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'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers

A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.

Instagram Proves Hit With Brand Marketers, Users

Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.

In U.S. Retail, Brand Equity Drives Where Consumers Fill Their Baskets

As channels expand, information levels intensify and new behavioral norms take hold, retailers and consumer product companies need to understand what drives people to stores, how to capitalize on the money consumers spend on each trip, and how to keep customers loyal.

Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

Mid-Funnel is the Digital Playground

Strong brand perceptions are based on what a brand does, not what it says.

For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled

Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.

Marketing Disruption: Five Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

JetBlue: Life as a Challenger Brand

In this video, JetBlue takes a values-based, challenger approach to brand communication.

Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

Mobile Mini-Meals: The Snacking Opportunity At Hand

Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.

I Share, Therefore I Am: Building Brand Engagement Campaigns

This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.

LeoPo: Burnett Teams With HuffPo, Calls It A New Agency/Publisher 'Model'

Publicis’ Leo Burnett unit announced a deal with AOL’s Huffington Post touted as the world’s first “agency and publisher alliance poised to reinvent how people engage with brands.”

Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Brand Loyalty Advantage

Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

Content & Buyer's Journey Benchmark Report

In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

Content Marketing Benchmark Report

In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.

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