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Search returned: 67 document(s).

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Fleetmatics — Truck Whisperer

Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.

The Right Stuff

Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

Anaplan’s Social Media Journey

Anaplan integrated sales team social media training and profile auditing into its global organization.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Shooting for the Moon: What B2B Marketers Can Learn from the Marketing of the Moon

Lessons marketers can learn from the government’s most successful marketing program.

New Light through Old Windows: How B2B Vertical Channels are Reinventing Themselves for the Digital Age

A panel discussion of the core channels marketers can use to reach b-to-b target audiences.

Youtility: Why Smart Marketing Is About Help, Not Hype

Learn how to make marketing more helpful for customers and earn customers for life.

Inside Scoop: What Marketing Automation Users Wish They’d Known Before Buying Their System

A panel discussion around the pros and cons of a marketing automation system.

Pairing the Right Stories with the Right Skills: How Marketers Can Assist Sales in Communicating Value

New research was shared on how marketers can better equip salespeople to have successful conversations.

Five Effective Ways to Differentiate via Disruption

Accenture shared some disruption tactics that helped increase its business to the 300,000-employee, $30-billion-a-year global presence it is today.

Tell Better Stories, Build a Better Business

LinkedIn shared insights into how brands are using content to achieve success on the social network.

Where B2B’s Going: Opening Remarks

Opening remarks at the BMA14 b-to-b marketing conference.

Global Real Estate Trends

The global real estate firm used emerging social media, new video technology, and a regionally customized launch strategy to promote its biennial survey findings report and generate prospects.

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