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Search returned: 1652 document(s).
Digital and social media have empowered consumers to share information around the world in real time with one click.
Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Innovations today take a lot more than a little luck to succeed.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".
Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending
"We are going to create a faster growing, more profitable company that's far simpler to operate"
This white paper details the expansion of programmatic audience development practices across 12 global markets.
eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.