Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 146 document(s).

1234567 >>  Last (8)

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Hormel Foods Integrates the Skippy Peanut Butter Brand in 89 Days

Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.

Eight Social Strategies Proven to Drive Marketing Results

In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Touchstone Energy's Integrated Marketing Campaign

Touchstone Energy shared key tactics and results from an integrated marketing campaign designed to educate its co-op members.

Leveraging Smarter TV Advertising to Drive Purchases

The Ultimate Fighting Championship discussed top ways to use data and targeting to drive greater results from TV advertising.

TED

Universal Pictures held a “takeover” of some of Germany’s premier news and entertainment websites to promote the main character of its upcoming comedy, TED.

Gastronomic Heritage

To raise awareness for its evaporated milk, Rica invited consumers to share their favorite family recipes to be included in a cookbook that highlighted historical recipes from across the nation.

PERFORMAN

To introduce Performa condoms to a conservative Chinese audience, Durex created a superhero whose special power was longer-lasting sex, the same benefit of the brand’s new product.

Santa in Transit

The Copenhagen Airport used Santa Claus in a mobile campaign to position itself as a less chaotic, more diverse alternative for Danes to go Christmas shopping.

Hanes Dares Women to Overshare

Hanes leveraged the tendency of people to overshare on social media to find out what color underwear women were wearing and reintroduce itself as a style brand to younger buyers.

When it Comes to Attribution, Customers Count

When selecting an attribution model, marketers must remember to keep the customer at its center.

Dunkin’ Brands: Driving Brand Innovation

Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.

Seven Years Together: Music Unleashes the Ability to Work in Concert

Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Real-Time Marketing at Capital One

Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Defining and Mapping the Native Advertising Landscape

This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

MilkPEP’s "Latte Love" Campaign Case Study

Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.

From Inspiration to Innovation

Boeing produced a series of videos showcasing innovations by the company’s engineers as part of a campaign leading up to its centennial.

1234567 >>  Last (8)