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Search returned: 114 document(s).

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JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

Video Marketing Manager Job Description

Document the responsibilities and job requirements for a video marketing manager within your organization.

ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies

Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Activating Employees on Social as Brand Advocates

Internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

Activating Employees on Social as Brand Advocates

In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

What Motivates the Marketer of Tomorrow?

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.

Training in Winning Organizations

Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

Engineers, Coders, Growth Hackers and IT Mavens: We’ve Come a Long Way from Captain of the AV Club

Ad Age led a panel of two engineers-turned-marketers and a leading marketing technology observer to discuss the future of marketing and tech.

Igniting Employee Passion with Your Corporate Responsibility Story

Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.

It Takes Two: How HR and Marketing Aligned for Uncommon Results

Employee engagement soared when Lincoln Financial Group took a chance by shaking up its marketing organization and had marketing report directly to HR.

Understanding the DNA of a Growth Marketer

New research from SAP revealed what a true growth marketing organization must develop to attain success.

Leading Through Turbulent Times: Aligning Strategy, Structure, and Brand to Win

Chairman, President, and CEO Jim Metcalf shared how USG aligned and transformed the organization and returned the company to profitability by aligning strategy and organizational structure with both a new brand and an Olympic sponsorship.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Collaborative Negotiation Practices for Win-Win Results

A negotiation strategy focused on mutual trust and active listening can strengthen a deal for both parties.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Marketing Training: The Growth Driver

As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

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