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The Future of Mobile Advertising: Native Ads Are At the Forefront of a Mobile Advertising Evolution

Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Be the Job: How Meow Mix Found Success by Innovating Around a Winning Insight

Innovations today take a lot more than a little luck to succeed.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Local Marketing Automation: Translating National Strategies into Local Execution

A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

10 Things Brands and Singles Have in Common

Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

For Back-to-College Crowd, Macy's, Target Tap Vid Love

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Grey SF Drives New Ryder Campaign

This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.

How Leading Advertisers Are Using Search for Brand Building

Why is search working for brand marketing today?

New Research Shows Search Ads Drive Brand Awareness

Search campaigns deliver clear results, and those results are easy to measure against spend.

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Bring Your Two Worlds Together: Integrate Online and Offline Channels for a Unified Front

For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?

Creating a Digital Ecosystem Through Marketing Automation, Social Media, and the Web

How William Blair & Company has worked to integrate its marketing automation tools with social media, email campaigns, and analytics in a highly regulated industry.

Real Returns: What Matters Most in Digital Advertising

With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.

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