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Search returned: 262 document(s).
Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”
Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.
Hear how Siemens Corporation and Bloomberg work together to integrate and deliver relevant content and engage their audiences to optimize brand marketing activities.
Merrill Lynch One represents the organization’s commitment to goals-based wealth management. Learn about the communications tactics designed to reach and rally advisors in moments that truly mattered.
Allstate’s iconic “Mayhem” campaign, launched in 2010, has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line. Lisa Cochrane, senior vice president of marketing at Allstate, explains how the multiplatform campaign has adapted to changing times.
Google debunks several B-to-B myths, including the myth that Millennials aren’t making B-to-B business decisions.
In this Q&A with Gary Slack, organizer of the 2015 BMA Annual Global Conference, learn what attendees can expect this year.
Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.
BMA-Minnesota Chapter President Jennifer Zick discusses what keeps her up at night, the best piece of advice she has ever received, and more.
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.
Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.
Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.
The days of defining winning by considering only your own P&L are over. Leading B-to-B companies are focused on making their customers more money than their competitors and getting their fair share of that profit.
Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.
More B-to-B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.
Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.
Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.
Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
KPMG shared best practices on B-to-B content marketing and social media strategies.