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Search returned: 642 document(s).

  • Make Data Work for You

    B-to-B Marketer   July 28, 2016  

    The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

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  • ANA B-to-B Hall of Fame: Gary Slack

    B-to-B Marketer   July 27, 2016  

    Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

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  • Marketing with a Bigger Purpose

    B-to-B Marketer   July 27, 2016  

    CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

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  • TouchPoints

    B-to-B Marketer   July 26, 2016  

    Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

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  • The Path Forward

    B-to-B Marketer   July 26, 2016  

    O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.

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  • Seven Ways B-to-B Marketers Can Drive Growth

    Industry Insights   July 14, 2016  

    According to recent research, B-to-B marketers currently struggle to be viewed as growth drivers by senior leaders. This presentation offers seven ways B-to-B marketers can drive success and growth at their organization and begin to change this perception.

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  • BNY Mellon: Lessons in Enhancing the Customer Experience Through Content

    Webinars   July 13, 2016  

    In this webinar video, the presenter shared key insights on how B-to-B marketers can design a story experience to engage customers with their brands.

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  • UnitedByHCL

    B2 Awards   July 1, 2016  

    HCL Technologies partnered with LinkedIn to create a community for IT executives, and produced content aimed at elevating IT’s role within organizations.

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  • Lenovo: Users Happen

    B2 Awards   July 1, 2016  

    Lenovo’s “Users Happen” campaign featured “war stories” from IT professionals about troublesome users in an attempt to engage and resonate with its target audience.

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  • American Express OPEN Growth Partner B2 Awards Case Study

    B2 Awards   July 1, 2016  

    American Express extended its existing program for small businesses, OPEN, to position the brand as a “Partner for Growth.”

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  • Aligning a Global Enterprise to One, Consistent Message

    B2 Awards   July 1, 2016  

    Rockwell Automation developed a robust internal content marketing campaign to align the organization under the brand mission of creating “The Connected Enterprise.”

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  • Trading Technologies Website Redesign

    B2 Awards   July 1, 2016  

    Trading Technologies streamlined its website to deepen user engagement and introduce a new trading platform, TT.

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  • Trelleborg’s Measurable Marketing Quality

    B2 Awards   July 1, 2016  

    Trelleborg underwent a digital marketing transformation to substantially increase ROI on marketing.

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  • Domtar Elements Brand Magazine

    B2 Awards   July 1, 2016  

    Paper manufacturer Domtar created a magazine to internally and externally communicate its brand message.

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  • Accenture

    B2 Awards   July 1, 2016  

    Accenture created a new business, Accenture Strategy, and targeted the C-suite with a multimedia campaign.

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  • Listen To Your Body

    B2 Awards   July 1, 2016  

    Natural gas processor DCP Midstream encouraged employees to have healthier lifestyles with “Listen To Your Body,” an internal wellness program.

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  • Emotion in B-to-B Advertising

    Ask the Expert Answers   June 20, 2016  

    ANA’s Ask the Expert research service answers the question, “What are the best tactics for B-to-B marketing? How does emotion drive B-to-B advertising?”

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  • Words of Wisdom from #BMA16

    Industry Insights   June 17, 2016  

    This slideshare covers all the best advice and insights from #BMA16, the world's largest annual business marketing conference.

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  • 7 Steps to a Successful B-to-B Marketing Plan

    Webinars   June 8, 2016  

    In this webinar, learn why a B-to-B marketing plan is so important and a 7-step framework for creating one.

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  • When B-to-B Marketers Lead, Growth Follows

    Survey Reports   June 3, 2016  

    The ANA, in partnership with GfK, conducted research to find out how B-to-B marketers can become drivers of growth in their organizations.

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