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5 Factors of Viewability

Includes explanation of factors such as size and position.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Why 'Programmatic' Is The Word Of The Year

According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”

Digital Money Management: Millennials and Boomers

The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.

More Than 56% Of Ad Impressions Are Not Seen, Google Says

Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.

Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback

Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.

Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews

Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.

Top Trends Predicted For Digital Advertising In 2015

Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.

The Magic Behind Unboxing on YouTube

It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Pursuit of Attention: Getting to the Center of Attentive Audiences

Plentiful details about where, when and how (on what device) audiences are most receptive to ads.

Enhancing Ad Viewability in Premium Digital Environments

Time Inc. uses data to improve the viewability of ads placed on its digital properties.

Serving Up Opportunity: the Best Spots for Restaurant Growth in 2014

Nationwide, roughly 88% of consumers have eaten at a quick-service restaurant in the past month, while 79% of consumers have visited a sit-down restaurant. However, when it comes to restaurant patronage and growth, not all parts of the country are created equal.

Tech-Or-Treat: Consumers Are Sweet on Mobile Apps

With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also crave another treat. Sure, candy apples are great, but mobile apps are also satisfying.

Digital Ad Revenue Hits $23 Billion In First Half Of 2014

Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.

Online Advertising Benchmark Report

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

The Car IS the Information Superhighway

Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel.

Red Roof Inn Turns Flight Cancellations into Customers

Red Roof Inn leveraged technology to target stranded travelers at their moment of need: searching via mobile for a hotel after a flight cancellation.

Sam’s Club 2013 Holiday Mobile Web Initiative

Sam’s Club redesigned its mobile site to optimize the consumer shopping journey just in time for the holiday season.

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