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Mid-Funnel is the Digital Playground

Strong brand perceptions are based on what a brand does, not what it says.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

I Share, Therefore I Am: Building Brand Engagement Campaigns

This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

Corolla Style

To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.

Tastic Red Pot Campaign

Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.

Audi Takes Snapchat by Storm on Super Bowl Sunday

Audi launched a Snapchat campaign on Super Bowl Sunday to connect with younger consumers and differentiate itself from the competition’s real-time marketing attempts.

Dove Seven-Day Challenge

The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.

Tic Tac Flavour Faceoff

Tic Tac implemented a mobile-first promotion to let fans determine the next limited-edition flavor of the mint.

Multi-Screen Advertising is Growing in Canada

Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

New York City Ballet: Next-Gen Marketing for a Next-Gen Audience

The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.

Key Insights from the 2014 Effie Awards

Millward Brown Vermeer identified three new shifts in advertising best practices by analyzing the 2014 Effie Award winners.

Cars.com: Integrating Mobile in the Car Buying Process

Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.

A&E Networks: Integrated Marketing Practices that Deliver

Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.

WrestleMania: Inside a Pop Culture Phenomenon

WWE shared marketing strategies from 30 years of WrestleMania live events.

Size Matters With Big Data And Internet of Things For Programmatic

Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

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