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SF SPCA

To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

Spending Up, but Marketers Still Have Big Digital Blind Spots

Digital marketing expenditures are becoming equal to spending on traditional marketing.

Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Facebook Outpacing YouTube in Video Ad Buys

Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

A Look Inside PwC’s Cross-Platform Brand Campaign

PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.

Money Matters: Finance Trends throughout the Year

Google created an infographic to show how people use the web to research and buy financial products.

Toward Viewability: You Can’t Count What You Haven’t Measured

Google shared three steps the industry should take on the topic of viewability and viewable impressions.

New Balance Races Past Pre-Order Goal with YouTube TrueView and Google Lightbox Ads

New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.

Spring Break Travel Trends

Google created an infographic showing when people search for Spring Break travel ideas and top destinations.

Real-Time Marketing at the Oscars: Backstage with Google Play

Google shared four real-time marketing lessons from running display ads during the Oscars.

Fraudsters, Liars, and Cheats

Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Searching for Love on Valentine's Day

Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.

Digital Up, TV Dips in Q4 Media Spend

Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.

The ABCs of Programmatic Buying

A glossary of programmatic buying terms and definitions.

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