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Search returned: 140 document(s).

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Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

Soft Skills Deliver Hard Results in Your Career and Organization

Career advancement relies on relationship management and self-awareness among other less obvious skills.

Diversity: A Business Imperative

Cox Communication shared best practices for diversity and inclusion.

Diversity: A Business Imperative

In this video, Cox Communication shared best practices for diversity and inclusion.

Partner with HR to Recruit Talent, Deliver Brand Promise

Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

JetBlue: Life as a Challenger Brand

In this video, JetBlue takes a values-based, challenger approach to brand communication.

How to Create a Culture of Risk Taking

In the face of rapid technological change, hypercompetition, and globalization, the call for innovation is skyrocketing. For marketing organizations on the front lines of both creating and communicating change, the demands are particularly intense.

Is Your B2B Marketing Department Tapping the Right Talent?

The shifts in the technological and demographic landscapes can offer more promise than peril to marketing departments with the agility — the optimal talent mix — to meet the challenge.

Video Marketing Manager Job Description

Document the responsibilities and job requirements for a video marketing manager within your organization.

ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies

Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Engaging Millennials: Time for New Approaches in the Workforce and Marketplace

Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.

Activating Employees on Social as Brand Advocates

Internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

Activating Employees on Social as Brand Advocates

In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

What Motivates the Marketer of Tomorrow?

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.

Training in Winning Organizations

Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

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