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Search returned: 24 document(s).

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Absolut Vodka Goes Gaga

Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.

African-American/Black LGBT Survey

Community Marketing & Insights, Inc. surveyed over 2,000 African-American members of the LGBT community to discuss their spending and media consumption habits.

LGBT Print Media Spending Rose in 2013

The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media.

Same-Sex Wedding Study: Insights into the Diversity of Wedding Planning and Traditions

Community Marketing & Insights and the Gay Wedding Institute partnered to talk to almost one thousand same-sex couples, both those already married and those now engaged.

LGBT Marketing Success: 12 First-Year Steps

Starting to outreach to the LGBT community? CMI offers practical advice on the first steps in developing an LGBT outreach program, diversity training, and more.

The LGBT Latino Market

The Latino LGBT community is the second largest sub-group within the larger LGBT community. It is a diverse population, and its uniqueness is important to understand.

The Transgender Market

This article answers the question, "Why spend advertising dollars in an effort to reach transgender populations?"

Marketing to a Multicultural Nation

Brand marketers are working to connect with the new “general market." Today marketers are creating robust marketing plans that consider not only Hispanics but all consumer segments.

American Express Engages Employee Diversity Networks to Drive Growth

Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.

Community Marketing, Inc.: Sixth Annual LGBT Community Survey

Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.

Onsite Insight: Allstate Insurance Company's Ad Targets LGBT by Featuring Tammie Brown

Kenneth Harley, integrated marketing communications associate manager, multicultural, at Allstate Insurance Co., discusses the company’s LGBT targeted ad featuring Tammie Brown, a RuPaul's Drag Race alum, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: The Hunter-Miller Group's Pepper Miller on Connecting With African American LGBT

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Connecting with the LGBT Community

Scott Creighton, global vice president of marketing excellence, Johnson & Johnson, Kenneth Harley, integrated marketing communications associate manager — multicultural, Allstate Insurance Company, and Christopher Warmanen, SVP, creative director, Leo Burnett, shared insights on how to build meaningful connections with the lesbian, gay, bisexual, and transgender (LGBT) community.

Onsite Insight: Allstate’s Kenneth Harley on Supporting the LGBT Community

Kenneth Harley, integrated marketing communications associate manager of multicultural marketing at Allstate Insurance Co., discusses the importance of targeting the LGBT community, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Onsite Insight: The Hunter-Miller Group's Pepper Miller on Social Media and the African American Consumer

Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, discusses social media's impact on marketing to the African American consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.

Allstate Creates Mayhem at the Masters

Lisa Cochrane, Senior Vice President of Marketing, Allstate Insurance Co., discussed Allstate's Mayhem campaign.

Embracing the Mayhem: Allstate’s Unconventional Road Trip

Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.

The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community

Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.

The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community

Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.

Multicultural Excellence

Learn about winners of awards for multicultural excellence in the Hispanic, Asian, and LGBT categories and what made their campaigns such successes. Brands featured include Scotts Miracle-Gro, the California Department of Public Health’s Tobacco Control Program, and Allstate.

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