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  • Why You Shouldn’t Judge Children’s Book Buyers By Their Covers

    Nielsen   January 21, 2016  

    Not all book buyers are created equal, and some present publishers and retailers with more opportunities to grow business than others.

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  • Direct Marketing: What Marketers Need to Know

    Event Recaps   December 2, 2015  

    USPS offered seven steps for creating irresistible, effective direct mail campaigns.

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  • Direct Marketing: What Marketers Need to Know

    Webinars   December 2, 2015  

    USPS offered seven steps for creating irresistible, effective direct mail campaigns.

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  • Integrate Brand Identity into a Content Strategy

    Event Recaps   November 17, 2015  

    Stanford Graduate School of Business shared its five-step process for infusing content with a brand mission and voice.

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  • The Black Rep Campaign

    Multicultural Excellence Awards   November 8, 2015  

    In order to drive increased ticket sales during a challenging time for the brand, The Black Rep theater created powerful, evocative posters for its 2015 season.

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  • XFINITY Seamless

    Multicultural Excellence Awards   November 8, 2015  

    Comcast developed its “XFINITY Seamless” campaign to drive awareness of XFINITY among African-American adults.

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  • Present and Accounted For

    Multicultural Excellence Awards   November 8, 2015  

    AICPA promoted their recruitment resources by developing a print campaign designed to build awareness and increase diversity efforts in the accounting industry.

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  • The Pen (or the Blank Page) May be Mightier than the Sword

    The Internationalist   September 1, 2015  

    A Turkish newspaper protests government media crackdowns with blank columns.

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  • Animal Instincts Pet Condoms

    Effie Awards   June 4, 2015  

    The SF SPCA created an outrageously fake product to remind pet owners that the only real solution is to spay and neuter their pets.

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  • How Guinness Replaced Culture with Character to Build a Bigger Business

    Effie Awards   June 4, 2015  

    Guinness’ best day each year is March 17, when the world goes green for St Patrick’s Day. But to grow Guinness needed to claim a territory that was bigger than Irishness.

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  • Buckman Enzyme Answer Book

    B2 Awards   May 26, 2015  

    In order to educate and empower its salesforce, Buckman created the “Enzyme Answer Book” to address its newest line of products, featuring enzymatic technology.

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  • Encourage Courage — Employee Book

    B2 Awards   May 26, 2015  

    Hiscox made an employee book to accompany its “Encouraging Courage” campaign, which targeted small business owners.

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  • Aberdeen Harbor Board Annual Report

    B2 Awards   May 26, 2015  

    The Aberdeen Harbor Board revised its annual report to create a more modern brochure-style document communicating the Harbor’s history to all stakeholders.

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  • Cielo

    B2 Awards   May 26, 2015  

    To launch the newly-formed global HR services brand Cielo, an integrated, global campaign was developed around the idea that the “sky is the limit.”

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  • Digital Dandelion

    B2 Awards   May 26, 2015  

    Accenture launched a cross-media campaign to promote its two new lines of business: Accenture Strategy and Accenture Digital.

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  • You Saved My Life

    B2 Awards   May 26, 2015  

    Quest Diagnostics created a mailer for HR decision-makers at Fortune 500 companies.

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  • Plum Organics' First National Campaign Seeks to Catalyze “Unfiltered” Sharing among Parents

    MediaPost   April 20, 2015  

    The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.

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  • The Rebirth of Camacho Cigars

    REGGIE Awards   April 15, 2015  

    Camacho cigars repositioned its brand as the “bold” alternative to industry standard with new packaging, celebrity partnerships and a series of events across the U.S.

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  • Media’s Mega Users

    Nielsen   April 1, 2015  

    A profile of the heaviest users across four media sectors: radio, TV, Internet, and print newspaper.

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  • Forbes Puts Native Ad on Cover

    MediaPost   February 13, 2015  

    The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue.

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