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In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.
Amy Stankiewicz, display advertising manager at Allstate Insurance Co., discusses moving programmatic media buying (PMB) from marketing to branding.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
Decoupling can give brands the power to buy music on their terms and at their price.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
If so, what impact will this may have on where their tweets end up?
All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.
Programmatic buying is quickly becoming the norm and should be an integral part of an advertiser’s buying strategy.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Still in the fog over programmatic media buying (PMB)? Here’s the reality behind some common misconceptions.