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Search returned: 553 document(s).

  • 360° Marketing

    Activate   August 23, 2016  

    To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey

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  • Nike Strikes Gold with Olympic-Related "Authentic" Ads

    MediaPost   August 19, 2016  

    For the 2016 Rio Olympic Games, Nike’s decided to step beyond its normal "Just Do It" campaign and bring authenticity into its ads.

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  • Five Best Practices in a Converging World of Screens

    MediaPost   July 11, 2016  

    To fight against the effects of fragmented viewing, MediaPost shared five tips to help marketers complement traditional TV strategies with cross-screen amplification.

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  • American Express OPEN Growth Partner B2 Awards Case Study

    B2 Awards   July 1, 2016  

    American Express extended its existing program for small businesses, OPEN, to position the brand as a “Partner for Growth.”

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  • Domtar Elements Brand Magazine

    B2 Awards   July 1, 2016  

    Paper manufacturer Domtar created a magazine to internally and externally communicate its brand message.

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  • Hankook Tire Kicks it into High Gear with Championship Program

    B2 Awards   July 1, 2016  

    Hankook Tire, official sponsor of Formula Drift, created an integrated campaign that amplified its share of voice in the tire manufacturing industry.

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  • Accenture

    B2 Awards   July 1, 2016  

    Accenture created a new business, Accenture Strategy, and targeted the C-suite with a multimedia campaign.

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  • Listen To Your Body

    B2 Awards   July 1, 2016  

    Natural gas processor DCP Midstream encouraged employees to have healthier lifestyles with “Listen To Your Body,” an internal wellness program.

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  • #LetsDoSomething: HUB International’s Employee Benefits Practice Multi-Channel Lead Gen

    B2 Awards   July 1, 2016  

    HUB International developed a multi-channel messaging strategy to target prospects and positively impact its lead generation.

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  • #5in5 — Optum's First Integrated Large-Scale Social Media Campaign

    B2 Awards   July 1, 2016  

    Optum developed an integrated social media campaign that leveraged its extensive content library to broaden its digital footprint and engage with potential leads.

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  • The Human Finance Project

    B2 Awards   July 1, 2016  

    TD Ameritrade combated the negative view of the financial industry through an integrated marketing campaign centered on humanizing financial advisors through storytelling.

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  • Missouri Lets Tourists Tell the Story with UGC Video

    MediaPost   May 31, 2016  

    In keeping with its identity as “the Show-Me State,” Missouri had visitors document their own experiences for its latest tourism campaign.

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  • Marketing Organization

    Insight Briefs   May 23, 2016  

    In the past five years, the only constant in the marketing industry has been change. Advances in technology have significantly changed consumer behaviors and expectations, which in turn have upended many longstanding marketing tactics and business models. In order to keep up with the rapid pace of change, brands must go beyond updating their messaging; they must change the way they go to market, and often, the way their marketing function is organized. In this insight brief, the ANA shares stories of brand transformation from Taco Bell, Kraft, SAP and more.

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  • Vonage Means Business

    B-to-B Marketer   April 28, 2016  

    An integrated campaign was key to Vonage’s successful expansion to the B-to-B market.

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  • Dell: Optimizing Marketing Innovations to Strengthen Its B-to-B Channel

    Event Recaps   April 21, 2016  

    Dell discussed the strategy behind its “Future Ready” campaign and the power of marketing to change perception.

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  • Vikings Season 3

    REGGIE Awards   April 20, 2016  

    To generate buzz and drive viewership the third season of Vikings, HISTORY created a highly engaging integrated marketing campaign for fans.

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  • Gillette Body: Body Issue for Latin America

    REGGIE Awards   April 20, 2016  

    Gillette partnered with ESPN to create a special issue of ESPN Magazine designed to convince Latin American males to consider the benefits of body grooming.

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  • This Is Cuban Ingenuity

    REGGIE Awards   April 20, 2016  

    To help increase money transfers and attract new customers, Western Union created a multi-touchpoint campaign that captured the essence of Cuban ingenuity and entrepreneurship.

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  • WestJet's 12,000 Mini Miracles

    REGGIE Awards   April 20, 2016  

    WestJet employees performed 12,000 miracles for a holiday campaign that spread via social media.

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  • Western Union: Moving Money for Better, Internationally

    REGGIE Awards   April 20, 2016  

    Western Union shared true stories of its customers sending money to family overseas in a campaign called, “Moving Money for Better, Internationally.”

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