Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 495 document(s).

1234567 >>  Last (25)

Five B-to-B Content Marketing Strategies to Refuel Your Sales

Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.

How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

Corning: From Content to Commerce

Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.

Purpose-Driven Content Strategy for Brand Transformation

Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.

Missing the Mark: Global Content Survey of Brand Marketers and their B-to-B Audiences

Results from two surveys of business executives can help B-to-B marketers create more valuable content.

How Storytelling Can Change the Customer Experience

BNY Mellon shared key insights on how B-to-B marketers can design a story experience to engage customers with their brands.

Owens-Illinois Stays at the Top with Innovation and Technology

Owens-Illinois shared the insights and activations behind its rebranding campaign, “Glass Is Life.”

How to Connect with B-to-B Buyers

Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

GE's Andy Markowitz Discusses the Race for Accountability in a Time of Uncertainty

The Internationalist spoke with the general manager of GE's Performance Marketing Labs about digital marketing.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

Cultivating a Data-Driven B-to-B Content Marketing Culture

Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

The Marriage of Content and Data

Speakers at the Digital Marketing Summit provided key takeaways from their presentations.

Out of the Shadows

B-to-B marketers have taken a giant leap forward, providing a thrilling opportunity to rethink how we build brands and relationships with customers across a growing number of moments and channels.

Make Automation Work

Five tips to get the most out of your marketing automation tools.

Catching up with Douglas J. Wood

Catching up with Douglas J. Wood, partner with Reed Smith LLP.

Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

A Manufacturer’s Step-by-Step Guide for Improving the Customer Experience

Steps manufacturers can take to improve experiences and increase customer loyalty.

1234567 >>  Last (25)