Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 73 document(s).

1234 >>

Project Odyssey: A Marketing Journey with a GAMEPLAN

Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

The Rise of the Data-Driven Marketer

LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

The Rise of the Data-Driven Marketer

In this video, LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

Marketing Through the New Customer Life Cycle in the Digital Age

The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.

Open New Doors

Learn new ways to reach multicultural B-to-B segments.

Fleetmatics — Truck Whisperer

Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.

The Right Stuff

Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.

Be Proud

Idea Bank, a medium-sized Polish bank serving small businesses, engaged clients in a campaign that increased brand awareness and sales for both parties.

Anaplan’s Social Media Journey

Anaplan integrated sales team social media training and profile auditing into its global organization.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Shooting for the Moon: What B2B Marketers Can Learn from the Marketing of the Moon

Lessons marketers can learn from the government’s most successful marketing program.

New Light through Old Windows: How B2B Vertical Channels are Reinventing Themselves for the Digital Age

A panel discussion of the core channels marketers can use to reach b-to-b target audiences.

Youtility: Why Smart Marketing Is About Help, Not Hype

Learn how to make marketing more helpful for customers and earn customers for life.

1234 >>