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Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.
In Nielsen’s latest Survey of Consumer Confidence and Spending Intentions, global consumer confidence edged up in the third quarter to a score of 98—an increase of one point from the previous quarter and two points from the start of the year. And survey respondents in Latin America reflect the global outlook of cautious optimism.
A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.
Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
Unilever launched a free mobile radio channel to reach consumers in rural India.
Coca-Cola’s “Happiness Flag” was a collection of more than 200,000 photos submitted via mobile and social media from 175 countries in celebration of the FIFA World Cup.
When Verchele Wiggins was tapped to be InterContinental Hotels Group’s vice president of brand marketing communications for its Holiday Inn brand family, she knew that what awaited was no ordinary exercise in brand rebuilding.
So what types of snacks are driving sales around the world? It depends on where you live.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Identifies and highlights the countries with lower levels of media market transparency, the factors responsible for limiting advertiser visibility, and the safeguards that can be put in place.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
Visa shared 10 keys to its success in sports marketing, including World Cup and Olympic sponsorships.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Digital and social media have empowered consumers to share information around the world in real time with one click.
Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
This white paper details the expansion of programmatic audience development practices across 12 global markets.
The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.