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Search returned: 544 document(s).
AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.
Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.
The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.
The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.
Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.
InterContinental Hotel Group (IHG) discussed how globalization, localization, and personalization have shaped the customer experience, and allowed the brand to build brand affinity and trust.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.
An overview of the challenges marketing and advertising lawyers can face around brand activation law.
In this video, an overview of the challenges marketing and advertising lawyers can face around brand activation law.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.