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As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?
With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
WellPoint designed a social content strategy aimed at driving lower-funnel activity.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
John Hancock has been able to leverage nearly 30 years of marketing continuity to compete in the competitive financial services category.
BrightLine discussed how utilizing “enhanced TV” allows brands to deeply engage with consumers in a way that provides them value and doesn’t feel intrusive.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.
Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.
Thanks to a dedicated integrated marketing plan, the Saint Louis Zoo achieved the highest attendance and largest Facebook following of any zoo in the U.S.