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Global Consumer Confidence Closes 2014 with a Cautious Dip

Consumer confidence around the world declined slightly in the fourth quarter of 2014.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Perspectives on Orchestrating Customer Experience

To create an ideal customer experience, brands must consider focusing on the brand itself, before the transaction, personalizing the customer journey, and segmenting customers.

Del Monte Experiments with Content Marketing

A Del Monte content marketing campaign achieved extremely high consumer interaction rates over Thanksgiving 2014.

Brands as Publishers

The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.

Crafting a Compelling and Unique Value Proposition

Includes examples from Samsung, American Airlines and Barclays.

DQ Makes a Connection with Fans

Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

Customer Segmentation in the Age of Big Data

Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.

Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora

A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.

Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

Checkers and Rally’s Drive-In Restaurants — Leading Innovation in an Accelerated Brand Turnaround

By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Branding: Making a Name For Yourself

Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.

Reaching Millennials Through Music

A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

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