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Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Does Your Brand Have a Winning Score?

Take this quick test to see how your brand positioning measures up.

STA-BIL Fuel Treatment Taps Behavioral Economics to Drive Sales at Walmart

Using a combination of enthusiast print vehicles, digital, mobile and Walmart-specific digital and in-store media STA-BIL revitalized sales with a 25% year over year improvement.

Connecting Brands with the Millennial Generation

In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.

Love. Say it with Milk-Bone

Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

Tequila Don Julio – Make Your Move

Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.

Time Warner Cable Business Class

Time Warner Cable Business Class leveraged its loyal customer base (No. 1 in the industry) to create a campaign that showed small business owners real-world success stories “by the numbers.”

TNT DALLAS Gas Station Takeover

TNT’s experiential campaign had a gas station branded and run for one day by the infamous family from its show DALLAS.

Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

Intuit Heritage Drives Brand Innovation

Intuit used deep consumer insights to reinvent its business, and rallied employees around the brand’s heritage of self-determination and innovation.

A Look Inside PwC’s Cross-Platform Brand Campaign

PwC, formerly PricewaterhouseCoopers, shared its rebranding journey, and the best practices and learnings behind its cross-channel, cross-business “Inside it All” campaign.

How Carhartt Discovered a New Market

Carhartt shared how it increased brand awareness and attracted new consumer groups while staying true to the brand’s century-old identity as champions of hardworking Americans.

Dr Pepper Snapple: Media Integration Story

In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.

Dr Pepper Snapple: Media Integration Story

Dr Pepper built an integrated media campaign around the college football season, playoffs, and championship game.

WWE Engages a Passionate Fan Base

WWE shared its omnichannel, 24/7 content strategy and discussed how it created a deeply loyal fan base.

The Power of Brand Activation: The Big Picture

An overview of brand activation, which includes promotion, experiential, and shopper marketing.

AARP: Innovation and Integration Across Marketing Channels

AARP shared its learnings and best practices for the first year of its integrated marketing campaign, targeting key affinity groups.

Harnessing the Green Monster: An Integrated Benjamin Moore Case Study

Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.

Busch Gardens: Experience Refreshing Integration

Busch Gardens shared how its fully-integrated campaigns have driven awareness and sales for each of its three flagship seasonal events.

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