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Search returned: 137 document(s).

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How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

Using Agency Compliance Review to Improve Marketing & Media Operations

In this session, Kevin Sheehan and Bob Siegal, KPMG Contract Compliance Services shared case studies on how clients and agencies can work collaboratively on process improvement.

The Need to Support In-House Agencies

In this session, John Licardi, Business Development – Talent Partners, explored how procurement through talent and business affairs can support the in-house agency.

Eli Lilly and Company: Procurement’s Business Partnering Journey

Michael Thyen, director, global procurement, emerging markets at Eli Lilly and Co., shared how the procurement department at Eli Lilly transformed itself from a “necessary evil” to a valued internal business partner.

Intuit Ensures Marketing Category Management Success Through Talent

Firat Ozkan, group manager, global marketing sourcing at Intuit Inc., discussed how Intuit identifies and retains sourcing talent.

Recruiting and Retaining Marketing Procurement Talent

Steve Shea, founder and president of SPS Consulting Group, discussed how brands can attract and retain top marketing procurement talent.

Balancing Agency Relations and Procurement

Eve Reiter, vice president, global supply management at American Express, discussed how marketing procurement and a brand’s agency relations team can work better together.

Global Marketing Procurement Transformation

Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Agencies and Digital: A Wall Street Perspective

A look at the agency landscape from the perspective of a Wall Street analyst.

Global Marketing Procurement Transformation

In this video, Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Global Marketing Procurement Transformation

In this video, Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Applying Business Intelligence to Marketing Procurement & Agency Management

This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.

Nationwide on the Benefits of Marketing and Procurement Collaboration

In this webinar, attendees heard from Pennie Valentine, Senior Consultant, Strategic Sourcing - Nationwide, on how their procurement team consolidated spend and kept the marketing team comfortable.

IBM: Outsourcing Marketing Procurement

One segment of IBM’s business provides outsourced procurement services to clients.

Microsoft Corporation: Driving True Partnership and Value between Marketing and Procurement

Microsoft shared the marketing IQ required to drive true partnership and value between marketing and marketing procurement.

Eli Lilly: Procurement Best Practices

Procurement at Eli Lilly and Co. has promoted its brand internally through strategic business partnering.

MillerCoors: Integrated Cross-Functional Agency Management

MillerCoors takes an integrated approach to cross-functional agency management.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Guidelines on Client-Agency Relations and Best Practice in the Pitch Process

Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.

Decoupling Digital Content Production

Campbell’s shared key learnings from its first year of digital decoupling.

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