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Search returned: 380 document(s).

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mike's Hard Lemonade "mikehacks"

mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.

Nick Jr. Birthday Club

Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.

Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Kids vs. Pros: MLS Soccer Showdown

Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.

IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Doritos and Mountain Dew: Every 2 Minutes

Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

Whatever USA – An #Upforwhatever Weekend

Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.

Tequila Don Julio – Make Your Move

Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.

Target Hair Food

P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”

9Lives Cat's Eye View

9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.

Disney Summer Partnership

Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.

mike's Hard Lemonade "Millionth Fan"

mike’s hard lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan

Millennials: Top Trends and Strategies

This entertaining and educational webinar challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.

Millennials: Top Trends and Strategies

This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.

The Evocative Web: How to Engage Women & Create Strong Emotional Connections Via Visual Content

New research on how brands can create high-quality visual content to connect with female consumers.

Are Women Happy? Digital Content, Technology, and Women’s Happiness

New consumer research on how content and technology play a role in women’s happiness.

Beauty Consumers Favor “Cruelty-Free” and “Natural” Product Claims

Nielsen looked at the product claims and messages getting share of wallet in the beauty aisle.

Millennials Evaluate Corporate Reputation through a New Lens

Nielsen examined what influences global Millennials’ perceptions of corporations.

Spring Break Travel Trends

Google created an infographic showing when people search for Spring Break travel ideas and top destinations.

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