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Marketers can gain a real advantage by knowing whether subscribers are reading commercial mail in their primary accounts.
Time Warner Cable Media used direct mail and content marketing in an award-winning B-to-B campaign targeting local automotive dealers.
MSA launched a boldly-designed cross-channel campaign to introduce two new products to the market simultaneously.
iLEVEL showcased its solution for collecting and storing private capital data with a targeted video used on the brand’s microsite, and in email and digital marketing campaigns.
Juniper Networks’ “Strike” campaign was a global integrated marketing initiative that targeted prospects and provided them with relevant content.
Iron Mountain’s “Build Your Business Case” campaign provided tools to help interested parties get the buy-in of their superiors, then used email marketing to provide increasingly focused content to its leads.
Wheatland Tube created a humorous direct mailing campaign to announce its reentry into the mechanical tube market after a three-year absence.
vAuto designed a sleek, creative invitation to its auto conference Access: Velocity to drive attendance.
In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.
Gilt Groupe shared how it expanded the brand through its tiered customer loyalty program.
The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.
In order to grow expand its online business, Levi’s created an e-commerce campaign that tailored creative to each individual shopper.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
What if digital insurer Aviva could link a customer need to a company action before the customer did?
Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.
One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.
Omnichannel and multichannel marketing have different values to your business and perform differently. What this means for email is, you have to think of your email and multichannel programs as a portfolio.
Direct mail is not going away, and marketers should take notice. Direct mail done well that is sent to a highly targeted list of qualified prospects is smart marketing.
Technology can strengthen mail’s message. Advances like augmented reality, QR codes, PURLs, and digital watermarks have taken catalogs to another level.
If you think only cutting-edge companies are using technology enabled mail, you might be surprised to learn that organizations as conservative as the USPS have been testing outside of their traditional marketing.