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Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

When 1+1=3: Direct Collaboration Improves Ad Performance

With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.

Why 'Programmatic' Is The Word Of The Year

According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

A+E Ad Receptivity Study

A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.

Walmart, Best Buy, Home Depot Most Efficient Advertisers

All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

Enhancing Ad Viewability in Premium Digital Environments

Time Inc. uses data to improve the viewability of ads placed on its digital properties.

Talking Shop

In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.

Adapting in the Data-Driven Evolution

Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.

Online Advertising Benchmark Report

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

Marketers Panel: Top Media Issues

Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.

Reaching the Infinitely Connected Consumer

John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.

An Evolutionary Process at Allstate

Amy Stankiewicz, display advertising manager at Allstate Insurance Co., discusses moving programmatic media buying (PMB) from marketing to branding.

Getting Our Money’s Worth

While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

The Battle Over Bots

Bots are a significant problem facing digital marketers. Preventing bot fraud from damaging the Internet is an industry imperative.


Guide to Choosing and Using a Media Auditor

Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.

Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.

Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

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