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Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Making The Leap To National For Mid-Sized Brands

For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.

Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered

If so, what impact will this may have on where their tweets end up?

All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace

An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.

Advertisers' Online Budgets Still A Fraction Of TV Spend

National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.

UM And Facebook Strike Nine Figure Accord

Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.

Size Matters With Big Data And Internet of Things For Programmatic

Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.

CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

Local Marketing Automation: Translating National Strategies into Local Execution

A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.

The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

The 5 Myths of PMB, Dispelled

Still in the fog over programmatic media buying (PMB)? Here’s the reality behind some common misconceptions.

Programmatic Fuels the Audience Engine

Programmatic media buying (PMB) is empowering marketers to connect with the right consumer every time. Learn how to make sense of fragmentation, take control of your buy, and leverage PMB to your best advantage.

How to Stop Programmatic from Being Problematic

Programmatic media buying (PMB) may involve automation, but diligence and hard work are still required to get it right.

Programmatic 101

In its short life, programmatic media buying (PMB) has attracted more attention than almost any form of advertising this century. PMB is ad buying for the digital age.

Programmatic Buying: A Guide for the Perplexed

Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.

Grey SF Drives New Ryder Campaign

This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.

Driving Radio's Value With U.S. Auto Buyers

Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

The Latest on Industry Anti-Piracy Efforts

Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark

Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.

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