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Global Marketing

This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.

Qualcomm Digital & Social Case Study

In this session, Jessica Jensen, Global Director of Social Media – Qualcomm shared a case study on the innovative work that they are doing in the digital and social media space.

Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

Five B-to-B Content Marketing Strategies to Refuel Your Sales

Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

Corning: From Content to Commerce

Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.

Purpose-Driven Content Strategy for Brand Transformation

Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.

Missing the Mark: Global Content Survey of Brand Marketers and their B-to-B Audiences

Results from two surveys of business executives can help B-to-B marketers create more valuable content.

Schwab Launches a New 401(K) Approach Supported by Effective Content Marketing

In this session with Catherine Alexander, Vice President of Institutional Marketing – Schwab shared how they have piloted new approaches, leveraging LinkedIn and other channels, to build employer relationships and a leadership role in the retirement industry.

Capital One: Why a Content Marketing Strategy Matters

In this session, Alexandra Cahill, Senior Product Manager, Digital Lab – Capital One discussed why content strategy matters, how to bring it to life in your work, and examples of how it can improve your business.

How Storytelling Can Change the Customer Experience

BNY Mellon shared key insights on how B-to-B marketers can design a story experience to engage customers with their brands.

The Hershey Co.: Building an Enterprise Capability for Innovation

The Hershey Company shared the technical, organizational, and cultural changes the brand underwent to incorporate innovation into every business unit.

LensCrafters Is Innovating to Change Vision Care for the Better

By fully understanding the consumer journey and identifying the pain points throughout the process, LensCrafters was able to create solutions that contributed to better vision care in the industry.

PPG Industries & MARC USA: Innovation Comes to Life Between Marketers and Start-Ups

Get insights from PPG and MARC USA on how the Marketing Sparks program applies across industries.

Owens-Illinois Stays at the Top with Innovation and Technology

Join Saga Shoffner from Owens-Illinois to hear about her company’s exciting journey.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

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