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Global Marketing

This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.

Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

GE's Andy Markowitz Discusses the Race for Accountability in a Time of Uncertainty

The Internationalist spoke with the general manager of GE's Performance Marketing Labs about digital marketing.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestlé Adopts a Digital-First Mantra Through Marketing Innovation

Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

New Product Pioneers: Finding Early Adopters in Unexpected Areas

While consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.

Sir Martin Sorrell Shares His Thoughts on a Changing Industry

The Internationalist spoke with the founder of WPP on recruiting top talent and global integration.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

KPMG’s Bob Siegal Outlines Critical C-Suite Thinking on Programmatic Issues

The Internationalist spoke with the director of KPMG's Marketing, Media and Promotions Contract Compliance Services group about programmatic ad buying.

Keep It Clean

How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.

Mountain Dew's "Glocal" Content Strategy: Part Marketing, Part Math

Mountain Dew shared its “glocal” content strategy, a combination of global and locally relevant content with data behind the equation.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

Coming Up ACEs

A look inside the prized work of two Global ACE Award winners.

Darren Woolley Outlines Five Ways to Ensure that Agency Incentive Payments Work Fairly and Beneficially

The Internationalist spoke with Darren Woolley on performance-based agency compensation.

Innovation Inspired by You

USG Boral’s “Innovation Inspired by You” campaign was used to launch a new product, USG Boral Sheetrock, which was developed based on feedback provided by the target audience.

Six Degrees of Integration for Agency-Marketer Alignment

The R3 team sees six types of client-agency alignment structures or “six degrees of integration” among the best work.

The Internationalist Awards for Media Innovation

The Internationalist celebrated some of the boldest, forward-thinking and most effective work in the 7th Annual Awards for Innovation in Media.

The Role of Global Procurement Shifts…

There’s been little information about how the critical global phenomenon of procurement and strategic sourcing works…until now.

Bricks and Clicks

Global grocery shoppers want a blended experience of digital and physical.

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