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Bring Your Two Worlds Together: Integrate Online and Offline Channels for a Unified Front

For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?

Real Returns: What Matters Most in Digital Advertising

With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

Live Nation Wins with Cross-Platform Media

Live Nation shared three cross-platform case studies where brands and music artists partnered with results.

The Legacy of John Hancock: Our Brand

John Hancock has been able to leverage nearly 30 years of marketing continuity to compete in the competitive financial services category.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Microsoft: The Integrated Production Process

Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.

Hormel Foods Integrates the Skippy Peanut Butter Brand in 89 Days

Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.

The Saint Louis Zoo: Can You Come Out and Play?

Thanks to a dedicated integrated marketing plan, the Saint Louis Zoo achieved the highest attendance and largest Facebook following of any zoo in the U.S.

The Next Social Marketing Revolution

Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

AT&T Dials Up Its Sponsorship Fan Experience

AT&T shared insights into its sponsorship efforts that were designed to help mobilize and democratize fan experiences in communities coast to coast.

Using Digital to Reinvigorate Reader’s Digest

Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.

Norwegian Cruise Line and HSN: Charting New Courses for a Successful Partnership

Norwegian Cruise Line and HSN shared case studies from a multi-year, cross-platform partnership focused on mutually beneficial strategies.

The Stage Is Set For Data-Driven Content Marketing

The Content Marketing Institute, GSW, and inVentiv Media 360º shared their vision of data-driven content marketing and the hyper-relevance it has to the consumer at every point of the purchase journey.

Lauder's Clinique Debuts Smart Moisturizer

Estee Lauder's Clinique brand will launch the first smart skincare product in July 2014, supporting the new offering with print, TV, and digital.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

CarMax Super Bowl Case Study

CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.

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