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Search returned: 146 document(s).
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.
In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Touchstone Energy shared key tactics and results from an integrated marketing campaign designed to educate its co-op members.
The Ultimate Fighting Championship discussed top ways to use data and targeting to drive greater results from TV advertising.
Universal Pictures held a “takeover” of some of Germany’s premier news and entertainment websites to promote the main character of its upcoming comedy, TED.
To raise awareness for its evaporated milk, Rica invited consumers to share their favorite family recipes to be included in a cookbook that highlighted historical recipes from across the nation.
To introduce Performa condoms to a conservative Chinese audience, Durex created a superhero whose special power was longer-lasting sex, the same benefit of the brand’s new product.
The Copenhagen Airport used Santa Claus in a mobile campaign to position itself as a less chaotic, more diverse alternative for Danes to go Christmas shopping.
Hanes leveraged the tendency of people to overshare on social media to find out what color underwear women were wearing and reintroduce itself as a style brand to younger buyers.
When selecting an attribution model, marketers must remember to keep the customer at its center.
Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.
Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.
Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.
Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.
This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.
Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.
Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.
Boeing produced a series of videos showcasing innovations by the company’s engineers as part of a campaign leading up to its centennial.