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CMOs Focus More on Tech to Automate Media Decisions

Marketing departments are making massive investments in technology to drive customer relationships and media.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

Eight reasons CMOs should rethink their approach to agency relations.

The Creative Group: 2015 Salary Guide

The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.

The Case for Training

Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?

Dell: Marketing, Technology, and Grit

Dell shared its strategy for embracing technology while keeping a customer-centric experience at the heart of its marketing.

Top of the Class

Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

Touchpoints

Blair Christie of Cisco explains the brand’s focus on its employees; takeaways from the 2014 ANA Masters of Marketing Conference; ANA research reveals five blind spots on the road to marketing’s full potential; and how to develop a social brand identity statement.

The Next Frontier

More B-to-B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.

General Mills Hires A Chief Creative Officer. Is This Crazy, Or The Future?

The appointment of a chief creative officer was announced, which is not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael Fanuele, former chief strategy officer of ad agency Fallon in Minneapolis, as its chief creative officer.

Soft Skills Deliver Hard Results in Your Career and Organization

Career advancement relies on relationship management and self-awareness among other less obvious skills.

Diversity: A Business Imperative

Cox Communication shared best practices for diversity and inclusion.

Diversity: A Business Imperative

In this video, Cox Communication shared best practices for diversity and inclusion.

Partner with HR to Recruit Talent, Deliver Brand Promise

Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.

Anaplan’s Social Media Journey

Anaplan integrated sales team social media training and profile auditing into its global organization.

Intuit’s Best Practices Partnering with Startups

Intuit shared insights into working with startups on social media/customer care initiatives.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

JetBlue: Life as a Challenger Brand

In this video, JetBlue takes a values-based, challenger approach to brand communication.

How to Create a Culture of Risk Taking

In the face of rapid technological change, hypercompetition, and globalization, the call for innovation is skyrocketing. For marketing organizations on the front lines of both creating and communicating change, the demands are particularly intense.

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