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Jack's Frozen Pizza: The Official Pizza of the Grill

Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.

State of Montana Turns $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.

LG's The Art of The Pixel

LG launched its 4K OLED television with an art competition in which the works of art were displayed on the product screen.

We Are Boston

New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.

The Bar That Jack Built

To celebrate Jack Daniel’s 148th birthday, the brand invited customers to build the first crowd-sourced bar in exchange for whiskey.

REI Village Mobile Tour

The REI Village Mobile Tour created outdoor experiences for REI’s members to interact with one another and create user-generated content that would attract new members.

The Voice 360: Be the Coach

NBCUniversal partnered with Oculus Rift to deliver an immersive virtual experience that put fans in the coach’s chair of the hit show The Voice.

Boston Scientific Corporation

After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.

Big Screen Dollars, Little Screen Marketing

When it comes to generating buzz for new movies, trailers and TV commercials remain king. According to Nielsen’s 2014 Moviegoing Report, movie previews and TV spots are the top two ways Americans get their movie info.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Target's Mobile Game: Provides a Fun In-Store Experience for Holiday Shoppers

Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.

Win-Win: How Finding Connections Across the Store Can Boost Sales

Rapid changes in technology are transforming lifestyles—and shopping habits.

American Express Charges Ahead in Event Activation

American Express leveraged new technology to improve its sports sponsorship activations.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

CBS Outdoor Comes 'Out,' Literally: Rebrands Outfront Media

Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.

Snapchat Ads Could Change Everything

The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Coca-Cola Share Happiness

Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.

Owner’s Hub

An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.

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