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As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
Where are people across the U.S. looking to stay this summer?
The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.
Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.
OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.
Amid bankruptcy, American Airlines revamped its brand reputation, which led to the “new American” as well as record revenue and profit in 2013.
JCPenney’s new marketing approach has driven increased traffic to the stores, which resulted in the company outperforming the industry average by nine points.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.