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Heineken Leads the Evolution of Hispanic Marketing

Edwin Hincapie, Multicultural Commercial Marketing Manager at Heineken, discusses how the brand is approaching the next iteration of marketing to Hispanic populations.

Following the Social Leaders: Hispanic Consumers

MediaPost brought together leaders in the Hispanic market and multicultural advertising to discuss marketing to Hispanic groups on social media.

Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Top Spanish-Language Ads that Resonate with Hispanic Consumers

Nielsen analyzed the top 10 Spanish language ads among Hispanics in the U.S. during the first half of 2015.

Mapping Radio’s Reach with Black and Hispanic Consumers

The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.

Hip-Hop Nation: How the Genre is Turning It Up in 2015

The deep and growing interest in hip-hop presents a prime opportunity for brands.

Four Rules for Keeping up with Changing Consumer Trends

A quick look at the fast-changing American consumer landscape.

New Research Shows How to Connect with U.S. Hispanics Online

Four insights marketers can use when targeting these “super consumers” online.

Kraft: Reaching Multicultural Millennials with a Combined Marketing Approach

Kraft Foods Group focused on the growth market of multicultural Millennials with creative and flexible marketing strategies.

Gol Gol/Civic Coupe Campaign

How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.

Keep It Clean

How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.

Insights for Effective Multicultural Marketing

Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Insights for Effective Multicultural Marketing

In this video, Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Open New Doors

Learn new ways to reach multicultural B-to-B segments.

NBC Universal/Telemundo: How the Hispanic Community Shapes Trends

Patricia Buchanan, director of business development at NBC Universal/Telemundo, discussed the Hispanic influence on the Los Angeles market, the second largest DMA in the U.S.

Google Uses Language to Engage the U.S. Hispanic Audience

Francesca Pujals, strategy and insights lead at Google, shared the results of a study that explored the importance of using in-language marketing when reaching out to Hispanic consumers online.

IKEA Mobile Marketing Case Study

IKEA explained the process it used to create a mobile-optimized microsite.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Heineken Champions Express

Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.

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