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Search returned: 118 document(s).

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Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Guidelines On Client-Agency Relations and Best Practice in the Pitch Process

Guidelines for the agency and the client on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.

Boehringer Ingelheim and Comcast: An ANA Member Procurement Snack Pack

Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.

ANA Member’s Point of View

A conversation between Steven Wales, COO of Decideware, and Christine Eaton, senior sourcing manager of advertising and agencies at General Mills.

Advertising’s Transparency Crisis

Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.

Advertising’s Transparency Crisis

Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

Driving Value and Innovation

Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

Taming the Wild West: An Approach to Managing Below-the-Line Agencies

Erin Christopher, partner, consumer and retail industries at A.T. Kearney, and Basil Wuson, principal at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.

Taming the Wild West: An Approach to Managing Below-the-Line Agencies

In this webinar video, Basil Wuson, principal at A.T. Kearney discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.

How Procurement Executives Can Help Manage Marketing Spend

In this webinar video, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

Ebiquity, on How to Enhance Your Media Value

PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

Disrupting the Status Quo: How Decoupling Production from Creative Can Improve the Bottom Line

Gregory North, vice president at Xerox Corporate Lean Six Sigma & Business Transformation, discussed the pros, and cons of production decoupling, and what brands can do to better manage their marketing processes.

Media Buying: What Every Procurement Professional Needs to Know About Media

In this webinar video, Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.

Collaborative Negotiation Practices for Win-Win Results

In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Collaborative Negotiation Practices for Win-Win Results

Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Procurement at Interpublic

Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

Forming a Confederacy Between Procurement and Key Stakeholders

Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

How Internal Procurement Can Best Optimize the Agency/Client Relationship

Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.

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