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PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.
Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Strong brand perceptions are based on what a brand does, not what it says.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
Audi launched a Snapchat campaign on Super Bowl Sunday to connect with younger consumers and differentiate itself from the competition’s real-time marketing attempts.
The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.
Tic Tac implemented a mobile-first promotion to let fans determine the next limited-edition flavor of the mint.
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
Millward Brown Vermeer identified three new shifts in advertising best practices by analyzing the 2014 Effie Award winners.
Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.
Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.