|All Words Any Words Exact Phrase||Sort by:|
Search returned: 442 document(s).
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Discover what a multi-screen advertising solution should look like.
Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.
59 percent of ad impressions served across all consumer segments reach their intended audience—down from 69 percent in 2013.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.
New open and network-based models of programmatic marketing are outperforming the old closed systems.
Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
Any changes to Google's algorithms could negatively impact RetailMeNot's Web site traffic.