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  • The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media

    Event Recaps   February 10, 2016  

    Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.

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  • LGBT Avatars

    Cannes Mobile Lions Awards   December 1, 2015  

    Prague Pride honored LGBT individuals in countries where pride parades and other celebrations are illegal with a unique mobile campaign.

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  • Honey Maid: Fearlessly Connecting with Your Consumers

    Event Recaps   November 18, 2015  

    Mondelēz created an integrated campaign for Honey Maid that celebrated the changing dynamic of American families.

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  • Wells Fargo’s Cross-Cultural Approach

    Event Recaps   November 10, 2015  

    Wells Fargo deploys a fully integrated, cross-cultural approach that is representative of all segments while incorporating cultural cues with universal appeal.

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  • Wells Fargo’s Cross-Cultural Approach

    Session Videos   November 10, 2015  

    In this video, learn how Wells Fargo deploys a fully integrated, cross-cultural approach that is representative of all segments while incorporating cultural cues with universal appeal.

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  • Marriott International: How Cultural Competence Helps Your Bottom Line

    Public Videos   November 9, 2015  

    In this video, learn how companies have improved their financial results and guest experiences by focusing on "The differences that make a difference."In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

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  • Marriott International: How Cultural Competence Helps Your Bottom Line

    Session Videos   November 9, 2015  

    In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

    view
  • Russia and the LGBT Community

    Event Recaps   November 9, 2015  

    Stoli shared how it weathered a potential PR crisis, and through disciplined, consistent, and authentic messaging, it emerged an even stronger brand than before.

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  • Russia and the LGBT Community

    Session Videos   November 9, 2015  

    In this video, Stoli shared how it weathered a potential PR crisis, and through disciplined, consistent, and authentic messaging, it emerged an even stronger brand than before.

    view
  • The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media

    Session Videos   November 9, 2015  

    In this video, Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.

    view
  • Marriott International: How Cultural Competence Helps Your Bottom Line

    Event Recaps   November 9, 2015  

    Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

    view
  • #HowWeFamily

    Multicultural Excellence Awards   November 8, 2015  

    TYLENOL celebrated modern American families with a content-driven social media campaign.

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  • Priceless Surprises

    Multicultural Excellence Awards   November 8, 2015  

    To demonstrate MasterCard’s acceptance of LGBTQ consumers and encourage them to sign up, the brand created unexpected rewards for the LGBTQ segment, including assistance with a marriage proposal.

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  • Learning Sign Language

    Multicultural Excellence Awards   November 8, 2015  

    Wells Fargo designed a television campaign to showcase how the brand could help LGBT couples start their own families.

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  • U.S. LGBT Shoppers Make More Trips, Spend More than Average

    Nielsen   August 4, 2015  

    Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.

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  • LGBTQ Athletes

    Knowledge Partners   July 30, 2015  

    Research exploring American consumers’ attitudes toward LGBTQ athletes.

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  • Talented Trailblazers: A Look at Influential and Trendsetting LGBT Entertainers

    Nielsen   July 24, 2015  

    Nielsen shared examples of LGBT spokespeople who seem to be a good fit with the products they endorse.

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  • LGBT Inclusive Advertising Study

    Knowledge Partners   July 21, 2015  

    Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.

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  • Stoli Digital Marketing Case Study

    Event Recaps   June 25, 2015  

    Stoli Group USA leveraged digital video, apps, and social media to drive sales.

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  • American Express Expands Engagement of Diverse Consumers

    Event Recaps   June 24, 2015  

    Last year, American Express presented the #ExpressYourselfie campaign, designed to engage LGBT consumers in eight markets across the US.

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