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Hotel Chocolat's Performance Display Campaign: "Sweet Like Chocolate"

Hotel Chocolat, a fast-growing British retailer, used retargeting to reconnect with lost prospects.

Mobile Retargeting Increases Retargeting-Driven Sales by 19 Percent

Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.

myThings Case Study: Corsair

Corsair used personalized banner advertising to stay competitive in the international travel vertical.

Real Returns: What Matters Most in Digital Advertising

With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.

Online Ad Revenue Up 19 Percent in Q1 to $11.6B

In the first quarter of 2014, online advertising grew at a rate of 19 percent, which is greater than the 17 percent increase seen for all of 2013.

Beating the Winter Blues: 40 Million Americans Turn to Travel Sites in April

Americans spent approximately 17 minutes on travel websites in April 2014, with TripAdvisor being the most frequented site.

The Hostess Story

With a budget of just $3.5 million, Hostess bounced back from bankruptcy by activating an interactive marketing campaign that featured digital media to build buzz and reach Millennials.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Understanding Consumers' Local Search Behavior

Google surveyed over 5,000 consumers to determine how local search is used and the potential it may have for advertisers.

The 2014 Retargeting Landscape: How Marketers Use Retargeting in a Multi-Channel Digital Reality

This study of North American and European e-commerce marketers indicated that although retargeting has become a fixture in the digital marketing playbook, technological challenges persist.

Infographics: 2014 Social Media Engagement Survey

These infographics are from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Research Report: 2014 Social Media Engagement Survey Report

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Gram Resembles Google, but Searches for Illegal Items

A new search engine is set to launch that will allow users to look for illegal items such as guns, stolen credit cards, and drugs by downloading an anonymizing browser known as Tor.

Data Charts: 2014 Social Media Engagement Survey Report

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

Johnson's Baby: Greeting a Royal Baby

Johnson’s Baby developed one of the most recognized and celebrated U.S. brand responses to the birth of the U.K.’s royal baby in 2013.

Touchstone Energy's Integrated Marketing Campaign

Touchstone Energy shared key tactics and results from an integrated marketing campaign designed to educate its co-op members.

How Brands Use, Gauge Results on Vine, Instagram

Some brands are using loyalty programs and location-based studies that correlate point-of-sale data with social media activity to determine how Vine and Instagram can drive business results.

Chango: Debunking Five Myths About Display Advertising

Many direct response today marketers steer clear of display advertising after having had poor experiences in the past. However, Chango argues that the new world of display advertising represents many opportunities for marketers.

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