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Search returned: 132 document(s).

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Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

The Big Shift: Understanding the Importance Of Multicultural Consumers in the U.S. Economy

Multicultural consumers now drive both population and economic growth in this country.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Understanding Hispanic Attitudes and Preferences Towards Mobile Apps

The Latinum Network surveyed over 1,000 Hispanic consumers to determine mobile app usage levels and interests.

Demographics Expected to Drive Cold Cereal Comeback

The rapid growth of the Hispanic and Baby Boomer populations in the U.S. is expected to drive an increase in cold cereal consumption (which had been flat since 2008) in the future.

Gastronomic Heritage

To raise awareness for its evaporated milk, Rica invited consumers to share their favorite family recipes to be included in a cookbook that highlighted historical recipes from across the nation.

Shopper Marketing for the New American Consumer

Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

Digital Es Universal: How U.S. Hispanics Are Driving Growth in Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. In addition to growing their mobile usage, Hispanics have rapidly adopted multi-screen video viewing into their daily routines.

Mobile at MoMA

Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.

Hispanics Over-Index On Social Media Use

Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.

Hispanics Use Digital to Connect with the U.S. Government

In this research report, Google explores how U.S. Hispanics use digital to connect to the U.S. government and how government agencies can ensure visibility and relevancy across devices.

The International Journal of Mobile Marketing, Vol. 8 No. 2

This issue of the IJMM features articles about QR codes, mobile gaming, U.S. Hispanic mobile adoption, and mobile brand interaction in Southeast Asia.

Research Report: 2013 ANA Q3 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

Data Charts: 2013 ANA Q3 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q3 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

City Year Reaches Millennials Through Social Media

Gillian Smith, chief marketing officer at City Year, shared key lessons learned, and insights on how its message resonated with Millennials and drove significant increases in awareness among the influential group through social media.

Latina Power Shift

This white paper from Nielsen discusses how U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace.

From Fútbol to Football: A Matter of Passion

Super Bowl XLVII was seen by almost 10 million Hispanics ages 12 and up — the largest Hispanic audience to date. With these impressive numbers the big question is: Has the NFL edged out soccer as the king of sports amongst Hispanics?

The U.S. Hispanic Social Media Opportunity

Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Multicultural, shared key learnings on how marketers can capitalize on the U.S. Hispanic social media opportunity, as well as a case study from a creative partnership with Telemundo.

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