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Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.
The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
WWE shared marketing strategies from 30 years of WrestleMania live events.
To reassert their products in consumers’ minds, Canon USA launched a multiscreen campaign around #BringIt. The brand tapped shutterbugs to show what a real camera can do.
InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Retailers and marketers are partnering with media companies to gain access to their app users in-store.
LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Will consumers allow marketers to track their location to deliver relevant information and offers in real-time?
It’s not TV, radio, or email – but it also is those things and more. It requires multiple approaches for what are effectively “channels within the channel.”
eBay’s primary goal was to increase brand recognition and attract new members with a creative execution handcrafted specifically for the in-flight video space.
For the launch of printed receipt coupons in VeriFone yellow taxis in New York, VeriFone partnered up with Funbars.com.