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  • The Account-Based Marketing Checklist

    Industry Insights   August 10, 2016  

    60 percent of B-to-B marketers attribute a revenue growth of 10 percent or more to account-based marketing. With this much effectiveness, it's time to run down the account-based marketing checklist and launch your own ABM strategy.

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  • B-to-B Innovation

    Industry Insights   August 9, 2016  

    Robert Wolcott, founder and executive director of the Kellogg Innovation Network and clinical professor at the Kellogg School of Management on why dead-center thinking is dead wrong.

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  • Make Data Work for You

    B-to-B Marketer   July 28, 2016  

    The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

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  • ANA B-to-B Hall of Fame: Gary Slack

    B-to-B Marketer   July 27, 2016  

    Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

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  • Marketing with a Bigger Purpose

    B-to-B Marketer   July 27, 2016  

    CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

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  • TouchPoints

    B-to-B Marketer   July 26, 2016  

    Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

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  • The Path Forward

    B-to-B Marketer   July 26, 2016  

    O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.

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  • IBM Shares the "Seven Truths of Marketing"

    Event Recaps   July 26, 2016  

    IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

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  • Seven Ways B-to-B Marketers Can Drive Growth

    Industry Insights   July 14, 2016  

    According to recent research, B-to-B marketers currently struggle to be viewed as growth drivers by senior leaders. This presentation offers seven ways B-to-B marketers can drive success and growth at their organization and begin to change this perception.

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  • BNY Mellon: Lessons in Enhancing the Customer Experience Through Content

    Event Recaps   July 13, 2016  

    Katy Brady, managing director and director of advertising and brand at BNY Mellon, shared how BNY Mellon is using storytelling tactics to engage with customers.

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  • BNY Mellon: Lessons in Enhancing the Customer Experience Through Content

    Webinars   July 13, 2016  

    In this webinar video, Katy Brady, managing director and director of advertising and brand at BNY Mellon, shared how BNY Mellon is using storytelling tactics to engage with customers.

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  • UnitedByHCL

    B2 Awards   July 1, 2016  

    HCL Technologies partnered with LinkedIn to create a community for IT executives, and produced content aimed at elevating IT’s role within organizations.

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  • Lenovo: Users Happen

    B2 Awards   July 1, 2016  

    Lenovo’s “Users Happen” campaign featured “war stories” from IT professionals about troublesome users in an attempt to engage and resonate with its target audience.

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  • American Express OPEN Growth Partner B2 Awards Case Study

    B2 Awards   July 1, 2016  

    American Express extended its existing program for small businesses, OPEN, to position the brand as a “Partner for Growth.”

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  • Aligning a Global Enterprise to One, Consistent Message

    B2 Awards   July 1, 2016  

    Rockwell Automation developed a robust internal content marketing campaign to align the organization under the brand mission of creating “The Connected Enterprise.”

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  • Trading Technologies Website Redesign

    B2 Awards   July 1, 2016  

    Trading Technologies streamlined its website to deepen user engagement and introduce a new trading platform, TT.

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  • Trelleborg’s Measurable Marketing Quality

    B2 Awards   July 1, 2016  

    Trelleborg underwent a digital marketing transformation to substantially increase ROI on marketing.

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  • Domtar Elements Brand Magazine

    B2 Awards   July 1, 2016  

    Paper manufacturer Domtar created a magazine to internally and externally communicate its brand message.

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  • Accenture

    B2 Awards   July 1, 2016  

    Accenture created a new business, Accenture Strategy, and targeted the C-suite with a multimedia campaign.

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  • Listen To Your Body

    B2 Awards   July 1, 2016  

    Natural gas processor DCP Midstream encouraged employees to have healthier lifestyles with “Listen To Your Body,” an internal wellness program.

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