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Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.
New open and network-based models of programmatic marketing are outperforming the old closed systems.
Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Any changes to Google's algorithms could negatively impact RetailMeNot's Web site traffic.
Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences
Includes a Digital Transformation checklist.
The 2014 State of Digital Transformation: How Companies Are Investing in the Digital Customer Experience
Features rankings of Digital Transformation initiatives.
Exciting infographic about the rise of Internet-connected TV reveals a huge sea change for the TV ad industry.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Where are people across the U.S. looking to stay this summer?
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.