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Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Mag Bag: Magazine Audiences Growing

Magazine readership, both print and digital, increased by 1.1 percent from 2013 to 2014, according to a GfK MRI study of 200 U.S. magazines.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Mag Bag: Conde Nast Circulates Native Ad Guidelines

Conde Nast has issued guidelines to prevent confusion between advertising and editorial content, which could threaten the integrity of its magazines.

Using Digital to Reinvigorate Reader’s Digest

Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.

After 131 Years, Ladies Home Journal Shutters Monthly, Goes Quarterly

Meredith Corporation announced that Ladies Home Journal will no longer be published as a monthly, subscription-based magazine, but will now be sold as a newsstand-only, quarterly periodical, as a result of a declining interest in print magazines among its key demographics.

NAA: Newspaper Ad Revenues Fell Slightly in 2013, Digital Up

Total newspaper revenues (including circulation and advertising) fell by 2.5 percent in 2013 vs. 2012, but these losses were offset by a 1.5 percent increase in digital newspaper advertising.

Johnson's Baby: Greeting a Royal Baby

Johnson’s Baby developed one of the most recognized and celebrated U.S. brand responses to the birth of the U.K.’s royal baby in 2013.

Dolci Vita

To extend its premium mindset with consumers, Peroni implemented a year-long partnership with SHARP magazine, highlighting the latest must-have accessories and in-the-know content.

BizSimple

Xerox used a content marketing partnership to change perceptions about its brand and reach business decision makers.

125th Anniversary

Financial Times launched a fully integrated global campaign in celebration of its 125th anniversary as a publisher.

LGBT Print Media Spending Rose in 2013

The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media.

Print Still Dominates Local Newspaper Reading

Just over half of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.

A Road Map for Improving Measurement of Online Sales Return

In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.

Tablet Magazine Advertising

This white paper examines what’s happening today in tablet advertising, how advertisers and brands are using more innovative tablet ad technologies, and which tablet magazine advertising trends have emerged.

Siemens Shines Spotlight on Customer Stories

Bill Stabile, senior director of brand and marketing communications at Siemens Corporation, Christina Bauer, senior marketing manager at Siemens Corporation, and Amanda Naiman, marketing communications manager at Siemens Corporation, shared how Siemens has made sharing authentic customer stories a focus of its branding efforts in the U.S.

What Is the Key For Traditional Media Brands’ Quest to Regain Luster?

Consumers living in today’s wired society benefit greatly from the transformative powers of the Internet, which has revolutionized the way goods and services are advertised and sold. But they should be aware of the dangers posed by online advertising and retailing.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

Back to Vinyl — The Office Turntable

To cut through the clutter of the music industry and capture the interest of creative directors, Kontor Records GmbH sent out vinyl discs, along with an “office turntable” to play them on.

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