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Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.
Research exploring American consumers’ attitudes toward LGBTQ athletes.
Nielsen shared examples of LGBT spokespeople who seem to be a good fit with the products they endorse.
Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.
Last year, American Express presented the #ExpressYourselfie campaign, designed to engage LGBT consumers in eight markets across the US.
The campaign is in partnership with an organization dedicated to winning marriage nationwide.
Brand messages about diversity and equality for the LGBT community can have widespread impact.
A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
New ads from Tiffany & Co. include same-sex couples; Facebook use among teens is dropping; on-demand streaming content is on the rise; and more.
Honey Maid drove conversation and sales through a multi-channel campaign celebrating the diversity of the modern family.
Allstate wanted to extend its support of the LGBT community via a campaign that leveraged two of Allstate’s most critical assets: the long-standing heritage of the “good hands” logo and Allstate’s agents. As a result, “Out Holding Hands” was born.
Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.
Community Marketing & Insights, Inc. surveyed over 2,000 African-American members of the LGBT community to discuss their spending and media consumption habits.
To coincide with the introduction of two new rainbow marshmallows to Lucky Charms, the brand launched an integrated live event/social media campaign with the hashtag #LuckyToBe to show support for Pride Month.
The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media.
Community Marketing & Insights and the Gay Wedding Institute partnered to talk to almost one thousand same-sex couples, both those already married and those now engaged.
Starting to outreach to the LGBT community? CMI offers practical advice on the first steps in developing an LGBT outreach program, diversity training, and more.
The Latino LGBT community is the second largest sub-group within the larger LGBT community. It is a diverse population, and its uniqueness is important to understand.
This article answers the question, "Why spend advertising dollars in an effort to reach transgender populations?"