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Search returned: 140 document(s).
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
Career advancement relies on relationship management and self-awareness among other less obvious skills.
Cox Communication shared best practices for diversity and inclusion.
In this video, Cox Communication shared best practices for diversity and inclusion.
Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
In the face of rapid technological change, hypercompetition, and globalization, the call for innovation is skyrocketing. For marketing organizations on the front lines of both creating and communicating change, the demands are particularly intense.
The shifts in the technological and demographic landscapes can offer more promise than peril to marketing departments with the agility — the optimal talent mix — to meet the challenge.
Document the responsibilities and job requirements for a video marketing manager within your organization.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.
Internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.
In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.
Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.
Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.