How to Build a Brand Newsroom like GEKnowledge Partners November 16, 2015
Three tips for building and executing a brand-as-publisher strategy, as well as a look at GE’s KPIs for content.view
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The sales and marketing functions within most B-to-B brands are isolated at best, and antagonistic at worst. In recent years, industry-leading companies have worked to align their sales and marketing teams under common business goals using tools, training and even reorganization. The ANA and BMA explored the way brands are empowering sales via marketing, and driving business growth in the process.view
She emphasized that large companies with global infrastructure can remain competitive, eliminate silos, and tackle change.view
The 2016 edition of the annual salary guide includes hiring trends and salary data for more than 120 positions.view
Tips for motivating employees who work from home.view