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Digital Ad Revenue Hits $23 Billion In First Half Of 2014

Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.

Online Advertising Benchmark Report

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

The Car IS the Information Superhighway

Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel.

Red Roof Inn Turns Flight Cancellations into Customers

Red Roof Inn leveraged technology to target stranded travelers at their moment of need: searching via mobile for a hotel after a flight cancellation.

Sam’s Club 2013 Holiday Mobile Web Initiative

Sam’s Club redesigned its mobile site to optimize the consumer shopping journey just in time for the holiday season.

Pipe Burst

A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.

Leveraging Mobile to Drive Acquisitions

TD Ameritrade used mobile search technology to deliver targeted ads created in real time during market-driven events such as IPOs and stock splits.

Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience

Ford created an interactive virtual showroom within a 3D mobile ad unit.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

Programmatic Buying

Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

Age Matters With Digital Shoppers

Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

The Portland Trail Blazers Revamp UX

The Portland Trail Blazers shared how overhauling the team’s website and streamlining the ticket purchasing process allowed the brand to improve the customer experience and significantly increase conversions.

Advertisers' Online Budgets Still A Fraction Of TV Spend

National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.

Google Adds Sitelinks Search Box In Search Query Results

Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.

The Multi-Screen Advertising Playbook

Discover what a multi-screen advertising solution should look like.

The Multi-Screen Dayparting Playbook

Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.

Defining Online Ad Success: How Benchmarks are Shifting as Advertisers Take Aim

59 percent of ad impressions served across all consumer segments reach their intended audience—down from 69 percent in 2013.

Reaching Consumers Across All Screens

The Jeep brand is a success story that increased awareness and consideration of its new vehicles using cross-screen advertising.

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