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Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

ConAgra Foods, Inc. Puts the "Content" in Content Marketing

ConAgra Foods Inc. shared how it developed a strategic content marketing program.

What Future Talent Look for in the Companies They Keep

A global survey looked at the influences around Millennials’ future employment decisions.

CMOs Focus More on Tech to Automate Media Decisions

Marketing departments are making massive investments in technology to drive customer relationships and media.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

Eight reasons CMOs should rethink their approach to agency relations.

The Creative Group: 2015 Salary Guide

The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.

The Case for Training

Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?

2015 Trends in B-to-B Marketing

Senior executives from the ANA and BMA discussed the current state of B-to-B marketing, the skills brands will need to compete going forward, and the need for change within organizations.

Dell: Marketing, Technology, and Grit

Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.

Top of the Class

Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

Touchpoints

Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.

The Next Frontier

More B-to-B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.

General Mills Hires A Chief Creative Officer. Is This Crazy, Or The Future?

The appointment of a chief creative officer was announced, which is not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael Fanuele, former chief strategy officer of ad agency Fallon in Minneapolis, as its chief creative officer.

Soft Skills Deliver Hard Results in Your Career and Organization

Career advancement relies on relationship management and self-awareness among other less obvious skills.

Diversity: A Business Imperative

Cox Communication shared best practices for diversity and inclusion.

Diversity: A Business Imperative

In this video, Cox Communication shared best practices for diversity and inclusion.

Partner with HR to Recruit Talent, Deliver Brand Promise

Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.

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