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Search returned: 268 document(s).
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.
DoSomething.org used an SMS platform to connect young Americans directly with the commander in chief in an attempt to get a new generation involved in the political process.
DeVry Brasil developed an app that helped alleviate the tension and uncertainty around the university application process, creating meaningful relationships with prospective students in the process.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
To generate footfall and awareness for its telco offering, Virgin Mobile developed a mobile game that hid and awarded prizes in and around the country.
To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.
To stop sneaker speculation in Hong Kong, Nike created an online mobile Locker Room that provided avid fans with unique content and perks, including the opportunity to preorder the latest products.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials
The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
The audio landscape in America today offers more choices for consumers and more types of programming than ever before.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Fitness bands and smartphone apps that track health gaining popularity.
Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending