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Search returned: 1980 document(s).
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.
The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.
Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.
The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.
PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.
Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.
A detailed guide to acquiring Facebook fans using a wide range of simple methods.
Twitter has opened up its archives so users can now search every tweet ever made.
Applebee’s continuously tests new products and menu items, and by embracing failure is able to innovate quickly.
The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.