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The global real estate firm used emerging social media, new video technology, and a regionally customized launch strategy to promote its biennial survey findings report and generate prospects.
Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.
This IEG special report — examining sponsorship activity, spending, trends and activation elements — reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies.
To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.
Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments to automate repetitive tasks such as sending email communications. MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business.
This report is a comprehensive review of the inbound industry, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers.
Meredith Cherwony, senior account planner at Google, shared insights from a Google survey analysis that can help B-to-B brands leverage emotional connections to drive purchase intent.
Shan Soult, senior manager, sales strategy and market development at Cisco Data Center Solutions, demonstrated how gamifying internal collaboration allowed the company to collect large amounts of reliable data in a fraction of the usual time.
Katie Paterson, social media manager at Achievers, discussed its launch on SlideShare, the new network of choice for professionals sharing information.
MTG, a global leader in wear parts for earthmoving machinery, created an app to aid its sales force and enhance customer support.
Bruno Bagala, WW GB MM business solutions and M2BP program deliverymanager at IBM, and Cheryl Metzger, associate director, marketing strategy at OgilvyOne Worldwide, shared IBM’s paid, owned, and earned approach, including its best practices for digital integration and driving earned media.
A B-to-B company used search retargeting, in partnership with Chango, to help acquire new accounts through its online channels.
Use this step-by-step planning methodology and set of 46 premium tools and templates to create a comprehensive lead generation plan.
Use this process diagram to communicate your lead generation & nurturing process.
Use this tool to evaluate your organization
Use this tool to define, track, and report on your key lead generation metrics.
A strategy scorecard to demonstrate your objectives, programs, metrics, and timeframes.
Use this tool to evaluate your lead generation initiatives.
A tool designed to help you analyze leads, and identify strong prospects.
This guide provides practical advice for launching a podcasting program.