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Search returned: 190 document(s).
The United States Postal Service integrated mobile technology into its direct mail offerings to create new and engaging brand experience possibilities.
Holly Bounds, Digital Strategy Leader – GE Energy Management discussed that by combining disparate digital platforms, and the cost and time reductions that result from it, GE can see who is visiting their digital properties, and who isn't.
Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
A machinery company created an informative mobile app to empower its sales force.
Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.
Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.
BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.
In this webinar, BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.
A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).
The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.
The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.