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Search returned: 27 document(s).
Stoli Group USA leveraged digital video, apps, and social media to drive sales.
Honey Maid drove conversation and sales through a multi-channel campaign celebrating the diversity of the modern family.
Allstate wanted to extend its support of the LGBT community via a campaign that leveraged two of Allstate’s most critical assets: the long-standing heritage of the “good hands” logo and Allstate’s agents. As a result, “Out Holding Hands” was born.
Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.
Community Marketing & Insights, Inc. surveyed over 2,000 African-American members of the LGBT community to discuss their spending and media consumption habits.
The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media.
Community Marketing & Insights and the Gay Wedding Institute partnered to talk to almost one thousand same-sex couples, both those already married and those now engaged.
Starting to outreach to the LGBT community? CMI offers practical advice on the first steps in developing an LGBT outreach program, diversity training, and more.
The Latino LGBT community is the second largest sub-group within the larger LGBT community. It is a diverse population, and its uniqueness is important to understand.
This article answers the question, "Why spend advertising dollars in an effort to reach transgender populations?"
Brand marketers are working to connect with the new “general market." Today marketers are creating robust marketing plans that consider not only Hispanics but all consumer segments.
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.
Kenneth Harley, integrated marketing communications associate manager, multicultural, at Allstate Insurance Co., discusses the company’s LGBT targeted ad featuring Tammie Brown, a RuPaul's Drag Race alum, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Scott Creighton, global vice president of marketing excellence, Johnson & Johnson, Kenneth Harley, integrated marketing communications associate manager — multicultural, Allstate Insurance Company, and Christopher Warmanen, SVP, creative director, Leo Burnett, shared insights on how to build meaningful connections with the lesbian, gay, bisexual, and transgender (LGBT) community.
Kenneth Harley, integrated marketing communications associate manager of multicultural marketing at Allstate Insurance Co., discusses the importance of targeting the LGBT community, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: The Hunter-Miller Group's Pepper Miller on Social Media and the African American Consumer
Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, discusses social media's impact on marketing to the African American consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Lisa Cochrane, Senior Vice President of Marketing, Allstate Insurance Co., discussed Allstate's Mayhem campaign.
Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.