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Search returned: 124 document(s).
In order to educate and empower its salesforce, Buckman created the “Enzyme Answer Book” to address its newest line of products, featuring enzymatic technology.
Hiscox made an employee book to accompany its “Encouraging Courage” campaign, which targeted small business owners.
The Aberdeen Harbor Board revised its annual report to create a more modern brochure-style document communicating the Harbor’s history to all stakeholders.
To launch the newly-formed global HR services brand Cielo, an integrated, global campaign was developed around the idea that the “sky is the limit.”
Accenture launched a cross-media campaign to promote its two new lines of business: Accenture Strategy and Accenture Digital.
Quest Diagnostics created a mailer for HR decision-makers at Fortune 500 companies.
The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.
Camacho cigars repositioned its brand as the “bold” alternative to industry standard with new packaging, celebrity partnerships and a series of events across the U.S.
A profile of the heaviest users across four media sectors: radio, TV, Internet, and print newspaper.
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue.
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be made available for programmatic buying.
African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
On the heels of its new shoe launch, Brooks partnered with Runner’s World and created a print ad built with an actual video screen that played six minutes of branded content.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
Godiva drove brand preference among affluent Asian-American consumers with a campaign promoting a limited edition product.
The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.