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Global Marketing Unifies Winning Brands

Digital and social media have empowered consumers to share information around the world in real time with one click.

The Future of Mobile Advertising: Native Ads Are At the Forefront of a Mobile Advertising Evolution

Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

Be the Job: How Meow Mix Found Success by Innovating Around a Winning Insight

Innovations today take a lot more than a little luck to succeed.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Under Armour Series Details Newton's Struggles, Victories

Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".

Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

Local Marketing Automation: Translating National Strategies into Local Execution

A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

10 Things Brands and Singles Have in Common

Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

Publicis Worldwide Acquires Stake In Arcade

Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.

For Back-to-College Crowd, Macy's, Target Tap Vid Love

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending

P&G To Shed More Than Half Of Its Brands

"We are going to create a faster growing, more profitable company that's far simpler to operate"

Going Global: Programmatic Audience Development Around the World

This white paper details the expansion of programmatic audience development practices across 12 global markets.

Client Strategies In Action: Online Retail - ebay

eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.

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