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Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Thanksgiving Food Fusion: How Hispanics Fuse Cultures to Make the Holiday Their Own

This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

The Next Chapter in Walmart’s Multicultural Journey

Walmart shared how, through a collaborative total market approach to advertising, it was able to increase business in the general market while simultaneously engaging multicultural consumers on an emotional level.

Juntos Disfrutamos Más

PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.

Dunkin’ Donuts Spicy Smoked Sausage Breakfast Sandwich and Dunkin’ Donuts Heart-Shaped Donuts

Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.

McDonald’s “First Customer”

A McDonald’s video spot was designed to rekindle brand love among Hispanic consumers.

Toyota Certified Used Vehicles

Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.

Testimanial 2

Tecate used humor in radio ads to target bicultural Hispanic Millennials.

CTCP Smoking Prevention Campaign

The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.

Building Brands and Driving Sales in Today’s Multicultural World

Dunkin’ shared best practices and learnings from its transition to a total market approach to consumer engagement, and discussed how integrating multicultural marketing into the general marketing strategy allowed the brand to expand its business.

One Earth, One Big Opportunity: An Analysis of Environmental Concerns among Hispanics

A thousand participants in the <i>VozLatinum</i> community offer their perspective on environmental protection and pollution concerns. This white paper explores differing opinions about what the most important concerns are and what actions should be taken, and how brands fit in with these opinions.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Cultural Influence and Engagement: Research Overview and Unanswered Questions

Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

ImpreMedia Launches Chica Fresh For Hispanic Millennial Women

With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.

Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups

The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.

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