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Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

Coming Up ACEs

A look inside the prized work of two Global ACE Award winners.

Innovation Fits Like a Glove at Rawlings

This presentation examined the evolution of one of America’s most well-known and authentic sports brands and their non-linear journey to the top of their industry.

Bricks and Clicks

Global grocery shoppers want a blended experience of digital and physical.

Global Marketing Procurement Transformation

Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Happiness Flag

Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Rio2 Flies High with Western Union

Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.

Call of Duty Championship 2014 presented by Xbox

Activision extended the reach of its gaming competition event through social media and digital video content.

McDonald's GOL! FIFA World Cup Global Activation

McDonald’s leveraged its FIFA sponsorship to create a global integrated campaign that included packaging, digital, mobile, gaming, and augmented reality technology.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Live TV, Social Media, and Global Trends

A look at second and third screen viewing habits in different countries.

Corporate Reputation and Location

Where a company is located can contribute to its reputation.

A Look Inside PwC’s Cross-Platform Brand Campaign

PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.

Millennials Evaluate Corporate Reputation through a New Lens

Nielsen examined what influences global Millennials’ perceptions of corporations.

Men and Women Have Different Spending Priorities

Nielsen looked at global trends between men and women’s sentiment about personal finance and the costs of living.

What Each European Country Does Best According to Eurostat

Eurostat, the statistical office of the EU, provides comparisons between all 28 member countries. Yahoo Travel recently sifted through the latest annual data to come up with fun facts on what each European country does best.

The Reinvention of Marketing

To say that marketing has changed in an understatement. The acceleration of the last several years can aptly be defined as a “reinvention.”

1234567 >>  Last (18)