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B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

Experiential Marketing: The Value of Brand Experiences

In this webinar, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

Experiential Marketing: The Value of Brand Experiences

In this webinar video, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

Face-to-Face Marketing Rules

eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.

The Experience is the Marketing

Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.

Face-to-Face Marketing Rules

In this video, eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.

The Experience is the Marketing

In this video, Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.

Being 3M

3M built a rebranding campaign on three key principles that put the customer first.

Being 3M

In this video, learn how 3M built a rebranding campaign on three key principles that put the customer first.

Subway's Winning with Famous Fans

In this session, attendees heard how Subway is producing and running contextually relevant sports themed creative advertising featuring Famous Fans — top performing, well-known athletes who are genuine fans of the brand.

National Grid Powers Its NHL Sponsorship to Align with Customer Passion Points

In this session, attendees learned how the energy company is utilizing hospitality for multi-tiered customer engagement, and how they are going beyond the traditional sponsorship assets of static signage.

Siemens Puts the Magic into B-to-B Sponsorships

Siemens discussed its marketing and technology partnership with Disney, and how expanding beyond conventional sponsorship activations drove business growth.

Mario Karting Reimagined

In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.

The Penfolds House

For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

Eight O'Clock Coffee Central Perk

Eight O’Clock partnered with Warner Bros. to celebrate the 20th anniversary of the TV show Friends with a specialty coffee and a pop-up shop in Manhattan.

Whatever USA – An #Upforwhatever Weekend

Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.

Time Warner Cable Studios

Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.

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