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Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Searching for Love on Valentine's Day

Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.

Digital Up, TV Dips in Q4 Media Spend

Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.

For Football Fans, It's More Than Just a Game

Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.

Google Adds Event Tickets, Social Links in Search Results

Google search results will now display social media mentions when a user searches for a brand and information on ticket sales when someone looks for a band or performer.

Battling Banner Blindness: Cxense Pioneers 3D Display Ads

Olso Norway-based Cxense has introduced an eye-catching 3D advertising capability to help publishers and advertisers capture consumers’ attention and combat “banner blindness.”

Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study

A new global analysis finds that concern about environmental problems has increased in most countries surveyed, and that more people now expect global warming will negatively affect them during their lifetime than in 2012.

Winners in the Internationalist Awards for Innovative Digital Solutions

Terms like Programmatic, Big Data and mCommerce have moved beyond buzzwords. This year’s winners underscore experimentation, faster implementation, and results.

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

5 Factors of Viewability

Includes explanation of factors such as size and position.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Why Marketers Should Tell Ad Tech "F--- Your Analytics"

Collective shared four recommendations for marketers to improve their digital analytics.

Why 'Programmatic' Is The Word Of The Year

According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”

Digital Money Management: Millennials and Boomers

The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.

More Than 56% Of Ad Impressions Are Not Seen, Google Says

Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.

Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback

Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.

Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews

Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.

Top Trends Predicted For Digital Advertising In 2015

Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.

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