Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 386 document(s).

1234567 >>  Last (20)

Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

Principles from digital marketing can be used to shape a new generation of strategic sales tools.

Repackaging USG: A Behind-the-Scenes Look

An interview with USG’s Vice President of Marketing on the topics of rebranding and repackaging.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Time Warner Cable Drives Growth in the Auto Industry Through Digital Storytelling

Time Warner Cable Media used direct mail and content marketing in an award-winning B-to-B campaign targeting local automotive dealers.

Coming Up ACEs

A look inside the prized work of two Global ACE Award winners.

Pulling No Punches

BMA Advisory Board's new chair sees great opportunities ahead for business marketers.

Expand Your Mind

Great summer reads for wisdom-seeking B-to-B marketers.

B-to-B Video: The Comedy Writes Itself

Tim Washer explained how brands can use humor to create lasting connections with an audience.

Face-to-Face Marketing Rules

eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

B-to-B Companies: Major Sports Sponsors of the Future?

Sports sponsorships are attracting B-to-B brands because they can tap into passion segments.

The Reinvention of the Diebold Brand

Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

The Experience is the Marketing

Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

Big Data, Little Data, and Marketing at the Intersection

VMWare discussed the importance of leveraging every piece of first-party customer data available to optimize the brand experience.

Project Odyssey: A Marketing Journey with a GAMEPLAN

Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

B-to-B Video: The Comedy Writes Itself

In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.

The Reinvention of the Diebold Brand

In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

1234567 >>  Last (20)