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  • Industry Vertical: Banking & Financial Services

    Insight Briefs   October 13, 2016  

    While chip technology inarguably increases credit card security, are the costs of adoption and inconveniences to customers worth it?

  • The Future of Consumer Targeting Lives at the Intersection of Digital and Physical Data

    MediaPost   October 12, 2016  

    Connecting offline and online is the new frontier in enhanced targeting. MediaPost shared five keys to making that promise a reality.

  • Innovation Foreplay: Preparing Your Brand for Action

    Webinars   October 12, 2016  

    In this webinar, the presenter approached innovation from a marketer’s perspective, covered key insights for creating communities that foster structured mind-wandering.

  • Understanding the Top Drivers Behind Shoppers' Store Choices

    Nielsen   October 11, 2016  

    Nielsen’s Store Choice Drivers study explored how retailers are responding to changing perceptions and attitudes.

  • Are We There Yet?

    ANA Magazine   October 10, 2016  

    Campaigns based on location data can be very effective, but there are challenges in getting there.

  • Honda Offers Consumers 360-Degree View

    MediaPost   October 10, 2016  

    Honda created a 360-degree ride-along video that puts viewers in the front seat of a 2016 Global Rallycross Civic during a race.

  • The Brand Health Puzzle

    ANA Magazine   October 8, 2016  

    How to pick the right metrics to get an accurate evaluation of your brand’s health.

  • #ANALOG for October 2016

    ANA Magazine   October 5, 2016  

    The content series brewing at Starbucks; reader preference for paper versus digital books; a forecast for the cloud storage market; upcoming events; key stats; quick facts; and more.

  • How Strong Brands Impact Financial Value

    Knowledge Partners   October 5, 2016  

    ANA Faculty member Pat LaPointe created this white paper to introduce twelve ways a strong brand contributes to financial value.

  • B-to-B Campaigns and Content Marketing: Going Beyond Just Leads

    Webinars   October 5, 2016  

    In this webinar, learn why it's important to have one, unified process for planning, building, and distributing content for the entire customer journey.

  • FLONASE Allergy Relief Over-the-Counter Launch

    Effie Awards   October 5, 2016  

    In order to grab consumers' attention, FLONASE Allergy Relief created the biggest launch in GlaxoSmithKline history, using an omnichannel approach to educate allergy sufferers about the more complete allergy relief of FLONASE.

  • World Gallery

    Effie Awards   October 5, 2016  

    Apple created World Gallery, the world's largest mobile photography gallery, to steer conversation about the iPhone 6 camera away from megapixels and toward photography.

  • Lovin' the Super Bowl

    Effie Awards   October 5, 2016  

    On Super Bowl day, McDonald’s added a little positivity to the world and shifted brand sentiment as a result.

  • American Express: Quantifying the Impact of a Brand Partnership

    Event Recaps   October 5, 2016  

    American Express disrupted the traditional commercial format with NBC to promote its Blue Cash credit card to Millennials.

  • Shopper Marketing

    Insight Briefs   October 1, 2016  

    This Insight Brief brings together the best ANA content around shopper marketing, including new research, tips for optimizing shopper marketing campaigns, and case studies from Pepsi, Mondelez, and Walmart.

  • Uber Can Now Be Added to Email Marketing Campaigns

    MediaPost   September 30, 2016  

    Uber announced a partnership with Yext that will enable marketers to hail a car for online customers and deliver them brick-and-mortar stores.

  • MGM Resorts International Media Measurement Case Study

    Event Recaps   September 29, 2016  

    MGM Resorts International is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands, including Bellagio, MGM Grand, Mandalay Bay and The Mirage. In this session, Megan Estrada, Vice President of Media – MGM Resorts International shared their insights and learnings for measuring and real-time optimization for their portfolio of brands across traditional and social media channels.

  • Media Transparency – Update for Media Leadership Committee

    Event Recaps   September 29, 2016  

    This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers including an in-depth review of the new contract template.

  • Creating Customer Engagement Through Dynamic Content

    Webinars   September 28, 2016  

    In this webinar video, the presenters showed how one-to-one marketing is driven by relevant content such as imagery, offers, cadence and channel preference.

  • SpeakEmoji

    Smarties Awards   September 27, 2016  

    SapientNitro displayed its technical creativity through SpeakEmoji, an app that translated words to emojis, helping to bridge a generational communication gap.


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