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Search returned: 131 document(s).

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Driving Radio's Value With U.S. Auto Buyers

Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark

Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.

Key Findings Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

These Infographics include results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Research Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Programmatic: Merging Data and Creative

Combining data with creativity can lead to the development of highly-targeted, artistic marketing campaigns.

Marketing with the Intent to Bond

To create a better experience for consumers, Gap built a new planning model that fostered purchase intent on a deeper level.

Data Charts: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. In February 2014 the ANA teamed with Forrester Research to field a survey of 150+ senior marketers to better understand how marketers in charge of important media budgets are coping with this evolution. The survey focuses on media transparency, programmatic buying, and metrics. This collection of data charts represents findings from the 2014 ANA/Forrester Evolution of Media Buying Survey.

Leveraging Smarter TV Advertising to Drive Purchases

The Ultimate Fighting Championship discussed top ways to use data and targeting to drive greater results from TV advertising.

Forrester: The Advertiser Perspective on the Hottest Media Issues

In this video, Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.

Winning in Programmatic Buying

In this video, Google shared its thoughts on where programmatic buying is today, where it’s heading, and what brands can do to ensure they leverage it effectively.

The Biddable Revolution

The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.

Trends in Advertising

Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.

Forrester: The Advertiser Perspective on the Hottest Media Issues

Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.

Winning in Programmatic Buying

Google shared its thoughts on where programmatic buying is today, where it’s heading, and what brands can do to ensure they leverage it effectively.

The Forecast Calls for Snow

Polaris Snowmobiles used a comprehensive performance media planning model to target ad placements based on weather and reclaim its place as “king of the mountains.”

An Inside Look at the State of Programmatic Media

AdExchanger shared an introduction to programmatic media buying and the questions marketers need to ask their agencies and vendors.

Stronger Together: Challenges in Programmatic

John Montgomery, chair of 4A’s media leadership council and chief operating officer of North America at GroupM Interaction, shared the position that programmatic media buying produces stronger results when clients and agencies work together.

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