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Search returned: 324 document(s).
Nonprofits are able to use mobile phones to reach people in need of help in remote corners of the world.
Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.
Thirty-eight percent of consumers are willing to pay more for healthier food.
Consumer confidence improved in 39 out of 60 markets globally in 2014.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.
Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
In Nielsen’s latest Survey of Consumer Confidence and Spending Intentions, global consumer confidence edged up in the third quarter to a score of 98—an increase of one point from the previous quarter and two points from the start of the year. And survey respondents in Latin America reflect the global outlook of cautious optimism.
Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
In this video, Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
A panel discussion on big data and privacy regulations in the U.S. and European Union.
In this video, a panel discussion on big data and privacy regulations in the U.S. and European Union.
When Samsung launched the Galaxy S5 in Turkey, the brand leveraged the popularity of a local crime drama, Kara Para Ask, to achieve its goals.
A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.
Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.