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Search returned: 179 document(s).
Tips from the founder of a successful global business include the importance of empowering junior staff.
Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.
In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.
SpencerStuart discussed the growing role of the CMO within brands in the wake of the digital revolution, and offered advice for marketers moving forward.
O.C. Tanner discussed the changing marketing landscape, affected most significantly by the rise of the Millennial generation.
Leadership takeaways from SAP’s CMO.
As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.
Mondo provides full salary data and analysis for digital marketing jobs.
Five ways marketers can utilize emotional intelligence in the digital age.
Digital marketing expenditures are becoming equal to spending on traditional marketing.
Programmatic buying and automation may bring organizational changes to marketing teams.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.
A guide to how controlled marketing experiments can help improve campaign success.
ConAgra Foods Inc. shared how it developed a strategic content marketing program.
A global survey looked at the influences around Millennials’ future employment decisions.
Marketing departments are making massive investments in technology to drive customer relationships and media.
Eight reasons CMOs should rethink their approach to agency relations.
The Creative Group has issued their 15th edition of their annual salary guide for the marketing and creative industries.
Momentum Worldwide’s framework for creating a shopper strategy and selling it internally.