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Search returned: 217 document(s).

  • UnitedByHCL

    B2 Awards   July 1, 2016  

    HCL Technologies partnered with LinkedIn to create a community for IT executives, and produced content aimed at elevating IT’s role within organizations.

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  • Lenovo: Users Happen

    B2 Awards   July 1, 2016  

    Lenovo’s “Users Happen” campaign featured “war stories” from IT professionals about troublesome users in an attempt to engage and resonate with its target audience.

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  • Trading Technologies Website Redesign

    B2 Awards   July 1, 2016  

    Trading Technologies streamlined its website to deepen user engagement and introduce a new trading platform, TT.

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  • Trelleborg’s Measurable Marketing Quality

    B2 Awards   July 1, 2016  

    Trelleborg underwent a digital marketing transformation to substantially increase ROI on marketing.

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  • Domtar Elements Brand Magazine

    B2 Awards   July 1, 2016  

    Paper manufacturer Domtar created a magazine to internally and externally communicate its brand message.

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  • Accenture

    B2 Awards   July 1, 2016  

    Accenture created a new business, Accenture Strategy, and targeted the C-suite with a multimedia campaign.

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  • Listen To Your Body

    B2 Awards   July 1, 2016  

    Natural gas processor DCP Midstream encouraged employees to have healthier lifestyles with “Listen To Your Body,” an internal wellness program.

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  • Words of Wisdom from #BMA16

    Industry Insights   June 17, 2016  

    This slideshare covers all the best advice and insights from #BMA16, the world's largest annual business marketing conference.

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  • When B-to-B Marketers Lead, Growth Follows

    Survey Reports   June 3, 2016  

    The ANA, in partnership with GfK, conducted research to find out how B-to-B marketers can become drivers of growth in their organizations.

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  • Eight Ways B-to-B Marketers Can Take on Growth Leadership

    Survey Infographics   June 3, 2016  

    In this infographic, learn about research conducted by the ANA, in partnership with GfK, to find out how B-to-B marketers can become drivers of growth in their organizations.

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  • How B-to-B Marketers Can Drive Business Results

    Event Recaps   June 3, 2016  

    A panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

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  • How B-to-B Marketers Can Drive Business Results

    Session Videos   June 3, 2016  

    In this video, a panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

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  • Tips to Generate Better Leads

    Industry Insights   May 13, 2016  

    This slideshare will focus on the things every business marketer must be doing to generate high quality leads.

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  • What’s Hot in Lead Generation

    Event Recaps   May 4, 2016  

    Author Ruth P. Stevens shared successful tactics for B-to-B lead generation.

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  • What’s Hot in Lead Generation

    Webinars   May 4, 2016  

    In this webinar, Author Ruth P. Stevens shared successful tactics for B-to-B lead generation.

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  • Vonage Means Business

    B-to-B Marketer   April 28, 2016  

    An integrated campaign was key to Vonage’s successful expansion to the B-to-B market.

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  • Dell: Optimizing Marketing Innovations to Strengthen Its B-to-B Channel

    Event Recaps   April 21, 2016  

    Dell discussed the strategy behind its “Future Ready” campaign and the power of marketing to change perception.

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  • Priceless Elevator Pitch

    REGGIE Awards   April 20, 2016  

    MasterCard challenged small business owners to compete for funding with elevator pitches.

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  • Sensient “Color Insight” B-to-B Campaign

    REGGIE Awards   April 20, 2016  

    Sensient developed a digital content hub for insights, trends, and solutions to dispel the myths of the natural food colors industry and drive engagement and new business.

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  • Schwab: Lessons in Effective Content Marketing

    Event Recaps   April 6, 2016  

    In this webinar, attendees heard lessons from leading B-to-B marketer Schwab on how they developed a new content strategy focusing on four content quadrants: substance, activation, governance and infrastructure to support its new 401(k) services market.

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