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Maximizing the Promise of Digital Media

Randall Rothenberg, President and Chief Executive Officer of the IAB provided his perspective on the digital media supply chain and steps that buyers and sellers need to take in order to maximize the promise of digital media.

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Five Factors of Video Viewability

According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.

Agency/Media Contract Agreement Toolkit

Service and agency agreements from Douglas J. Wood and Reed Smith LLP.

Big Names Take on Programmatic

An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.

How to Save Your Ads and Improve Their Resonance

Ads should be assessed for effectiveness throughout their lifecycle, not just during the creative development.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Is the Advertising Ecosystem on the Edge of Armageddon?

Doug Wood, partner at Reed Smith LLP, discussed a number of urgent marketing issues, including bot fraud, native advertising, and programmatic buying.

Agencies and Digital: A Wall Street Perspective

A look at the agency landscape from the perspective of a Wall Street analyst.

Infographics: 2014 Omnichannel Marketing

These infographics reveal how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

When Engaging Canadian Consumers Online, Marketers Must Use the Right Tools

Canadians are developing online shopping and research preferences that will influence how marketers can best reach them.

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

Insights on how smartphone viewers experience video advertising and branded video content.

Generational Video Viewing Preferences Vary by Device and Activity

A Nielsen global survey segments video viewing behaviors by generations.

Ten Questions Every Marketer Should Ask Before Buying Audience Data

Tips to help select the right data provider before a media buy.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

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