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This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Advertising in the beauty products segment needs to be tailored by each generation's needs.
Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.
Unilever discussed strategies and insights for marketing to the modern man.
New ads from Tiffany & Co. include same-sex couples; Facebook use among teens is dropping; on-demand streaming content is on the rise; and more.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally.
Comfort levels vary when it comes to tech and mobile money management.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.