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Innovation: What Should Brands be Doing?

In this webinar, attendees learned ways that brands can maximize the full potential of technology and innovation through a variety of partnerships with startups.

Infographics: 2014 Content Marketing Survey

These infographics reveal how content marketing is being deployed, integrated into the organization, measured and budgeted.

Research Report: 2014 Content Marketing Survey

This research report examines at how marketers are employing content marketing today, and how they will use it in the coming years. What media are working? How content is being managed, budgeted, deployed, and measured? Are marketers using forma guideline/standards? ANA members share their current and future insights on best practices on content marketing.

Data Charts: 2014 Content Marketing Survey

This collection of data charts represents findings from an ANA study on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

ANA Media Leadership Conference in Three Minutes

In this video, get a three-minute overview of the 2015 ANA Media Leadership Conference where leaders of the media industry discussed urgent issues and shared insights on the newest ways of connecting with today’s consumers.

Subaru’s Success with Branded Content

Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.

Ice Bucket Challenge: Viral Marketing Sensation

A simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.

Catching Up with Gary Slack

In this Q&A with Gary Slack, organizer of the 2015 BMA Annual Global Conference, learn what attendees can expect this year.

Honeywell User Experience

Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.

Godiva Ushers In a Prosperous New Year

In this session, Tara Kastury, Senior Marketing Manager – Godiva Chocolatier and Bill Imada, President – IW Group, provided the insights that Godiva leveraged to develop the right product, marketing campaign and how that resonated with the Chinese-American consumer.

Educational Testing Service Shares Best Practices and Case Studies in Multicultural Marketing

Jhan Doughty Berry, Executive Director, Develop Talent and Diversity – Education Testing Service (ETS), presented and discussed the strategic marketing approach utilized as part of their mission-driven efforts to outreach to Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) for their corporate internship program.

The Impact of MassMutual's Innovative Segment Classification Research

Nicole Byrne, Market Insights Research Manager – MassMutual and Amit Ghosh, Principal and Director of Research – Forbes Consulting Group shared the methodology of how Mass Mutual identified the unmet needs and concerns of the "Family Market" consumer segment.

Listen First, Ask Later: How to Gain Insights from Online Conversations and Search

Frank Cotignola, Associate Director of Media Insights and Analytics – Mondelez International shared how social media and search continue to change the way we gather and interpret consumer insights.

Dell: Marketing, Technology, and Grit

Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.

Understanding and Managing Production Spend

Steven Wales, COO – Decideware, provided an overview of how marketers are solving some of greatest needs around production spend.

Hewlett-Packard: A Case Study in Decoupling

Attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Mattel: Moving Beyond Decoupling

In this session, Mary Ann Brennan, Senior Director, Global Procurement – Mattel, Inc., and Meritxell Guitart, President and Founder – Hogarth Americas, shared how they work together to drive continuous improvements while maintaining a consistent brand message.

Best Practices in Cinema Advertising

Attendees heard from Dave Kupiec, EVP Sales & Marketing – NCM Media Networks, on best practices in cinema advertising production.

Nestle: Best Practices in Video Decoupling

In this session, Ricki Gardner, Strategic Buyer, Marketing Procurement – Nestle and Meritxell Guitart, President and Founder – Hogarth Americas shared insights and best practices on video decoupling.

Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

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