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City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Branding: Making a Name For Yourself

Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.

Target's Mobile Game: Provides a Fun In-Store Experience for Holiday Shoppers

Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.

A Strategic Approach Toward Optimizing a Brand Portfolio

Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.

Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Data Charts: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.

Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

Walmart, Best Buy, Home Depot Most Efficient Advertisers

All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.

The Anatomy of a Growth Guru: Best Practices in Driving Sustainable Business Growth

FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.

Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa

Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

The Magic Behind Unboxing on YouTube

It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.

The Future of Programmatic: When the Art & Science of Advertising Collide

PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.

Digital Advertising Guide

Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.

50 Ways to Get Facebook Fans

A detailed guide to acquiring Facebook fans using a wide range of simple methods.

Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

Applebee’s Dishes Up Innovation

Applebee’s continuously tests new products and menu items, and by embracing failure is able to innovate quickly.

Missouri Lottery Wins Big with Innovation

The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.

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