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ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies

Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.

What Motivates the Marketer of Tomorrow?

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.

Training in Winning Organizations

Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

Engineers, Coders, Growth Hackers and IT Mavens: We’ve Come a Long Way from Captain of the AV Club

Ad Age led a panel of two engineers-turned-marketers and a leading marketing technology observer to discuss the future of marketing and tech.

Igniting Employee Passion with Your Corporate Responsibility Story

Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.

It Takes Two: How HR and Marketing Aligned for Uncommon Results

Employee engagement soared when Lincoln Financial Group took a chance by shaking up its marketing organization and had marketing report directly to HR.

Understanding the DNA of a Growth Marketer

New research from SAP revealed what a true growth marketing organization must develop to attain success.

Leading Through Turbulent Times: Aligning Strategy, Structure, and Brand to Win

Chairman, President, and CEO Jim Metcalf shared how USG aligned and transformed the organization and returned the company to profitability by aligning strategy and organizational structure with both a new brand and an Olympic sponsorship.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Collaborative Negotiation Practices for Win-Win Results

A negotiation strategy focused on mutual trust and active listening can strengthen a deal for both parties.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Marketing Training: The Growth Driver

As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

Dell’s Innovative Approach to Activating Their Employee Advocates Through Social Media

Amy Heiss, global program lead for social media training and activation at Dell, shared how the brand motivates employee advocates in social media with its training and activation programs.

For Havas Worldwide, Chicago Interns Navigating Instagram is a Must

Havas is using Instagram as a hiring tool for it summer internship program in order to find employees that will help maximize the agency's social presence.

Women-Targeted LinkedIn

Emerson used thought leadership content and paid media to engage female professionals through LinkedIn.

In Tough Times "Hyper-Creatives" Provide Creative Advantage

One way to keep new products flowing to market during tough times is to rely on “hyper-creatives." These are people in the target market who are exceptionally creative in coming up with new product ideas.

B-to-C Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

Discover not only how the B-to-C content marketing landscape has changed over the last year but also learn what the most effective B-to-C marketers are doing differently than their peers in this study from the Content Marketing Institute.

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