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Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Innovations today take a lot more than a little luck to succeed.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?
How William Blair & Company has worked to integrate its marketing automation tools with social media, email campaigns, and analytics in a highly regulated industry.