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Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.
Activision extended the reach of its gaming competition event through social media and digital video content.
McDonald’s leveraged its FIFA sponsorship to create a global integrated campaign that included packaging, digital, mobile, gaming, and augmented reality technology.
Where a company is located can contribute to its reputation.
PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.
Nielsen examined what influences global Millennials’ perceptions of corporations.
Nielsen looked at global trends between men and women’s sentiment about personal finance and the costs of living.
Eurostat, the statistical office of the EU, provides comparisons between all 28 member countries. Yahoo Travel recently sifted through the latest annual data to come up with fun facts on what each European country does best.
To say that marketing has changed in an understatement. The acceleration of the last several years can aptly be defined as a “reinvention.”
Thirty-seven marketing leaders have been names Internationalists of the Year by The Internationalist in its effort to celebrate the people behind the brands.
Nonprofits are able to use mobile phones to reach people in need of help in remote corners of the world.
Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.
Thirty-eight percent of consumers are willing to pay more for healthier food.
Consumer confidence improved in 39 out of 60 markets globally in 2014.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.
Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.