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Search returned: 383 document(s).
mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.
Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.
mike’s hard lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan
Marketers looking to make an impact with online videos can learn from John Oliver’s success.
This entertaining and educational webinar challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.
This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.
New research on how brands can create high-quality visual content to connect with female consumers.
New consumer research on how content and technology play a role in women’s happiness.
An overview of Snapchat’s evolution and how brands are utilizing its technology for promotion.
Nielsen looked at the product claims and messages getting share of wallet in the beauty aisle.