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A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.
Cheryl Max, Senior Director, Operations – Juniper Networks, shared the work and insights behind its marketing education and certification program.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).
The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.
Author Joe McCormack discussed the importance of developing today’s essential new skill: profound brevity.
Ad Age led a panel of two engineers-turned-marketers and a leading marketing technology observer to discuss the future of marketing and tech.
As information becomes more readily available, sales representatives need to change their own behavior in order to change their customers’ behavior.
Jonah Sachs, Author of Winning the Story Wars, shared three simple tools for breaking through and becoming an icon: be interesting, tell the truth and live the truth.
Twitter, a medium of “now” moments, holds significant untapped potential for B2B marketers to gain customer insights and create meaningful connections with consumers.
Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.
Employee engagement soared when Lincoln Financial Group took a chance by shaking up its marketing organization and had marketing report directly to HR.
Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.
Marketing professionals across B-to-B categories discussed how brands that are able to leverage this new ocean of data will have a significant strategic advantage in the marketplace.
New research from SAP revealed what a true growth marketing organization must develop to attain success.
Ninety percent of paths to purchase begin online, and by the time a consumer interacts with a brand’s sales force, 60 percent of the buying process has already happened.
Accenture shared some disruption tactics that helped increase its business to the 300,000-employee, $30-billion-a-year global presence it is today.