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Search returned: 145 document(s).
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
The NBA described its total market approach and offered five tips for executing total market successfully.
A thousand participants in the <i>VozLatinum</i> community offer their perspective on environmental protection and pollution concerns. This white paper explores differing opinions about what the most important concerns are and what actions should be taken, and how brands fit in with these opinions.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.
Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.
Xfinity shared its approach to social media marketing, and discussed how its social presence engaged consumers, reduced the cost of customer service, and monitored competitor activity.
A birds-eye view of Hispanic health and healthcare engagement.
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.
Multicultural consumers now drive both population and economic growth in this country.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.
The Latinum Network surveyed over 1,000 Hispanic consumers to determine mobile app usage levels and interests.
The rapid growth of the Hispanic and Baby Boomer populations in the U.S. is expected to drive an increase in cold cereal consumption (which had been flat since 2008) in the future.