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Catching Up with Gary Slack

In this Q&A with Gary Slack, organizer of the 2015 BMA Annual Global Conference, learn what attendees can expect this year.

Honeywell User Experience

Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.

Godiva Ushers In a Prosperous New Year

In this session, Tara Kastury, Senior Marketing Manager – Godiva Chocolatier and Bill Imada, President – IW Group, provided the insights that Godiva leveraged to develop the right product, marketing campaign and how that resonated with the Chinese-American consumer.

Educational Testing Service Shares Best Practices and Case Studies in Multicultural Marketing

Jhan Doughty Berry, Executive Director, Develop Talent and Diversity – Education Testing Service (ETS), presented and discussed the strategic marketing approach utilized as part of their mission-driven efforts to outreach to Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) for their corporate internship program.

The Impact of MassMutual's Innovative Segment Classification Research

Nicole Byrne, Market Insights Research Manager – MassMutual and Amit Ghosh, Principal and Director of Research – Forbes Consulting Group shared the methodology of how Mass Mutual identified the unmet needs and concerns of the "Family Market" consumer segment.

Listen First, Ask Later: How to Gain Insights from Online Conversations and Search

Frank Cotignola, Associate Director of Media Insights and Analytics – Mondelez International shared how social media and search continue to change the way we gather and interpret consumer insights.

Understanding and Managing Production Spend

Steven Wales, COO – Decideware, provided an overview of how marketers are solving some of greatest needs around production spend.

Hewlett-Packard: A Case Study in Decoupling

Attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Mattel: Moving Beyond Decoupling

In this session, Mary Ann Brennan, Senior Director, Global Procurement – Mattel, Inc., and Meritxell Guitart, President and Founder – Hogarth Americas, shared how they work together to drive continuous improvements while maintaining a consistent brand message.

Best Practices in Cinema Advertising

Attendees heard from Dave Kupiec, EVP Sales & Marketing – NCM Media Networks, on best practices in cinema advertising production.

Nestle: Best Practices in Video Decoupling

In this session, Ricki Gardner, Strategic Buyer, Marketing Procurement – Nestle and Meritxell Guitart, President and Founder – Hogarth Americas shared insights and best practices on video decoupling.

Forbes Puts Native Ad on Cover

The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue.

Riding a Roller Coaster of Events at Six Flags

In this session, attendees gained insights from case studies on Six Flags' sponsorship and event strategy, including Easter Weekend presented by Peeps, July 4th Fest presented by Coca-Cola, and Fright Fest presented by SNICKERS® among other special events featured nationally at its theme parks.

Adobe's Mobile and Data Integration Case Study

Data and mobile are becoming so closely intertwined in the world of today's mobile consumer. In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

All Detergent: Connecting With Mobile Moms

In Summer 2014, All® brand laundry detergent created a "Summer Plan" campaign targeted to Moms that turns their mobile device into a movie-making machine, fortifying a customer experience designed to increase brand recall and affinity.

Digital Disruption... in the Age of the Customer

In this session, Nate Elliott, Vice President and Principal Analyst – Forrester Research, Inc. addressed the key macro trends that business leaders need to be thinking about in 2015 to pivot their enterprises for success in the age of the customer, from digital disruption to the mobile mindshift to customer experience.

Social Media Case Study: General Electric Company

In this session, Sydney Lestrud, Manager, Global Digital Marketing – General Electric Company shared a social media case study on how they strategically use content via social channels to drive awareness of GE's technology and innovation.

The Good and Bad of Technology

As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.

Highlights from the 2015 Brand Masters Conference

The 2015 Brand Masters Conference in three minutes.

Chobani Expands "Grassroots" Approach and Products as Greek Competition Mounts and Category Slows

Chobani plans to expand its products and increase sampling events to combat a slight drop in sales at the end of 2014.

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