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To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.
Brands like Burberry are taking advantage of a new YouTube ad feature.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
Digital marketing expenditures are becoming equal to spending on traditional marketing.
Programmatic buying and automation may bring organizational changes to marketing teams.
Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.
New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.
PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.
Google created an infographic to show how people use the web to research and buy financial products.
Google shared three steps the industry should take on the topic of viewability and viewable impressions.
New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.
Google created an infographic showing when people search for Spring Break travel ideas and top destinations.
Google shared four real-time marketing lessons from running display ads during the Oscars.
Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.
Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
A glossary of programmatic buying terms and definitions.