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Search returned: 83 document(s).

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Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

A Manufacturer’s Step-by-Step Guide for Improving the Customer Experience

Steps manufacturers can take to improve experiences and increase customer loyalty.

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

Principles from digital marketing can be used to shape a new generation of strategic sales tools.

How Are Manufacturers Generating Leads?

Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.

Project Odyssey: A Marketing Journey with a GAMEPLAN

Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

Project Odyssey: A Marketing Journey with a GAMEPLAN

In this video, learn how Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

The Rise of the Data-Driven Marketer

LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

The Rise of the Data-Driven Marketer

In this video, LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

Marketing Through the New Customer Life Cycle in the Digital Age

The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.

Open New Doors

Learn new ways to reach multicultural B-to-B segments.

Fleetmatics — Truck Whisperer

Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.

Not Searched to Most Found

HCL Technologies optimized its website for search engines in order to positively impact its sales lead funnel.

Cars.Com "Go Mobile"

Cars.com reached dealers at a trade show with integrated communications about the importance of mobile marketing.

American Heart Association One Heart Project

To encourage professional women to be more heart-healthy, gyro created an iPad app and socially enabled program that drew attention to heart disease risk.

Panasonic Takes a Victory Lap with Jeff Gordon

Panasonic’s B-to-B Toughbook brand has had a technological relationship with Hendrick Motorsports since 2006. Last year, Panasonic also became a primary sponsor of four-time Sprint Cup Champion Jeff Gordon. Marca Armstrong, vice president of marketing at Panasonic System Communications Co. of North America, discussed how aligning with Hendrick Motorsports and Gordon supports the Panasonic brand.

The Right Stuff

Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

Be Proud

Idea Bank, a medium-sized Polish bank serving small businesses, engaged clients in a campaign that increased brand awareness and sales for both parties.

Mo’ Joe

GE created a platform that extended the content of MSNBC’s Morning Joe to connect with business decision-makers.

Anaplan’s Social Media Journey

Anaplan integrated sales team social media training and profile auditing into its global organization.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

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