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SpencerStuart discussed the growing role of the CMO within brands in the wake of the digital revolution, and offered advice for marketers moving forward.
World-class marketers should understand vertical, horizontal, external, and internal integration.
Take this quick test to see how your brand positioning measures up.
Using a combination of enthusiast print vehicles, digital, mobile and Walmart-specific digital and in-store media STA-BIL revitalized sales with a 25% year over year improvement.
In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.
Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.
Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”
TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.
Allstate shared the insights, strategies, and activations that have made “Mayhem” one of the most recognizable campaigns in the insurance industry.
R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.
Intuit used deep consumer insights to reinvent its business, and rallied employees around the brand’s heritage of self-determination and innovation.
PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.
Carhartt shared how it increased brand awareness and attracted new consumer groups while staying true to the brand’s century-old identity as champions of hardworking Americans.
In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.
Dr Pepper built an integrated media campaign around the college football season, playoffs, and championship game.
WWE shared its omnichannel, 24/7 content strategy and discussed how it created a deeply loyal fan base.
An overview of brand activation, which includes promotion, experiential, and shopper marketing.
In this video, get an overview of brand activation, which includes promotion, experiential, and shopper marketing.