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Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

InMobi Brings Factual's Location Data To Mobile Ad Platform

InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Epicurious Taps Swirl In-Store Mobile Beacons

Retailers and marketers are partnering with media companies to gain access to their app users in-store.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Consumers Agree To Mobile Location Tracking For Specific Reasons

Will consumers allow marketers to track their location to deliver relevant information and offers in real-time?

Mobile Isn't a Marketing Channel. It's a Multi-channel Beast In Need Of Taming

It’s not TV, radio, or email – but it also is those things and more. It requires multiple approaches for what are effectively “channels within the channel.”

Client Strategies In Action: Online Retail - ebay

eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.

Case In Point: Funbars.com

For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.

Case In Point: J.Crew

Depending on the taxi rider’s location, the banner for the nearest J.Crew store was displayed.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Driving Into Style with Mercedes-Benz

Mercedes-Benz shared how its sponsorship of New York’s Fashion Week enhances its brand image and connects it to target buyers.

Citi Bike: The Currency of Brand Generosity

Citi shared what made the Citi Bike launch so successful, and how giving back to consumers in a meaningful way drives stronger brand engagement and results.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

Five Effective Ways to Differentiate via Disruption

Accenture shared some disruption tactics that helped increase its business to the 300,000-employee, $30-billion-a-year global presence it is today.

Taking the ‘Less is More’ Approach to a New Level

MetLife discussed how it built a mega-relationship among five partner brands and the New York Giants and Jets football teams.

Grab ‘Em and Keep ‘Em

While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.

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