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Search returned: 185 document(s).

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Hormel Foods Integrates the Skippy Peanut Butter Brand in 89 Days

Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.

Lauder's Clinique Debuts Smart Moisturizer

Estee Lauder's Clinique brand will launch the first smart skincare product in July 2014, supporting the new offering with print, TV, and digital.

No Standing Still: Innovating to Attract New Consumers and Expand Occasions

As consumers’ tastes evolve, Heineken continues to innovate in order to stay relevant for consumers while at the same time delivering experiences that help consumers to “live legendary”.

Journey to the Capitol

COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.

The Power Garden

To catch the attention of health-conscious consumers, Naked Juice created a virtual, out-of-home garden that interacted with consumers both in-person and online.

Hanes Dares Women to Overshare

Hanes leveraged the tendency of people to overshare on social media to find out what color underwear women were wearing and reintroduce itself as a style brand to younger buyers.

Your World

Intel used paid media to strategically support its unique brand ambassador program and the Ultrabook product line.

Taco Bell Redefines the Value of $1

Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.

American Licorice Finds Its Sweet Spot with Earned Reach

In this video, American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

MillerCoors: New Product Innovation

MillerCoors discussed how innovation played a role in the development of its two newest products: a bold premium beer and a male-oriented, sweet, but not too sweet, cider.

In Tough Times "Hyper-Creatives" Provide Creative Advantage

One way to keep new products flowing to market during tough times is to rely on “hyper-creatives." These are people in the target market who are exceptionally creative in coming up with new product ideas.

Effective Marketing Strategies for Food and Drink Brands

Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

2014 Consumer Electronics Show: What Marketers Need to Know

In this webinar video, Shelly Palmer, consultant, business advisor, and author, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.

2014 Consumer Electronics Show: What Marketers Need to Know

Shelly Palmer, an advertising, marketing, and technology consultant, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.

Innovation

In order to keep up with a rapidly changing market, it’s crucial for brands to constantly seek new ways to innovate and evolve, not only in messaging, but as a company. In this Insight Brief, top marketers discussed the challenges, opportunities, trends and best practices involved in creating a truly innovative marketing campaign.

Nielsen Breakthrough Innovation Report

Read success stories and best practices from Nielsen’s 2013 Breakthrough Innovation Winners. Brands profiled include Allegra Allergy, Magnum Ice Cream, Milo’s Kitchen Home-Style Dog Treats, MiO Liquid Water Enhancer, Skinny Cow Candy, and Reese’s Minis.

Are You Ready to Rock? Ubisoft Shares the Rocksmith Music Game Experience

Steve Carlin, senior director, shopping marketing and insights at Ubisoft, discussed how an innovative partnership with Epiphone/Gibson and Guitar Center helped Rocksmith find its audience and revive the music videogame genre.

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