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Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
A machinery company created an informative mobile app to empower its sales force.
Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.
A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).
The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.
The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.
By calling out marketing B.S and offering certainty instead of half-truths, Adobe became the trusted partner to deliver the confidence digital marketers desperately need. This is the story of how Adobe transformed itself from a creative company that “makes” to a marketing partner that “makes and measures.”
Author Joe McCormack discussed the importance of developing today’s essential new skill: profound brevity.
Ad Age led a panel of two engineers-turned-marketers and a leading marketing technology observer to discuss the future of marketing and tech.
As information becomes more readily available, sales representatives need to change their own behavior in order to change their customers’ behavior.
Jonah Sachs, Author of Winning the Story Wars, shared three simple tools for breaking through and becoming an icon: be interesting, tell the truth and live the truth.
Twitter, a medium of “now” moments, holds significant untapped potential for B2B marketers to gain customer insights and create meaningful connections with consumers.