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The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.
Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.
Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.
More B-to-B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.
The appointment of a chief creative officer was announced, which is not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael Fanuele, former chief strategy officer of ad agency Fallon in Minneapolis, as its chief creative officer.
Career advancement relies on relationship management and self-awareness among other less obvious skills.
Cox Communication shared best practices for diversity and inclusion.
In this video, Cox Communication shared best practices for diversity and inclusion.
Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.
Anaplan integrated sales team social media training and profile auditing into its global organization.
Intuit shared insights into working with startups on social media/customer care initiatives.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
In the face of rapid technological change, hypercompetition, and globalization, the call for innovation is skyrocketing. For marketing organizations on the front lines of both creating and communicating change, the demands are particularly intense.
The shifts in the technological and demographic landscapes can offer more promise than peril to marketing departments with the agility — the optimal talent mix — to meet the challenge.
The reinvention of the marketing industry continues to be well documented, but these changes are also having a profound knock-on effect on how companies staff their marketing teams and the kinds of skilled talent needed — representing a significant shift in the DNA of future marketing leaders.
Document the responsibilities and job requirements for a video marketing manager within your organization.