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The Brand Marketer’s Guide to In-Image Advertising

Considerations for advertisers include pricing, UX, viewability, and scale.

What Do Publishers Really Think of Emerging Forms of Advertising?

An inside look at publisher strategies on native advertising and tips for marketers.

Inside Google Marketing: How We Went All In with Programmatic Buying

Google debunks four myths surrounding programmatic buying.

Maximizing the Promise of Digital Media

Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

Intuit Case Study: Approach and Learnings from a TV Media Audit

Intuit shared its process and findings from a 2014 TV media audit.

KPMG’s Bob Siegal Outlines Critical C-Suite Thinking on Programmatic Issues

The Internationalist spoke with the director of KPMG's Marketing, Media and Promotions Contract Compliance Services group about programmatic ad buying.

How to Take Control of Programmatic

AdFin discusses the “black box” of the programmatic supply chain and presents goals for partnering with the advertising community to increase programmatic transparency.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Marketing in the Programmatic Age Roundtable Series

DataXu produced a roundtable series that allowed leaders in the marketing industry to discuss the rise of programmatic.

Radio Delivers Decision-Makers for American Family Insurance

A case study of how radio raised brand awareness for a regional insurance company.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Five Factors of Video Viewability

According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.

Agency/Media Contract Agreement Toolkit

Service and agency agreements from Douglas J. Wood and Reed Smith LLP.

Big Names Take on Programmatic

An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.

How to Save Your Ads and Improve Their Resonance

Ads should be assessed for effectiveness throughout their lifecycle, not just during the creative development.

1234567 >>  Last (14)