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The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.
For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?
Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.
The long-term, persistent tailwinds created by the migration to an urbanized, Pacific-focused world will present businesses with significant opportunities.
With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
To increase awareness and engagement, Florida Blue turned to social media and partnered with Digigraph.me to give sport fans customized, digital autographs of their favorite sports heroes.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
Kenshoo’s Doug Chavez discussed how brands can build engagement and loyalty through mobile apps, and provided best practices for marketers.
These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.