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In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
If so, what impact will this may have on where their tweets end up?
All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.
Programmatic buying is quickly becoming the norm and should be an integral part of an advertiser’s buying strategy.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Still in the fog over programmatic media buying (PMB)? Here’s the reality behind some common misconceptions.
Programmatic media buying (PMB) is empowering marketers to connect with the right consumer every time. Learn how to make sense of fragmentation, take control of your buy, and leverage PMB to your best advantage.
Programmatic media buying (PMB) may involve automation, but diligence and hard work are still required to get it right.
In its short life, programmatic media buying (PMB) has attracted more attention than almost any form of advertising this century. PMB is ad buying for the digital age.
Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.