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Search returned: 134 document(s).
A trade show consultant shares tips for American exhibitors taking their brands and messages abroad.
Marketers should know lead generation is about quality, not quantity.
A look at the types of data that marketers are using to understand today’s buyer.
An overview of how to create an insight-driven lead generation program to reach qualified leads.
Key takeaways from Clickback's recent webinar on the fundamentals of email lead generation.
In the BAA’s third licensing webinar video, marketers discussed what licensors and licensees can do to maximize the value of their partnerships.
In the BAA’s third licensing webinar, marketers discussed what licensors and licensees can do to maximize the value of their partnerships.
Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.
Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.
Cisco discussed why B-to-B marketing needs to make an emotional connection with buyers.
Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.
Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.
Results from two surveys of business executives can help B-to-B marketers create more valuable content.
Schwab developed a content marketing strategy to help launch its new 401(k) division.
A Q&A with Ruth P. Stevens, author of Tradeshow and Event Marketing: Plan, Promote, and Profit.
Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.
Five tips to get the most out of your marketing automation tools.
An overview of a survey conducted across marketing automation users and vendors.
Steps manufacturers can take to improve experiences and increase customer loyalty.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.