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The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.
AXA shared how a new U.S. brand platform and customer experience design helped significantly raise its profile among customers and intermediaries in order to accelerate the growth of the business in the US.
As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.
Marketing2020 identified four key factors that will positively impact capability-building programs.
In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.
Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.
In 2013, the ANA recognized stellar creativity, outstanding leadership, and extraordinary efforts made within the marketing community in the areas of multicultural marketing, marketing analytics, and young marketers.
Passion. Reinvention. Dedication. Three words are not enough to sum up the accomplishments of the 2013 Internationalists of the Year; however, these particular words are among the key ingredients necessary to be a great marketer in an age of constant change.
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.
Automakers have been guided by one overarching imperative: lead the industry by differentiating on the latest and newest technology, but this game is getting significantly harder to win.
John Huffman, director of customer insights, advertising, and creative design at the United States Postal Service, discussed how the Customer Insights group led the USPS’s transformation toward becoming more competitive in today’s business climate.
In this white paper, Hill Holiday and Lippincott define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, they examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections with consumers.
Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.
This year’s Innovators don't merely reflect the changing nature of the advertising agency business — they are in the midst of transforming it. For the first time, we are associating innovation with many new areas that underscore the breadth of expanding agency responsibility — trading desks, barter, procurement, analytics, strategy, as well as key creative, media, digital and overall leadership roles.
Kaaren Hanson, vice president, design innovation at Intuit, discussed the company’s culture of innovation, including the successful use of rapid experimentation.
Marilyn Mersereau, SVP, marketing and CMO, and Susan Lovegren, SVP human resources at Plantronics, discussed Plantronics’ Smarter Working program that enables flexible working and lets employees live the brand story.
Moises Norena, global director of innovation at Whirlpool Corporation, shared how Whirlpool has transformed itself into an innovative organization.
Charles A. Carpenter, vice president, ad sales, mid-central region at the Food Network and the Cooking Channel, and Nicole Leyden, vice president of digital ad sales at Scripps Networks Interactive, discussed how Scripps and its networks use innovation and social media.
The Internationalist announces its annual list of 100 Marketing leaders from around the world to acknowledge those industry executives who are consistently moving our business forward and are the champions of insuring that brands can cross borders with relevance and responsibility.