|All Words Any Words Exact Phrase||Sort by:|
Search returned: 453 document(s).
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.
In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel.
Red Roof Inn leveraged technology to target stranded travelers at their moment of need: searching via mobile for a hotel after a flight cancellation.
Sam’s Club redesigned its mobile site to optimize the consumer shopping journey just in time for the holiday season.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
TD Ameritrade used mobile search technology to deliver targeted ads created in real time during market-driven events such as IPOs and stock splits.
New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
The Portland Trail Blazers shared how overhauling the team’s website and streamlining the ticket purchasing process allowed the brand to improve the customer experience and significantly increase conversions.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Discover what a multi-screen advertising solution should look like.
Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.
59 percent of ad impressions served across all consumer segments reach their intended audience—down from 69 percent in 2013.
The Jeep brand is a success story that increased awareness and consideration of its new vehicles using cross-screen advertising.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.