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AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Brands should be producing native ads that look like the content already being put out by consumers.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
WellPoint designed a social content strategy aimed at driving lower-funnel activity.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
Two billion people will be at least 60 years old by 2050, so retailers must act now in order to better serve this lucrative and growing demographic.
7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.
Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.
Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.
Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.
Expectant and new parents do twice as many searches, especially on mobile devices, as non-parents.