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A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.
Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.
As channels expand, information levels intensify and new behavioral norms take hold, retailers and consumer product companies need to understand what drives people to stores, how to capitalize on the money consumers spend on each trip, and how to keep customers loyal.
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
Strong brand perceptions are based on what a brand does, not what it says.
Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.
“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.
This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.
Publicis’ Leo Burnett unit announced a deal with AOL’s Huffington Post touted as the world’s first “agency and publisher alliance poised to reinvent how people engage with brands.”
Read this how-to guide to learn how to use journey maps to develop a better content strategy.
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.
In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.