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In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.
For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
Eight O’Clock partnered with Warner Bros. to celebrate the 20th anniversary of the TV show Friends with a specialty coffee and a pop-up shop in Manhattan.
Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.
Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.
Camacho cigars repositioned its brand as the “bold” alternative to industry standard with new packaging, celebrity partnerships and a series of events across the U.S.
Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.
Tide competed with stain removal giant OxiClean by creating its own stain removal product and promoted it by enlisting Jonathan Scott from HGTV Property Brothers use it to clean the dirtiest pieces of furniture he could find and then challenged consumers to do the same and share their successes on social media.
Scott launched an integrated campaign to raise awareness of an environmental issue and change consumer perceptions about eco-friendly bath tissue.
To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.
Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.
To celebrate Jack Daniel’s 148th birthday, the brand invited customers to build the first crowd-sourced bar in exchange for whiskey.
The REI Village Mobile Tour created outdoor experiences for REI’s members to interact with one another and create user-generated content that would attract new members.
NBCUniversal partnered with Oculus Rift to deliver an immersive virtual experience that put fans in the coach’s chair of the hit show The Voice.
Brand activation is the management of the total brand experience and brand/consumer relationship in order to drive business and increase consumer loyalty. In 2014, the ANA acquired the Brand Activation Association to offer its members a robust knowledge base on the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.
Experience design leverages data and insights to foster authentic connections between people and brands.
In this video, experience design leverages data and insights to foster authentic connections between people and brands.