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Grey SF Drives New Ryder Campaign

This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.

Got ROI? Prove It!

Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).

Optimizing Marketing Operations: Streamline, Manage and Monitor Your Marketing Organization

The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

Intuit’s Small Business Super Bowl Campaign

The largest social campaign in Intuit’s history awarded one lucky small business an ad during the 2014 Super Bowl.

Legg Mason's 2013 Global Income Survey Campaign

Legg Mason presented a global integrated campaign case study.

Global Real Estate Trends

The global real estate firm used emerging social media, new video technology, and a regionally customized launch strategy to promote its biennial survey findings report and generate prospects.

It's Time to Think Globally

B-to-B search marketing is exploding internationally and it's time for U.S. marketers to get in the game.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

How Small Businesses Can Scale the Big Data Barrier

Small businesses have typically had little to do with big data. Without it, smaller players have historically relied more heavily on something their larger counterparts could only dream of — a personal relationship with their customers.

B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

Business Technology: A Sponsorship Category Update

This IEG special report — examining sponsorship activity, spending, trends and activation elements — reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies.

Branded Content Marketing: Help Wanted

According to the Content Marketing Institute's 2014 trends report, 93 percent of B2B marketers say they use content marketing, but less than half think their efforts are effective. One of the greatest challenges companies face is producing steady streams of engaging content.

Siemens Shines Spotlight on Customer Stories

Bill Stabile, senior director of brand and marketing communications at Siemens Corporation, Christina Bauer, senior marketing manager at Siemens Corporation, and Amanda Naiman, marketing communications manager at Siemens Corporation, shared how Siemens has made sharing authentic customer stories a focus of its branding efforts in the U.S.

Sirona Dental Product Launch and Lead Generation Campaign

To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

How Health Insurers Can Truly Partner with Consumers

The healthcare landscape has rapidly changed with the implementation of the Affordable Care Act. This shift is full of challenges, but they can be addressed by focusing on consumer outreach and building a brand that consumers look at in a new way.

The Evolution of Marketing Automation

Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments to automate repetitive tasks such as sending email communications. MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business.

2013 State of Inbound Marketing

This report is a comprehensive review of the inbound industry, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers.

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