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So what types of snacks are driving sales around the world? It depends on where you live.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Identifies and highlights the countries with lower levels of media market transparency, the factors responsible for limiting advertiser visibility, and the safeguards that can be put in place.
Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.
This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
This webinar provided marketers with key lessons on how to integrate this crucial marketing strategy into their own brands – effectively and successfully. Attendees heard how Kraft Foods implemented engaging content by leveraging a unique approach to content marketing.
This webinar provided marketers with key lessons on how to integrate content marketing strategies into their own brands – effectively and successfully.
CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
Every organization has a compelling story to tell. BASF, the world’s largest chemical company, branded its Total Rewards employee benefits package with the help of Monaco Lange. All of this was done without increasing base salaries or making changes to benefits.
Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.
Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.
Big Lots shared strategies for creating efficient content that integrated across multiple channels to drive customer engagement and sales.
The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.