|All Words Any Words Exact Phrase||Sort by:|
Search returned: 248 document(s).
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Fitness bands and smartphone apps that track health gaining popularity.
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Brands should be producing native ads that look like the content already being put out by consumers.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
WellPoint designed a social content strategy aimed at driving lower-funnel activity.
This webinar video will provide the insights marketers need to know about how to reach the millennial consumer more effectively through music.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
Two billion people will be at least 60 years old by 2050, so retailers must act now in order to better serve this lucrative and growing demographic.
7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.