Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range



Case Study Award Levels



Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 1731 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

1234567 >>  Last (50)

Global Consumers Nibble, Nosh and Snack Their Way to Big Sales

So what types of snacks are driving sales around the world? It depends on where you live.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Global Media Transparency Index

Identifies and highlights the countries with lower levels of media market transparency, the factors responsible for limiting advertiser visibility, and the safeguards that can be put in place.

AT&T Stadium Fan Experience

Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.

Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

How-To Guide: Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Multi-Screen Advertising is Growing in Canada

Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.

Lindt Creates Rom-Com For Line Launch

To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on -- all through a new audience manager tool.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

Effective Content Marketing: What Marketers Need To Know

This webinar provided marketers with key lessons on how to integrate this crucial marketing strategy into their own brands – effectively and successfully. Attendees heard how Kraft Foods implemented engaging content by leveraging a unique approach to content marketing.

Effective Content Marketing: What Marketers Need to Know

This webinar provided marketers with key lessons on how to integrate content marketing strategies into their own brands – effectively and successfully.

Elevating Marketing at Microsoft

CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

Internal Brand Makeovers

Every organization has a compelling story to tell. BASF, the world’s largest chemical company, branded its Total Rewards employee benefits package with the help of Monaco Lange. All of this was done without increasing base salaries or making changes to benefits. Integrating Mobile in the Car Buying Process took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.

A&E Networks: Integrated Marketing Practices that Deliver

Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.

From Improvising to Integration: Brand Voice is King

Big Lots shared strategies for creating efficient content that integrated across multiple channels to drive customer engagement and sales.

Private Label vs. Brands: Can't We All Just Get Along?

The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.

1234567 >>  Last (50)