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Formica Brand Reinvention

In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.

Top 10 Sponsorship Deals of the Week

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 28th.

American Airlines: Creating Great Content

American Airlines shared how they craft content to connect with customers, what works for them, and how they empower their employees to be part of the social media story.

BECU: Having a Seat at the Creative Table

In this presentation, Stephen and Alan talked about how BECU works with the agency as a creative facilitator, encouraging new ideas and helping those ideas get buy-in from management throughout the creative process.

American Greetings World’s Toughest Job: 2015 North American Grand Effie Winner

On Mother’s Day, the second-biggest revenue-driving period for the greeting card industry, American Greetings honored moms by showing them in a different light with World’s Toughest Job, a video embraced by over 24 million YouTube viewers.

American Licorice Drives ROI from Cross-Platform Engagement

The in-house agency team at American Licorice discussed how its brands are leveraging creativity, agility and a personal touch to generate cross-platform engagement and drive real business results with very limited budgets.

Cleveland Clinic’s Winning Content Digital Strategy

Learn how content marketing and corporate communications team members from a top hospital collaborate to create, distribute and measure content in order to increase national brand awareness.

Keybank: Delivering a #Keyinsider Experience Via Social

Learn how sponsorship content integration into a social content strategy helps drive strong impressions, engagement and sentiment and how KeyBank balances expertise and product and services content with giveaways.

Vanguard Group: Reviving the Creative Innovation

Discover how Vanguard Group enhances their customer relationship through social channels and also partners with the advertising team to test and learn across the digital landscape.

Vitamix: Amplifying Our Customer Stories

Discover how Vitamix showcases customer loyalty via, their online store and social media platforms to demonstrate their unwavering commitment to customers and to continue the Vitamix conversation with post-purchase customers.

Oral-B SmartSeries Mobile App

Oral-B’s SmartSeries connects the electric toothbrush with a mobile app to improve oral care by leveraging data and technology.

Hammerhead One

The Hammerhead One is an intelligent navigation device that effortlessly guides cyclists along the safest and best bicycle routes.

Owlet Baby Monitor

Owlet Baby Care created a wearable baby monitor that alerted parents about their baby’s heart rate and oxygen levels via smartphone or tablet.

Hungry Lion “Lucky Bucket” Campaign

Hungry Lion used innovative mobile technology to deliver coupons to millions of consumers, driving traffic to the QSR’s locations.

Lifebuoy Flood

Unilever leveraged mobile geo-targeting to launch a campaign communicating the importance of hygiene in flood areas, offering its Lifebuoy product as a solution.

Silent Entertainment

To introduce its understated fragrance, Axe Black, to the typically loud young male target audience, Axe challenged consumers to “Bring the Quiet” via an interactive mobile experience.

Coca-Cola “Share a Coke” Brand Awareness

Coca-Cola adapted its “Share a Coke” campaign to reach Mexican Millennials with mobile video.

Spreading a Million Smiles with a Mobile

To create nationwide oral health awareness among Indians, Colgate India commissioned Oral Health Month and promoted it with a mobile campaign that leveraged the popularity of the “missed call.”

Audi TT Brochure Hack

To create buzz for its new TT model, Audi developed an augmented brochure that allowed customers to experience the car’s “Virtual Cockpit” firsthand using their smartphones.

Durex Explore

Durex created a mobile video that synced perfectly with its British TV advertisement to give customers a closer look at its new range of sex toy products.

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