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When it comes to generating buzz for new movies, trailers and TV commercials remain king. According to Nielsen’s 2014 Moviegoing Report, movie previews and TV spots are the top two ways Americans get their movie info.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
Rapid changes in technology are transforming lifestyles—and shopping habits.
American Express leveraged new technology to improve its sports sponsorship activations.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.
The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.
Allstate integrates its sports sponsorship portfolio into its overall brand strategy.
Moxie discussed mobile wallet technology and what its emergence will mean for marketers.
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
WWE shared marketing strategies from 30 years of WrestleMania live events.
T-Mobile uses its MLB sponsorship to support overall marketing initiatives.
To reassert their products in consumers’ minds, Canon USA launched a multiscreen campaign around #BringIt. The brand tapped shutterbugs to show what a real camera can do.
InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.