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Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Audi’s Experiential Marketing Puts Pedal to the Metal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

Generation X: The Small but Mighty Generation

An infographic exploring an influential but often overlooked buying segment.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

The Social Spike: How Your Online Friends Influence Your Happy Hour

An infographic showing how peer reviews and social media influence alcohol purchases.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Four New Moments Every Marketer Should Know

An infographic of new research on consumer mobile behaviors.

Dads In Ads

As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

Millennial Dads Turn to Digital in Their Moments of Need

New research on how brands can create content to win the loyalty of young parents.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Philadelphia Art Museum’s Innovative Approach to Visitor Engagement

The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.

KYSS — Know Your Status Stage

KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.

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