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Catching Up with Gary Slack

In this Q&A with Gary Slack, organizer of the 2015 BMA Annual Global Conference, learn what attendees can expect this year.

Get More Social

Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.

Get to Know BMA-Minnesota Chapter President Jennifer Zick

BMA-Minnesota Chapter President Jennifer Zick discusses what keeps her up at night, the best piece of advice she has ever received, and more.

Honeywell User Experience

Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.

Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

BMA Prepares for Most Competitive Award Season in History

Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.

What It Takes to Win with Customers

The days of defining winning by considering only your own P&L are over. Leading B-to-B companies are focused on making their customers more money than their competitors and getting their fair share of that profit.

Touchpoints

Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.

The Next Frontier

More B-to-B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.

Breaking New Ground

Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.

The Right Stuff

Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

Forecast 2015: Industry Tests Content, Analytics, Technologies

Predictions for 2015 from key BMA leaders.

Forecast 2015: “Get Comfortable Being Uncomfortable.”

BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.

KPMG: Transforming Communications with Content

KPMG shared best practices on B-to-B content marketing and social media strategies.

Tetra Pak Focuses on Customer, Community & Environment

Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.

IBM: Outsourcing Marketing Procurement

One segment of IBM’s business provides outsourced procurement services to clients.

U.S. Postal Service Embraces Technologies to Reinvent Direct Mail

The United States Postal Service integrated mobile technology into its direct mail offerings to create new and engaging brand experience possibilities.

Anaplan’s Social Media Journey

Anaplan integrated sales team social media training and profile auditing into its global organization.

5 Ways to Speed the B2B Buyers’ Journey from Content to Cash

BMA Chairman Stephen Liguori led the association’s board as its members weighs the merits of a union with the ANA (Association of National Advertisers).

Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World

Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.

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