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IKEA explained its three key strategies for creating value with its showroom.
Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.
LG launched its 4K OLED television with an art competition in which the works of art were displayed on the product screen.
New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.
To celebrate Jack Daniel’s 148th birthday, the brand invited customers to build the first crowd-sourced bar in exchange for whiskey.
The REI Village Mobile Tour created outdoor experiences for REI’s members to interact with one another and create user-generated content that would attract new members.
NBCUniversal partnered with Oculus Rift to deliver an immersive virtual experience that put fans in the coach’s chair of the hit show The Voice.
Walmart developed a shopper marketing model to enhance its in-store experience and customer satisfaction.
After losing the trust of its customers, Boston Scientific successfully redefined its brand with a marketing strategy that emphasized the emotional value of its products for clients.
When it comes to generating buzz for new movies, trailers and TV commercials remain king. According to Nielsen’s 2014 Moviegoing Report, movie previews and TV spots are the top two ways Americans get their movie info.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
In order to stand out from the “sea of sameness” that was the search engine category, Google used digital OOH to bring its Google Search App to locations around London.
Xbox One encouraged users to be brand advocates with a launch event featuring Macklemore and an activation that put user names and avatars on a Times Square billboard.
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers to Montana’s slopes.
Rapid changes in technology are transforming lifestyles—and shopping habits.
American Express leveraged new technology to improve its sports sponsorship activations.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.