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Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

BMA Prepares for Most Competitive Award Season in History

Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.

What It Takes to Win with Customers

The days of defining winning by considering only your own P&L are over. Leading B-to-B companies are focused on making their customers more money than their competitors and getting their fair share of that profit.

Forecast 2015: Industry Tests Content, Analytics, Technologies

Predictions for 2015 from key BMA leaders.

Forecast 2015: “Get Comfortable Being Uncomfortable.”

BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.

KPMG: Transforming Communications with Content

KPMG shared best practices on B-to-B content marketing and social media strategies.

Tetra Pak Focuses on Customer, Community & Environment

Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.

IBM: Outsourcing Marketing Procurement

One segment of IBM’s business provides outsourced procurement services to clients.

U.S. Postal Service Embraces Technologies to Reinvent Direct Mail

The United States Postal Service integrated mobile technology into its direct mail offerings to create new and engaging brand experience possibilities.

5 Ways to Speed the B2B Buyers’ Journey from Content to Cash

BMA Chairman Stephen Liguori led the association’s board as its members weighs the merits of a union with the ANA (Association of National Advertisers).

Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World

Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.

Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World

In this video, Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.

Transforming Microsoft

Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

BMA Moves to Engage Global B2B Marketing Networks

Through a conference in Colombia, BMA brings B2B Marketers together to share ideas and information.

Building a Unified Story for Johnson Controls

Johnson Controls faced a challenge: The multi-industrial B2B company needed to get 170,000 employees who were spread across five distinct business units in 150 countries to tell the same story. Kim Metcalf-Kupres, vice president and CMO for the company, led the charge.

Pipe Burst

A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.

Mubiquo Apps, S.L.

A machinery company created an informative mobile app to empower its sales force.

Is Your B2B Marketing Department Tapping the Right Talent?

The shifts in the technological and demographic landscapes can offer more promise than peril to marketing departments with the agility — the optimal talent mix — to meet the challenge.

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