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Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

The Myth of Marketing Automation

Marketing automation provides instant gratification. However, few “automaters” seem to realize that, to most in their audience, their efforts provide little more than yet another generic piece of junk mail.

The Myth of Marketing Automation

Marketing automation provides instant gratification. However, few “automaters” seem to realize that, to most in their audience, their efforts provide little more than yet another generic piece of junk mail.

Marketing Through the New Customer Life Cycle in the Digital Age

The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.

Five Factors of Video Viewability

According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.

How to Save Your Ads and Improve Their Resonance

Ads should be assessed for effectiveness throughout their lifecycle, not just during the creative development.

How to Be an Emotionally Intelligent Marketer

Five ways marketers can utilize emotional intelligence in the digital age.

Forrester Says E-commerce to Reach $334 Billion

Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.

When Engaging Canadian Consumers Online, Marketers Must Use the Right Tools

Canadians are developing online shopping and research preferences that will influence how marketers can best reach them.

As Online Sales Gain, Orlando and Washington Emerge as Key Markets

Key regional differences are emerging in online shopping behaviors.

SF SPCA

To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

Spending Up, but Marketers Still Have Big Digital Blind Spots

Digital marketing expenditures are becoming equal to spending on traditional marketing.

Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Facebook Outpacing YouTube in Video Ad Buys

Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

A Look Inside PwC’s Cross-Platform Brand Campaign

PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.

Money Matters: Finance Trends throughout the Year

Google created an infographic to show how people use the web to research and buy financial products.

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