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Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

Driving Into Style with Mercedes-Benz

Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.

Absolut Vodka Goes Gaga

Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

A Day at the Races: An Experience of a Lifetime

The NYRA discussed how it utilizes and develops sponsorships that include premium hospitality and an immersive branding presence strategically positioned throughout its properties.

Sponsorship Strategy Is More than Just Peanuts for MetLife

MetLife explored how integrated sponsorship marketing campaigns help drive measurable results for the brand’s overall business objectives.

AT&T Dials Up Its Sponsorship Fan Experience

AT&T shared insights into its sponsorship efforts that were designed to help mobilize and democratize fan experiences in communities coast to coast.

TD Bank’s Grassroots Approach to Community Sponsorships

TD Bank shared how it strategically leveraged its sponsorships to demonstrate exactly what it feels like to “Bank Human Again.”

King’s Hawaiian: Social Media Success at SXSW

King’s Hawaiian shared their social media success at SXSW with the company’s partnership of Jon Favreau’s movie Chef.

Experiential Marketing: The Value of Brand Experiences

This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.

Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

Grab ‘Em and Keep ‘Em

While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.

Trends in Advertising

Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.

Carefree Secret Talks

Carefree used OOH ads and samples to educate women in Saudi Arabia on its product benefits.

Windbikes

GE used “Windbikes” to communicate the ease of producing renewable energy to politicians in Berlin in hope of reinvigorating their enthusiasm for clean energy.

Brewer on Doorstep

Keurig delivered 15,000 brewers in one day to create an event that would put it at the forefront of the coffee conversation in the U.S.

Word on the Street

The Economist inserted itself into the daily lives of German consumers by offering excerpts of its content on everyday items.

SXSW 2014: What Marketers Need to Know

In this webinar video, media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.

SXSW 2014: What Marketers Need to Know

Media news website Mashable chronicled the hottest trends to come from SXSW 2014, a showcase of the best ideas in digital.

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