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In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.
Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.
In this session, Coldwell Banker Real Estate LLC shared their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.
The healthcare and pharma industries should embrace digital media to reach consumers.
An infographic exploring trends around summer vacations.
The Advertising Research Foundation shared its findings from years of research on biometrics and neuro-testing’s ability to optimize creative advertising.
The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.
According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.
SAP shared how testing the effects of personalized messaging allowed the brand to significantly increase engagement levels across industries and business units.
Ads should be assessed for effectiveness throughout their lifecycle, not just during the creative development.
Five ways marketers can utilize emotional intelligence in the digital age.
Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.
Canadians are developing online shopping and research preferences that will influence how marketers can best reach them.
Key regional differences are emerging in online shopping behaviors.
To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.
An ethnographic study of Canadian smartphone users to understand their mobile conversion behavior.
Brands like Burberry are taking advantage of a new YouTube ad feature.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
Digital marketing expenditures are becoming equal to spending on traditional marketing.