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This webinar provided an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns.
This webinar video provided an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns.
In anticipation of Halo: The Master Chief Collection, Xbox created a website that transformed a gamer’s device into an immersive Halo experience.
We Energies optimized its mobile search visibility in times of power outages to be readily available to customers seeking assistance.
Marketers should know lead generation is about quality, not quantity.
In this session, Andy Leinicke, Global Online Acquisition Group Leader – Intuit, Inc. shared their approach to programmatic and cross channel DMP strategy and how they partner with their agencies, technology vendor, and internal partners.
A look at the types of data that marketers are using to understand today’s buyer.
An overview of how to create an insight-driven lead generation program to reach qualified leads.
Google's restructuring gives marketers a regional approach to advertising but could force changes to SEO campaigns.
Adobe rolled out an advanced self-service programmatic ad platform.
Only through a proactive and collaborative effort will we be able to reduce this threat to the advertising ecosystem.
Key takeaways from Clickback's recent webinar on the fundamentals of email lead generation.
Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.
Google has found that cross-screen banner ads can drive brand lift.
A look at on-target and viewability rates for digital and mobile ad placement in Canada.
Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.
PwC has raised awareness of its abilities through the power of interactive storytelling.
Brian Murphy, partner at Frankfurt Kurnit Klein & Selz PC, shared cases regarding the use of crowdsourced data to substantiate advertising claims.
Google debunks four myths surrounding programmatic buying.
In this video, get an overview of the 2015 ANA Digital & Social Media Conference.