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How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

How to Connect with B-to-B Buyers

Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.

Inside Google Marketing: How We Went All In with Programmatic Buying

Google debunks four myths surrounding programmatic buying.

Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.

Sony Pictures Television’s Approach to Digital and Social

In this video, Sony Pictures Television CMO Sheraton Kalouria joined Millennial expert Scott Hess to discuss real-world examples of how digital and social channels have helped to launch, drive ratings for, and sustain engagement with some of Sony’s most popular and buzzed-about series.

Maximizing the Promise of Digital Media

Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Mondelez International: Leveraging Ecommerce Through Digital Media

In this video, Cindy Chen, Global Head of eCommerce at Mondelez International, shared her company's evolution of ecommerce and its commitment to making sure every piece of digital media it buys drives to a direct sale.

Mondelēz International: Leveraging eCommerce Through Digital Media

In this video, Cindy Chen, global head of eCommerce at Mondelēz International, discussed how the growth of e-commerce is changing Mondelēz’s business strategies.

2015 ANA Digital & Social Media Conference Opening Remarks

In this video, Marc Rothschild, senior vice president at Meredith Digital, delivered the opening remarks at the 2015 ANA Digital & Social Media Conference.

Mondelēz International: Leveraging eCommerce Through Digital Media

Cindy Chen, global head of eCommerce at Mondelēz International, discussed how the growth of e-commerce is changing Mondelēz’s business strategies.

Putting It All Together

Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.

Reaching the Always-Addressable Customer

Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.

ABCs of Effective Digital Advertising

Discover the core tenets for finding success in the digital space.

Digital Advertising’s Blind Spot

A growing percentage of Internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

Principles from digital marketing can be used to shape a new generation of strategic sales tools.

How Are Manufacturers Generating Leads?

Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.

Coldwell Banker Real Estate Mobile Case Study

In this session, Coldwell Banker Real Estate LLC shared their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.

New Research Shows How to Connect with U.S. Hispanics Online

Four insights marketers can use when targeting these “super consumers” online.

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