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Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Age Before Beauty: Treating Generations with a Personal Touch in Beauty Advertising

Advertising in the beauty products segment needs to be tailored by each generation's needs.

Vita Coco: Connecting Through Culture

Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.

Unilever: Redefining Men’s Strength

Unilever discussed strategies and insights for marketing to the modern man.

#ANALOG

New ads from Tiffany & Co. include same-sex couples; Facebook use among
teens is dropping; on-demand streaming content is on the rise; and more.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Millennials: The Innovation Generation

Six ways brands are leveraging innovation in marketing and product development to win Millennials.

Tops of 2014: Advertising

Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.

Brands as Publishers

The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.

Uncommon Sense: Most Baby Boomers are Not Downsizing (Quite the Contrary)

The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally.

Comfort Zones: Acclimating Consumers to Mobile Banking

Comfort levels vary when it comes to tech and mobile money management.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

Millennials Put Premium On Digital Relationships

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.

Millennial TV Viewing Differs Via Ethnnicity, Gender

Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Reaching Millennials Through Music

A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

Digital Money Management: Millennials and Boomers

The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.

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