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Digital Up, TV Dips in Q4 Media Spend

Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.

For Football Fans, It's More Than Just a Game

Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.

Google Adds Event Tickets, Social Links in Search Results

Google search results will now display social media mentions when a user searches for a brand and information on ticket sales when someone looks for a band or performer.

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

5 Factors of Viewability

Includes explanation of factors such as size and position.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Why 'Programmatic' Is The Word Of The Year

According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”

Digital Money Management: Millennials and Boomers

The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.

More Than 56% Of Ad Impressions Are Not Seen, Google Says

Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.

Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback

Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.

Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews

Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.

Top Trends Predicted For Digital Advertising In 2015

Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

The Magic Behind Unboxing on YouTube

It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Pursuit of Attention: Getting to the Center of Attentive Audiences

Plentiful details about where, when and how (on what device) audiences are most receptive to ads.

Coca-Cola Wins with Millennials Through Content Marketing

Coca-Cola shared its cross-channel strategy for engaging Millennials, the most influential consumers in history.

Victory Horse

Godiva drove brand preference among affluent Asian-American consumers with a campaign promoting a limited edition product.

Toyota Certified Used Vehicles

Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.

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