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Client Strategies In Action: Online Retail - ebay

eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.

Case In Point: Funbars.com

For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.

Case In Point: J.Crew

Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Taking the ‘Less is More’ Approach to a New Level

MetLife discussed how it built a mega-relationship among five partner brands and the New York Giants and Jets football teams.

Grab ‘Em and Keep ‘Em

While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.

The Biddable Revolution

The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.

Say Everything By Saying Nothing

A campaign to promote Daft Punk’s new album broke sales records without allocating any spend to digital advertising.

Bleachable Moments

Clorox used interactive billboards in Las Vegas to generate engagement and relevance for its 100-year-old product.

Hurricane Sandy Response

Duracell used social media during Hurricane Sandy to help consumers notify each other of potential hazards and locate stores that still carried emergency supplies, like batteries.

Windbikes

GE used “Windbikes” to communicate the ease of producing renewable energy to politicians in Berlin in hope of reinvigorating their enthusiasm for clean energy.

PERFORMAN

To introduce Performa condoms to a conservative Chinese audience, Durex created a superhero whose special power was longer-lasting sex, the same benefit of the brand’s new product.

The Last Meal

Amnesty International shifted public opinion on capital punishment by using tray liner ads to reach food court diners.

Mr. Iglú Park

A non-profit organization in Spain created a park to encourage children and their families to recycle.

Solo

Solo, the iconic Norwegian soda, built a large bottle, filled it with the product, and dropped it into the sea in order to give one lucky person anywhere in the world a chance to try it.

TD Mortgage Vacation

TD Bank encouraged potential first-time homeowners to take back control of their financial future by “telling their mortgage” about their dreams and plans for a payment vacation.

Taco Bell Redefines the Value of $1

Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.

Word on the Street

The Economist inserted itself into the daily lives of German consumers by offering excerpts of its content on everyday items.

American Licorice Finds Its Sweet Spot with Earned Reach

In this video, American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

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