|All Words Any Words Exact Phrase||Sort by:|
Search returned: 497 document(s).
What brands looking to target this influential demographic need to know.
Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.
To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.
An infographic exploring an influential but often overlooked buying segment.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
An infographic showing how peer reviews and social media influence alcohol purchases.
Research on Millennials and radio messaging tactics, including commercials and contests.
In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.
While consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
A global Nielsen survey found that price is the top driver of store-switching behavior.
Nielsen research on mobile wallet users and the opportunity for marketers.
A look at what types of brands can benefit from sponsorships and tie-ins.
FutureCast shared four ways that retailers can win with Millennial shoppers.
An infographic of new research on consumer mobile behaviors.
As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.
Highlights of the unique consumption and media habits that are helping to redefine the American mainstream.