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Search returned: 53 document(s).

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Marketing2020: Marketing Capabilities Survey Report

Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.

Top Motivators for Winning Marketers

The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

Brand Purpose Fuels Growth and Brand Consistency

Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.

CMOs & CFOs: Collision or Collaboration

CMOs and CFOs are increasingly being asked to work together on enterprise-level decisions, making it imperative that the two functions find common ground.

The Rising Influence of Marketing

Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.

A New CMO Survey by Spencer Stuart Spells Bad News for Marketing Teams

Only 19 percent of senior marketers believe that their team strikes the right balance between creative and analytical ability and 89 percent feel that their organization is not successful at helping employees cultivate these skills.

Marketing2020: Organizing for Growth

This webinar video covered a joint ANA and EffectiveBrands study that examined how CMOs, CEOs, and other leaders can align their strategies, organizations, and capabilities to generate growth in the years ahead.

Marketing2020: Organizing for Growth

A joint ANA and EffectiveBrands study examined how CMOs, CEOs, and other leaders can align their strategies, organizations, and capabilities to generate growth in the years ahead.

Chief Marketing Officers on a High

According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.

Ask the White Guy

Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.

Ask the White Guy

Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.

ANA Masters of Marketing Annual Conference Recap: What Marketers Need to Know

In this webinar video, Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.Millennials

ANA Masters of Marketing Annual Conference Recap: What Marketers Need to Know

Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.

5 Essential Secrets to Becoming a Programmatic-Savvy CMO

Learn the secrets to that successful CMOs employ to understand programmatic marketing.

Top Apps Every Programmatic Marketer Needs

Discover the latest apps marketers are using in programmatic marketing.

Marketing Organization

This Insight Brief discusses the evolving roles of the CMO and marketing teams as companies reorganize to achieve digital excellence. Learn the eight essentials to building an all-star social team, the five ways companies organize for social, and how B-to-B structures are changing. Case studies from Brown-Forman, Avon, and GE are also shared.

Big Data Makes the Connection

The road to alignment between marketing and IT has not been easily traveled, but big data may be changing all that. Learn best practices for CMO and CIO cooperation.

The Programmatic Mind: Programmatic People, Issue Two

This issue of The Programmatic Mind takes a look at all the people touched by programmatic marketing, such as media buyers, CMOs, and, of course, consumers.

Banking on Customer Growth through Technology

In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.

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