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  • Events and Sponsorship

    Insight Briefs   June 21, 2016  

    Sponsorships and event marketing used to be a straightforward concept: pay a sports team or other entity a fee in exchange for visibility and access to fans at events. However, brands are finding more and more that to get the ROI they’re looking for, they must take sponsorships and event marketing to the next level. The ANA shared trends and best practices from companies that are using their sponsorships as a platform to activate strategies and engage consumers.

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  • PulteGroup: How a Culture of Innovation Drives Success

    Event Recaps   May 18, 2016  

    PulteGroup shared how vendor collaboration and a tireless commitment to acting upon customer feedback led to a series of innovations within the brand.

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  • FordPass: Transforming the Consumer Experience

    Event Recaps   May 12, 2016  

    Ford shared how its new FordPass experiential platform is helping to position the brand as a leader in the future of mobility.

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  • Activating For Good — A Lifelong Journey

    Public Videos   April 20, 2016  

    In this video, learn how the AHA engages millennials with conversations about social issues.

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  • Driving Home Engagement with a New Entertainment Lifestyle Experience

    Public Videos   April 20, 2016  

    In this video, learn how Topgolf’s brand activation is being driven in large part by the engagement of its associates and customers.

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  • Buick Bracketball Challenge

    REGGIE Awards   April 20, 2016  

    Buick created the most-attended activation at the 2015 NCAA Final Four Tournament and exceeded its program goals.

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  • #HatsOffToTom

    REGGIE Awards   April 20, 2016  

    MasterCard Worldwide leveraged its Open Championship sponsorship to engage golf fans onsite and on social media by honoring a retiring player.

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  • Activating For Good — A Lifelong Journey

    Event Recaps   April 20, 2016  

    The American Heart Association shared three case studies on activating different audiences in the health care industry.

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  • Driving Home Engagement with a New Entertainment Lifestyle Experience

    Event Recaps   April 20, 2016  

    Topgolf provided insights into how it is activating the brand to expand its golfing and gaming enterprise.

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  • Making Experiential Content Explode in the Social Age!

    Webinars   April 20, 2016  

    In this webinar, the presenter shared tips and pitfalls for branded FOMO moments. Attendees discovered how to think about the power of experiential as a channel that can making a lasting mark.

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  • #GarnierMusic

    REGGIE Awards   April 20, 2016  

    Garnier developed an onsite activation at music festivals to improve brand perception among Millennials, a key demographic for the business.

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  • Summer of Robot Chicken: KFC's Colonel's Chronicles

    REGGIE Awards   April 20, 2016  

    KFC teamed with the TV show Robot Chicken to reinsert the brand into youth popular culture.

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  • Driving Home Engagement with a New Entertainment Lifestyle Experience

    Session Videos   April 20, 2016  

    In this video, Topgolf provided insights into how it is activating the brand to expand its golfing and gaming enterprise.

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  • Activating For Good — A Lifelong Journey

    Session Videos   April 20, 2016  

    In this video, the American Heart Association shared three case studies on activating different audiences in the health care industry.

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  • Priceless Elevator Pitch

    REGGIE Awards   April 20, 2016  

    MasterCard challenged small business owners to compete for funding with elevator pitches.

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  • Priceless Table

    REGGIE Awards   April 20, 2016  

    In support of its partnership with Stand Up To Cancer (SU2C), MasterCard mobilized consumers to dine out and raise money for an important cause with an experiential campaign.

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  • Flo’s Chop Shop

    REGGIE Awards   April 20, 2016  

    To deepen its relationship with motorcyclists, Progressive created a year-long pop-up activation at motorcycle rallies around the country.

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  • Guns With History

    REGGIE Awards   April 20, 2016  

    States United to Prevent Gun Violence created an experiential campaign that made people think twice about purchasing a gun.

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  • Target Back to College: Target Union

    REGGIE Awards   April 20, 2016  

    Target built an immersive, pop-up experience on college campuses to promote the brand to young Millennials.

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  • adidas Boost Tour

    REGGIE Awards   April 20, 2016  

    adidas developed an immersive experiential marketing campaign to drive trials of its new Boost shoes.

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