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SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 28th.
SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of September 21st.
PJA advertising + marketing employs a puzzle-solving game to promote higher education.
IKEA explained its three key strategies for creating value with its showroom.
To transform the impulse purchase into an impulse donation and harness slacktivism, we created the world’s first Reverse Food Truck. It is a truck that doesn't make food, but accepts food and monetary donations, spreading the FINNEGANS mission through events, word of mouth and news coverage.
Smokers know the reasons to quit and want to quit, but quitting is hard. QUITPLAN® Services responded by connecting with smokers using genuine empathy and a promise of “No judgments. Just help.”
How does a nonprofit animal shelter in Chicago with a small budget and big competition draw busy city dwellers inside its nondescript shelter? By giving the animals the voice they needed to connect with owners, and crafting our communication to hit our target’s emotional core.
USG Boral’s “Innovation Inspired by You” campaign was used to launch a new product, USG Boral Sheetrock, which was developed based on feedback provided by the target audience.
Accenture launched a cross-media campaign to promote its two new lines of business: Accenture Strategy and Accenture Digital.
Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.
LG launched its 4K OLED television with an art competition in which the works of art were displayed on the product screen.
New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.
To celebrate Jack Daniel’s 148th birthday, the brand invited customers to build the first crowd-sourced bar in exchange for whiskey.
The REI Village Mobile Tour created outdoor experiences for REI’s members to interact with one another and create user-generated content that would attract new members.
NBCUniversal partnered with Oculus Rift to deliver an immersive virtual experience that put fans in the coach’s chair of the hit show The Voice.
Walmart developed a shopper marketing model to enhance its in-store experience and customer satisfaction.
After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.
When it comes to generating buzz for new movies, trailers and TV commercials remain king. According to Nielsen’s 2014 Moviegoing Report, movie previews and TV spots are the top two ways Americans get their movie info.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.