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Search returned: 152 document(s).

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CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

Local Marketing Automation: Translating National Strategies into Local Execution

A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

Grey SF Drives New Ryder Campaign

This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.

Driving Radio's Value With U.S. Auto Buyers

Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark

Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Forrester: The Advertiser Perspective on the Hottest Media Issues

Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.

Programmatic Buying: Implications for Brands and Agencies

Representatives from 4A’s led a roundtable discussion on the implications of programmatic buying for brands and agencies.

Key Findings Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

These Infographics include results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Research Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Programmatic: Merging Data and Creative

Combining data with creativity can lead to the development of highly-targeted, artistic marketing campaigns.

Marketing with the Intent to Bond

To create a better experience for consumers, Gap built a new planning model that fostered purchase intent on a deeper level.

Data Charts: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. In February 2014 the ANA teamed with Forrester Research to field a survey of 150+ senior marketers to better understand how marketers in charge of important media budgets are coping with this evolution. The survey focuses on media transparency, programmatic buying, and metrics. This collection of data charts represents findings from the 2014 ANA/Forrester Evolution of Media Buying Survey.

Leveraging Smarter TV Advertising to Drive Purchases

The Ultimate Fighting Championship discussed top ways to use data and targeting to drive greater results from TV advertising.

Kimberly-Clark Takes Programmatic Buying In-House

In this video, Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.

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