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For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
Research on Millennials and radio messaging tactics, including commercials and contests.
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
A global Nielsen survey found that price is the top driver of store-switching behavior.
Nielsen research on mobile wallet users and the opportunity for marketers.
FutureCast shared four ways that retailers can win with Millennial shoppers.
As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.
An infographic exploring trends around summer vacations.
Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.
Members of the BMA Young Professionals group shared the results of a survey on how Millennials and their superiors perceive mentor relationships.
Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.
Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.
Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.
O.C. Tanner discussed the changing marketing landscape, affected most significantly by the rise of the Millennial generation.
This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.