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Social Media

This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

Generational Video Viewing Preferences Vary by Device and Activity

A Nielsen global survey segments video viewing behaviors by generations.

Connecting Brands with the Millennial Generation

In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.

Plum Organics' First National Campaign Seeks to Catalyze “Unfiltered” Sharing among Parents

The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.

Teens Crave Experience; Constant Upgrades

An annual study of teens found trends in buying behaviors and brand preferences.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

mike's Hard Lemonade "mikehacks"

mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.

Nick Jr. Birthday Club

Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.

Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Kids vs. Pros: MLS Soccer Showdown

Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.

IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Doritos and Mountain Dew: Every 2 Minutes

Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

Whatever USA – An #Upforwhatever Weekend

Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.

Tequila Don Julio – Make Your Move

Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.

Target Hair Food

P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”

9Lives Cat's Eye View

9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.

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