Top 10 Sponsorship Deals of the WeekKnowledge Partners November 20, 2015
SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of November 16th.view
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If ever there was a model of the right way to activate a sponsorship, it’s Coca-Cola’s Olympic partnership. Thierry Borra discussed how the brand brings authentic experiences of a very localized event into the homes of their consumers around the world.view
Zespri partnered with mobile game Fruit Ninja to make kiwis fun and exciting for kids in China.view
For both baby food and diaper brands, reasons why global respondents say they have switched brands.view
Edwin Hincapie, Multicultural Commercial Marketing Manager at Heineken, discusses how the brand is approaching the next iteration of marketing to Hispanic populations.view
Google's restructuring gives marketers a regional approach to advertising but could force changes to SEO campaigns.view