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Search returned: 324 document(s).

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Moving to Mobile: How Phones are Revolutionizing Hunger Relief

Nonprofits are able to use mobile phones to reach people in need of help in remote corners of the world.

North Americans are More Bullish About Jobs and Finances in 2015

Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.

Health-Minded Global Consumers Put Their Money Where Their Mouths Are

Thirty-eight percent of consumers are willing to pay more for healthier food.

Recession Receding: Global Consumers More Optimistic Than Last Year

Consumer confidence improved in 39 out of 60 markets globally in 2014.

Global Consumer Confidence Closes 2014 with a Cautious Dip

Consumer confidence around the world declined slightly in the fourth quarter of 2014.

BMA Prepares for Most Competitive Award Season in History

Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.

Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa

Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.

Intercontinental Hotels Group: Building Brand Preference by Creating Moments of Trust

InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.

Around the Globe, Private Label's Appeal Goes Beyond Price

Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

Q3 Consumer Confidence Increased in Mexico, Colombia and Brazil

In Nielsen’s latest Survey of Consumer Confidence and Spending Intentions, global consumer confidence edged up in the third quarter to a score of 98—an increase of one point from the previous quarter and two points from the start of the year. And survey respondents in Latin America reflect the global outlook of cautious optimism.

Zumba Fitness: Global Lifestyle Phenomenon

Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.

Zumba Fitness: Global Lifestyle Phenomenon

In this video, Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.

Global Privacy: Its Unique Challenges

A panel discussion on big data and privacy regulations in the U.S. and European Union.

Global Privacy: Its Unique Challenges

In this video, a panel discussion on big data and privacy regulations in the U.S. and European Union.

Turkish Delight

When Samsung launched the Galaxy S5 in Turkey, the brand leveraged the popularity of a local crime drama, Kara Para Ask, to achieve its goals.

'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers

A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

Mobile Mini-Meals: The Snacking Opportunity At Hand

Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.

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