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Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Global Marketing Unifies Winning Brands

Digital and social media have empowered consumers to share information around the world in real time with one click.

Publicis Worldwide Acquires Stake In Arcade

Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.

Going Global: Programmatic Audience Development Around the World

This white paper details the expansion of programmatic audience development practices across 12 global markets.

The Creative Shortlist: Connecting the Global Community

The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Uncommon Sense: Global Trends that Will Affect Us All

The long-term, persistent tailwinds created by the migration to an urbanized, Pacific-focused world will present businesses with significant opportunities.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

The Impact of Social Media Globalization: Why People Are More Important than Your Logo

Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.

Five Effective Ways to Differentiate via Disruption

Accenture shared some disruption tactics that helped increase its business to the 300,000-employee, $30-billion-a-year global presence it is today.

Leading Through Turbulent Times: Aligning Strategy, Structure, and Brand to Win

Chairman, President, and CEO Jim Metcalf shared how USG aligned and transformed the organization and returned the company to profitability by aligning strategy and organizational structure with both a new brand and an Olympic sponsorship.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

The Perilous Path to Global Reach

The Global Advertising Lawyers Alliance discussed different marketing environments from around the world and what to consider when launching a global campaign.

Legg Mason's 2013 Global Income Survey Campaign

Legg Mason presented a global integrated campaign case study.

China's Media, Tech Spend to Rocket 13 Percent

China's media and technology spending will reach $256 billion in 2014, despite seeing a decline in growth for its overall economy.

Mr. Iglú Park

A non-profit organization in Spain created a park to encourage children and their families to recycle.

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