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Search returned: 124 document(s).

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Buckman Enzyme Answer Book

In order to educate and empower its salesforce, Buckman created the “Enzyme Answer Book” to address its newest line of products, featuring enzymatic technology.

Encourage Courage — Employee Book

Hiscox made an employee book to accompany its “Encouraging Courage” campaign, which targeted small business owners.

Aberdeen Harbor Board Annual Report

The Aberdeen Harbor Board revised its annual report to create a more modern brochure-style document communicating the Harbor’s history to all stakeholders.

Cielo

To launch the newly-formed global HR services brand Cielo, an integrated, global campaign was developed around the idea that the “sky is the limit.”

Digital Dandelion

Accenture launched a cross-media campaign to promote its two new lines of business: Accenture Strategy and Accenture Digital.

You Saved My Life

Quest Diagnostics created a mailer for HR decision-makers at Fortune 500 companies.

Plum Organics' First National Campaign Seeks to Catalyze “Unfiltered” Sharing among Parents

The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.

The Rebirth of Camacho Cigars

Camacho cigars repositioned its brand as the “bold” alternative to industry standard with new packaging, celebrity partnerships and a series of events across the U.S.

Media’s Mega Users

A profile of the heaviest users across four media sectors: radio, TV, Internet, and print newspaper.

Forbes Puts Native Ad on Cover

The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue.

Fit To Print: Target Buys Time Print Ads Via Programmatic

Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be made available for programmatic buying.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

Transcend

On the heels of its new shoe launch, Brooks partnered with Runner’s World and created a print ad built with an actual video screen that played six minutes of branded content.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Victory Horse

Godiva drove brand preference among affluent Asian-American consumers with a campaign promoting a limited edition product.

CTCP Smoking Prevention Campaign

The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

Tastic Red Pot Campaign

Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.

Dove Seven-Day Challenge

The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.

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