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Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Cheryl Max, Senior Director, Operations – Juniper Networks, shared the work and insights behind its marketing education and certification program.

10 Things Brands and Singles Have in Common

Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.

Grey SF Drives New Ryder Campaign

This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.

Got ROI? Prove It!

Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).

Optimizing Marketing Operations: Streamline, Manage and Monitor Your Marketing Organization

The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Zodiac Pool Systems: Digital Media Case Study

Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.

Profound Brevity: Go Deep, but Keep It Simple

Author Joe McCormack discussed the importance of developing today’s essential new skill: profound brevity.

Engineers, Coders, Growth Hackers and IT Mavens: We’ve Come a Long Way from Captain of the AV Club

Ad Age led a panel of two engineers-turned-marketers and a leading marketing technology observer to discuss the future of marketing and tech.

Challenger Marketing: Succeeding in Today’s B2B Battleground

As information becomes more readily available, sales representatives need to change their own behavior in order to change their customers’ behavior.

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Jonah Sachs, Author of Winning the Story Wars, shared three simple tools for breaking through and becoming an icon: be interesting, tell the truth and live the truth.

Mastering the Moment: the Live Opportunity for B2B Marketers on Twitter

Twitter, a medium of “now” moments, holds significant untapped potential for B2B marketers to gain customer insights and create meaningful connections with consumers.

Igniting Employee Passion with Your Corporate Responsibility Story

Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.

It Takes Two: How HR and Marketing Aligned for Uncommon Results

Employee engagement soared when Lincoln Financial Group took a chance by shaking up its marketing organization and had marketing report directly to HR.

The Impact of Social Media Globalization: Why People Are More Important than Your Logo

Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.

How Can a Data-Driven Business Stay Ahead in a Data-Driven Economy?

Marketing professionals across B-to-B categories discussed how brands that are able to leverage this new ocean of data will have a significant strategic advantage in the marketplace.

Understanding the DNA of a Growth Marketer

New research from SAP revealed what a true growth marketing organization must develop to attain success.

The ABCs of ‘Social Selling:’ Always be Connecting and Curating Quality Content

Ninety percent of paths to purchase begin online, and by the time a consumer interacts with a brand’s sales force, 60 percent of the buying process has already happened.

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