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Search returned: 293 document(s).

  • Digital Operating Models

    Knowledge Partners   November 23, 2016  

    Why do some companies consistently outperform their peers? What do digital leaders have in common? Learn how leaders turn high-level talk about digital strategy into meaningful, high-quality, operational action.

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  • Marketing Organization

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • American Family Insurance: Marketing and Procurement: BFFs

    Event Recaps   October 26, 2016  

    American Family Insurance shared five tips to foster an effective partnership between the marketing and procurement teams.

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  • The Power of Collaboration

    Public Videos   October 20, 2016  

    Verizon has found that an open and collaborative environment produces game-changing marketing.

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  • How Much Will Digital Marketers Make in 2017?

    MediaPost   October 14, 2016  

    Mondo released the findings of a survey of more than 300 digital marketing professionals from management to C-level executives at startups to Fortune 500 companies.

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  • Top 10 Marketing Jobs to Watch in 2017

    Knowledge Partners   September 23, 2016  

    This infographic from The Creative Group’s annual salary guide research shows which professionals will be in the greatest demand and how much pay will increase over 2016 levels.

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  • Project Management Portfolio 2017

    Tools   September 1, 2016  

    Use this tool to track all your projects for 2017, assign ownership & allocate resources, document scope, budget and timelines.

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  • Lessons from Digital Leaders

    Knowledge Partners   September 1, 2016  

    Ten attributes driving stronger performance, according to a 2015 Global Digital IQ Survey from PwC.

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  • Marketing Calendar Template 2017

    Tools   August 12, 2016  

    A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2017.

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  • Turn Impressions into Dollars: Navigating the Demand-Gen Shift

    Event Recaps   July 19, 2016  

    Five insights from how Juniper created a digital demand generation strategy that would help its partners stay engaged and bring in new customers.

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  • CEO/CMO Conversation with Jeffrey Hayzlett

    Session Videos   June 2, 2016  

    In this video, Jeffery Hayzlett led a discussion among C-suite members to understand the challenges B-to-B executives face.

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  • CEO/CMO Conversation with Jeffrey Hayzlett

    Event Recaps   June 2, 2016  

    Jeffery Hayzlett led a discussion among C-suite members to understand the challenges B-to-B executives face.

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  • Marketing Organization

    Insight Briefs   May 23, 2016  

    In the past five years, the only constant in the marketing industry has been change. Advances in technology have significantly changed consumer behaviors and expectations, which in turn have upended many longstanding marketing tactics and business models. In order to keep up with the rapid pace of change, brands must go beyond updating their messaging; they must change the way they go to market, and often, the way their marketing function is organized. In this insight brief, the ANA shares stories of brand transformation from Taco Bell, Kraft, SAP and more.

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  • The Future of Shopper Marketing: Integrating Consumer, Shopper, and Trade Plans

    Event Recaps   May 11, 2016  

    Syntegrate discussed how it helped Abbott Nutrition shift its focus from siloed planning to a process that integrates consumer, shopper, and trade plans through insights and strategy.

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  • Change Management Plan Template

    Tools   May 6, 2016  

    Use this template to determine readiness for the proposed changes, and to build a project plan for delivery.

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  • Project Management Template

    Tools   May 6, 2016  

    A tool to help you plan, organize, manage and control resources in order to achieve specific project related goals.

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  • Crisis Communications Team Framework

    Tools   May 6, 2016  

    Use the Crisis Communications Team Framework to assign key roles and responsibilities to your team.

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  • Crisis Communications Team Organizational Chart

    Tools   May 6, 2016  

    Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

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  • ANA Advertising Financial Management Conference CPO Keynote Address

    Event Recaps   May 3, 2016  

    Coca-Cola’s procurement team works with marketing to create broader value for the brand.

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  • ANA Advertising Financial Management Conference CPO Keynote Address

    Public Videos   May 3, 2016  

    In this highlights video, learn how Coca-Cola reframed marketing procurement by adopting a non-linear approach.

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