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  • Industry Vertical: Food and Beverage

    Insight Briefs   December 9, 2016  

    Food and beverage brands are finding success by aligning business and marketing goals under unified strategies.

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  • The Fearless Marketer’s Guide to 2017 Planning

    Knowledge Partners   December 6, 2016  

    Three foundational questions marketers should ask before creating strategic plans.

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  • Artificial Intelligence

    ANA Magazine   December 5, 2016  

    Technology that once existed only in science fiction is now available in many consumers’ back pockets. Here’s a look at artificial intelligence, by the numbers.

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  • Industry Vertical: Technology

    Insight Briefs   December 5, 2016  

    As virtual and augmented reality become more mainstream, marketers should watch the space closely and familiarize themselves with it — or risk being left behind.

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  • The Mobile Wallet is Making Holiday Shopping More Jolly

    Nielsen   December 5, 2016  

    In addition to providing agility, the mobile wallet provides opportunities for marketers to reach consumers looking for ease and efficiency as they do their holiday shopping.

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  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

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  • So You Want to Create B-to-B Buyer Personas… Now What?

    Knowledge Partners   December 2, 2016  

    This guide can get you started on creating insightful buyer personas.

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  • Discounts Dominate, but Loyalty Program Rewards Go Deeper than Dollars

    Nielsen   December 2, 2016  

    When it comes to the most valued loyalty program benefits, monetary incentives top the, but thinking beyond discounts can help brands stand out.

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  • Tips to Creating Branded Content for the B-to-B Marketer

    Webinars   December 1, 2016  

    In this webinar video, Ravi Mattu, editorial director of the Financial Times content marketing department and a long-time journalist, set out some guidelines on creating content that resonates.

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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

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  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

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  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

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  • Healthy Inspirations for Every Girl: Diabetes Care Kit

    Multicultural Excellence Awards   December 1, 2016  

    In keeping with American Girl's ongoing commitment to represent all girls, the brand launched and promoted a Diabetes Care Kit for Dolls.

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  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

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  • Sal A Jugar — Hijacked Banner

    Multicultural Excellence Awards   December 1, 2016  

    Toyota partnered with Bass Pro Shop to deliver hyper-relevant targeted banner ads based on the items the consumer was shopping for at the outdoor retailer’s site.

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  • Greatest of All Time

    Multicultural Excellence Awards   December 1, 2016  

    XFINITY celebrated African-American actors and filmmakers with the “Greatest of All Time” campaign, which culminated with content curated for Black History Month being featured on XFINITY OnDemand.

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  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

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  • Unforgettable Happens Here: The Mansfield Family

    Multicultural Excellence Awards   December 1, 2016  

    Walt Disney World positioned its parks as vacation destinations for all families with a video about the Mansfield family’s trip to Disney World with their deaf daughter, Shelby.

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  • Super Mom/Qualified

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s created radio ads to let African-American moms know that McCafé breakfast items could provide an escape from their hectic day-to-day activities.

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