as the USPS have been testing outside of their traditional marketing.
Direct mail is a cost effective lead generation tactic. It also has relevance with millennials. Finding ways that allow them to interact with their mail and magazines using a smartphone or tablet will be key in keeping direct mail relevant to this generation.
Gary Reblin, VP of new products and innovation at the U.S. Postal Service, shares his award winning efforts with digital and what’s in store for mailers in 2014.
Shopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful.
Email marketers spend so much time on where their emails are positioned in the inbox that they ignore the more important positioning: in the consumer's mind.
Noah Tratt shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.
To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.
Getting your email to the inbox isn’t getting easier. Today, engagement-based inbox placement decisions are making it harder to reach email subscribers — at least the unengaged. And the secret to getting past individual-level filters isn’t as simple as “mail less.”
All of us who deliver email for a living monitor changes in consumer patterns. But do trends shift due to consumer changing their patterns, or do marketers contribute to this pattern shift by conditioning consumers?
In 2014, the Winterberry Group predicts that the advertising industry will see a growth in data-driven marketing, while traditional channels continue to decline, along with an increase in the use of content and programmatic marketing tactics.
According to StrongView’s "2014 Marketing Trends Survey," marketers plan to increase their budgets on activities that increase customer engagement through more relevant and timely campaigns.