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Search returned: 158 document(s).
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Still in the fog over programmatic media buying (PMB)? Here’s the reality behind some common misconceptions.
Programmatic media buying (PMB) is empowering marketers to connect with the right consumer every time. Learn how to make sense of fragmentation, take control of your buy, and leverage PMB to your best advantage.
Programmatic media buying (PMB) may involve automation, but diligence and hard work are still required to get it right.
In its short life, programmatic media buying (PMB) has attracted more attention than almost any form of advertising this century. PMB is ad buying for the digital age.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark
Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.
AdExchanger shared an introduction to programmatic media buying and the questions marketers need to ask their agencies and vendors.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
The Pivotal Research Group shared the latest trends in programmatic buying, discussed considerations for choosing programmatic technology, and talked about the challenges and benefits of bringing programmatic buying in-house.
Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.
Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.
This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.
These Infographics include results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.
While programmatic media buying is taking hold, marketers’ concerns about transparency and confusion over how it works still persist.
A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.