Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 463 document(s).

1234567 >>  Last (24)

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Dads In Ads

As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Philadelphia Art Museum’s Innovative Approach to Visitor Engagement

The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

#MindtheGap: Building Relationships Between Millennials and Mentors

Members of the BMA Young Professionals group shared the results of a survey on how Millennials and their superiors perceive mentor relationships.

Anheuser-Busch Innovates and Expands with the Bud Light Lime-a-Rita Family

Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.

The Changing Face of B2B Marketing

Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.

Build-a-Bear-Workshop: Innovation Is the Key to MORE

Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.

Capitalizing on Change: Skills for the New Era of B-to-B Marketing

O.C. Tanner discussed the changing marketing landscape, affected most significantly by the rise of the Millennial generation.

Social Media

This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Panera Creates a “No No List” of Ingredients

Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

1234567 >>  Last (24)