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In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.
The reality, says the report, is that testing your email sends is paramount to effective email marketing.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Roll Global shared its innovative approach to new product development, marketing, and social media through its leading brands, including Halos, Fiji Water, Wonderful Pistachios, and POM Wonderful.
The desire to be plugged in and productive also drives the way Americans fuel up at the start of each day. This makes first meal of the day is just as important to retailers as it is to consumers.
Digital and social media have empowered consumers to share information around the world in real time with one click.
Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Innovations today take a lot more than a little luck to succeed.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Use this tool to create a work breakdown structure for an upcoming CRM system implementation project.
A tool to help you define Marketing, Sales, Customer Support and Partner Relations functions, map your current process or systems for those functions, and plan for integration with your CRM system over a 1-3 year period.
A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.