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Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.
Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.
Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.
Innovations today take a lot more than a little luck to succeed.
A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.