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The Creative Shortlist: Connecting the Global Community

The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Uncommon Sense: Global Trends that Will Affect Us All

The long-term, persistent tailwinds created by the migration to an urbanized, Pacific-focused world will present businesses with significant opportunities.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

The Perilous Path to Global Reach

The Global Advertising Lawyers Alliance discussed different marketing environments from around the world and what to consider when launching a global campaign.

Legg Mason's 2013 Global Income Survey Campaign

Legg Mason presented a global integrated campaign case study.

China's Media, Tech Spend to Rocket 13 Percent

China's media and technology spending will reach $256 billion in 2014, despite seeing a decline in growth for its overall economy.

Mr. Iglú Park

A non-profit organization in Spain created a park to encourage children and their families to recycle.

It's Time to Think Globally

B-to-B search marketing is exploding internationally and it's time for U.S. marketers to get in the game.

Lufthansa: Building a Global Brand with Local Relevance

Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Starbucks: Evolving an Icon

Adam Stringer, partner at Lippincott, provided the inside story behind the brand evolution of one of the world’s most iconic companies, Starbucks.

A Smarter Planet and the Coming of Age of a Whole New Generation of Intelligent Systems and Technology

IBM and Ogilvy shared examples as to how their companies have retained an effective partnership spanning more than 20 years.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

Effective Marketing Strategies for Food and Drink Brands

Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.

Mobile at MoMA

Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.

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