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Forecast 2015: Industry Tests Content, Analytics, Technologies

Predictions for 2015 from key BMA leaders.

Forecast 2015: “Get Comfortable Being Uncomfortable.”

BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.

KPMG: Transforming Communications with Content

KPMG shared best practices on B-to-B content marketing and social media strategies.

Tetra Pak Focuses on Customer, Community & Environment

Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.

U.S. Postal Service Embraces Technologies to Reinvent Direct Mail

The United States Postal Service integrated mobile technology into its direct mail offerings to create new and engaging brand experience possibilities.

GE Leads Digital Data-Driven Best Practices

Holly Bounds, Digital Strategy Leader – GE Energy Management discussed that by combining disparate digital platforms, and the cost and time reductions that result from it, GE can see who is visiting their digital properties, and who isn't.

5 Ways to Speed the B2B Buyers’ Journey from Content to Cash

BMA Chairman Stephen Liguori led the association’s board as its members weighs the merits of a union with the ANA (Association of National Advertisers).

Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World

Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.

Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World

In this video, Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.

Transforming Microsoft

Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

BMA Moves to Engage Global B2B Marketing Networks

Through a conference in Colombia, BMA brings B2B Marketers together to share ideas and information.

Pipe Burst

A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.

Mubiquo Apps, S.L.

A machinery company created an informative mobile app to empower its sales force.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

Cars.com: Integrating Mobile in the Car Buying Process

Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Ad Innovations in Connected TV

In this webinar, BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Millennials as B2B Buyers

As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process.

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