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Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.
Estee Lauder's Clinique brand will launch the first smart skincare product in July 2014, supporting the new offering with print, TV, and digital.
As consumers’ tastes evolve, Heineken continues to innovate in order to stay relevant for consumers while at the same time delivering experiences that help consumers to “live legendary”.
Everything that Volvo does is designed around people, and every innovation the company makes is designed to simplify and improve its customers’ lives. Volvo discussed how it continues to innovate and keep up with meeting the needs of customers.
COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.
To catch the attention of health-conscious consumers, Naked Juice created a virtual, out-of-home garden that interacted with consumers both in-person and online.
Hanes leveraged the tendency of people to overshare on social media to find out what color underwear women were wearing and reintroduce itself as a style brand to younger buyers.
Intel used paid media to strategically support its unique brand ambassador program and the Ultrabook product line.
Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.
In this video, American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
MillerCoors discussed how innovation played a role in the development of its two newest products: a bold premium beer and a male-oriented, sweet, but not too sweet, cider.
One way to keep new products flowing to market during tough times is to rely on “hyper-creatives." These are people in the target market who are exceptionally creative in coming up with new product ideas.
Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.
In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.
Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.
Read Lippincott's latest thought leadership piece on how today's most dynamic and up-and-coming brands are differentiating and delighting through experience innovation.
In this webinar video, Shelly Palmer, consultant, business advisor, and author, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.
Shelly Palmer, an advertising, marketing, and technology consultant, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.
In order to keep up with a rapidly changing market, it’s crucial for brands to constantly seek new ways to innovate and evolve, not only in messaging, but as a company. In this Insight Brief, top marketers discussed the challenges, opportunities, trends and best practices involved in creating a truly innovative marketing campaign.