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Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.
Aetna shared the strategy, structure, and roles of its newly formed marketing technology office.
JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.
Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.
Alcon reduced its agency roster and decoupled some production elements from creative.
MillerCoors takes an integrated approach to cross-functional agency management.
This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
Johnson Controls faced a challenge: The multi-industrial B2B company needed to get 170,000 employees who were spread across five distinct business units in 150 countries to tell the same story. Kim Metcalf-Kupres, vice president and CMO for the company, led the charge.
USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.
Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing-and how we all need to adapt fast.
Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
"We are going to create a faster growing, more profitable company that's far simpler to operate"
Infographics from Marketing2020's "The New Role of Marketing Survey Report."
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. We surveyed 113 senior marketers to gauge their content development sophistication and maturity.
Major brands are turning away from agencies and building in-house advertising teams.