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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 26, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 22nd.

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  • Fanning Excitement

    Activate   August 24, 2016  

    Five ways to get the most out of brand advocates and influencers

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  • Sold on Brand Activation

    Activate   August 24, 2016  

    Spending on brand activation surpasses that of advertising and trade promotions combined, <a href="http://www.ana.net/content/show/id/40070">according to a new study.</a>

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  • 360° Marketing

    Activate   August 23, 2016  

    To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey

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  • Rise of Shopper Marketing

    Activate   August 23, 2016  

    Findings from a new study on the rise of shopper marketing

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  • Key Takeaways from the 2016 ANA Digital & Social Media Conference

    Industry Insights   August 23, 2016  

    The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.

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  • How Brands Are Winning with Millennials

    MediaPost   August 23, 2016  

    The key to successfully capturing Millennials is rooted in authenticity, transparency, and well-structured and accessible user experiences.

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  • How to Put Out a ‘Nine-Alarm’ Fire

    Activate   August 22, 2016  

    A new study reveals how brands develop and execute omnichannel marketing strategies.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 19, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 15th.

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  • Nike Strikes Gold with Olympic-Related "Authentic" Ads

    MediaPost   August 19, 2016  

    For the 2016 Rio Olympic Games, Nike’s decided to step beyond its normal "Just Do It" campaign and bring authenticity into its ads.

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  • Measuring Your Brand Health

    Event Recaps   August 18, 2016  

    The Media Rating Council (MRC) is focused on ensuring audience measurement services are valid, reliable and effective. In this session, George Ivie, Executive Director and CEO – Media Rating Council, Inc., shared more about measuring your brand health metrics, how to ensure you have valid, realiable data when measuring your brand health, and the different ways you can measure your brand.

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  • USAA: Increasing Reach with Social Media

    Event Recaps   August 18, 2016  

    USAA, the financial services and insurance group, recently used Facebook and Instagram video ads to supplement its TV ads and honor the nation's veterans. USAA wanted to reach a wider audience with its TV ads and raise brand awareness and favorability ahead of Veterans Day by encouraging nationwide support for those who served in the Armed Forces. In this session, Verchele Roberts, VP of Member Insights – USAA shared how this campaign drove strong incremental reach and positively impacted key brand metrics for USAA.

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  • Hispanics, Transforming the Consumer Landscape

    Nielsen   August 18, 2016  

    Hispanics are rapidly becoming the consumers and influencers of tomorrow, and as a result, marketers cannot have a “one size fits all” strategy anymore.

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  • Top Three Mobile Video Ad Mistakes Brands Still Make

    MediaPost   August 16, 2016  

    MediaPost shared the three mobile video advertising mistakes that brands are still making today.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 12, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 8th.

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  • The Account-Based Marketing Checklist

    Industry Insights   August 10, 2016  

    60 percent of B-to-B marketers attribute a revenue growth of 10 percent or more to account-based marketing. With this much effectiveness, it's time to run down the account-based marketing checklist and launch your own ABM strategy.

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  • B-to-B Innovation

    Industry Insights   August 9, 2016  

    Robert Wolcott, founder and executive director of the Kellogg Innovation Network and clinical professor at the Kellogg School of Management on why dead-center thinking is dead wrong.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 5, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 1st.

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  • Creating an Email Strategy for a Tiny Audience

    MediaPost   August 3, 2016  

    The four questions every marketer needs to answer when creating an email strategy for a smaller audience.

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  • ANALOG for August 2016

    ANA Magazine   August 1, 2016  

    The 5G future of the internet; the half-life of a digital post; the cost of ignoring gender bias; MasterCard’s new brand identity; key stats; quick facts; and more.

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