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Search returned: 105 document(s).
Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.
At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.
Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.
Erin Christopher, partner, consumer and retail industries at A.T. Kearney, and Basil Wuson, principal at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.
In this webinar video, Basil Wuson, principal at A.T. Kearney discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.
PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.
Gregory North, vice president at Xerox Corporate Lean Six Sigma & Business Transformation, discussed the pros, and cons of production decoupling, and what brands can do to better manage their marketing processes.
In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.
Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.
This white paper from Decideware examines how procurement executives can help manage marketing spend.
This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.
BP’s marketing and procurement teams created a strong partnership through integrated demand planning and scoping, which helped not only to lower costs but to enhance agency efficiency, and improved process, communications, and strategy development.
Groupon’s new chief procurement officer Chuck Hatsis discussed his first 100 days in office and the challenges he faced within a dynamic business model.
In this presentation, Nationwide’s Chuck Arida and Kristy Boer discussed how procurement helped the marketing team to achieve more effective and efficient results.
Lisa Spector, senior vice president, head of business delivery at RBS Citizens Bank, discussed how procurement led a recent review for an interactive marketing agency.
A template to define the procurement requirements framework for a project.
In today’s new era of ROI, Big Data, and economic re-settings, procurement is largely accepted as a means of insuring that marketing investment, agency management, and media spending not only deliver value, but are efficiently maximized, best optimized, and within budget.
Steve Schwartzman, strategic sourcing manager at WellPoint, Inc., discussed how procurement is involved in the agency evaluation and selection process at WellPoint.