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Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Audi’s Experiential Marketing Puts Pedal to the Medal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

Generation X: The Small but Mighty Generation

An infographic exploring an influential but often overlooked buying segment.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

The Social Spike: How Your Online Friends Influence Your Happy Hour

An infographic showing how peer reviews and social media influence alcohol purchases.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Tapped In: Craft and Local Are Powerful Trends in the Beer Aisle

In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.

New Product Pioneers: Finding Early Adopters in Unexpected Areas

While consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

How Brands Connect with Consumers at Summer Music Fests

A look at what types of brands can benefit from sponsorships and tie-ins.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Four New Moments Every Marketer Should Know

An infographic of new research on consumer mobile behaviors.

Dads In Ads

As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

Meet the Fastest-Growing Multicultural Segment in the U.S.: Asian-Americans

Highlights of the unique consumption and media habits that are helping to redefine the American mainstream.

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