|All Words Any Words Exact Phrase||Sort by:|
Search returned: 187 document(s).
Edwin Hincapie, Multicultural Commercial Marketing Manager at Heineken, discusses how the brand is approaching the next iteration of marketing to Hispanic populations.
MediaPost brought together leaders in the Hispanic market and multicultural advertising to discuss marketing to Hispanic groups on social media.
What brands looking to target this influential demographic need to know.
Nielsen analyzed the top 10 Spanish language ads among Hispanics in the U.S. during the first half of 2015.
The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.
The deep and growing interest in hip-hop presents a prime opportunity for brands.
A quick look at the fast-changing American consumer landscape.
Four insights marketers can use when targeting these “super consumers” online.
Kraft Foods Group focused on the growth market of multicultural Millennials with creative and flexible marketing strategies.
How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.
How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.
Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.
In this video, Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.
Learn new ways to reach multicultural B-to-B segments.
Patricia Buchanan, director of business development at NBC Universal/Telemundo, discussed the Hispanic influence on the Los Angeles market, the second largest DMA in the U.S.
Francesca Pujals, strategy and insights lead at Google, shared the results of a study that explored the importance of using in-language marketing when reaching out to Hispanic consumers online.
IKEA explained the process it used to create a mobile-optimized microsite.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.