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Search returned: 83 document(s).
An overview of a survey conducted across marketing automation users and vendors.
Steps manufacturers can take to improve experiences and increase customer loyalty.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.
Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.
Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
In this video, learn how Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.
In this video, LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.
The traditional sales cycle is evolving into one focused more on online media and leveraging awareness than sales meetings.
Learn new ways to reach multicultural B-to-B segments.
Fleetmatics introduced a new jargon-free brand character called “The Fleet Whisperer” to increase awareness among untapped segment of small business owners.
HCL Technologies optimized its website for search engines in order to positively impact its sales lead funnel.
Cars.com reached dealers at a trade show with integrated communications about the importance of mobile marketing.
To encourage professional women to be more heart-healthy, gyro created an iPad app and socially enabled program that drew attention to heart disease risk.
Panasonic’s B-to-B Toughbook brand has had a technological relationship with Hendrick Motorsports since 2006. Last year, Panasonic also became a primary sponsor of four-time Sprint Cup Champion Jeff Gordon. Marca Armstrong, vice president of marketing at Panasonic System Communications Co. of North America, discussed how aligning with Hendrick Motorsports and Gordon supports the Panasonic brand.
Siemens built awareness for its PLM software by helping SpaceX facilitate the development of its Falcon launch vehicles and Dragon space capsule.
Idea Bank, a medium-sized Polish bank serving small businesses, engaged clients in a campaign that increased brand awareness and sales for both parties.
GE created a platform that extended the content of MSNBC’s Morning Joe to connect with business decision-makers.
Anaplan integrated sales team social media training and profile auditing into its global organization.
Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.