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Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Where are people across the U.S. looking to stay this summer?
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
Hotel Chocolat, a fast-growing British retailer, used retargeting to reconnect with lost prospects.
Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.
Corsair used personalized banner advertising to stay competitive in the international travel vertical.
With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.
In the first quarter of 2014, online advertising grew at a rate of 19 percent, which is greater than the 17 percent increase seen for all of 2013.
Americans spent approximately 17 minutes on travel websites in April 2014, with TripAdvisor being the most frequented site.
With a budget of just $3.5 million, Hostess bounced back from bankruptcy by activating an interactive marketing campaign that featured digital media to build buzz and reach Millennials.
Data from programmatic media buys can help marketers build beautiful creative with targeted performance.
Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.
Google surveyed over 5,000 consumers to determine how local search is used and the potential it may have for advertisers.
This study of North American and European e-commerce marketers indicated that although retargeting has become a fixture in the digital marketing playbook, technological challenges persist.
These infographics are from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.