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In this session, Elaine Lawson, VP/Business Leader – U.S. Digital Marketing – MasterCard and Cheryll Smith, VP/Business Leader, US Commercial Marketing – MasterCard shared how they delivered on Priceless Surprises against the Small Business segment.
In this session Alison Newman, Director of Marketing and Education - Janome America shared their brand strategy, customer research, analytics, and integrated multi-channel creative that supports the ever growing needs of their multi-channel dealer network and consumers.
Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”
Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.
Siemens partnered with Bloomberg to leverage the brand’s content marketing strategy and infrastructure to expand its presence in the U.S.
Merrill Lynch One represents the organization’s commitment to goals-based wealth management. Learn about the communications tactics designed to reach and rally advisors in moments that truly mattered.
Social media campaigns with strong narratives have made BBDO a leader in the B-to-B world.
Hiscox veered away from conventional insurance marketing, and instead of leveraging fear, encouraged its customers to embrace risk with the brand’s support.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
According to a new survey spearheaded by BMA-Colorado, marketers are growing frustrated by their in-house reputations.
Learn more about BMA-Colorado Chapter President Sandra Zoratti in this interview.
In this Q&A with Lauren McCadney, director of digital engagement and social media at CDW, learn about challenges facing the marketing industry.
With interest in native advertising growing, here's what marketers should know.
Constellation Brands, Inc. shared its three-step shopper marketing progress and three case studies from its key accounts.
Allstate’s iconic “Mayhem” campaign, launched in 2010, has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line. Lisa Cochrane, senior vice president of marketing at Allstate, explains how the multiplatform campaign has adapted to changing times.
Google debunks several B-to-B myths, including the myth that Millennials aren’t making B-to-B business decisions.
In this Q&A with Gary Slack, organizer of the 2015 BMA Annual Global Conference, learn what attendees can expect this year.
Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.
BMA-Minnesota Chapter President Jennifer Zick discusses what keeps her up at night, the best piece of advice she has ever received, and more.
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.