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Bring Your Two Worlds Together: Integrate Online and Offline Channels for a Unified Front

For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

MetLife Integrates Peanuts into Its Production Process

Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.

Microsoft: The Integrated Production Process

Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.

Hormel Foods Integrates the Skippy Peanut Butter Brand in 89 Days

Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.

The Saint Louis Zoo: Can You Come Out and Play?

Thanks to a dedicated integrated marketing plan, the Saint Louis Zoo achieved the highest attendance and largest Facebook following of any zoo in the U.S.

How Does IBM Measure Social Media?

IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.

Using Digital to Reinvigorate Reader’s Digest

Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.

Norwegian Cruise Line and HSN: Charting New Courses for a Successful Partnership

Norwegian Cruise Line and HSN shared case studies from a multi-year, cross-platform partnership focused on mutually beneficial strategies.

The Stage Is Set For Data-Driven Content Marketing

The Content Marketing Institute, GSW, and inVentiv Media 360º shared their vision of data-driven content marketing and the hyper-relevance it has to the consumer at every point of the purchase journey.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

Lauder's Clinique Debuts Smart Moisturizer

Estee Lauder's Clinique brand will launch the first smart skincare product in July 2014, supporting the new offering with print, TV, and digital.

Marketing Excellence 2.0: Capabilities to Build Today to Win Tomorrow

Marketing2020 identified four key factors that will positively impact capability-building programs.

CarMax Super Bowl Case Study

CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.

Eight Social Strategies Proven to Drive Marketing Results

In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

No Standing Still: Innovating to Attract New Consumers and Expand Occasions

As consumers’ tastes evolve, Heineken continues to innovate in order to stay relevant for consumers while at the same time delivering experiences that help consumers to “live legendary”.

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