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Search returned: 162 document(s).
In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.
A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.
Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
In this video, Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.
Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.
Walmart shared how, through a collaborative total market approach to advertising, it was able to increase business in the general market while simultaneously engaging multicultural consumers on an emotional level.
PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.
Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.
A McDonald’s video spot was designed to rekindle brand love among Hispanic consumers.
Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.
Tecate used humor in radio ads to target bicultural Hispanic Millennials.
The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.
Dunkin’ shared best practices and learnings from its transition to a total market approach to consumer engagement, and discussed how integrating multicultural marketing into the general marketing strategy allowed the brand to expand its business.