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Out of the Shadows

B-to-B marketers have taken a giant leap forward, providing a thrilling opportunity to rethink how we build brands and relationships with customers across a growing number of moments and channels.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

TIAA-CREF: 2014 In-House Agency of the Year

TIAA-CREF shared the three-year journey to transition from an inefficient in-house creative team to the In-House Forum’s 2014 In-House Agency of the Year.

Ten Ways to Build a Profitable Company

Tips from the founder of a successful global business include the importance of empowering junior staff.

Deloitte: Activating Author Social Sharing

Deloitte University Press empowered its authors and employees to share company content on social media with very positive results.

The Reinvention of the Diebold Brand

Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

The Reinvention of the Diebold Brand

In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

Marketing Careers: A Ringside Seat Perspective

SpencerStuart discussed the growing role of the CMO within brands in the wake of the digital revolution, and offered advice for marketers moving forward.

Capitalizing on Change: Skills for the New Era of B-to-B Marketing

O.C. Tanner discussed the changing marketing landscape, affected most significantly by the rise of the Millennial generation.

Ten Habits to Turbocharge Your Marketing

Leadership takeaways from SAP’s CMO.

Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Intuit Ensures Marketing Category Management Success Through Talent

Firat Ozkan, group manager, global marketing sourcing at Intuit Inc., discussed how Intuit identifies and retains sourcing talent.

Recruiting and Retaining Marketing Procurement Talent

Steve Shea, founder and president of SPS Consulting Group, discussed how brands can attract and retain top marketing procurement talent.

How to Be an Emotionally Intelligent Marketer

Five ways marketers can utilize emotional intelligence in the digital age.

Spending Up, but Marketers Still Have Big Digital Blind Spots

Digital marketing expenditures are becoming equal to spending on traditional marketing.

Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

Proving Marketing Impact: Three Keys to Doing It Right

A guide to how controlled marketing experiments can help improve campaign success.

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