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Search returned: 193 document(s).
Perspectives and predictions from 5 ANA members.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
Time Inc. uses data to improve the viewability of ads placed on its digital properties.
In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.
Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.
In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.
Amy Stankiewicz, display advertising manager at Allstate Insurance Co., discusses moving programmatic media buying (PMB) from marketing to branding.
While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.
Bots are a significant problem facing digital marketers. Preventing bot fraud from damaging the Internet is an industry imperative.