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Search returned: 279 document(s).
Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.
The beverage giant has been trying a host of different digital programs focused on delivering a range of Millennial-facing curated content around things like music, art, film, and sports.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.
DoSomething.org used an SMS platform to connect young Americans directly with the commander in chief in an attempt to get a new generation involved in the political process.
DeVry Brasil developed an app that helped alleviate the tension and uncertainty around the university application process, creating meaningful relationships with prospective students in the process.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
To generate footfall and awareness for its telco offering, Virgin Mobile developed a mobile game that hid and awarded prizes in and around the country.
To attract a younger audience, Mercedes-Benz turned to Instagram in order to showcase the stylish new CLA and reverse its “old luxury” stigma.
To stop sneaker speculation in Hong Kong, Nike created an online mobile Locker Room that provided avid fans with unique content and perks, including the opportunity to preorder the latest products.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
DoSomething.org launched a text messaging game aimed at teaching teens about personal finance.
Zhonghua helped millions of Chinese young adults discover their smiles through the power of social sharing.
To educate women on its latest wearable device, Trellie implemented a blog and social media outreach strategy.
Pantene partnered with The Weather Channel to create a haircast app to help women across the country manage their hair better.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials
The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.