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Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Designs of Experiments - Optimizing Investments in Real Time

Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.

Use CEO’s Strengths to Win Support for Sports Sponsorship

In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.

Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

It’s Getting Personal

Learn how brands, including Hilton Worldwide, Toms Shoes, and MINI USA, win trust by creating genuine experiences.

Going the Distance

For several years, Expedia has been leveraging user-generated content from a variety of real-world travelers for its “Find Yours” campaign. This personalized brand engagement reaches a broad audience.

New York City Ballet: Next-Gen Marketing for a Next-Gen Audience

The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

Driving Into Style with Mercedes-Benz

Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.

Absolut Vodka Goes Gaga

Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

Zooglies: Unleashing a Child's Imagination

The Lincoln Children's Zoo would have no new exhibits in 2012. If it were to be the comeback year that was so desired, it would have to do so in the face of intense competition from an everlasting rival, and zero new selling points to tout to potential members and visitors.

#dontgohome

Cole Haan needed to grow its business by driving reappraisal with a younger target. In Fall 2012, a new product, the Chelsea Pump was launched during fashion week in NYC.

A Day at the Races: An Experience of a Lifetime

The NYRA discussed how it utilizes and develops sponsorships that include premium hospitality and an immersive branding presence strategically positioned throughout its properties.

Sponsorship Strategy Is More than Just Peanuts for MetLife

MetLife explored how integrated sponsorship marketing campaigns help drive measurable results for the brand’s overall business objectives.

AT&T Dials Up Its Sponsorship Fan Experience

AT&T shared insights into its sponsorship efforts that were designed to help mobilize and democratize fan experiences in communities coast to coast.

TD Bank’s Grassroots Approach to Community Sponsorships

TD Bank shared how it strategically leveraged its sponsorships to demonstrate exactly what it feels like to “Bank Human Again.”

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