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Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.
Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
The NYRA discussed how it utilizes and develops sponsorships that include premium hospitality and an immersive branding presence strategically positioned throughout its properties.
MetLife explored how integrated sponsorship marketing campaigns help drive measurable results for the brand’s overall business objectives.
AT&T shared insights into its sponsorship efforts that were designed to help mobilize and democratize fan experiences in communities coast to coast.
TD Bank shared how it strategically leveraged its sponsorships to demonstrate exactly what it feels like to “Bank Human Again.”
King’s Hawaiian shared their social media success at SXSW with the company’s partnership of Jon Favreau’s movie Chef.
This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.
Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.
While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.
Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.
Carefree used OOH ads and samples to educate women in Saudi Arabia on its product benefits.
GE used “Windbikes” to communicate the ease of producing renewable energy to politicians in Berlin in hope of reinvigorating their enthusiasm for clean energy.