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Search returned: 386 document(s).
An overview of a survey conducted across marketing automation users and vendors.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.
An interview with USG’s Vice President of Marketing on the topics of rebranding and repackaging.
BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.
Time Warner Cable Media used direct mail and content marketing in an award-winning B-to-B campaign targeting local automotive dealers.
A look inside the prized work of two Global ACE Award winners.
BMA Advisory Board's new chair sees great opportunities ahead for business marketers.
Great summer reads for wisdom-seeking B-to-B marketers.
Tim Washer explained how brands can use humor to create lasting connections with an audience.
eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
Sports sponsorships are attracting B-to-B brands because they can tap into passion segments.
Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.
Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.
BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.
VMWare discussed the importance of leveraging every piece of first-party customer data available to optimize the brand experience.
Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.
In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.
In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.