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Search returned: 155 document(s).
Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
Walmart shared how, through a collaborative total market approach to advertising, it was able to increase business in the general market while simultaneously engaging multicultural consumers on an emotional level.
PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.
Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.
A McDonald’s video spot was designed to rekindle brand love among Hispanic consumers.
Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.
Tecate used humor in radio ads to target bicultural Hispanic Millennials.
The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.
Dunkin’ shared best practices and learnings from its transition to a total market approach to consumer engagement, and discussed how integrating multicultural marketing into the general marketing strategy allowed the brand to expand its business.
A thousand participants in the <i>VozLatinum</i> community offer their perspective on environmental protection and pollution concerns. This white paper explores differing opinions about what the most important concerns are and what actions should be taken, and how brands fit in with these opinions.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.