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The Future of Mobile Advertising: Native Ads Are At the Forefront of a Mobile Advertising Evolution

Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.

CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

Ad Viewing Grows On Trad TV Digital Platforms With Longer Content

Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.

Open Programmatic: Let The Network Do Some Of The Work

New open and network-based models of programmatic marketing are outperforming the old closed systems.

Worldwide Mobile Advertising Hit $19.3 Billion In 2013

Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Decline In RetailMeNot Organic Search Traffic Contributes To Lower Earnings

Any changes to Google's algorithms could negatively impact RetailMeNot's Web site traffic.

Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences

Includes a Digital Transformation checklist.

The 2014 State of Digital Transformation: How Companies Are Investing in the Digital Customer Experience

Features rankings of Digital Transformation initiatives.

Majority of US Internet Users to Regularly Use a Connected TV By 2015

Exciting infographic about the rise of Internet-connected TV reveals a huge sea change for the TV ad industry.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

Facebook Begins Reducing Number Of Ads: Boosts Price, Performance

This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.

How Leading Advertisers Are Using Search for Brand Building

Why is search working for brand marketing today?

New Research Shows Search Ads Drive Brand Awareness

Search campaigns deliver clear results, and those results are easy to measure against spend.

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

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