Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 381 document(s).

1234567 >>  Last (20)

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

How Leading Advertisers Are Using Search for Brand Building

Why is search working for brand marketing today?

New Research Shows Search Ads Drive Brand Awareness

Search campaigns deliver clear results, and those results are easy to measure against spend.

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

Hotel Chocolat's Performance Display Campaign: "Sweet Like Chocolate"

Hotel Chocolat, a fast-growing British retailer, used retargeting to reconnect with lost prospects.

Mobile Retargeting Increases Retargeting-Driven Sales by 19 Percent

Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.

myThings Case Study: Corsair

Corsair used personalized banner advertising to stay competitive in the international travel vertical.

Real Returns: What Matters Most in Digital Advertising

With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.

Online Ad Revenue Up 19 Percent in Q1 to $11.6B

In the first quarter of 2014, online advertising grew at a rate of 19 percent, which is greater than the 17 percent increase seen for all of 2013.

Beating the Winter Blues: 40 Million Americans Turn to Travel Sites in April

Americans spent approximately 17 minutes on travel websites in April 2014, with TripAdvisor being the most frequented site.

The Hostess Story

With a budget of just $3.5 million, Hostess bounced back from bankruptcy by activating an interactive marketing campaign that featured digital media to build buzz and reach Millennials.

Creative in the Age of Data

Data from programmatic media buys can help marketers build beautiful creative with targeted performance.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Understanding Consumers' Local Search Behavior

Google surveyed over 5,000 consumers to determine how local search is used and the potential it may have for advertisers.

The 2014 Retargeting Landscape: How Marketers Use Retargeting in a Multi-Channel Digital Reality

This study of North American and European e-commerce marketers indicated that although retargeting has become a fixture in the digital marketing playbook, technological challenges persist.

Infographics: 2014 Social Media Engagement Survey

These infographics are from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Research Report: 2014 Social Media Engagement Survey Report

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.

1234567 >>  Last (20)