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Marketing Careers: A Ringside Seat Perspective

SpencerStuart discussed the growing role of the CMO within brands in the wake of the digital revolution, and offered advice for marketers moving forward.

Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

The Customer is the CMO's Best New Product Developer: CMO’s Agenda

Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.

Creating a Digital Ecosystem with Marketing Automation

In this webinar, Jack Thurston, William Blair's director of digital marketing, discussed how the firm is building a digital ecosystem through marketing automation, CRM, social media, and the Web to create a holistic client experience across their digital properties.

2015 Trends in B-to-B Marketing

Senior executives from the ANA and BMA discussed the current state of B-to-B marketing, the skills brands will need to compete going forward, and the need for change within organizations.

Brands And Social: Don't Just Farm It Out

Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.

Aetna Builds a Marketing Technology Organization

Aetna shared the strategy, structure, and roles of its newly formed marketing technology office.

Mattel: Moving Beyond Decoupling

Mattel partnered with Hogarth to centralize its global asset production process, driving efficiency and brand consistency.

Social Media at JCPenney

JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.

Breaking New Ground

Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.

Building an In-House Culture

Dell’s in-house agency culture drives creativity, collaboration, and high-quality work.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

MillerCoors: Integrated Cross-Functional Agency Management

MillerCoors takes an integrated approach to cross-functional agency management.

The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Building a Unified Story for Johnson Controls

Johnson Controls faced a challenge: The multi-industrial B2B company needed to get 170,000 employees who were spread across five distinct business units in 150 countries to tell the same story. Kim Metcalf-Kupres, vice president and CMO for the company, led the charge.

USAA Wins First-Ever ANA Marketing Analytics Leadership Award

USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

Untangle Your Assets: How to Sustain Your Competitive Advantage

History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!

1234567 >>  Last (13)