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Top Motivators for Winning Marketers

The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.

Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

Marketing Training: The Growth Driver

As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Chobani: From Category Disruptor to Market Leader

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Meet the Winners

In 2013, the ANA recognized stellar creativity, outstanding leadership, and extraordinary efforts made within the marketing community in the areas of multicultural marketing, marketing analytics, and young marketers.

Internationalists of the Year: Celebrating the People Behind the Brands

Passion. Reinvention. Dedication. Three words are not enough to sum up the accomplishments of the 2013 Internationalists of the Year; however, these particular words are among the key ingredients necessary to be a great marketer in an age of constant change.

Teradata Data Driven Marketing Survey

How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.

Automotive Retailing of the Future

Automakers have been guided by one overarching imperative: lead the industry by differentiating on the latest and newest technology, but this game is getting significantly harder to win.

How Customer Insights Transformed the U.S. Postal Service

John Huffman, director of customer insights, advertising, and creative design at the United States Postal Service, discussed how the Customer Insights group led the USPS’s transformation toward becoming more competitive in today’s business climate.

Welcome to the Human Era

In this white paper, Hill Holiday and Lippincott define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, they examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections with consumers.

Innovation at Arby’s

Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.

Innovators Are Transforming the Ideals of the Agency World

This year’s Innovators don't merely reflect the changing nature of the advertising agency business — they are in the midst of transforming it. For the first time, we are associating innovation with many new areas that underscore the breadth of expanding agency responsibility — trading desks, barter, procurement, analytics, strategy, as well as key creative, media, digital and overall leadership roles.

Intuit’s Approach to Innovation

Kaaren Hanson, vice president, design innovation at Intuit, discussed the company’s culture of innovation, including the successful use of rapid experimentation.

Smarter Working: Changing the Way Businesses Think about Location, Technology, and Humanity

Marilyn Mersereau, SVP, marketing and CMO, and Susan Lovegren, SVP human resources at Plantronics, discussed Plantronics’ Smarter Working program that enables flexible working and lets employees live the brand story.

Whirlpool Maximizes Value Extraction Through Innovation

Moises Norena, global director of innovation at Whirlpool Corporation, shared how Whirlpool has transformed itself into an innovative organization.

Leveraging Innovation and Social Media to Build Brands

Charles A. Carpenter, vice president, ad sales, mid-central region at the Food Network and the Cooking Channel, and Nicole Leyden, vice president of digital ad sales at Scripps Networks Interactive, discussed how Scripps and its networks use innovation and social media.

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