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For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.
Hormel Foods shared how it acquired the Skippy brand in less than three months and the strategy behind an integrated communications mix that led to increased market share.
Thanks to a dedicated integrated marketing plan, the Saint Louis Zoo achieved the highest attendance and largest Facebook following of any zoo in the U.S.
IBM midmarket described its integrated approach to measuring and optimizing paid, owned, and earned media.
Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.
Norwegian Cruise Line and HSN shared case studies from a multi-year, cross-platform partnership focused on mutually beneficial strategies.
The Content Marketing Institute, GSW, and inVentiv Media 360º shared their vision of data-driven content marketing and the hyper-relevance it has to the consumer at every point of the purchase journey.
Estee Lauder's Clinique brand will launch the first smart skincare product in July 2014, supporting the new offering with print, TV, and digital.
Marketing2020 identified four key factors that will positively impact capability-building programs.
CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.
In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
As consumers’ tastes evolve, Heineken continues to innovate in order to stay relevant for consumers while at the same time delivering experiences that help consumers to “live legendary”.
Everything that Volvo does is designed around people, and every innovation the company makes is designed to simplify and improve its customers’ lives. Volvo discussed how it continues to innovate and keep up with meeting the needs of customers.
Legg Mason presented a global integrated campaign case study.