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  • So You Want to Create B-to-B Buyer Personas… Now What?

    Knowledge Partners   December 2, 2016  

    This guide can get you started on creating insightful buyer personas.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Account-Based Marketing in B-to-B

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B-to-B organization?”

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  • B-to-B Marketing Analytics: Making Sense of Marketing Metrics

    Industry Insights   November 14, 2016  

    Yesler explains data in relation to the phases of the sales cycle, giving marketers a better understanding of how they can read and apply their own metrics.

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  • PG&E: B-to-B Insights in Digital and Mobile Outreach

    Event Recaps   November 8, 2016  

    PG&E revealed how it’s tapping into current mobile and digital trends to engage its customers to take an active role in managing their energy.

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  • B-to-B Content Marketing

    Insight Briefs   October 29, 2016  

    The term “content marketing” rose to prominence over the last three years, but the fact is that B-to-B marketers have been using non-advertising content to build their brands and convince decision-makers for years. However, the practice has evolved significantly in today’s digital- and mobile-driven market. The ANA compiled the best content marketing practices from top B-to-B brands across categories, and took a look at the emerging trends that will help marketers grow their business going forward.

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  • How B-to-B Marketers Can Drive Growth

    Research Reports   October 28, 2016  

    According to new research from the ANA, in partnership with GfK, B-to-B marketers have the opportunity to become strategic drivers of business growth. Read the full report.

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  • Speed Racers

    B-to-B Marketer   October 26, 2016  

    Despite its techie roots, agile marketing holds broad appeal for B-to-B marketers.

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  • Taking Marketing to New Heights

    B-to-B Marketer   October 25, 2016  

    With 25 years of B-to-B marketing experience, CMO Jill Kouri is reshaping the marketing organization at JLL.

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  • Excellence in Analytics Innovation at Syngenta

    ANA Genius Awards   October 21, 2016  

    Syngenta was recognized for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles in the category of Analytics Innovation.

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  • Beyond The Brand: Why Business Decision Makers Buy Into Strong Cultures

    Industry Insights   October 10, 2016  

    Business decision makers are putting a greater emphasis on culture when determining who would make a good corporate partner. In this presentation, gyro explains what this means for you and your brand.

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  • B2B Marketing Through the Lens of Partner Relationships

    Session Videos   October 6, 2016  

    Tom Hill runs corporate partnerships for one of the most valuable sports teams in the world: Manchester United, the perennial powerhouse of the English Premier Soccer League. With over 60 corporate partners across the globe, Tom focuses on building and nurturing relationships with B-to-B partners and delivering value that transcends brand exposure.

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  • B-to-B Campaigns and Content Marketing: Going Beyond Just Leads

    Webinars   October 5, 2016  

    In this webinar, learn why it's important to have one, unified process for planning, building, and distributing content for the entire customer journey.

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  • FDIC Tradeshow

    Effie Awards   October 5, 2016  

    TECGEN, a new brand of protective fire gear, took an unconventional approach at the largest industry tradeshow and got buzz, trial, and impressive results.

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  • How to Generate More Leads with Your Content

    Industry Insights   September 19, 2016  

    Content marketing is a waste of time if it doesn't generate leads for your brand. Learn how to make your content work harder with these handy tips.

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  • Tapping into Buyer Passion

    Session Videos   September 15, 2016  

    As Mark-Hans Richer joins the BMA on September 15th, plan to hear about how he was able to identity with customers who have legendary passion and then take a nearly century old brand and make it relevant and innovative with new customers in a world that is transforming faster than ever before.

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  • The Definitive Guide to Account-Based Marketing

    Knowledge Partners   September 7, 2016  

    Best practices for successful account-based marketing strategies.

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  • High-Performance Account-Based Marketing Capabilities

    Knowledge Partners   September 7, 2016  

    Research on account-based marketing helps lay out a framework for maximizing its revenue impact.

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  • B-to-B Marketing with Guts: Turning Intuition into Impact

    Event Recaps   September 7, 2016  

    Reuben Webb, executive creative director at Stein IAS, discussed how to avoid creative clichés in B-to-B marketing.

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  • B-to-B Marketing with Guts: Turning Intuition into Impact

    Webinars   September 7, 2016  

    In this webinar, Reuben Webb, executive creative director at Stein IAS, discussed how to avoid creative clichés in B-to-B marketing.

    view

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