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Search returned: 101 document(s).
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
Magazine readership, both print and digital, increased by 1.1 percent from 2013 to 2014, according to a GfK MRI study of 200 U.S. magazines.
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Conde Nast has issued guidelines to prevent confusion between advertising and editorial content, which could threaten the integrity of its magazines.
Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.
Meredith Corporation announced that Ladies Home Journal will no longer be published as a monthly, subscription-based magazine, but will now be sold as a newsstand-only, quarterly periodical, as a result of a declining interest in print magazines among its key demographics.
Total newspaper revenues (including circulation and advertising) fell by 2.5 percent in 2013 vs. 2012, but these losses were offset by a 1.5 percent increase in digital newspaper advertising.
Johnson’s Baby developed one of the most recognized and celebrated U.S. brand responses to the birth of the U.K.’s royal baby in 2013.
To extend its premium mindset with consumers, Peroni implemented a year-long partnership with SHARP magazine, highlighting the latest must-have accessories and in-the-know content.
Xerox used a content marketing partnership to change perceptions about its brand and reach business decision makers.
Financial Times launched a fully integrated global campaign in celebration of its 125th anniversary as a publisher.
The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media.
Just over half of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.
In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.
This white paper examines what’s happening today in tablet advertising, how advertisers and brands are using more innovative tablet ad technologies, and which tablet magazine advertising trends have emerged.
Bill Stabile, senior director of brand and marketing communications at Siemens Corporation, Christina Bauer, senior marketing manager at Siemens Corporation, and Amanda Naiman, marketing communications manager at Siemens Corporation, shared how Siemens has made sharing authentic customer stories a focus of its branding efforts in the U.S.