Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 254 document(s).

1234567 >>  Last (13)

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

The Perilous Path to Global Reach

The Global Advertising Lawyers Alliance discussed different marketing environments from around the world and what to consider when launching a global campaign.

Legg Mason's 2013 Global Income Survey Campaign

Legg Mason presented a global integrated campaign case study.

China's Media, Tech Spend to Rocket 13 Percent

China's media and technology spending will reach $256 billion in 2014, despite seeing a decline in growth for its overall economy.

Mr. Iglú Park

A non-profit organization in Spain created a park to encourage children and their families to recycle.

It's Time to Think Globally

B-to-B search marketing is exploding internationally and it's time for U.S. marketers to get in the game.

Lufthansa: Building a Global Brand with Local Relevance

Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Starbucks: Evolving an Icon

Adam Stringer, partner at Lippincott, provided the inside story behind the brand evolution of one of the world’s most iconic companies, Starbucks.

A Smarter Planet and the Coming of Age of a Whole New Generation of Intelligent Systems and Technology

IBM and Ogilvy shared examples as to how their companies have retained an effective partnership spanning more than 20 years.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

Effective Marketing Strategies for Food and Drink Brands

Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.

Mobile at MoMA

Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.

ThinkPad Levels the Playing Field with 1:1 Global Digital Engagement

Ajit Sivadasan shared key insights and lessons on how Lenovo leveraged modern marketing tactics to increase sales globally.

3 Questions on Brand Growth for John Costello

John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.

A Look at Luxury Shoppers Around the World

Google partnered with Ipsos to discover how wealthy shoppers around the world research and buy luxury goods. Looking across three different markets in nine countries, they found that these wealthy consumers are among the most digital-savvy.

Globalism Is One of Four Top Trends for the New Year

Internationalism, instant gratification and the fast life, drawing the boundaries for digital, and prevention are the big four movements for 2014 identified as trends by market research firm Mintel’s new Consumer Trends Analysis.

Hub Culture 2014 Zeitgeist Ranking

Hub’s 8th Annual Zeitgeist Ranking charts the pending urban moment in the squishiest of ways, with pure conjecture, conversation and cold calculating analysis on the subjective mood.

From Las Vegas to Davos, an Eye Toward the Evolution of Marketing in 2014

As the industry settles from the future-driven frenzy of CES in Las Vegas to more sobering messages from the World Economic Forum at Davos-Klosters, Switzerland, it is worth assessing how marketing now fares in the midst of developing technologies, shifting global economies, media innovation and fast-changing consumer culture.

1234567 >>  Last (13)