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Formica Brand Reinvention

In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.

Who Does More?

Deodorant brand Roxena created a mobile app that allowed users to compete with Survivor contestants.

Nike 2014 World Cup Mobile Alphonso: Brand Aware

Nike used active listening technology to create second-screen mobile experiences for World Cup fans.

Strategic Shopper Marketing: Future-Proofing the Discipline

Profitero discussed the exponential rate of change in the shopper marketing landscape and shared tips and best practices for leveraging that change to drive business growth.

Owning Occasions

ConAgra restructured its marketing organization to combine consumer insights with shopper insights to form a holistic view of customers’ needs and behaviors.

It’s "Good to Be Bad": How Storytelling Got Jaguar Back into Cultural Conversation

Jaguar’s fully integrated “British Villains” campaign confidently embraced villainous characters and reinvigorated the brand.

Sweepstakes 1: The Strategic Use of Sweeps, Contests, and Games

This webinar explained the benefits of prize promotions for brand activation and how brands can avoid liability.

Sweepstakes 1: The Strategic Use of Sweeps, Contests, and Games

This webinar explained the benefits of prize promotions for brand activation and how brands can avoid liability.

UPS: Delivering Through College Sports Sponsorships

Through its sponsorship program, UPS supports programs that drive revenue, spread its brand story, and engage and motivate employees.

ConAgra Transforms their Online Advertising to Improve ROI

In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.

Kimberly-Clark: Bringing the Human Back into Marketing

In this session, Mayur Gupta, Global Head of Marketing and Innovation – Kimberly-Clark, shared how to frame your marketing technology leadership around the consumer, measuring the business impact and ROI as well as balancing the different kinds of human needs within your organization and in the market, across different segments and different geographical regions of the world.

Land Rover Taps Content Experts to Build Brand Affinity

Land Rover shared how it developed a content marketing strategy that has driven brand affinity at a time when most advertising is being ignored.

Marketing Careers: A Ringside Seat Perspective

SpencerStuart discussed the growing role of the CMO within brands in the wake of the digital revolution, and offered advice for marketers moving forward.

USG Roofing "Feel Secure"

USG portrayed harsh weather as monstrous titans to illustrate the power of the brand’s roofing systems.

Point To Point Relaunches New OSI Brand

OSI used bold creative and a new website to drive awareness of its new brand promise, “Tougher than the Elements.”


CBOE created an integrated campaign for its new product, “Short-Term VIX,” targeting volatility traders with advertisements to inspire confidence.


To launch the newly-formed global HR services brand Cielo, an integrated, global campaign was developed around the idea that the “sky is the limit.”


The LYCRA MOVES YOU campaign raised brand awareness and sentiment for LYCRA’s premium fabric, re-establishing the brand as a leader in its category.

Performance at Every Level

Deloitte created a free online course on additive manufacturing (3D printing) to position the brand as a thought leader in the field.

Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

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