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Search returned: 260 document(s).

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Marketing Careers: A Ringside Seat Perspective

SpencerStuart discussed the growing role of the CMO within brands in the wake of the digital revolution, and offered advice for marketers moving forward.

Putting Editorial Content at the Heart of B-to-B Marketing

Travelers shared a content marketing strategy, which connects with customers at each phase of the buyer journey.

Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

The Increasing Influence and Value of the In-House Agency

State Farm discussed the structure of its in-house agency.

The Increasing Influence and Value of the In-House Agency

In this video, State Farm discussed the structure of its in-house agency.

The Increasing Influence and Value of the In-House Agency

In this video, State Farm discussed the structure of its in-house agency.

Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

The Customer is the CMO's Best New Product Developer: CMO’s Agenda

Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.

Creating a Digital Ecosystem with Marketing Automation

In this webinar, Jack Thurston, William Blair's director of digital marketing, discussed how the firm is building a digital ecosystem through marketing automation, CRM, social media, and the Web to create a holistic client experience across their digital properties.

2015 Trends in B-to-B Marketing

Senior executives from the ANA and BMA discussed the current state of B-to-B marketing, the skills brands will need to compete going forward, and the need for change within organizations.

2015 Trends in B-to-B Marketing

In this video, senior executives from the ANA and BMA discussed the current state of B-to-B marketing, the skills brands will need to compete going forward, and the need for change within organizations.

Brands And Social: Don't Just Farm It Out

Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.

Aetna Builds a Marketing Technology Organization

Aetna shared the strategy, structure, and roles of its newly formed marketing technology office.

Mattel: Moving Beyond Decoupling

Mattel partnered with Hogarth to centralize its global asset production process, driving efficiency and brand consistency.

Social Media at JCPenney

JCPenney’s social media team has helped the company promote products, generate engagement, and defuse potential negative PR situations.

Breaking New Ground

Eduardo Conrado of Motorola Solutions discusses how collaboration between marketing and IT can enhance the customer experience.

Building an In-House Culture

Dell’s in-house agency culture drives creativity, collaboration, and high-quality work.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

1234567 >>  Last (13)