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Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
In Nielsen’s latest Survey of Consumer Confidence and Spending Intentions, global consumer confidence edged up in the third quarter to a score of 98—an increase of one point from the previous quarter and two points from the start of the year. And survey respondents in Latin America reflect the global outlook of cautious optimism.
Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
In this video, Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
When Samsung launched the Galaxy S5 in Turkey, the brand leveraged the popularity of a local crime drama, Kara Para Ask, to achieve its goals.
A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.
Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.
Through a conference in Colombia, BMA brings B2B Marketers together to share ideas and information.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
Unilever launched a free mobile radio channel to reach consumers in rural India.
Coca-Cola’s “Happiness Flag” was a collection of more than 200,000 photos submitted via mobile and social media from 175 countries in celebration of the FIFA World Cup.
When Verchele Wiggins was tapped to be InterContinental Hotels Group’s vice president of brand marketing communications for its Holiday Inn brand family, she knew that what awaited was no ordinary exercise in brand rebuilding.
So what types of snacks are driving sales around the world? It depends on where you live.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.