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Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

New Research Shows How to Connect with U.S. Hispanics Online

Four insights marketers can use when targeting these “super consumers” online.

Insights for Effective Multicultural Marketing

Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Insights for Effective Multicultural Marketing

In this video, Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Open New Doors

Learn new ways to reach multicultural B-to-B segments.

NBCUniversal/Telemundo: How the Hispanic Community Shapes Trends

In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.

Nielsen: Entertainment and the Multicultural Super Consumer

In this session, Eddie Yoon – Nielsen and Principal at The Cambridge Group and Chris Fosdick, Principal – The Cambridge Group, discussed their recently launched study regarding the multicultural super consumer and how entertainment impacts their buying power.

IKEA Mobile Marketing Case Study

IKEA explained the process it used to create a mobile-optimized microsite.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Heineken Champions Express

Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

Hispanic Consumers’ Financial Habits

A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.

Kaiser Permanente: Reaching the Diverse Customer

Kaiser Permanente adopted a total market approach to advertising in an effort to deeply engage multicultural audiences.

Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Major League Soccer: Marketing to the Millennial Fan

An inside look at Major League Soccer’s fan base and approach to sponsorship.

Refining Hispanic ROI in a Total Market World

This webinar featured Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements.

Thanksgiving Food Fusion: How Hispanics Fuse Cultures to Make the Holiday Their Own

This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

1234567 >>  Last (9)