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How Millennials and Instagram Are Changing Advertising

Brands should be producing native ads that look like the content already being put out by consumers.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

Sight, Sound and Emotion: 2014 Lifestyle Video Study

Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.

Live Nation Wins with Cross-Platform Media

Live Nation shared three cross-platform case studies where brands and music artists partnered with results.

The Aging Population is Growing, and So Are Its Retail Needs

Two billion people will be at least 60 years old by 2050, so retailers must act now in order to better serve this lucrative and growing demographic.

7-Eleven’s Shift from ‘Convenience’ to ‘Convenient’

7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

Product to Purpose: Cultivating the Vine of Brand Love

Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.

Using Digital to Reinvigorate Reader’s Digest

Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.

Millennials Are Seeking the Fountain of Youth Through Healthy Aging

Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.

Diapers to Diplomas: What's on the Minds of New Parents

Expectant and new parents do twice as many searches, especially on mobile devices, as non-parents.

Insights into Luxury, Affluence, and Wealth: Where and How the Wealthy Shop

This study looks at where millionaires (in the U.S. 20 million adults fall into this category) choose to shop and how they conduct pre-purchase research.

As More Men Push Shopping Carts, Are Brands and Retailers Adapting?

It’s not surprising that Nielsen research shows men have gained or maintained trip share in all retail channels except drug stores since 2004. While women still drive 64 percent of all shopping trips, dominating every retail channel except convenience/gas, the rise of male shoppers cannot be ignored.

Millennial Report: Video Viewing Discoveries

Millennials are more likely to use a smartphone than a TV, especially when viewing videos.

Demographics Expected to Drive Cold Cereal Comeback

The rapid growth of the Hispanic and Baby Boomer populations in the U.S. is expected to drive an increase in cold cereal consumption (which had been flat since 2008) in the future.

Johnson's Baby: Greeting a Royal Baby

Johnson’s Baby developed one of the most recognized and celebrated U.S. brand responses to the birth of the U.K.’s royal baby in 2013.

Cable Nation: The Age of Adults 50+

This report from the Cabletelevision Advertising Bureau (CAB) focuses on the economic, psychographic, and media behaviors that have turned the over 50 demographic into a powerful and desirable audience for marketers.

Local Markets Shape Millennial Brand Loyalties

Loyalty is highly coveted in today’s media world, particularly among Millennials — some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty.

Gen Y is Broker Than You Know

A report by the Federal Reserve Bank of St. Louis indicates that members of Generation Y (i.e., Millennials) were hit harder by the 2008 financial crisis than other demographics, especially in terms of home ownership.

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