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Search returned: 119 document(s).

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Five B-to-B Content Marketing Strategies to Refuel Your Sales

Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.

How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

Corning: From Content to Commerce

Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.

Purpose-Driven Content Strategy for Brand Transformation

Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.

Missing the Mark: Global Content Survey of Brand Marketers and their B-to-B Audiences

Results from two surveys of business executives can help B-to-B marketers create more valuable content.

How to Connect with B-to-B Buyers

Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.

Make Automation Work

Five tips to get the most out of your marketing automation tools.

Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

A Manufacturer’s Step-by-Step Guide for Improving the Customer Experience

Steps manufacturers can take to improve experiences and increase customer loyalty.

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

Principles from digital marketing can be used to shape a new generation of strategic sales tools.

How Are Manufacturers Generating Leads?

Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.

Project Odyssey: A Marketing Journey with a GAMEPLAN

Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

Project Odyssey: A Marketing Journey with a GAMEPLAN

In this video, learn how Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

The Rise of the Data-Driven Marketer

LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

The Rise of the Data-Driven Marketer

In this video, LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

The Rise of the Data-Driven Marketer

In this video, LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

Not Searched to Most Found

HCL Technologies optimized its website for search engines in order to positively impact its sales lead funnel.

Cars.Com "Go Mobile"

Cars.com reached dealers at a trade show with integrated communications about the importance of mobile marketing.

American Heart Association One Heart Project

To encourage professional women to be more heart-healthy, gyro created an iPad app and socially enabled program that drew attention to heart disease risk.

Buckman Enzyme Answer Book

In order to educate and empower its salesforce, Buckman created the “Enzyme Answer Book” to address its newest line of products, featuring enzymatic technology.

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