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Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
MetLife discussed how it built a mega-relationship among five partner brands and the New York Giants and Jets football teams.
While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.
The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.
A campaign to promote Daft Punk’s new album broke sales records without allocating any spend to digital advertising.
Clorox used interactive billboards in Las Vegas to generate engagement and relevance for its 100-year-old product.
Duracell used social media during Hurricane Sandy to help consumers notify each other of potential hazards and locate stores that still carried emergency supplies, like batteries.
GE used “Windbikes” to communicate the ease of producing renewable energy to politicians in Berlin in hope of reinvigorating their enthusiasm for clean energy.
To introduce Performa condoms to a conservative Chinese audience, Durex created a superhero whose special power was longer-lasting sex, the same benefit of the brand’s new product.
Amnesty International shifted public opinion on capital punishment by using tray liner ads to reach food court diners.
A non-profit organization in Spain created a park to encourage children and their families to recycle.
Solo, the iconic Norwegian soda, built a large bottle, filled it with the product, and dropped it into the sea in order to give one lucky person anywhere in the world a chance to try it.
TD Bank encouraged potential first-time homeowners to take back control of their financial future by “telling their mortgage” about their dreams and plans for a payment vacation.
Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.
The Economist inserted itself into the daily lives of German consumers by offering excerpts of its content on everyday items.
In this video, American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.