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CBS Outdoor Comes 'Out,' Literally: Rebrands Outfront Media

Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.

Snapchat Ads Could Change Everything

The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

Coca-Cola Share Happiness

Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.

Owner’s Hub

An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.

Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

New York City Ballet: Next-Gen Marketing for a Next-Gen Audience

The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.

WrestleMania: Inside a Pop Culture Phenomenon

WWE shared marketing strategies from 30 years of WrestleMania live events.

Bring It

To reassert their products in consumers’ minds, Canon USA launched a multiscreen campaign around #BringIt. The brand tapped shutterbugs to show what a real camera can do.

InMobi Brings Factual's Location Data To Mobile Ad Platform

InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Epicurious Taps Swirl In-Store Mobile Beacons

Retailers and marketers are partnering with media companies to gain access to their app users in-store.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Consumers Agree To Mobile Location Tracking For Specific Reasons

Will consumers allow marketers to track their location to deliver relevant information and offers in real-time?

Mobile Isn't a Marketing Channel. It's a Multi-channel Beast In Need Of Taming

It’s not TV, radio, or email – but it also is those things and more. It requires multiple approaches for what are effectively “channels within the channel.”

Client Strategies In Action: Online Retail - ebay

eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.

Case In Point: Funbars.com

For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.

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