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Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

MillerCoors: Integrated Cross-Functional Agency Management

MillerCoors takes an integrated approach to cross-functional agency management.

The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Building a Unified Story for Johnson Controls

Johnson Controls faced a challenge: The multi-industrial B2B company needed to get 170,000 employees who were spread across five distinct business units in 150 countries to tell the same story. Kim Metcalf-Kupres, vice president and CMO for the company, led the charge.

USAA Wins First-Ever ANA Marketing Analytics Leadership Award

USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

Untangle Your Assets: How to Sustain Your Competitive Advantage

History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!

PR Agency Industry 2014 Best Practices Benchmarking Report: By Agency Size, Region and Specialty

This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.

Unravelling the Issue of CMO as IT Supremo

Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing-and how we all need to adapt fast.

Publicis Worldwide Acquires Stake In Arcade

Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.

P&G To Shed More Than Half Of Its Brands

"We are going to create a faster growing, more profitable company that's far simpler to operate"

Marketing2020: The New Role of Marketing Survey Report Infographics

Infographics from Marketing2020's "The New Role of Marketing Survey Report."

Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Marketing2020: The New Role of Marketing Survey Report

Key findings on the new role of marketing are revealed in this Marketing2020 survey report.

Compare Your B2B Content Marketing Maturity

Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. We surveyed 113 senior marketers to gauge their content development sophistication and maturity.

Why More Brands Are Buying Digital Ads In-House

Major brands are turning away from agencies and building in-house advertising teams.

Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Infographics: 2014 ANA Procurement/Marketing Relationship Survey

These Infographics are from the 2014 ANA Procurement/Marketing Relationship Survey that was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Marketing Capabilities Survey Report

Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.

Data Charts: 2014 ANA Procurement/Marketing Relationship Survey

This collection of Data Charts represents findings from the 2014 ANA Procurement/Marketing Relationship Survey. The objective of this survey was to understand examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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