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Search returned: 199 document(s).
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
Two billion people will be at least 60 years old by 2050, so retailers must act now in order to better serve this lucrative and growing demographic.
7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.
Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.
Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.
Expectant and new parents do twice as many searches, especially on mobile devices, as non-parents.
This study looks at where millionaires (in the U.S. 20 million adults fall into this category) choose to shop and how they conduct pre-purchase research.
It’s not surprising that Nielsen research shows men have gained or maintained trip share in all retail channels except drug stores since 2004. While women still drive 64 percent of all shopping trips, dominating every retail channel except convenience/gas, the rise of male shoppers cannot be ignored.
Millennials are more likely to use a smartphone than a TV, especially when viewing videos.
The rapid growth of the Hispanic and Baby Boomer populations in the U.S. is expected to drive an increase in cold cereal consumption (which had been flat since 2008) in the future.
Johnson’s Baby developed one of the most recognized and celebrated U.S. brand responses to the birth of the U.K.’s royal baby in 2013.
This report from the Cabletelevision Advertising Bureau (CAB) focuses on the economic, psychographic, and media behaviors that have turned the over 50 demographic into a powerful and desirable audience for marketers.
Loyalty is highly coveted in today’s media world, particularly among Millennials — some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty.
A report by the Federal Reserve Bank of St. Louis indicates that members of Generation Y (i.e., Millennials) were hit harder by the 2008 financial crisis than other demographics, especially in terms of home ownership.
Youth and high school sports are a growing area of interest among advertisers, thanks to high rates of participation (over 20 million participants and more than 40 million fans) and the national reach of the market.
Carefree used OOH ads and samples to educate women in Saudi Arabia on its product benefits.
COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.